Yieldmo
Yieldmo is a privately held ad tech company that operates an AI-powered contextual curation, audience prediction, and connected creative platform serving brand advertisers, premium publishers, and sports teams across programmatic and managed service channels.
- Company typePrivate
- Founded2012
- HeadquartersNashua, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Yieldmo does
Yieldmo is a privately held advertising technology company founded in 2012 and headquartered in Nashua, New Hampshire, with additional offices in New York and Denver. The company operates as a creative and media results company serving three primary customer groups: brand advertisers, premium publishers, and sports teams and rights holders, with a secondary audience of DSP and technology partners. Its core platform, YMax.ai, uses AI and machine learning to perform contextual curation of premium publisher supply, predict optimal audiences and impressions, and select creative formats matched to each ad opportunity, processing 100M+ proprietary signals and making 10M+ predictions per second.
The company's product surface includes YMax.ai (creative intelligence and contextual curation), Yieldmo Sports and SportsMax (sports sponsorship activation), Creativelab (in-house creative services producing interactive display, video, and CTV formats), Companion Audiences (privacy-safe lookalike targeting), and an Omnichannel Exchange spanning Display, Native, High-Impact, Video, and CTV. Yieldmo holds 40+ patents covering attention measurement, predictive creative, cookieless targeting, and proprietary ad formats such as HyperScroller, HyperPlay, and Pinger. The platform is integrated with all major DSPs (Google DV360, The Trade Desk, Amazon DSP, and 35+ others) and connected to 450+ premium publisher partners including Paramount, USA Today Network, Yahoo, and Warner Bros. Discovery.
Yieldmo generates revenue through multiple streams: transaction fees on programmatic ad impressions served through the exchange, revenue-share arrangements with publishers, managed-service and curation fees for bespoke campaigns, and integration/transaction fees via DSP access. Pricing is quote-based and structured around multi-year enterprise contracts. The company has launched the Fieldhouse Media Network with Pacers Sports & Entertainment and Deloitte (March 2026) as a white-label sports retail media network, and entered a strategic partnership with WSC Sports (July 2026) for sports sponsorship activation. Compliance posture includes NAI membership and adherence to GDPR, CCPA/CPRA, VCDPA, CPA, CTDPA, and UCPA. Total disclosed funding across multiple rounds is approximately $43.2M, with the most recent being a 2020 round from Multiply Marketing Consultancy LLC.
Yieldmo firmographics
Firmographics- Name
- Yieldmo
- Legal name
- Yieldmo, Inc.
- Website
- https://yieldmo.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yieldmo is a privately held ad tech company that operates an AI-powered contextual curation, audience prediction, and connected creative platform serving brand advertisers, premium publishers, and sports teams across programmatic and managed service channels.
- Ownership category
- akta.pro rank
Yieldmo industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA) (BPAFABAO)
Keywords
Where Yieldmo is headquartered
LocationHeadquarters
- HQ city
- Nashua
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Yieldmo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising: Revenue generated through programmatic ad transactions on the Yieldmo exchange. Advertisers buy premium inventory through the platform with fees based on ad impressions served and auction dynamics.
- Managed Service/Curation: End-to-end managed service offerings where Yieldmo curates inventory, optimizes creative, and provides white-glove service. Includes custom sports solutions and bespoke campaigns.
- Publisher Monetization: Yieldmo helps publishers monetize premium environments with high-impact creative, differentiated demand, and solutions for site design. Revenue share with publishers.
- DSP/Platform Fees: Connected to all major DSPs including Google DV360, The Trade Desk, Amazon DSP, and others. Revenue from integration and transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Enterprise Advertiser Solutions |
| Transaction based/ take rate | Multi-year contract | Publisher Monetization |
| Transaction based/ take rate | Annual | Sports Sponsorship Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Yieldmo product offering
Product offeringCore offering
Yieldmo operates an AI-powered programmatic advertising technology platform that combines contextual curation, privacy-safe audience extension, and connected creative across Display, Native, Video, and CTV. The company runs an omnichannel exchange connecting 450+ premium publishers with advertisers, offers an end-to-end managed service for campaigns, and provides specialized sports sponsorship activation solutions (Yieldmo Sports/SportsMax) and custom creative development through its Creativelab team.
