Lokalise

What Lokalise does

Lokalise is an AI-powered continuous localization platform that helps software companies, digital-first enterprises, and FinTech firms translate, manage, and deploy multilingual content across web, mobile, and software products. Founded in 2017 by Nik Ustinov and Petr Antropov, the company is incorporated in Delaware (USA) with engineering and customer success operations based in Riga, Latvia, via its wholly-owned subsidiary SIA Lokalise. Lokalise serves 3,000+ companies ranging from scale-ups to Forbes Global 2000 enterprises, with 1 million+ users globally. Named customers span diverse industries including FinTech (Revolut, Pleo, Mastercard), food and beverage (Starbucks, HelloFresh), automotive (Hyundai), telecommunications (Telefonica, Orange), logistics (DHL), energy (Shell), gaming (King), healthcare (KRY/Life360), and consumer appliances (Whirlpool).

The platform is built around a REST API with 95 endpoints, a CLI tool, 33 webhooks, 10 pre-built SDKs (iOS, Android, Flutter, OTA), and 60+ native integrations with development and content tools (GitHub, GitLab, Figma, Jira, Contentful, Webflow, WordPress). Its core AI capabilities include Custom AI Profiles that apply brand-specific terminology and tone of voice, AI Orchestration that dynamically routes translation tasks across multiple LLMs (OpenAI, Anthropic Claude, DeepL, Microsoft Translate), AI Scoring for automated confidence-based quality evaluation, and automated workflows with Model Context Protocol (MCP) connectivity. Lokalise holds SOC 2 Type II, ISO 27001, GDPR, CCPA, and EU-U.S. Data Privacy Framework certifications, enabling enterprise procurement. Quantified customer outcomes reported by the company include up to 10x faster releases, up to 90% lower translation costs, and 95% AI translation accuracy.

Lokalise operates a hybrid go-to-market combining product-led growth (free plan, 14-day Enterprise trial, self-serve signup at app.lokalise.com) with enterprise field sales and demo-driven conversion. Pricing is structured as SaaS subscriptions across Free, Essential, Pro, and Enterprise tiers, with seat-based pricing, annual contracts that include Order Form invoicing, and ancillary transaction revenue from human translation services ordered through the platform. Distribution is augmented through the AWS Marketplace and a network of integration marketplace listings. The company has raised $50 million in a December 2021 Series B led by CRV (with 3VC, Chalfen Ventures, Creandum, Dawn Capital, s16vc, and Web Summit Ventures participating), following an earlier $6 million round in September 2020. Management includes CEO Sophie Krishnan alongside co-CEO and co-founder Petr Antropov, Chief Innovation Officer and co-founder Nick Ustinov, and a leadership team spanning finance, marketing, people, and product marketing functions.

Name

Lokalise

Legal name

Lokalise, Inc.

Website

https://lokalise.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Lokalise is an AI-powered continuous localization platform enabling software companies and enterprises to translate, manage, and deploy multilingual content across digital products. Founded in 2017, it serves 3,000+ companies including Forbes Global 2000 enterprises globally.

Ownership category

akta.pro rank

Product category

Translation Management / Localization Software

NAICS

Translation and Interpretation Services (541930), Translation and Interpretation Services (54193)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYMPAHAFAH

Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Localization & Versioning (Subtitling, Dubbing, QC)

SECONDARYMPAHAFAD

Translation & Transcreation Services (Script/Dialogue Adaptation)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Localization & Versioning (Subtitling, Dubbing, QC)

SECONDARYHDAEAKAI

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYHDAEAIAA

API Management Platforms (API Gateways, Developer Portals)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Application Integration & iPaaS (API Management, ESB)

Keywords

• Translation management system
• Continuous localization platform
• AI translation software
• Localization automation
• Multilingual content management

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: SaaS subscription model with multiple tiers (Free, Enterprise, Essential, Pro) sold as annual or monthly plans. Annual plans auto-renew unless canceled 90 days prior; monthly plans auto-renew unless canceled 7 days prior. Seat-based pricing with extra fees for additional users.
2. Translation Services: Customers can order human translations through the platform using integrated translation vendors. Payment via credit card or Team Credit top-up. Instant quotes based on scope and language selection.
3. Enterprise Custom AI Profiles: Premium AI customization features for enterprise customers requiring brand-specific terminology and tone consistency

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Lokalise is an AI-powered continuous localization platform that connects an organization's entire content ecosystem (software, web, mobile apps, games, marketing content) to translate content in brand voice and deploy it across markets at scale. The platform provides translation management, automated workflows, AI-powered translation, in-context editing, quality scoring, and developer integrations (API, CLI, SDKs) for continuous localization within CI/CD pipelines.

