Folx Health

What Folx Health does

Folx Health, Inc. is a Boston-based virtual telehealth platform founded in 2020 to deliver healthcare services specifically designed for LGBTQIA+ adults in the United States. The platform offers a comprehensive suite of clinical services — mental health care, talk therapy, gender-affirming hormone therapy (GAHT/HRT), primary care, sexual and reproductive health, and fertility and family building — delivered through same/next-day virtual visits with clinicians of whom 81% identify as LGBTQIA+. Care is operationalized through HIPAA-compliant infrastructure with two-factor authentication and AES-256 encryption, secure asynchronous messaging, and a network of affiliated clinical practice groups (Ampersex.VA PC and multiple Marsha Medical Group entities) that operate across multiple U.S. states.

The business model combines a recurring $39.99/month subscription membership (preceded by a 10-day free trial) with fee-for-service clinical visits ($79-$199), prescription medication revenue via a partner pharmacy network shipping testosterone, estrogen, and ancillary therapies direct to members, and laboratory services routed through Quest Diagnostics. A secondary B2B motion targets employers seeking inclusive LGBTQIA+ health benefits and DEI training. Distribution is omnichannel D2C (web, mobile app, content marketing, social, SEO) supplemented by employer enterprise sales and insurance network acceptance (Cigna, Wellfleet, Evernorth, BlueCross BlueShield Minnesota).

The company has scaled to 50,000+ patients served since 2021, supported by approximately $60 million in total venture funding including a $30 million Series B led by 7wireVentures in October 2022 with participation from Bessemer Venture Partners, Define Ventures, Foresite Capital, and Polaris Partners. Auxiliary offerings include the FOLX Community Platform (5,000+ active members), a Crisis Text Line partnership for 24/7 mental health support, and the HRT Care Fund (with Point of Pride) which has distributed over $450,000 in gender-affirming care grants since 2021.

Name

Folx Health

Legal name

FOLX Health, Inc.

Website

https://folxhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Folx Health is a virtual telehealth platform providing LGBTQIA+-affirming primary care, mental health, gender-affirming hormone therapy, sexual health, and fertility services to LGBTQIA+ adults across all 50 U.S. states through a $39.99/month membership and affiliated LGBTQIA+-identifying clinician network.

Ownership category

akta.pro rank

Product category

LGBTQ+ Telehealth Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• LGBTQ telehealth services
• Gender-affirming hormone therapy
• Virtual primary care
• Online mental health therapy
• Sexual reproductive health

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Subscription Membership: Monthly or annual subscription membership ($39.99/month) providing access to booking visits, peer support groups, community platform, referral network, and asynchronous care with clinical teams
2. Clinical Consultations: Fee-for-service visits including primary care ($79-$159), mental health/therapy ($129-$199), and medication management ($79-$199). Can be paid via insurance or self-pay.
3. Medication Sales: Prescription medications sold through partner pharmacy including testosterone ($98-$265/90 days), estrogen formulations ($45-$582/90 days), and other hormone therapies. Shipped directly to members.
4. Laboratory Services: Lab testing through Quest Diagnostics at negotiated rates ($29-$47 for basic gender-affirming hormone therapy labs). Paid via insurance or out-of-pocket.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Folx Health operates a virtual telehealth platform providing LGBTQIA+-specialized healthcare across mental health, therapy, gender-affirming hormone therapy, primary care, sexual and reproductive health, and fertility. Members access care through a $39.99/month subscription membership with direct-to-consumer booking, partner pharmacy medication delivery, lab services through Quest Diagnostics, and a peer-support Community Platform. The company also sells enterprise solutions to employers and operates the HRT Care Fund for financial assistance with gender-affirming care.

Product overview

FOLX Health operates as a virtual healthcare platform providing comprehensive, affirming healthcare services specifically designed for the LGBTQIA+ community. The platform offers a suite of core clinical services including Mental Health Care, Therapy, Gender-Affirming Care (hormone therapy), Primary Care, Sexual & Reproductive Health, and Fertility & Family Building. These services are delivered through a subscription membership model ($39.99/month) with additional fee-based components for clinical consultations, medications, and lab work. Supplementary offerings include the FOLX Community Platform for peer support and community connection, a Crisis Text Line partnership for 24/7 mental health crisis support, the HRT Care Fund for financial assistance with gender-affirming hormone therapy, and The Library for educational resources. The platform connects members with LGBTQIA+-specialized clinicians across all 50 U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Care Virtual mental health care services for LGBTQIA+ adults, including ongoing support, medication management, and crisis intervention, delivered by LGBTQIA+-specialized clinicians.
• Therapy Virtual talk therapy sessions with LGBTQIA+-specialized clinicians for ongoing mental wellness support.
• Gender-Affirming Care Comprehensive gender-affirming hormone therapy (GAHT/HRT) including testosterone, estrogen, and related medications with ongoing clinical monitoring and direct-to-member pharmacy shipping.
• Primary Care Virtual primary care services for general health needs of LGBTQIA+ adults, including annual wellness exams, preventive care, and ongoing condition management.
• Sexual & Reproductive Health Sexual and reproductive health services for LGBTQIA+ adults, including STI testing, PrEP, and related care.
• Fertility & Family Building Fertility planning and family building services tailored for LGBTQIA+ individuals and couples.
• FOLX Community Platform Digital community space offering events, educational resources, peer support groups, and forums for LGBTQIA+ members to connect and share resources; serves over 5,000 active members.
• HRT Care Fund Financial assistance program providing year-long grants covering gender-affirming hormone therapy prescriptions, clinical visits, lab work, and care navigation for eligible individuals, delivered through partnership with Point of Pride.

