What Greenway does

Greenway SAS is a French B2B fintech founded in 2023 and headquartered in Saint-Denis (Paris metropolitan area) that operates an all-in-one professional payment card platform combining multi-energy mobility management, integrated CSR/ESG impact tracking, and dual financial/carbon accounting. The company serves mid-market enterprises (ETI), large corporates, and public sector entities across France and Europe with a reported user base exceeding 45,000, including anchor customers such as SNCF, Geodis, La Poste, Keolis, and regional governments. The product architecture centers on a multi-purpose smartcard ecosystem — Corporate, Mobility, Travel, Lunch, Gift, and Virtual cards — paired with a SaaS management application and a portfolio of modular add-ons covering 1%ForAll CSR donations, carbon footprint measurement (Scope 1-3 across 80+ countries), an accounting engine with ERP integration, OCR-driven expense automation, predictive analytics dashboards, electric vehicle charging access, toll badges, and supplier invoice management.

The platform is technically underpinned by AI applied at multiple layers: OCR for receipt digitization, merchant/product scoring for gamified eco-responsible purchasing (Green Points and Badges), predictive budget analytics with anomaly detection in cost centers, vector-search-based carbon calculation combining S&P Global environmental data with transaction records, and AI-assisted route optimization for fleet toll navigation. Cards are issued by Enfuce under a Mastercard license and produced in partnership with IDEMIA Secure Transactions; toll coverage is delivered via a Vinci Autoroutes (Ulys) integration; and the underlying infrastructure runs on Bearstech-hosted ISO 27001 and PCI DSS-certified data centers with legally valid document archiving via Universign.

Greenway monetizes through monthly subscriptions on card products and modular add-ons, transaction-based fees on virtual cards, and the 1%ForAll mechanism that channels 1% of each transaction to the Greenway Foundation. Distribution follows a hybrid go-to-market: self-serve onboarding via app.greenway.care for SMBs combined with consultative enterprise sales and demo-led engagement for larger accounts, supported by an in-house sales motion and digital marketing infrastructure. The company has recently expanded into heavy-duty electric truck charging infrastructure through the EU-funded HDV-E consortium with E.ON and Voltix, signaling a strategic pivot from payment card specialist toward broader European mobility platform.

Name

Greenway

Legal name

Greenway SAS

Website

https://greenway.care

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenway SAS is a French B2B fintech providing an all-in-one professional payment card platform with integrated CSR impact tracking, multi-network mobility management, and dual financial/carbon accounting for European enterprises, mid-market companies, and public sector entities.

Ownership category

akta.pro rank

Product category

Corporate Expense Management Software

NAICS

Credit Card Issuing (52221), Credit Card Issuing (522210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Virtual Card Issuance & Tokenized Corporate Cards (THACAJAA)

akta.pro secondary industries

Embedded Card Issuing & Card-as-a-Service (FSAGALAC), Card Issuing Platforms (Issuer Processing) (FSAGABAD), Accounts Payable Automation & Invoice Payments for Travel Suppliers (THACAJAI), Group Travel Payments & Billing (Central Billing, Virtual Cards) (THACAFAK)

Keywords

• Corporate payment cards
• Fleet management software
• Expense management platform
• Carbon accounting software
• Mobility management solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Payment Card Fees: Multi-budget corporate payment cards with real-time control, featuring end-of-month payment (45 days deferred), 0% foreign exchange fees, and 70+ security parameterizations. Revenue generated through card issuance fees and transaction processing.
2. Mobility Network Access: Access to 100% of fuel networks (50,000+ stations in France, 148,060 in Europe), electric charging (1,234,873 points), tolls, parking, and car washes. Platform fees for multi-network access and management.
3. 1%ForAll CSR Donations: 1% of each transaction automatically donated to the Greenway Foundation, funding environmental and social projects. This mechanism externalizes client CSR strategy as a service.
4. Virtual Card Generation: One-time or recurring virtual cards for online purchases and invoice payments with customizable spending limits and real-time parameterization.
5. Sustainable Mobility Allowance (FMD): Sustainable mobility credit or allowance management for employee home-to-work transportation costs, covering micro-mobility, public transport, carpooling, and bicycle allowances, up to €600 exemption ceiling.
6. Accounting and Carbon Reporting: Automated accounting entries, VAT recovery, and carbon accounting reports (ADEME, CSRD, DPEF) generation with ERP/accounting software integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Greenway provides an all-in-one professional payment card platform combined with a SaaS management application for businesses. The platform unifies multiple corporate card types (Corporate, Mobility, Travel, Lunch, Gift) on a single smartcard that provides access to 100% of European fuel, electric charging, toll, and parking networks, while integrating CSR impact tracking (1%ForAll), carbon footprint measurement, and automated financial/carbon accounting for ETI, large enterprises, and public sector entities.

