TimelyCare

What TimelyCare does

TimelyCare, operating as Timely Telehealth, LLC and headquartered in Fort Worth, Texas, is a private virtual health and well-being platform built exclusively for educational institutions in the United States. The company sells multi-year institutional subscriptions directly to colleges, universities, university systems, community colleges, HBCUs, online programs, and K-12 schools, providing students, faculty, and staff with access to a comprehensive suite of services that includes mental health support (TalkNow 24/7 on-demand emotional support, scheduled counseling, psychiatry), medical care (MedicalNow and scheduled medical), health and success coaching, peer community, crisis support (CrisisNow), basic needs assistance, care navigation, and a faculty/staff guidance line. End users access services through iOS and Android apps and a web portal via institutional single sign-on at no out-of-pocket cost, eliminating insurance and copay barriers.

The platform is built around measurement-based care using validated instruments such as PHQ-9 and GAD-7, 110+ continuously monitored quality measures, and proprietary AI components including TimelyPulse (proactive SMS- and chat-based engagement for early intervention) and Alongside (clinician-designed AI coaching with the S.U.R.E. framework for safe AI interaction with young people), the latter obtained through the May 2026 acquisition of a Seattle-based AI coaching vendor. The platform supports EHR and LMS integrations, SSO, and FERPA/HIPAA/SOC 2 Type II compliance, and carries URAC Telehealth Accreditation — the only virtual mental health provider focused on student populations identified as holding this credential.

TimelyCare reports serving nearly 500 U.S. campuses and approximately 3 million students across all 50 states, with a provider network in which more than 50% of clinicians identify as people of color and a published peer-reviewed 76% improvement/remission rate after three or more therapy visits. Revenue is generated through subscription contracts priced by institution size and service scope, with named institutional customers spanning large public universities (Virginia Tech, Indiana University, Texas State, Stony Brook), community college systems (Connecticut State, Diablo Valley), HBCUs (Claflin), online institutions (National University), and rural campuses (Western Colorado, Western New Mexico). The company has disclosed approximately $68.4 million in funding across multiple rounds, with JMI Equity as a lead investor in the 2021 round.

Name

TimelyCare

Legal name

Timely Telehealth, LLC

Website

https://timelycare.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

TimelyCare is a private U.S. virtual health and well-being platform that sells multi-year subscriptions to colleges, universities, community colleges, HBCUs, and K-12 schools, providing enrolled students, faculty, and staff with 24/7 integrated mental health, medical, coaching, crisis, and basic needs services across all 50 states.

Ownership category

akta.pro rank

Product category

Higher Education Virtual Health and Well-Being Platform

NAICS

Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Virtual Urgent Care & Triage Platforms (HLALABAB)

akta.pro secondary industries

24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Virtual mental health services
• Higher education telehealth
• Student well-being platform
• Virtual care software
• College health services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Institutional Subscription Contracts: TimelyCare generates revenue through direct B2B contracts with educational institutions (colleges, universities, school systems, community colleges, HBCUs). Institutions pay a subscription fee to provide virtual health and well-being services to their students, faculty, and staff at no cost to end users (no insurance, no copays). Contracts are multi-year and include the full suite of TimelyCare services (mental health, medical, coaching, crisis, basic needs). Revenue scales with institution size, number of students, and scope of services contracted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TimelyCare operates a virtual health and well-being platform sold to U.S. educational institutions (colleges, universities, community colleges, university systems, HBCUs, and K-12 districts) under multi-year subscription contracts. The platform delivers 24/7 mental health counseling, psychiatry, urgent and scheduled medical care, health and success coaching, crisis support, basic needs navigation, and an AI-augmented peer community, with proprietary measurement-based care, AI engagement tools, and integration with campus EHR, LMS, and SSO systems.

