Rattle
Rattle Software Inc., operating as Von, is a San Francisco-based SaaS company providing AI revenue intelligence for RevOps and sales teams. Its platform integrates CRM data, call transcripts, and emails into a unified context graph using a multi-model AI approach combining Claude, ChatGPT, and Gemini.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Rattle does
Rattle Software Inc., operating commercially as Von, is a San Francisco-based SaaS company that has pivoted from its original no-code revenue orchestration platform (Rattle) to an AI-native revenue intelligence platform called Von. The platform integrates structured CRM data, call transcripts, and emails into a proprietary unified context graph, and applies a multi-model AI approach that combines Claude, ChatGPT, and Gemini to automate revenue operations tasks such as deal health monitoring, pipeline summarization, and workflow orchestration. The legacy Rattle product remains fully supported for existing customers.
The company targets revenue operations (RevOps) teams, sales leaders (CROs, VPs of Sales, Account Executives), and broader enterprise teams that depend on collaboration tools like Slack and Microsoft Teams. Von's no-code architecture allows rapid integration with Salesforce, HubSpot, Gong, Outreach, Salesloft, Clari, Snowflake, and other enterprise systems without engineering involvement, and the context graph centralizes fragmented revenue data into a single operational view accessible inside existing collaboration workflows.
Rattle/Von operates a hybrid SaaS commercial model combining product-led self-serve onboarding with a direct enterprise sales motion (evidenced by prominent 'Book a Demo' CTAs), selling per-seat or team subscriptions with enterprise agreements. The company reports $500,000 in Von revenue within the platform's first eight weeks of launch in 2026 and a $10M year-one revenue projection, alongside 10,000+ revenue tasks per week from the early customer base. It is venture-backed by tier-one firms including Insight Partners, GV (Google Ventures), Sequoia Capital India, and Lightspeed India Partners, with $28.8M raised across a 2021 seed and an April 2022 Series A.
Rattle firmographics
Firmographics- Name
- Rattle
- Legal name
- Rattle Software Inc.
- Website
- https://gorattle.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rattle Software Inc., operating as Von, is a San Francisco-based SaaS company providing AI revenue intelligence for RevOps and sales teams. Its platform integrates CRM data, call transcripts, and emails into a unified context graph using a multi-model AI approach combining Claude, ChatGPT, and Gemini.
- Ownership category
- akta.pro rank
Rattle industry classification
Industry- Product category
- Revenue Intelligence Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Prompt Engineering, Orchestration & LLMOps Tooling (HDAAACAD), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Rattle is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Rattle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform): Rattle/Von operates as a SaaS platform generating recurring subscription revenue from enterprise teams. The platform is sold on a per-seat or team basis with enterprise agreements. Von crossed $500,000 in revenue within its first eight weeks of launch, demonstrating early commercial traction.
- Platform Ecosystem / Integrations: Revenue is augmented through ecosystem expansion as the platform integrates with more enterprise systems (Salesforce, HubSpot, Gong, Slack, Teams, etc.), deepening value and driving land-and-expand dynamics within customer accounts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rattle product offering
Product offeringCore offering
Rattle Software Inc. builds Von, an AI revenue intelligence platform that integrates CRM data, call transcripts, and emails into a unified context graph to automate revenue operations and monitor deal health. The platform uses a multi-model AI approach combining Claude, ChatGPT, and Gemini, and connects natively with enterprise tools such as Salesforce, Slack, Microsoft Teams, Gong, and HubSpot. The legacy Rattle no-code revenue orchestration platform remains fully supported for existing customers.
Product overview
Rattle/Von offers a dual-product portfolio: the legacy Rattle platform (no-code revenue orchestration tool that integrates enterprise data into collaboration tools like Slack and Teams) and the new Von AI revenue intelligence platform. Von, the current core offering, uses a multi-model AI approach combining Claude, ChatGPT, and Gemini to unify CRM data, call transcripts, and emails into a context graph for deal health monitoring and revenue operations automation. Rattle remains fully supported for existing customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Von AI Revenue Intelligence Platform An AI revenue intelligence platform for enterprise RevOps, sales, and go-to-market teams that integrates CRM data, call transcripts, and emails into a unified context graph to automate revenue operations workflows and provide real-time deal health monitoring.
- Rattle A legacy no-code revenue orchestration platform that enables enterprise teams to integrate enterprise data and automate workflows across collaboration tools such as Slack and Microsoft Teams. Remains supported for existing customers.
Quantifiable outcome
- Crossed $500,000 in revenue within first 8 weeks of Von platform launch
- +3 more outcomes
Companies that use Rattle
Customer profileSegments3 records
Ideal customer profiles3 records
Rattle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature3 records
Rattle partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- SalesforcecoreSalesforce is a primary integration partner for Rattle/Von. The platform integrates with Salesforce CRM to pull deal data, call intelligence, and email context into a unified context graph for revenue operations automation. Salesforce is prominently featured in the integrations list and product page.
