Sportsbox AI

What Sportsbox AI does

Sportsbox AI is a Bellevue, Washington-based artificial intelligence company founded in 2020 that develops mobile coaching applications for sports, with an initial and primary focus on golf. Its flagship product, Sportsbox 3DGolf, applies proprietary computer vision and deep learning models to convert a single smartphone video of a golf swing into a 3D avatar and biomechanical measurements (joint positions, linear and angular velocities, kinematic sequences) across six viewing angles, without markers or specialized hardware. Supporting offerings include Sportsbox 3D Practice (a consumer practice app with over 150 guided drills priced at $15.99/month or $110/year), Sportsbox University (coach certifications at $200-$750), a global 3DGolf Coach Directory operating in 32 countries, and the forthcoming SAMI AI Assistant powered by Google Cloud Gemini that will provide real-time conversational coaching.

The company's revenue model combines consumer subscriptions, one-time coach certification fees, and B2B partnerships with golf facilities (Five Iron Golf), training-aid makers (TourStriker, Orange Whip, Down Under Board, Mach 3), launch-monitor vendors (Foresight Sports) and club fitters (Cool Clubs). Distribution is product-led via iOS and Android app stores, supplemented by an ambassador network of elite instructors including Sean Foley, David Leadbetter, Mike Adams and Bryson DeChambeau, with eight-figure acquisition by a DeChambeau-led investor group announced in April 2026 signaling a strategic pivot to AI-driven golf coaching at scale.

Name

Sportsbox AI

Legal name

Sportsbox AI Inc.

Website

https://sportsbox.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportsbox AI builds AI-powered mobile apps that turn smartphone video of athletic motion into 3D biomechanical analysis, primarily serving golf coaches, golfers, training-aid brands, and golf facilities across 32 countries.

Ownership category

akta.pro rank

Product category

Golf Coaching Software and Motion Analysis

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• AI motion capture
• Sports biomechanics
• Golf coaching software
• 3D video analysis
• Kinematic AI

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Mobile App Subscriptions: The Sportsbox 3DGolf app and Sportsbox 3D Practice app generate recurring revenue through monthly and annual subscription plans, offering 3D motion capture, coaching tools, and practice features
2. Education and Certification Programs: Sportsbox University offers training programs and certifications (Level 1 at $200, Level 2 at $750, and comprehensive program at $400) for coaches seeking to become certified in 3D analysis methodology
3. Coaching Platform Services: Revenue generated through the coaching platform enabling coaches to manage students, provide remote lessons, and communicate through the app's inbox feature

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sportsbox AI develops AI-powered mobile applications that transform a smartphone into a markerless 3D motion capture device, primarily for golf swing analysis. The flagship Sportsbox 3DGolf app converts single 2D video into 3D biomechanical models with kinematic measurements (degrees, inches, and six degrees of freedom), while Sportsbox 3D Practice provides consumer practice guides and Sportsbox University certifies coaches in 3D analysis methodology. The company also operates a global directory of certified 3D Golf coaches and partners with golf facilities, training aid companies, and club fitting services.

Product overview

Sportsbox AI is an AI-powered technology company that develops coaching and training mobile applications in sports and fitness using patent-pending 3D Motion Capture and Kinematic AI technology. The core product is Sportsbox 3DGolf, which provides markerless 3D motion capture from a single smartphone video. Supporting products include Sportsbox 3D Practice (consumer practice app with guided training content) and SAMI AI Assistant (agentic AI coaching layer powered by Google Cloud Gemini). The ecosystem also includes Sportsbox University for coach certification and a global 3DGolf Coach Directory. The company originally focused on golf but has expanded to baseball, tennis, and general fitness. The April 2026 acquisition by Bryson DeChambeau-led investors signals increased focus on AI-driven golf coaching accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• SAMI (Sportsbox AI Motion Intelligence): AI Assistant powered by Google Clouds AI that provides real-time, conversational coaching insights by analyzing 3D biomechanical data from golf swings. Set to debut in 2026.

Products and services

• Sportsbox 3DGolf Flagship mobile application that transforms a smartphone into a 3D motion-capture device. Converts a single 2D video into a full 3D avatar with six viewing angles (Face-on, Down-the-Line, Behind, From Target, Above, Below) and biomechanical measurements including degrees, inches, and linear and angular velocities. Includes drawing tools, 3D trackers, custom Watchlists for goal tracking, swing comparison, and Auto Swing Detection. Targets individual golfers, golf coaches, and golf academies.
• Sportsbox 3D Practice Consumer practice mobile app providing data-driven practice experiences with over 150 Practice Guides from world-acclaimed coaches. Offers guided drills, assessments, and target practice tied to specific swing goals and Watchlist items. Includes official companion app integrations with training aids (Orange Whip, TourStriker, Down Under Board, Mach 3). Targets amateur and professional golfers seeking structured self-improvement.
• Sportsbox University Training and certification program for golf coaches. Includes Level 1 Certification ($200) covering app navigation, biomechanics fundamentals, and tracker definitions; Level 2 Certification ($750) covering advanced biomechanics, graphs, motion analysis, and coaching methodology; and a Comprehensive Training bundle ($400) that includes personalized onboarding training, Level 1 Certification, exclusive support access, educational resources, and a complimentary two-month 3D Pro subscription. Targets golf coaches seeking formal certification in 3D analysis methodology.
• 3DGolf Coach Directory Global directory platform of certified 3D Golf coaches available for in-person or remote coaching. Includes staff members and independently verified certified coaches across multiple countries. Targets golfers seeking qualified 3D analysis providers and supports coach discovery and booking.