Product overview

Greenway is an all-in-one professional payment and fleet management platform offering a unified smartcard ecosystem combined with an online management SaaS. The core product portfolio centers on multi-energy payment cards (Corporate, Mobility, Travel, Lunch, Gift) that integrate with a connected management application. The platform operates on a modular architecture where the base card system connects to value-added modules including: 1% For All (RSE donation mechanism), Carbon Footprint tracking, Accounting Engine (financial and carbon dual accounting), Expense Reports automation, Reports/Dashboards (with AI analytics), Electric Charging access, Toll Badge, and Supplier Invoice management. Additional offerings include Sustainable Mobility Allowance (CMD/FMD) cards and Virtual Cards for online purchases. The platform differentiates through 100% network access (fuel, electric, tolls, parking), integrated RSE impact tracking, and automated accounting features. The ecosystem is complemented by the Greenway Foundation for social/environmental project funding.

Differentiator

Problem solved

Functional benefit

Brands

• 1%ForAll: Proprietary mechanism where 1% of each transaction is automatically reverted to the Greenway Foundation for social, environmental, and global health projects.
• La Fondation Greenway / Greenway Foundation

Products and services

• Carte Corporate (Corporate Card) A multi-budget payment card controllable in real time for all business expenses, featuring customizable spending limits, PIN codes, and 70+ security settings; targets ETI and large enterprises needing centralized expense management.
• Carte Mobilité (Mobility Card) A single card providing access to 100% of fuel networks and energy sources (fuel, electric charging, tolls, parking, hydrogen) for vehicle fleet management; designed for fleet managers and logistics companies.
• Carte Voyage (Business Travel Card) A payment card for business travel expenses covering hotels, transport, and professional trips, available as lodged or in-trip card with 0% foreign exchange fees.
• Carte Titre Restaurant (Lunch Card) A meal voucher card accepted in 100% of restaurants and supermarkets for employee benefits and daily meal expenses.
• Carte Cadeau (Gift Card) A salary benefit card allowing companies to provide employees with various employee advantages in card form.
• Carte Virtuelle (Virtual Card) A virtual credit card for secure online business purchases, supporting one-time or recurring use with customizable spending limits per category and integration with Apple Pay and Google Pay wallets.
• Application Connectée (Fleet Management SaaS Platform) A fleet management SaaS platform that centralizes cards and CSR actions in a configurable online management application with real-time tracking, predictive dashboards, and configurable security parameters.
• Forfait Mobilités Durables / CMD Card (Sustainable Mobility Allowance) A sustainable mobility credit or allowance card covering employees' home-to-work transportation costs including public transit, cycling, carpooling, and electric mobility, up to €600 exempt from social charges per year.

