OpenDialog AI

What OpenDialog AI does

OpenDialog AI is a London-based enterprise software company founded in 2019 that builds AI-powered conversational agents primarily for the insurance industry. The company operates a no-code AI Agent Management System that enables design, deployment, and operation of specialized agents for regulated, high-volume workflows. Its core portfolio comprises five named agents: Selma (AI Sales Agent for quote conversion), Jamie (AI Policy Query Agent), Rhea (AI Re-engagement Agent), Michaela (AI MTA Agent for mid-term adjustments), and Clark (AI Claims Agent for first notification of loss). All agents are underpinned by the proprietary SAFER AI Benchmark framework, which evaluates agents across security, appropriate query detection, fidelity, compliance, and knowledge limitation metrics for regulated environments. The platform holds ISO 27001 and Cyber Essentials certifications and operates in UK and US markets, with named deployments at Adrian Flux, Bikesure, PJ Hayman & Company, Darkhorse Insurance Brokers, and VRG/Davies Group.

The underlying technology combines LLM integration (including OpenAI's GPT and other model providers) with retrieval-augmented generation, natural language understanding for intent classification, persistent memory, and behavioral decisioning to power autonomous conversational workflows. The platform exposes a JavaScript SDK and public APIs, and supports external system integration for orchestrating insurance processes. OpenDialog has extended beyond insurance via a partnership with Niico to launch KIRA, a conversational AI and automation platform for the education sector.

OpenDialog operates a SaaS subscription model with custom enterprise pricing on an annual billing cadence. Go-to-market combines direct enterprise field sales for large insurance deployments with inside sales for mid-market opportunities, supplemented by participation in insurtech accelerators (notably Guidewire Insurtech Vanguards) and industry events. The company has raised approximately $13 million in total funding across a $5M seed round in May 2022 and a €7.3M (~$8M) Series A led by AlbionVC in January 2024, with stated use of funds to expand into the US market.

Name

OpenDialog AI

Legal name

OpenDialog AI Limited

Website

https://opendialog.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

OpenDialog AI is a London-based enterprise conversational AI platform that builds specialized AI agents for the insurance industry, automating quote conversion, policy queries, re-engagement, mid-term adjustments, and claims processing through a no-code agent management system built for regulated environments.

Ownership category

akta.pro rank

Product category

Conversational AI Platform for Insurance

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Responsible AI Policy, Controls & Workflow Management (HDAAAMAG), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

Keywords

• Conversational AI platform
• Insurance AI agents
• AI agent management
• Regulated industry AI
• Claims automation software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: OpenDialog AI operates primarily on a SaaS subscription model, providing access to their conversational AI platform, agent development tools, and ongoing support and maintenance. Pricing is likely tiered based on usage volume, conversation count, or feature access.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

OpenDialog AI provides an enterprise conversational AI platform and AI Agent Management System that enables organizations in regulated industries—primarily insurance—to design, deploy, and manage AI agents handling mission-critical customer conversations across the full insurance lifecycle: quotations, policy queries, mid-term adjustments, customer re-engagement, and claims (FNOL) processing. The offering comprises a no-code management platform, five specialized pre-built agents (Selma, Jamie, Rhea, Michaela, Clark), and the proprietary SAFER AI Benchmark framework for safety and compliance evaluation.

Product overview

OpenDialog AI is a no-code AI Agent Management System with a portfolio of specialized AI agents purpose-built for regulated industries, particularly insurance. The core platform enables design, deployment, and operation of AI-powered conversations that are trusted, compliant, and commercially effective at scale. The product suite includes five specialized AI agents: Selma (AI Sales Agent for quote-to-bind conversion), Jamie (AI Policy Query Agent for customer service automation), Rhea (AI Re-engagement Agent for recovering abandoned quotes), Michaela (AI MTA Agent for mid-term adjustments), and Clark (AI Claims Agent for first notification of loss). All agents are underpinned by the proprietary SAFER AI Benchmark framework for safety and compliance evaluation in regulated environments. The platform also provides a JavaScript WebChat SDK for embedding AI agents into customer-facing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Selma - AI Sales Agent AI Sales Agent designed for live insurance quote journeys that understands customer context, guides decisions in real time, and adapts to questions dynamically to increase quote completions and drive measurable uplift without compromising compliance. Built for insurance carriers and brokers looking to lift quote-to-bind conversion rates.
• Jamie - AI Policy Query Agent AI policy query agent that automates up to 50% of customer service contacts by instantly answering policy-specific queries across multiple channels including web, chat, email, and voice, with seamless escalation to human teams. Designed for insurers and brokers to handle high-volume customer service inquiries at lower cost.
• Rhea - AI Re-engagement Agent AI re-engagement agent that intelligently re-engages abandoned and inactive insurance customers by understanding behaviour, timing and intent, personalizing outreach across channels to drive measurable reactivation and recovered revenue. Built for insurance brokers seeking to recover lost quote journeys.
• Michaela - AI MTA Agent AI agent for mid-term adjustments (MTAs) that guides customers through policy changes with accuracy, compliance and zero friction, handling address changes, vehicle swaps, named driver updates, and cover amendments. Built for insurers and brokers to automate post-sale policy servicing.
• Clark - AI Claims Agent AI Claims Agent designed for First Notification of Loss (FNOL) that understands each claimant's situation, gathers the right data first time, and integrates directly with core insurance systems to reduce rework and accelerate resolution. Built for insurers and claims handlers seeking automated claims intake and triage.
• OpenDialog AI Agent Management System No-code AI Agent Management System with methodology for designing, maintaining and scaling enterprise-grade conversational AI agents. The platform provides conversation engine, context awareness, dialogue management, personalization, and continuous learning capabilities built on four interdependent engines. Sold to enterprises in regulated industries to build, govern, and orchestrate AI agents at scale.

Quantifiable outcome

• Significant improvement in customer engagement and satisfaction for insurance brokers

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Guidewire Insurtech VanguardscoreStrategic or Co-development Partner · 1 January 2024OpenDialog AI became a member of Guidewire's Insurtech Vanguards program, a selective community of insurtech startups that integrate with Guidewire's platform. This partnership positions OpenDialog AI within the Guidewire ecosystem for potential customer referrals and co-development opportunities.
• NiicoflagshipStrategic or Co-development Partner · 1 January 2023Strategic partnership with Niico to launch KIRA, an AI-powered conversational agent specifically designed for the education sector. This partnership extends OpenDialog AI's reach into the education vertical with a purpose-built solution.
• ICE-TechcoreTechnology or IntegrationPartnership with ICE-Tech to deploy Alice, an AI-powered First Notice of Loss (FNOL) claims agent for the insurance industry. This integration combines OpenDialog AI's conversational platform with ICE-Tech's insurance technology expertise.
• Adrian FluxflagshipStrategic or Co-development PartnerStrategic partnership to deploy Selma AI Agent for Adrian Flux's insurance broker operations, providing AI-powered conversational capabilities for customer interactions and policy management.
• BikesurecoreStrategic or Co-development PartnerPartnership with Bikesure insurance broker to implement AI conversational agent technology for enhanced customer service and broker assistance.
• PJ Hayman & CompanycoreTechnology or IntegrationPartnership to deploy AI-powered conversational agent solution for PJ Hayman & Company's insurance broker operations, enabling automated customer interactions and policy management.
• Darkhorse Insurance BrokerscoreTechnology or IntegrationPartnership to implement Rhea AI re-engagement agent for Darkhorse Insurance Brokers, enabling AI-powered customer re-engagement campaigns and improved broker productivity.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cresta: Cresta provides an AI agent platform for contact center and sales workflows with a focus on measurable ROI, closely matching OpenDialog's outcomes-driven agent positioning. It serves regulated industries including insurance and competes head-to-head on AI sales and service agents.
• Kore.ai: Kore.ai offers an enterprise conversational and generative AI platform for customer service, sales, and process automation across banking, insurance, and healthcare. Its no-code agent orchestration and regulated-industry focus make it a direct competitor to OpenDialog's platform.
• Yellow.ai: Yellow.ai is an enterprise conversational AI platform providing AI agents for customer support, sales, and marketing automation. Its focus on multi-channel AI agents for regulated industries overlaps directly with OpenDialog's Selma, Jamie, and Rhea agent portfolio.
• Ada: Ada provides an AI-powered customer service automation platform used by enterprises including financial services and insurance companies. Its no-code agent builder and emphasis on resolution rates compete with OpenDialog's Jamie policy-query and Clark claims agents.
• Cognigy (NICE): Cognigy, now part of NICE, offers an enterprise conversational AI platform for automating customer service in insurance, banking, and healthcare. Its agentic AI capabilities and European footprint make it one of OpenDialog's closest direct competitors in regulated markets.
• boost.ai: boost.ai is a Scandinavian enterprise conversational AI vendor with deep regulated-industry deployments in banking and insurance. Its focus on safe, scalable virtual agents for high-volume customer service overlaps directly with OpenDialog's compliance-led positioning.

Emerging players

• Posh Technologies: Posh Technologies builds conversational AI assistants specifically for banks and credit unions, with overlap into insurance. Its financial-services-specialized approach mirrors OpenDialog's vertical depth strategy in insurance.
• Solvvy: Solvvy provides AI-driven customer support automation for e-commerce and financial services, with insurance-adjacent deployments. It competes in the same AI agent for customer service category as OpenDialog's Jamie agent.

Broad incumbents

• LivePerson: LivePerson is an established enterprise conversational AI and messaging platform with deep insurance carrier deployments. As a broader incumbent, it offers overlapping capabilities but is not specialized in agentic insurance workflows to the same degree as OpenDialog.
• Microsoft (Dynamics 365 Customer Service / Copilot): Microsoft's Dynamics 365 Customer Service and Copilot stack bundle conversational AI agents into the enterprise platforms insurers already run. As a broad incumbent, it competes with OpenDialog at the procurement level for regulated-industry AI deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@opendialog-ai
• LinkedInlinkedin.com/company/opendialogai
• Xx.com/opendialogai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenDialog AI