What Landed does

Landed (legal entity: Gofriendshop, Inc.) is a San Francisco-based, venture-backed B2B SaaS company founded in 2019 that operates an AI-powered recruitment platform purpose-built for high-volume hourly hiring in the restaurant, hospitality, and retail industries. The platform automates the end-to-end hiring funnel through three functional modules: candidate quality (Generative AI screening, Customizable Vetting, Intelligent Match), candidate engagement (SMS-based Speed messaging, AI-driven Candidate Experience, Reduce Ghosting), and application volume (Job Board and Social Media Advertising, Talent Acquisition Strategy, Hiring Data Reporting). Underlying capabilities include an AI Conversational Assistant that personalizes screening dialogues via SMS, an Intelligent AI Scheduler that coordinates interviews, and multi-lingual dialogue support; the system integrates with major ATS/HRIS platforms (Workday, ADP, UKG, Greenhouse, Paylocity, Paycom, JazzHR, and others) plus Google Calendar and Outlook. The proprietary data asset underpinning the AI comprises more than 3.2 million candidates processed and 6.3 million job matches facilitated.

Landed serves 500-plus enterprise brands including QSR and casual dining chains (Whataburger, Five Guys, Chick-fil-A, Cava, Panera, Torchy's Tacos, Hopdoddy, Salt & Straw, Cooper's Hawk, Blaze Pizza, Dave's Hot Chicken, Tony Roma's, Another Broken Egg Cafe, Naf Naf Grill, DIG, Erewhon, Torchy's, Front Range Holdings, Goodberry's), multi-unit hospitality groups (Union Square Hospitality Group, TAO Group), and hotels (tru by Hilton). The company pursues a sales-led enterprise go-to-market with a "Request Demo" motion, layered with a self-serve option for mid-market accounts; pricing is quote-based and billed annually, typical of B2B SaaS subscription. Disclosed capital is approximately $8.4 million in seed funding, including a $7 million round in April 2022 co-led by Javelin Venture Partners and Blockchain Capital, with prior participation by Y Combinator, Palm Drive Capital, Correlation Ventures, Lightspeed Venture Partners, Interplay, and Think Food Group. Reported customer outcomes include 62 percent reduction in frontline turnover, 78 percent faster time from application to offer, 36 hours saved per General Manager per month, and 4x the industry average hire rate.

Name

Landed

Legal name

Gofriendshop, Inc.

Website

https://gotlanded.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Landed is an AI-powered, SMS-first recruitment SaaS platform that automates high-volume hourly hiring for 500-plus restaurant, hospitality, and retail enterprise brands, including Whataburger, Five Guys, Cava, Panera, and tru by Hilton.

Ownership category

akta.pro rank

Product category

Recruitment Software

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• AI recruiting platform
• Hourly hiring software
• Restaurant hiring automation
• Candidate screening software
• Applicant tracking system

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: LANDED operates as a B2B SaaS platform charging employers for access to its AI-powered recruiting and hiring automation tools. The platform uses payment authorization and billing terms for employer accounts with associated payment methods including credit cards and ACH transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Landed operates an AI-powered recruitment platform designed for high-volume hourly hiring in the restaurant, hospitality, and retail industries. The platform uses generative AI and SMS-based conversational engagement to automate candidate sourcing, screening, and interview scheduling, with end-to-end candidate tracking and integrations with major ATS and HRIS systems including Workday, ADP, UKG, and Greenhouse.

Product overview

LANDED is an AI-powered recruitment platform designed for high-volume hiring in the restaurant, hospitality, and retail industries. The platform operates as a unified system with three core functional modules: (1) Improve Candidate Quality (Generative AI, Customizable Vetting, Intelligent Match), (2) Engage Fast with Text Messaging (Speed, Candidate Experience, Reduce Ghosting), and (3) Boost Application Volume (Job Board and Social Media Advertising, Talent Acquisition Strategy, Hiring Data Reporting Analysis). The platform also includes a Candidate Tracking System for end-to-end management, Multi-Lingual Hiring support, and specialized use cases for New Store Openings, Hourly/Management Hiring, and Retention. Built on AI-Powered Conversational Assistant and Intelligent AI Scheduler technology, the system automates screening via SMS and interview scheduling. LANDED integrates with major ATS and HRIS platforms including Workday, UKG, ADP, Greenhouse, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• LANDED AI Recruiting Platform AI-powered SaaS platform for high-volume hourly hiring in restaurants, hospitality, and retail. Automates candidate sourcing, AI-driven screening via SMS, intelligent interview scheduling, and end-to-end candidate tracking. Integrates with Workday, UKG, ADP, Greenhouse, Paylocity, Paycom, JazzHR, and other ATS/HRIS systems.
• AI Conversational Assistant AI-powered recruiting assistant that engages candidates via SMS text message, personalizes conversations, and conducts initial screening based on objective, job-related criteria. Supports multi-lingual conversations.
• Intelligent AI Scheduler AI system that automatically coordinates interview times based on mutual availability of candidate and hiring manager for candidates who meet screening criteria.
• Candidate Tracking System End-to-end hiring management system covering all stages from initial contact to hired, managing candidates in one centralized platform with integrations to major ATS systems.

Quantifiable outcome

• 62% reduction in frontline worker turnover after 30 days
• +9 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• WorkdaycoreTechnology or IntegrationIntegration partnership with Workday for HRIS system connectivity, allowing seamless data synchronization between LANDED's recruiting platform and Workday HR systems.
• ADPcoreTechnology or IntegrationIntegration with ADP payroll and HR platform to enable seamless hiring data flow and workforce management integration.
• UKGcoreTechnology or IntegrationIntegration partnership with UKG for HRIS and workforce management system connectivity.
• GreenhousecoreTechnology or IntegrationIntegration with Greenhouse applicant tracking system for seamless candidate management.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greenhouse: Enterprise ATS with strong mid-market and tech adoption; an integration partner for Landed but also a broader incumbent whose AI features could overlap with Landed's screening layer.
• Eightfold AI: AI-native talent intelligence platform spanning recruiting, retention, and workforce planning; broad incumbent serving large enterprises with skills-graph and matching AI comparable in technology category.
• Indeed: Dominant U.S. job board and hiring marketplace increasingly layering in AI matching and screening; broad incumbent whose distribution and candidate pool pose a structural competitive threat to specialized platforms like Landed.
• iCIMS: Large incumbent enterprise talent acquisition platform with broad ATS capabilities and AI features; competes indirectly as enterprise customers consolidate HR tech stacks.
• HireVue: AI-driven video interviewing, assessment, and hiring platform; broad incumbent in AI hiring that overlaps with Landed's automated screening proposition for hourly roles.

Direct peers

• Fountain: High-volume hourly hiring platform serving restaurants, retail, and logistics with automated screening, onboarding, and workflow tools — directly competes for the same hourly employer buyers as Landed.
• Workstream: Mobile-first hourly hiring and onboarding platform purpose-built for restaurants, retail, and hospitality — competes directly for Landed's target customer segment with comparable SMS-driven flows.
• Harri: End-to-end hiring, workforce management, and team engagement platform specialized for restaurants and hospitality — directly competes with Landed for restaurant enterprise accounts and is also an integration partner.
• Paradox: Conversational AI hiring assistant focused on hourly and frontline recruiting via SMS/chat — most direct head-to-head competitor to Landed, with overlapping enterprise QSR and retail customers.

Emerging players

• Sprockets: Hourly hiring platform focused on retention prediction and matching for frontline workers; smaller emerging player with overlapping restaurant and hospitality customer base and similar AI-matching angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gotlanded
• Facebookfacebook.com/gotlanded

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landed