Tripleseat

What Tripleseat does

Tripleseat is a cloud-based SaaS event management platform founded in 2008 and headquartered in Concord, Massachusetts, purpose-built for the hospitality industry. The platform serves restaurants, hotels, and a long tail of unique venues—including breweries, wineries, bars and nightclubs, wedding venues, eatertainment venues, and catering operations—managing the full event lifecycle from lead capture and proposal generation through BEO creation, contracts, guest communication, execution, and payment. The product architecture is modular: the core Tripleseat platform handles end-to-end event sales and management, with add-on modules including Direct Book (self-service booking), Floor Plans (2D/3D visualization, acquired via Merri in June 2024), Tripleseat Tickets (registration and ticketing, acquired via Attendease in August 2023), Insights (business intelligence), Payments/PartyPay (PCI-compliant transaction processing), and the Venue Marketplace (EventUp), which the company positions as a leading venue directory generating $3.3M+ in monthly booked revenue and 56M+ search impressions.

The company monetizes through annual SaaS subscriptions priced custom by venue size, number of properties, and feature scope, augmented by transaction-based fees on Tripleseat Payments (2.65–3.85% + $0.30 per transaction, depending on card and processor) and per-ticket fees on Tripleseat Tickets, plus marketplace-driven lead generation via Venue Marketplace. Its go-to-market combines direct enterprise field sales (targeting hospitality groups with 20–200+ locations), inside sales for mid-market accounts, and a product-led self-service motion through Direct Book for SMBs. The platform integrates with a 50+ partner ecosystem spanning POS, PMS (including Oracle OPERA, Mews, Infor, StayNTouch, Cloudbeds), CRM, payments (Stripe, Square, Fiserv), and marketing automation, which both expands distribution and deepens switching costs.

Tripleseat is a privately held, growth-equity-backed company. General Atlantic made a strategic growth investment in April 2023, following an earlier $55M round from Vista Equity Partners in 2017. The company has scaled to 20,000+ venues globally, with 51–100 employees disclosed at the firmographic level. Recent leadership additions (CFO Rick Russo in February 2026 and CPO Alex Hails in March 2026) and a two-way integration with Cloudbeds announced in June 2026 indicate continued investment in operational scale, AI capability development, and platform reach.

Name

Tripleseat

Legal name

Tripleseat Software, LLC

Website

https://tripleseat.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Tripleseat is a cloud-based SaaS event management platform serving restaurants, hotels, breweries, wineries, and other hospitality venues with modular tools for event sales, bookings, floor plans, payments, ticketing, and analytics.

Ownership category

akta.pro rank

Product category

Hospitality Event Management Software

SIC

Services-Computer Integrated Systems Design (7373), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sales & Catering / Group & Event Management (THALACAM)

akta.pro secondary industries

Booking Engines & Direct Web Booking (THALACAD), Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ)

Keywords

• Event management software
• Hospitality event sales
• Banquet event orders
• Venue booking platform
• Hotel group sales

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Core Platform Subscription: SaaS subscription model for event management platform access. Pricing is customized based on venue size, number of properties, and feature requirements. Enterprise multi-property accounts have dedicated pricing.
2. Tickets Transaction Fees: Fee-based ticketing solution with no upfront subscription costs. Pricing based on per-ticket fees, making it cost-effective for venues of all sizes hosting various events.
3. Payments Processing: Online payment processing with per-transaction fees through integrated partners (Stripe, Square, Fiserv). Transaction fees range from 2.65-3.85% + $0.30 per transaction depending on card type.
4. Venue Marketplace Listing: Venue directory and marketplace (EventUp) connecting venues with event planners. Generates leads for venues through marketplace exposure.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tripleseat is a cloud-based event management SaaS platform purpose-built for the hospitality industry, managing the full event lifecycle from initial lead inquiry through proposal, BEO generation, contracting, execution, and final payment for restaurants, hotels, and unique venues. The core platform is complemented by specialized modules for self-service booking (Direct Book), ticketing (Tickets), 2D/3D floor plan visualization (Floor Plans/Merri), payment processing (Payments/PartyPay), venue marketplace listings (EventUp), and business intelligence reporting (Insights).

Product overview

Tripleseat is a modular platform-plus-products architecture offering a unified core event management system with specialized add-on modules and industry-specific solutions. The core Tripleseat platform serves as the primary sales and event management solution for restaurants, hotels, and unique venues, handling the full event lifecycle from inquiry through execution. This core platform is complemented by specialized products: Direct Book (self-service booking), Floor Plans (2D/3D visualization via Merri technology), Tickets (event registration and ticketing), Venue Marketplace (directory and lead generation), Insights (business intelligence and analytics), and Payments/PartyPay (online payment processing). Industry-specific solutions include Tripleseat for Hotels (with Guest Room Control), Tripleseat for Catering, Tripleseat for Breweries, Tripleseat for Wineries, Tripleseat for Bars & Nightclubs, Tripleseat for Wedding Venues, Tripleseat for Eatertainment Venues, and Tripleseat for Enterprise. The platform also includes support resources like Tripleseat University, ROI Calculator, and Free BEO templates, plus events programs like Ignite and webinars.