Quantifiable outcome

• 12% average savings on fuel expenses compared to single-network competitors
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability9 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• IDEMIA Secure TransactionscoreTechnology or Integration · 25 October 2024IDEMIA IST collaborates with Greenway to deliver an all-in-one mobility card for businesses, streamlining fleet management and promoting sustainability for SMEs across France and Europe with a customizable, eco-friendly multi-service mobility card.
• E.ONminorStrategic or Co-development PartnerPartnership in HDV-E project to deploy megawatt-enabled HDV charging network for electric trucks across Europe. E.ON, Voltix, and GreenWay will install ~330 charging points across nine countries by 2028, supported by €70.3 million EU grant.
• VoltixminorStrategic or Co-development PartnerPartnership in HDV-E project for megawatt-scale electric truck charging infrastructure deployment across nine European countries by 2028.
• Voie Verte Foundation (Greenway Foundation)coreStrategic or Co-development PartnerGreenway Foundation (Voie Verte Foundation) receives 1% of all Greenway card transactions to fund social, environmental, and global health projects. Supervised by an Ethics Committee of 5 independent university scientists and specialists.
• WTA FoundationminorGTM or Marketing PartnerGreenway Foundation partnership with WTA Foundation's Global Women's Health Fund, collecting 1% top-up on all Greenway card payments to support global health and nutrition efforts.
• Gates FoundationminorGTM or Marketing PartnerGreenway Foundation featured in Gates Foundation media coverage (Women Change the Game, Leading up to 2025 Global Nutrition) highlighting partnership with WTA Foundation for global health.
• Vinci Autoroutes (Ulys)coreTechnology or IntegrationToll badge partnership providing access to all French and European highways, parking lots, and freeflow toll systems through the Ulys brand integration.
• EnfucecoreTechnology or IntegrationEnfuce is the card issuer providing electronic money institution services under Mastercard license. Enfuce is authorized and regulated by the Finnish Financial Supervisory Authority.
• UniversigncoreTechnology or IntegrationPartnership for legally valid digital document archiving. Receipt photos are archived with legal validity through Universign, enforceable by tax authorities and URSSAF.
• BearstechcoreTechnology or IntegrationBearstech provides secure cloud infrastructure and data center services with ISO/IEC 27001 and PCI DSS compliance. Data centers feature restricted access, surveillance cameras, alarms, and 24/7 security team.
• Total Fleet ManagementminorChannel Partner/ Reseller/ DistributorFleet management software integration partner for fleet data synchronization and management.
• Traxall, Fatec, GAC, Direct Fleet, PhoenixminorChannel Partner/ Reseller/ DistributorFleet management software partners for data synchronization with Greenway platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edenred: Global leader in employee benefits and corporate payment solutions, including Ticket Fleet Pro — a directly comparable fuel/mobility card offering. Greenway explicitly positions against Ticket Fleet Pro in its competitive comparison pages.
• DKV Mobility: Major European provider of fuel and mobility cards for commercial fleets. Greenway directly benchmarks its 100% multi-network coverage against DKV's offerings as a core competitive comparison.
• Swile: French B2B corporate payment and employee-benefits platform offering meal vouchers, gift cards, and mobility solutions. Competes directly with Greenway's Lunch, Gift, and Sustainable Mobility Allowance cards in the French mid-market.
• Spendesk: French all-in-one spend management platform with corporate cards, expense automation, and AP workflows. Overlaps with Greenway's Corporate Card, expense reports, and supplier invoice modules targeting the same ETI and mid-market segment.
• Pleo: European corporate card and spend management platform serving SMEs and mid-market with virtual cards, expense automation, and accounting integrations. Closely mirrors Greenway's Corporate Card + Virtual Card + Expense Reports stack.
• Mooncard: French corporate payment card specialist offering real-time expense control and accounting automation. Targets the same ETI/mid-market French customer base with a comparable multi-budget corporate card proposition.
• Pluxee: Spin-off from Sodexo's Benefits & Rewards division, operating in employee benefits, meal vouchers, gift, and mobility solutions across Europe. Directly competes with Greenway's Lunch, Gift, and corporate card product lines.
• E.Leclerc Pro (E.Leclerc Mobility): French retailer-branded professional fuel card and mobility solution. Greenway benchmarks its 12% fuel savings explicitly against E.Leclerc Pro as a single-network competitor.
• Pliant: European corporate credit card platform offering virtual and physical cards with spend controls and API-first integrations. Comparable to Greenway's Virtual Card module and API/ERP integration strategy.

Broad incumbents

• Total Fleet Management (TotalEnergies): Fuel-card and fleet management arm of TotalEnergies, offering multi-energy cards and integrated fleet software. A channel/integration partner of Greenway and broader incumbent across European fleet fuel cards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenway