What TARGETABLE does

TARGETABLE is a San Diego-based virtual advertising agency and restaurant marketing platform founded in 2014. The company operates an AI Agent-powered platform designed to shift restaurant order volume from third-party delivery marketplaces to owned, first-party channels. The product surface comprises ten core offerings spanning the full sales cycle: SEO-optimized marketing websites, commission-free branded online ordering, Google Business Profile management, AI-managed Google Ads, third-party marketplace integration, automated email marketing, branded iOS/Android mobile apps, AI dynamic pricing, customer survey and review routing, and POS-integrated loyalty programs. These are augmented by eight specialized AI Agents that autonomously execute discrete marketing and operational tasks.

Name

TARGETABLE

Legal name

Chowly Inc.

Website

https://targetable.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

TARGETABLE is a San Diego-based virtual ad agency running an AI Agent-powered restaurant marketing platform that serves 17,000+ locations, helping independents and chains shift orders from third-party delivery apps to commission-free first-party channels via POS-integrated ordering, SEO, ads, and loyalty automation.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Chowly operates on a platform subscription model, providing access to its AI agent-powered marketing platform including SEO, ordering, ads management, email marketing, dynamic pricing, loyalty programs, and customer surveys. The platform is sold via direct sales with demo-based qualification. Pricing is not publicly disclosed and requires a demo to receive a quote.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

TARGETABLE operates an AI Agent-powered restaurant marketing platform that helps independent and multi-location restaurants shift orders from third-party delivery marketplaces to first-party direct ordering channels. The platform delivers SEO-optimized marketing websites, commission-free branded online ordering, Google Business Profile and Google Ads management, email marketing, dynamic pricing, loyalty programs, and customer surveys, all connected through POS integrations with 50+ systems and 150+ delivery apps.

Product overview

Chowly is an AI Agent-powered platform for independent restaurants that consolidates multiple sales and marketing functions into a single integrated system. The platform consists of ten core products covering the full restaurant sales cycle: Marketing Website, Online Ordering, Google Business Profile, Google Ads, 3rd Party Marketplace Integration, Email Marketing, Mobile App, Dynamic Pricing, Customer Surveys, and Loyalty Program. These core products are augmented by eight specialized AI Agents (SEO, GBP, Ads, Campaign, Pricing, Review, Delivery, and Upsell) that automate specific operational tasks using artificial intelligence. All products connect through POS integrations, enabling unified customer data and automated workflows. The platform is designed to shift orders from third-party marketplaces to first-party direct channels, reducing commission fees and increasing restaurant profitability.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Website SEO-optimized restaurant websites designed to convert visitors into customers, with AI-powered content and local search optimization. For independent and multi-location restaurant operators.
• Branded Online Ordering Commission-free online ordering system that runs on the restaurant's own domain and connects directly to the POS. For restaurants seeking to avoid third-party marketplace commissions.
• Google Business Profile Management AI-managed Google Business Profile optimization and management service for improved local search visibility. For restaurants seeking stronger local presence.
• Google Ads Management AI-optimized Google Ads campaigns focused on driving orders rather than clicks, with automated bid management. For restaurants seeking paid acquisition.
• 3rd Party Marketplace Integration Integration hub connecting restaurants to 150+ delivery platforms including DoorDash, Uber Eats, and Grubhub with synchronized menus. For restaurants using third-party marketplaces.
• Email Marketing Automated email campaign engine with win-back campaigns and AI-generated content for customer engagement and retention. For restaurants seeking to drive repeat visits.
• Branded Mobile App Branded iOS and Android mobile ordering applications for restaurants to own their customer relationships. For restaurants seeking a dedicated ordering channel.
• Dynamic Pricing AI-powered pricing optimization that recovers margin from delivery commissions through intelligent price adjustments. For restaurants looking to maximize delivery profitability.
• Customer Surveys and Review Generation Review generation and routing system that drives 5-star reviews to Google and collects customer feedback. For restaurants seeking reputation management.
• Loyalty Program POS-integrated loyalty program enabling customers to earn points online and redeem in-store, driving repeat visits. For restaurants seeking customer retention.