Differentiator

Problem solved

Functional benefit

Brands

• Merri: 3D floorplan and event design application (acquired June 2024)
• Attendease
• EventUp
• PartyPay
• Tripleseat Tickets

Products and services

• Tripleseat (Core Platform) The core cloud-based sales and event management platform for restaurants, hotels, and unique venues. Manages the entire event lifecycle from inquiry through execution, including lead tracking, proposals, BEOs, contracts, guest communication, and payments. Targeted at full-service restaurants, hotel groups, and event venues.
• Tripleseat for Hotels A centralized solution for hotel event planning that manages guest room blocks, event spaces, group sales, catering, and banquet operations. Includes Guest Room Control (GRC) for room block management alongside event spaces, with two-way PMS integration capabilities (Mews, OPERA Cloud, Infor, StayNTouch, WebRezPro, Maestro). Designed for hotels and resorts managing group bookings, meeting spaces, and multi-property portfolios.
• Direct Book Self-service booking software enabling customers to book on- and off-premise events, large party reservations, and catering directly through the venue's website 24/7. Built on the Tripleseat engine. Customers using Direct Book have reported a 20% increase in catered events, 10% increase in hosted on-prem events, 33% increase in recognized revenue, and 22% increase in off-night bookings.
• Floor Plans (Merri) 2D event diagramming and 3D immersive walkthrough capabilities for visualizing event layouts. Includes intuitive 2D diagramming, immersive 3D walkthroughs, real-time collaboration with clients, and integration with Tripleseat's event management platform. Available in three tiers from basic greyscale to fully custom rebuilt venue spaces.
• Tripleseat Tickets Event registration and ticketing platform enabling venues to create, sell, and manage tickets for hosted events. Includes branded event landing pages, multiple ticket types, tiered pricing, upsells, on-site attendee check-in, and comprehensive real-time sales dashboards and analytics. Operates on a fee-based model with no subscription required.
• Venue Marketplace (EventUp) The largest venue directory and marketplace connecting venues with millions of social, corporate, and wedding planners. Generates inbound leads for Tripleseat customer venues by listing them in a searchable directory that produces 3.3 million+ in monthly booked revenue, 56 million+ monthly search impressions, and 100,000+ monthly event planner visits.
• Insights Business intelligence and analytics tool for restaurants, hotels, and venues hosting events. Provides 25+ in-depth reports, custom dashboards, sales forecasting, trend analysis, and data visualization for making informed decisions that drive profitability and event performance optimization.
• Payments (PartyPay) Online payment solution for events enabling secure credit card processing, automated payment collection, and digital invoicing. PCI compliant; supports Visa, MC, Discover, American Express, and ACH transfers. Available in U.S., UK, Canada, Australia, and Europe with transaction fees ranging from 2.65-3.85% + $0.30 per transaction depending on card type and payment processor (Stripe, Square, Fiserv).
• Tripleseat for Enterprise Multi-location event management platform for hospitality groups with 20 to 200+ locations, providing centralized sales, reporting, and payments with brand consistency across all properties. Includes standardized onboarding and portfolio-level visibility.
• Tripleseat for Wedding Venues Wedding venue management software with CRM, event floor plans, booking, and real-time digital payment features designed for venues specializing in wedding ceremonies and receptions, addressing long sales cycles and coordination complexity.
• Tripleseat for Breweries Brewery management software for private events at breweries and taprooms, including reservations, tickets, payments, and promotional activities management. Designed to balance production floor operations with event space demand.
• Tripleseat for Wineries Event and sales management solution for wineries and vineyards hosting private events, tastings, and vineyard experiences. Helps convert tasting room traffic to event bookings and manage seasonal peaks.
• Tripleseat for Bars & Nightclubs Event management for bars and nightclubs managing high-value group bookings, VIP table service, velvet-rope access, and complex booking arrangements to maximize revenue per square foot.
• Tripleseat Catering Specialized event and catering management solution for managing menus, logistics, staffing, and payments in one centralized platform for off-site and on-site catering operations.
• Tripleseat for Eatertainment Venues Event management solution for food and entertainment venues (arcades, bowling alleys, simulators, escape rooms) managing game-changing experiences, package bookings, and high-volume group events with complex package pricing.

Quantifiable outcome

• 110% revenue increase forecast for hotel division
• +8 more outcomes

Named customers19 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration57 records

AI capability5 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, strategic and minor.