Product overview

TimelyCare is a virtual health and well-being platform built for education, serving nearly 500 U.S. campuses with a comprehensive suite of integrated services. The platform operates as a unified care ecosystem combining mental health services (TalkNow for immediate emotional support, Scheduled Counseling, and Psychiatry for medication management), medical care (MedicalNow urgent visits and Scheduled Medical), and holistic support services (Health Coaching, Success Coaching, Digital Self-Care, and Peer Community). The portfolio also includes crisis intervention (CrisisNow 24/7 crisis line), care coordination (Care Navigation, Basic Needs Connect/Navigate), and institutional tools (Faculty & Staff Guidance Line, TimelyPulse for proactive student engagement, TimelyCampus administrative portal). Following the May 2026 acquisition of Alongside, the platform expanded to include AI-powered coaching for earlier-stage student support. The integrated model emphasizes measurement-based care, 24/7 availability, and continuity across service lines.

Differentiator

Problem solved

Functional benefit

Brands

• Alongside: AI coaching platform for students supporting everyday challenges such as school pressure and social stress, with evidence-based coaching and safety guardrails including proprietary risk detection and S.U.R.E. framework for AI interactions with young people.
• TimelyPulse
• CrisisNow
• TalkNow
• MedicalNow

Products and services

• TalkNow 24/7 immediate emotional support connecting students to master's-level mental health professionals in approximately 4 minutes for 30-minute sessions covering anxiety, grief, loneliness, and other emotional challenges.
• Scheduled Counseling Scheduled therapy delivered via 50-minute sessions with next-day availability, allowing students to filter providers by expertise, gender, race, and language and continue with the same counselor over time.
• Psychiatry Virtual psychiatric care for medication management with appointments available in approximately 2 days, including a 60-minute intake and 30-minute follow-up visits for ongoing medication management.
• MedicalNow 24/7 urgent virtual medical care connecting students to providers within 10 minutes for common low-acuity concerns such as colds, infections, allergies, and rashes.
• Scheduled Medical Same-day or next-day scheduled virtual medical appointments where students choose their clinician and time, supporting ongoing or follow-up care for common medical concerns.
• Health Coaching Virtual health coaching pairing students with certified coaches to build habits around sleep, nutrition, movement, stress management, time management, and routine-building through structured evidence-based sessions.
• Success Coaching Coaching-based support for academic preparedness, financial wellness, and career readiness, helping students build practical skills in time management, study strategies, budgeting, resume development, and interview preparation.
• Digital Self-Care Self-guided evidence-based tools, techniques, and journeys for everyday well-being including stress management, coping strategies, emotional awareness, guided exercises, podcasts, and yoga and meditation sessions.
• Peer Community Anonymous moderated peer space where students across the country connect through shared experiences, using AI-assisted monitoring with licensed Case Manager moderation and clinical oversight for safety.
• CrisisNow 24/7 crisis phone line with immediate compassionate support staffed entirely by TimelyCare Crisis Mental Health Professionals, operating under 80+ measured standards of care with no prior registration required and integrated with campus crisis protocols.
• Basic Needs Connect Foundational basic needs support offering centralized intake, curated resource matching, proactive follow-up, and foundational case tracking for students facing food, housing, transportation, and other basic need challenges.
• Basic Needs Navigate Higher-touch basic needs support building on Basic Needs Connect with one-on-one navigation, application guidance, warm handoffs, multi-touch engagement, and advanced outcome reporting for students facing complex barriers.
• Care Navigation Guidance service helping students understand next steps after visits, including care plan clarification, scheduling follow-up, connecting to campus or community resources, and insurance-related questions.
• Faculty & Staff Guidance Line 24/7 dedicated phone line for faculty, advisors, coaches, and staff to consult with experts on how to guide students to appropriate mental health resources and support.
• TimelyPulse Proactive AI-powered engagement solution enabling colleges to identify struggling students before academic decline through consent-based SMS check-ins, two-way AI chat, and campus knowledge integration, with guardrails linking students to institution-approved resources.
• TimelyCampus Care collaboration and administrative portal ensuring continuity between TimelyCare services and campus health services, providing real-time visibility into virtual care program operations and facilitating communication across in-person and virtual services.
• Alongside Clinician-designed AI coaching platform providing evidence-based coaching for everyday challenges such as school pressure and social stress, with proprietary risk detection and the S.U.R.E. framework for safe AI interactions with young people, now part of TimelyCare.

Quantifiable outcome

• 76% of students achieved reliable improvement or remission in anxiety or depression after 3+ therapy sessions (peer-reviewed, Journal of American College Health, 2025)
• +8 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• AlongsidecoreStrategic or Co-development Partner · 4 May 2026TimelyCare acquired Alongside, a Seattle-based AI coaching platform developed by clinicians in partnership with hundreds of schools. The acquisition enables TimelyCare to expand from point-of-need clinical support to earlier intervention across the student care continuum, integrating Alongside's evidence-based coaching and safety guardrails. Alongside's platform serves more than 200 schools nationwide. Financial terms were not disclosed.
• Nerd HQminorGTM or Marketing Partner · 22 December 2025Nerd HQ, founded by Brandon Sanderson, partners with TimelyCare to provide free virtual mental health support. Sanderson donated proceeds from a special edition next step coin to Nerd HQ, which leverages TimelyCare's platform to deliver mental health care to students and fans. The partnership increased demand for TimelyCare's mental health services following the announcement.
• Western New Mexico UniversityminorStrategic or Co-development Partner · 28 August 2025Western New Mexico University partnered with TimelyCare to provide expanded virtual medical and mental health care options to students starting Fall 2025. The partnership supplements existing in-person care from Hidalgo Medical Services and specifically serves remote and online students who cannot access local campus healthcare providers.
• NASPA (National Association of Student Personnel Administrators)flagshipStrategic or Co-development PartnerTimelyCare is an Educational Partner of NASPA, the leading organization for student affairs professionals in higher education. This partnership provides thought leadership positioning, conference presence, and access to institutional decision-makers across the NASPA membership.

Scale indicators18 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Uwill: Uwill is a leading direct competitor in higher education virtual mental health, partnering with colleges to provide telehealth counseling and crisis support. It targets the same buyer (university administration) and student end-user as TimelyCare, making it the closest 1:1 competitor in the U.S. higher ed segment.
• Mantra Health: Mantra Health provides virtual mental health care specifically designed for college and university students, including therapy, psychiatry, and peer support. It is one of the most direct competitors to TimelyCare's core higher ed mental health and psychiatry offerings.

Emerging players

• Wellfleet: Wellfleet is a student health insurance and student-focused health services provider working with colleges and universities. It overlaps with TimelyCare at the intersection of student health benefits administration and care delivery, particularly for insured student populations.
• Calm Health: Calm Health is the clinical arm of Calm, providing mental health and wellness content and programs for employers, health plans, and institutions. It overlaps with TimelyCare's digital self-care, coaching, and employer/insurer channel strategies.

Broad incumbents

• Spring Health: Spring Health is a well-capitalized mental health platform primarily serving employers, but increasingly extending into higher education and student populations. It competes with TimelyCare for institutional mental health budgets and brings greater scale and funding.
• Lyra Health: Lyra Health is one of the largest employer-focused virtual mental health providers, with significant resources to expand into higher education. It is a broader incumbent that overlaps with TimelyCare's therapy, coaching, and measurement-based care capabilities.
• Headspace Health: Headspace Health (Ginger + Headspace) is a major digital mental health and meditation platform that serves employers, consumers, and increasingly students. It overlaps with TimelyCare in self-guided content, coaching, and therapy, though with a consumer/employer primary focus.
• BetterHelp: BetterHelp is the largest direct-to-consumer virtual therapy platform, owned by Teladoc. It serves as both a competitor and a potential channel for student therapy, with comparable core functionality to TimelyCare's scheduled counseling product.
• Talkspace: Talkspace is an established virtual therapy and psychiatry platform serving both consumers and enterprise/B2B channels. It is comparable to TimelyCare in delivering scheduled therapy and psychiatry via telehealth, though with a broader (not education-specific) focus.

Others

• Therapy Brands: Therapy Brands is a behavioral health practice management and EHR software company serving mental health providers. It is adjacent to TimelyCare as a backend software/infrastructure provider for the same clinician network that TimelyCare relies on, and competes indirectly for institutional mental health technology budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/timely_care
• Facebookfacebook.com/TimelyCare
• LinkedInlinkedin.com/company/timelycare
• Instagraminstagram.com/timelycare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TimelyCare