Product overview
Yieldmo is a creative and media results company offering a unified platform with YMax.ai as its core AI-powered engine. The platform combines contextual curation (YMax), sports activation (Yieldmo Sports/SportsMax), custom creative development (Creativelab), and an omnichannel exchange for ad serving across Display, Native, Video, and CTV. Key products include YMax Platform for inventory curation and predictive audiences, Companion Audiences for privacy-safe lookalike targeting, and exclusive formats like Pagemax and Own Your Moment for premium publisher partnerships. The architecture integrates 450+ premium publisher partners and connects to major DSPs for seamless activation.
Differentiator
Problem solved
Functional benefit
Products and services
- YMax.ai Yieldmo's central creative intelligence and contextual curation platform that discovers high-intent ad supply, packages it transparently, and matches creative to moments that drive attention and action. Uses AI to curate inventory, predict best impressions, and select optimal creative formats across programmatic and managed service campaigns.
- Yieldmo Sports Moment-based advertising activation solution for sports brands, teams, and publishers, featuring contextual precision and high-impact creative designed for fandom engagement across the open web.
- SportsMax Sports-specific product within Yieldmo Sports that enables teams and brands to activate sponsorships with AI-powered digital media across the open web via the YMax.ai platform.
- Creativelab Creative services team providing custom interactive, story-driven, and data-backed content including shoppable experiences, accelerated production, and custom builds across screens and devices, with 20+ proprietary ad formats.
- Pagemax Exclusive two-sided marketplace placing tailored ads at pre-negotiated rates by pairing content with relevant, non-competing advertisements, offering publishers greater yield over standard programmatic.
- Own Your Moment Multi-slot ad format activation in partnership with premium publishers at pre-negotiated rates, offering expanded canvas with scroll-based playfulness for powerful storytelling.
- Omnichannel Exchange Omnichannel exchange connecting advertisers with direct publisher inventory across Display, Native, High-Impact, Video, and CTV, analyzing 100+ TB of data daily and serving 600M creative interactions daily.
Quantifiable outcome
- Reaches fans from all 50 US states and 57 countries through authenticated ticket data
- +4 more outcomes
Companies that use Yieldmo
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Yieldmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature8 records
Yieldmo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- WSC SportsflagshipPartnerbrite by WSC Sports and Yieldmo strategic partnership to power the future of sports sponsorship. Combines WSC Sports' automated sports content creation with Yieldmo's ad technology for sponsorship activation.
- Pacers Sports & EntertainmentcoreLaunched Fieldhouse Media Network - sport's first retail media network. Yieldmo provides YMax.ai ad technology to deliver targeted advertising for PS&E sponsors across 500+ publishers globally. Connects authenticated Pacers and Fever fans to sponsors beyond arena attendance through contextual digital placements.
- Deloitte ConsultingcoreDeloitte provides Converge by Deloitte for Sports platform with data on 250 million sports fans globally. Powers PS&E's first-party fan data activation in privacy-safe environment. Enriches Fieldhouse Media Network targeting capabilities.
- ParamountcorePremium publisher partner in Yieldmo exchange network. Part of trusted publisher ecosystem including major media companies.
- RaptivecorePremium publisher partner in Yieldmo exchange network.
- USA Today NetworkcorePremium publisher partner in Yieldmo exchange network.
- YahoocorePremium publisher partner and ad tech integration in Yieldmo exchange.
- Warner Bros. DiscoverycorePremium publisher partner in Yieldmo exchange network.
- Google DV360coreDSP integration allowing Yieldmo inventory access through Google Display & Video 360 platform.
- The Trade DeskcoreDSP integration for programmatic access to Yieldmo inventory.
- Amazon DSPcoreDSP integration for accessing Yieldmo's premium publisher inventory.
- AWS (Amazon Web Services)coreCloud infrastructure partner for hosting and content-delivery powering Yieldmo exchange.
- Google CloudcoreCloud infrastructure partner for Yieldmo exchange operations.