• CloudbedscoreTechnology or Integration · 15 June 2026Two-way integration connecting Tripleseat's event sales platform with Cloudbeds' Groups & Events module for hotels. The integration automates group workflows, enables real-time data syncing, and reduces manual data entry across sales, reservations, and operations teams.
• MerricoreStrategic or Co-development PartnerAcquired in June 2024, Merri is a 3D floorplan and event design application. Integration aims to improve event planning efficiency, user experience, and analytics for venue owners and event planners.
• AttendeasecoreStrategic or Co-development PartnerAcquired in August 2023, Attendease is a Canadian cloud-based event solutions company. The acquisition enhanced Tripleseat's platform with registration, payment processing, and analytics capabilities.
• StripecoreTechnology or IntegrationIntegrated payment processor for Tripleseat Payments. Supports Visa, MC, Discover, and American Express with transaction fees of 2.65-3.85% + $0.30 per transaction. ACH transfers available.
• SquarecoreTechnology or IntegrationIntegrated payment processor for Tripleseat Payments. Transaction fees of 3.2% + $0.30 per transaction for all major card types.
• FiservcoreTechnology or IntegrationIntegrated payment processor for Tripleseat Payments with Clover integration. Transaction fees of 2.85-3.75% + $0.25 per transaction.
• CventstrategicTechnology or IntegrationRFP leads integration for hotels and restaurants, enabling Tripleseat customers to receive inbound leads from Cvent's event planning network.
• MewsstrategicTechnology or IntegrationGroup booking management integration with Mews cloud-based property management system for hotels.
• Oracle Hospitality (OPERA Cloud)strategicTechnology or IntegrationCloud-based property management integration for hotels using Oracle's OPERA platform.
• OpenTablestrategicTechnology or IntegrationPrivate dining and guest management integration connecting Tripleseat with OpenTable's restaurant reservation network.
• SevenRoomsstrategicTechnology or IntegrationReservations and event management integration with SevenRooms' guest experience platform.
• FacebookminorGTM or Marketing PartnerEvent lead generation through Facebook business integrations.
• PartySlateminorGTM or Marketing PartnerEvent lead management partnership connecting venues with event planners.
• TargetableminorGTM or Marketing PartnerCustomized social media campaign integration.

Scale indicators13 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• SevenRooms: SevenRooms is a guest experience and retention platform for restaurants, hotels, and nightlife venues. It overlaps with Tripleseat in restaurant private dining and hotel event guest management, and is both an integration partner and a functional competitor in the events space.
• Planning Pod: Planning Pod is an event management platform targeting venues, including wedding venues, banquet halls, and conference centers. It competes with Tripleseat in the wedding and event venue segments with CRM, floor plans, and booking tools.
• Gather: Gather offers event management software for restaurants, hotels, and venues with proposals, BEOs, contracts, and floor plans. It targets the same primary segments as Tripleseat (restaurants, hotels, unique venues) and competes head-to-head in the SMB and mid-market segments with a similar feature set.
• Social Tables: Social Tables provides event diagramming, seating, and event management software for planners and venues. It overlaps with Tripleseat's floor plan and event management capabilities, particularly for hotels and dedicated event venues.
• Caterease: Caterease is a catering and event management software focused on hospitality operators, including hotels, caterers, and event venues. It directly overlaps with Tripleseat's catering and banquet event management functionality, serving the same BEO and event-coordination use cases.

Broad incumbents

• Eventbrite: Eventbrite is a large consumer-facing event ticketing and registration platform that also offers event organization tools for organizers. Tripleseat's Tickets product competes more directly with Eventbrite's ticketing, while the broader platforms overlap for event managers at venues.
• Cvent: Cvent is the dominant enterprise event management platform with deep hotel and venue RFP/lead capabilities. Tripleseat has an integration partnership with Cvent for inbound RFP leads, but Cvent overlaps in group sales and event management for hotels and large venues, making it a broad incumbent competing for the same enterprise customers.
• Bizzabo: Bizzabo is an event experience platform for B2B conferences and corporate events, with registration, marketing, and analytics. While more enterprise/corporate-focused, it competes for the same event technology budget that hotels and venues allocate to Tripleseat.

Emerging players

• Aventri: Aventri (formerly EventSentry) is an event management software platform for corporate events, with registration, venue sourcing, and logistics. It overlaps with Tripleseat's larger enterprise hotel and venue event management use cases, particularly for corporate group business.
• HoneyBook: HoneyBook is a business management platform for event professionals and venues, with CRM, proposals, contracts, and payments. It overlaps with Tripleseat in wedding venues and event professionals, though it is positioned more as an SMB-focused CRM.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/tripleseat
• Xx.com/tripleseat

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tripleseat