Quantifiable outcome

• 40%+ average first-party sales increase
• +9 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core.

• ToastcoreTechnology or IntegrationPOS integration partner enabling direct connection between Chowly's platform and Toast POS systems. Restaurants can sync menus, manage orders, and track customer data across both platforms.
• SquarecoreTechnology or IntegrationPOS integration partner providing seamless menu synchronization and order management between Chowly and Square POS for restaurants.
• Aloha (NCR)coreTechnology or IntegrationPOS integration partner connecting Chowly's marketing platform with Aloha/NCR systems for comprehensive restaurant operations management.
• SpotOncoreTechnology or IntegrationPOS integration partner enabling restaurants using SpotOn to access Chowly's AI-powered marketing and first-party ordering capabilities.
• ClovercoreTechnology or IntegrationPOS integration partner connecting Clover POS systems with Chowly's platform for unified restaurant management.
• LightspeedcoreTechnology or IntegrationPOS integration partner providing connectivity between Lightspeed POS and Chowly's restaurant marketing platform.
• DoorDashcoreTechnology or IntegrationDelivery platform integration enabling restaurants to manage DoorDash orders alongside other third-party marketplaces through Chowly's unified platform.
• Uber EatscoreTechnology or IntegrationDelivery platform integration connecting Uber Eats restaurant orders to Chowly's platform for consolidated order management and menu sync.
• GrubhubcoreTechnology or IntegrationDelivery platform integration enabling Grubhub order management through Chowly's platform with automated menu updates and order routing.
• PostmatescoreTechnology or IntegrationDelivery platform integration connecting Postmates restaurant orders to Chowly's unified ordering and marketing platform.
• ezCatercoreTechnology or IntegrationCatering delivery platform integration enabling restaurants to manage catering orders through Chowly's platform alongside consumer delivery.
• MenufycoreTechnology or IntegrationDelivery platform integration connecting Menufy restaurant orders to Chowly's platform for consolidated operations management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChowNow: Direct competitor offering commission-free online ordering and marketing tools for independent restaurants. Closely aligned business model targeting the same SMB customer base with similar value proposition around reducing third-party delivery dependency.
• Popmenu: Restaurant marketing platform combining websites, online ordering, CRM, and marketing automation for independent operators. Directly comparable product set and target customer, with Popmenu having raised significant capital ($60M+).
• BentoBox: Restaurant website builder and marketing platform with integrated online ordering, catering, and gift cards. Targets the same independent restaurant segment with comparable website-plus-marketing bundle; acquired by Popmenu in 2024.
• Owner.com: AI-powered restaurant marketing platform offering websites, online ordering, and marketing automation for independent restaurants. Closely aligned product strategy with growing SMB customer base and AI-driven feature set.

Broad incumbents

• Olo: Publicly traded restaurant ordering platform serving enterprise and mid-market brands. Operates at a different scale (enterprise-focused) but provides the same first-party ordering and delivery integration functionality for restaurant customers.
• Toast: Major restaurant POS platform with its own online ordering, marketing, and loyalty modules. While a current integration partner, Toast represents both a channel and a competitive threat as it continues to vertically integrate marketing capabilities.
• Square for Restaurants: Block-owned POS and restaurant commerce platform with integrated online ordering, marketing, and delivery management. Functions as both an integration partner and increasingly direct competitor in the restaurant marketing automation space.
• SpotOn: Restaurant POS and commerce platform with growing marketing, online ordering, and loyalty capabilities. Direct integration partner today but actively expanding into areas that overlap with the subject's product suite.

Emerging players

• Bbot: Restaurant ordering and payment platform offering online ordering, in-restaurant ordering, and contactless payment solutions. Comparable focus on direct ordering channels for restaurants, with somewhat narrower scope than the subject.

Others

• DoorDash Drive and DoorDash Direct: While primarily a third-party delivery platform, DoorDash has been building first-party ordering tools and white-label delivery. Represents the largest structural risk to the subject's value proposition as it could disintermediate the independent ordering layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearetargetable

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TARGETABLE