Quantifiable outcome

• 84% of FOLX members report emotional benefits to receiving care with FOLX
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Crisis Text LinecoreStrategic or Co-development Partner · 1 January 2023Nonprofit partnership providing free, 24/7, confidential text-based mental health support in English and Spanish. FOLX members can text FOLX to 741741 to reach volunteer crisis counselors. Supports FOLX's mental health services expansion.
• Point of PridecoreStrategic or Co-development Partner · 1 January 2021Nonprofit partner for the FOLX Care Fund providing financial assistance for gender-affirming hormone therapy. Since 2021, over $450,000 in grants have been distributed for prescriptions, clinical visits, labs, and support services.
• Quest DiagnosticscoreTechnology or IntegrationLaboratory services partner providing Quest Diagnostics facilities for member lab work. FOLX offers negotiated rates for members through this partnership.
• Partner Pharmacy NetworkcoreTechnology or IntegrationPartner pharmacy network ships medications directly to members with prices including shipping and essential supplies (like injection materials). Provides testosterone, estrogen, and other hormone therapies.
• Ampersex.VA PC, Marsha Medical Group, P.A., Marsha Medical Group of CA, P.C., Marsha Medical Group of Kansas, P.A., Marsha Medical Group of New Jersey, P.C., AS Medical of New York, P.C.coreImplementation/ SI/ Consulting PartnerAffiliated practice groups that perform clinical services for FOLX members. These providers deliver care through the FOLX platform under HIPAA privacy practices.
• Insurance Partners (Cigna, Wellfleet, Evernorth, BlueCross BlueShield Minnesota)coreChannel Partner/ Reseller/ DistributorInsurance providers accepted by FOLX for member clinical consultations, medications, and lab services. Expands accessibility and reduces out-of-pocket costs for members.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plume Health: Plume is a direct competitor offering telehealth-based gender-affirming hormone therapy and primary care specifically for transgender and nonbinary individuals. It competes head-to-head with FOLX's gender-affirming care core service and shares the same patient acquisition channels.
• Hims & Hers Health: Hims & Hers is a large public telehealth platform offering hormone therapy, primary care, and mental health services. While not LGBTQIA+-specialized, it directly competes for FOLX's HRT and primary care patients and shares a subscription-plus-fee-for-service revenue model.
• Included Health: Included Health (formerly Grand Rounds Health + Doctor On Demand) provides LGBTQIA+-focused healthcare navigation, virtual care, and mental health services. It directly overlaps with FOLX's mission of providing affirming care and benefits guidance to LGBTQIA+ individuals and employees.
• Talkspace: Talkspace is an online therapy platform providing virtual mental health services via subscription. It competes directly with FOLX's therapy and mental health offerings for both consumer and employer-sponsored mental health benefits.

Broad incumbents

• Ro: Ro is a well-funded direct-to-consumer telehealth platform offering men's and women's health, including hormone therapy, fertility, and primary care. It is broader than FOLX but overlaps on HRT, sexual health, and fertility, competing for the same digital-first consumer.
• K Health: K Health is a virtual primary care platform offering affordable, insurance-integrated primary care. It overlaps with FOLX's primary care offering and competes for price-sensitive consumers seeking telehealth-based general healthcare.
• BetterHelp: BetterHelp is the largest online therapy platform, offering subscription-based virtual therapy. It competes with FOLX's therapy offering as a broader, lower-cost alternative for consumers and via employer benefits partnerships.
• Teladoc Health: Teladoc is the largest incumbent in virtual care, offering general medical, mental health, and specialty services via subscription and enterprise contracts. It competes with FOLX for employer benefits contracts and serves as a broad incumbent in the same telehealth category.
• One Medical (Amazon): One Medical, acquired by Amazon, offers membership-based primary care with both in-person and virtual components. It overlaps with FOLX's primary care and subscription membership model and competes for employer-sponsored benefits dollars.

Emerging players

• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health, including fertility, pregnancy, and mental health. It overlaps with FOLX's fertility and family-building services and shares a payer-sponsored and employer benefits go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/folxhealth
• YouTubeyoutube.com/folxhealth
• Facebookfacebook.com/folxhealth
• LinkedInlinkedin.com/company/folxhealth
• Instagraminstagram.com/folxhealth
• TikToktiktok.com/@folxhealth?lang=en
• Pinterestpinterest.com/folxhealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folx Health