- DoubleVerifycoreMeasurement, viewability, and brand safety verification provider.
- Integral Ad SciencecoreMeasurement and viewability verification partner.
- SnowflakecoreData cloud platform partner for data processing and analytics.
- AdobecoreDMP integration for audience data management.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Yieldmo competitors and assessment
Company assessmentDirect peers
- LiveRamp: Data connectivity and identity-resolution platform serving advertisers, publishers, and DSPs. Comparable to Yieldmo on privacy-safe audience extension, identity resolution, and integration into DSP/ad-buying workflows.
- The Trade Desk: Leading independent programmatic DSP operating across display, video, CTV, and audio. Directly comparable to Yieldmo on omnichannel inventory access, DSP-agnostic integrations, and enterprise advertiser focus, though larger and publicly traded.
- Magnite: Largest independent sell-side ad exchange (formed from Rubicon Project and Telaria), specializing in CTV and video header bidding. Directly comparable to Yieldmo's exchange business on the publisher-supply side and omnichannel video monetization.
- PubMatic: Independent programmatic SSP with omnichannel inventory monetization for premium publishers. Comparable to Yieldmo on publisher yield management, header bidding, and premium-publisher exchange model.
- Index Exchange: Independent header-bidding exchange serving premium publishers globally. Comparable to Yieldmo on programmatic supply-path, publisher monetization, and direct integration with major DSPs and SSPs.
- Criteo: Independent ad-tech company historically focused on retargeting and commerce media. Overlaps with Yieldmo on predictive audience modeling, retailer/publisher monetization, and cookieless targeting capabilities.
- MediaMath: Independent programmatic DSP competing in omnichannel buying across display, video, CTV, and audio. Comparable to Yieldmo on demand-side curation and enterprise advertiser tooling, though smaller and operationally challenged.
Broad incumbents
- DoubleVerify: Public ad-measurement and verification platform. Comparable to Yieldmo on outcome-driven ad measurement and brand-safety verification; broader scope across viewability, fraud, and contextual categorization.
- Oracle Advertising: Oracle's ad-tech business (formerly Oracle Data Cloud / Grapeshot) spanning DSP, contextual, and identity. Comparable to Yieldmo on cookieless contextual targeting and enterprise advertiser relationships; much larger parent company.
Emerging players
- Samba TV: TV-data and audience-targeting company offering cross-screen measurement and activation. Comparable to Yieldmo on CTV, sports/OTT audience targeting, and attention-based measurement.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yieldmo social profiles
Digital presenceYieldmo compliance and trust
Trust signalCompliance7 records
Yieldmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yieldmo leadership team
Management profileNumber of profiles
Profiles12 records
Yieldmo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yieldmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yieldmo
What does Yieldmo do?
Yieldmo operates an AI-powered programmatic advertising technology platform that combines contextual curation, privacy-safe audience extension, and connected creative across Display, Native, Video, and CTV. The company runs an omnichannel exchange connecting 450+ premium publishers with advertisers, offers an end-to-end managed service for campaigns, and provides specialized sports sponsorship activation solutions (Yieldmo Sports/SportsMax) and custom creative development through its Creativelab team.
Is Yieldmo a public or private company?
Yieldmo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yieldmo founded?
Yieldmo was founded in 2012. It employs 101 to 250 people.
Where is Yieldmo based?
Yieldmo is headquartered in Nashua, United States, in the North America region.
How does Yieldmo make money?
Four revenue lines are on record. Programmatic Advertising is the primary driver. The others are managed Service/Curation, publisher Monetization and DSP/Platform Fees.
Who are Yieldmo's main competitors?
Direct peers on record are LiveRamp, The Trade Desk, Magnite, PubMatic, Index Exchange, Criteo and MediaMath. Broad incumbents are DoubleVerify and Oracle Advertising. Samba TV is listed as an emerging player.
Does Yieldmo have an API?
No public API is recorded for Yieldmo.
What industry is Yieldmo in?
Yieldmo's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is BPAFABAO, Media Inventory & Yield Management / Ad Operations (Trafficking, Tagging, QA). Its NAICS code is 51621.