Product overview

Lokalise is an AI-powered continuous localization platform that operates as a unified system connecting product and marketing teams for global market launches. The core platform encompasses translation management with 95 REST API endpoints, mobile SDKs (iOS, Android, Flutter), CLI tools, and 60+ third-party integrations. Key AI-powered modules include Custom AI Profiles for brand-consistent translations, AI Orchestration for multi-model routing (OpenAI, Anthropic Claude, DeepL, Microsoft Translate), AI Scoring for automated quality evaluation, and Automated Workflows with MCP connectivity. The platform supports software localization, web localization, and mobile app translation with OTA updates, serving both builders (developers, engineers) and shapers (marketing, product teams) with role-based access and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Lokalise Platform World-class AI-powered continuous localization platform that intelligently connects the entire content ecosystem, translates content in the user's brand voice, and deploys across all markets continuously and at scale. Includes translation management, automated workflows, in-context editing, AI scoring, analytics, and developer tooling for software, web, mobile, gaming, and marketing content localization. Sold via Free, Essential, Pro, and Enterprise subscription tiers to organizations ranging from scale-ups to Forbes Global 2000.
• Lokalise Translation API

Quantifiable outcome

• 10x faster releases - Ship globally without delays
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• AcclarominorStrategic or Co-development Partner · 13 May 2026Acclaro and Lokalise partnered to deliver integrated AI-powered translation workflow with human post-editing. The partnership helped Awin Global accelerate multilingual content translation by 57%, reducing localization turnaround from 4 weeks to under 12 days.
• PlumerycoreStrategic or Co-development Partner · 2 February 2026Plumery partnered with Lokalise to integrate enterprise-grade translation and market adaptation capabilities directly into digital banking environments. The collaboration embeds continuous localization workflows within Plumery's development platform, combining AI orchestration and translation capabilities to enable banks and FinTechs to build multilingual customer journeys without fragmented or manual processes. Initial joint deployments are underway across all markets served by both companies.
• FigmacoreTechnology or Integration · 17 December 2025Lokalise offers plugin integration with Figma for design-stage localization workflows. The integration enables designers to prepare UI for localization within Figma, with seamless handoff to Lokalise's translation management. Case study with Withings shows 90% faster feature rollout across 190 countries and 11 languages using Figma-Lokalise integration.
• GitHubcoreTechnology or IntegrationGitHub integration for continuous localization - code repository integration enabling automated translation sync with development workflow
• GitLabcoreTechnology or IntegrationGitLab integration for continuous localization - code repository integration enabling automated translation sync with development workflow
• JiracoreTechnology or IntegrationJira integration for project management and translation workflow coordination
• ContentfulcoreTechnology or IntegrationContentful CMS integration for website and content localization workflows
• WebflowcoreTechnology or IntegrationWebflow CMS integration for website localization workflows
• WordPresscoreTechnology or IntegrationWordPress integration for website and CMS localization

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smartling: Smartling is a direct enterprise TMS competitor, offering a cloud-based translation management platform with similar continuous localization, AI translation, and integrations targeting the same enterprise buyer as Lokalise.
• Phrase (formerly PhraseApp): Phrase is a direct TMS competitor with a developer-focused translation management platform, strong API and CLI story, and similar target buyer (developers, localization managers, product teams).
• Crowdin: Crowdin is a cloud localization platform that competes head-to-head with Lokalise in software and app localization, with overlapping integrations and developer-centric positioning.
• memoQ: memoQ is an established translation management system serving LSPs, enterprises, and translators — competing in the same TMS category as Lokalise with both cloud and on-prem offerings.
• XTM International: XTM Cloud is a SaaS TMS that competes with Lokalise in enterprise and LSP segments, offering similar continuous localization, AI translation, and integration capabilities.

Broad incumbents

• TransPerfect: TransPerfect is a large language services incumbent with a proprietary TMS (GlobalLink), bundling technology with human translation services — overlapping with Lokalise at the enterprise end of the market.
• Lionbridge: Lionbridge is a global language services leader combining machine translation with human services and proprietary tooling — competing for the same enterprise localization budgets as Lokalise.
• RWS (SDL/Trados): RWS Group owns Trados, a long-established TMS for translators and enterprises. It competes broadly with Lokalise in the localization technology market, with stronger footprint among LSPs.
• Welocalize: Welocalize is a global localization services company with proprietary platform technology, competing for the same enterprise translation and localization budgets as Lokalise from a services-led angle.

Emerging players

• Unbabel: Unbabel combines AI translation with human post-editing for enterprise customer service and content use cases, overlapping with Lokalise's translation services offering but with a narrower initial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lokalise
• GitHubgithub.com/lokalise
• YouTubeyoutube.com/@Lokalise
• Facebookfacebook.com/lokalise
• LinkedInlinkedin.com/company/lokalise
• Instagraminstagram.com/lokalisehq

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lokalise