Quantifiable outcome

• Coaches report students picking up ten yards in one session with proper analysis
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Google CloudcoreTechnology or Integration · 7 April 2026Strategic technical collaboration where Google Cloud provides AI infrastructure powered by Gemini models for the SAMI AI Assistant feature. The partnership enables Sportsbox AI to evolve from a passive measurement tool into a proactive AI agent, processing 3D model data and delivering real-time conversational coaching insights.
• Cool ClubscoreStrategic or Co-development Partner · 4 November 2024Groundbreaking partnership to revolutionize golf club fitting at worldwide golf retail stores, integrating Sportsbox 3D technology with Cool Clubs' fitting expertise.
• Foresight SportscoreTechnology or Integration · 14 December 2022Integration partnership combining Sportsbox's 3D body motion capture with Foresight's industry-leading GCQuad launch monitor technology. Creates the industry's first launch monitor with integrated 3D motion capture capability, providing comprehensive data including golf swing analysis, club delivery, and shot launch/flight outcomes.
• TourStrikerminorStrategic or Co-development Partner · 4 December 2022Training aid company partnered as official companion app provider, offering easy-to-follow content and measurable data to validate training protocols.
• Orange WhipminorStrategic or Co-development Partner · 4 December 2022Training aid company partnered as official companion app provider, with director Brian Newman providing online swing training programs.
• Down Under BoardminorStrategic or Co-development Partner · 4 December 2022Training aid company partnered as official companion app.
• Mach 3minorStrategic or Co-development Partner · 4 December 2022Training aid company partnered as official companion app.
• Leadbetter AcademycoreStrategic or Co-development Partner · 4 August 2022Partnership with David Leadbetter's golf academy network to integrate Sportsbox 3D technology into instruction programs.
• Five Iron GolfflagshipStrategic or Co-development Partner · 27 June 2022Five Iron Golf integrated Sportsbox 3DGolf technology into their three NYC locations with plans to expand across all locations. Their instructors use the technology to provide enhanced personalized lessons with 3D motion capture analysis.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arccos Golf: AI-powered golf performance platform combining shot tracking, club recommendations, and swing analytics. Arccos competes directly with Sportsbox AI in smartphone-based data-driven golf improvement for amateurs and pros.
• K-Vest / Blast Motion: Sensor-based sports motion capture platforms providing 3D kinematic swing and stroke analysis across golf, baseball, tennis, and softball. Comparable to Sportsbox AI's markerless approach but using wearable sensors rather than computer vision.
• Rapsodo: Sports performance data company offering launch monitors, simulators, and swing/shot analytics for golf, baseball, softball, and soccer. Rapsodo competes directly in the affordable, tech-enabled coaching and home-training category.
• HackMotion: Wrist-based golf swing sensor that captures wrist mechanics and delivers data-driven coaching feedback. HackMotion targets the same data-driven golf improvement niche as Sportsbox AI, with a hardware sensor rather than markerless camera approach.

Broad incumbents

• Trackman: Industry-leading launch monitor and indoor golf simulator company serving coaches, fitters, and tour players. Trackman is the dominant premium incumbent whose hardware ecosystems Sportsbox AI's software must integrate with or differentiate against.
• Foresight Sports: Manufacturer of GCQuad, GC3, and GCHawk launch monitors. Foresight is both a Sportsbox AI partner (integrated 3D body motion with launch data) and a competitor in the premium swing-analysis category.
• FlightScope: Developer of 3D Doppler radar launch monitors and golf simulator technology used by coaches and tour professionals. FlightScope is a broader incumbent whose hardware-centric approach overlaps with Sportsbox AI's coaching and fitting use cases.
• GOLFTEC: Largest US chain of tech-enabled golf instruction centers, using proprietary swing analysis and lesson technology. GOLFTEC is a downstream buyer/integrator of swing-analysis technology and a potential enterprise customer or competitor to Sportsbox AI.

Emerging players

• Swing Catalyst: Video-based swing analysis software combined with pressure plates and dual-camera capture for coaches and academies. Swing Catalyst targets the same coach-led B2B instruction market with a complementary, hardware-anchored stack.

Others

• Titleist Performance Institute (TPI): Golf fitness and biomechanics certification organization whose TPI 3D motion analysis system was co-developed by Sportsbox AI's Chief Science Officer Dr. Phil Cheetham. TPI is an adjacent authority/ecosystem player in golf biomechanics education and certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/Cry6dygJU5X/embed/?autoplay=1
• Xx.com/sportsboxai
• Facebookfacebook.com/SportsboxAI
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsbox AI