- SlackcoreSlack is a core integration platform for Rattle, enabling enterprise teams to access and interact with CRM and revenue data directly within Slack. The platform enhances how enterprise teams integrate data in collaboration tools like Slack and Teams, supporting the core collaboration-centric workflow.
- Microsoft TeamscoreMicrosoft Teams is a core integration platform for Rattle, complementing Slack integration to serve enterprise customers using Microsoft collaboration ecosystems. The platform integrates data access within Teams for revenue operations workflows.
- GongsecondaryGong is integrated with the Von platform to pull call transcripts and revenue intelligence data into the unified context graph, enhancing deal health monitoring and sales workflow automation.
- HubSpotsecondaryHubSpot CRM integration enables revenue operations teams to pull pipeline and contact data into the Von context graph for deal monitoring and workflow automation.
- SnowflakesecondarySnowflake integration enables data warehouse connectivity and analytics capabilities within the Von platform, supporting data-driven revenue operations at scale.
- OutreachsecondaryOutreach sales engagement platform integration enables revenue operations automation and workflow coordination within the Von ecosystem.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Rattle competitors and assessment
Company assessmentDirect peers
- Clari: Clari is an enterprise revenue operations platform focused on pipeline inspection, forecasting, and revenue intelligence across CRM systems. It directly competes with Von's deal health monitoring and RevOps automation capabilities and is also integrated with Von.
- Gong.io: Gong is the category-defining revenue intelligence platform that captures and analyzes sales conversations and CRM data to surface deal insights. It is a direct competitor to Von, both targeting RevOps and sales leaders with AI-driven deal health and forecasting, and is also a Von integration partner.
- Aviso: Aviso is an AI-powered revenue intelligence and forecasting platform for enterprise sales teams, providing deal health scores and pipeline predictions. It overlaps with Von's forecasting, deal monitoring, and AI-driven revenue workflows for CROs and RevOps.
- People.ai: People.ai is an enterprise revenue intelligence platform that uses AI to capture sales activity, attribute it to CRM records, and surface deal and account insights. It competes directly with Von's deal health monitoring and RevOps automation.
- Outreach: Outreach is a leading sales engagement platform that has expanded into revenue intelligence and AI-driven deal insights. It targets the same RevOps and sales leader buyer as Von and is both a competitor and an integration partner.
- Salesloft: Salesloft is a sales engagement and revenue intelligence platform competing in deal workflow automation and pipeline visibility. It shares the same RevOps/sales leader target customer and is both a Von competitor and integration partner.
Broad incumbents
- HubSpot: HubSpot is a broad CRM and customer platform that has aggressively embedded AI revenue and sales intelligence features (ChatSpot, AI assistants) directly into its core product. It competes with Von for the mid-market RevOps buyer while also serving as a Von integration partner.
- Salesforce (Einstein / Slack): Salesforce is the dominant CRM and platform vendor with Einstein AI and Slack-native AI features increasingly covering revenue intelligence, forecasting, and agentic workflows. It is both Von's primary integration and a direct competitive threat via embedded AI capabilities.
Emerging players
- MadKudu: MadKudu provides AI-driven lead scoring, account prioritization, and revenue intelligence for B2B SaaS sales teams. It targets a similar RevOps and sales operations buyer to Von, though with a narrower focus on top-of-funnel pipeline prioritization.
- BoostUp: BoostUp is an AI revenue intelligence platform offering deal health scoring, forecasting, and account insights for B2B sales teams. It is an emerging competitor with comparable core capabilities to Von's deal monitoring and forecasting use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rattle social profiles
Digital presenceRattle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rattle leadership team
Management profileNumber of profiles
Profiles3 records
Rattle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rattle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rattle
What does Rattle do?
Rattle Software Inc. builds Von, an AI revenue intelligence platform that integrates CRM data, call transcripts, and emails into a unified context graph to automate revenue operations and monitor deal health. The platform uses a multi-model AI approach combining Claude, ChatGPT, and Gemini, and connects natively with enterprise tools such as Salesforce, Slack, Microsoft Teams, Gong, and HubSpot. The legacy Rattle no-code revenue orchestration platform remains fully supported for existing customers.
Is Rattle a public or private company?
Rattle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rattle founded?
Rattle was founded in 2019. It employs 101 to 250 people.
Where is Rattle based?
Rattle is headquartered in San Francisco, United States, in the North America region.
How does Rattle make money?
Two revenue lines are on record. SaaS Subscription (Platform) is the primary driver. The others are platform Ecosystem / Integrations.
Who are Rattle's main competitors?
Direct peers on record are Clari, Gong.io, Aviso, People.ai, Outreach and Salesloft. Broad incumbents are HubSpot and Salesforce (Einstein / Slack). Emerging players are MadKudu and BoostUp.
Does Rattle have an API?
No public API is recorded for Rattle.
What industry is Rattle in?
Rattle's product category is Revenue Intelligence Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAACAD, Prompt Engineering, Orchestration & LLMOps Tooling. Its NAICS code is 5132 and its SIC code is 7372.