Pecan
Pecan is an Israel-based AI platform that enables business analysts and BI teams to build, deploy, and operationalize predictive models (churn, LTV, lead scoring, demand forecasting, fraud, ROAS) through a conversational AI agent, with no coding or data science expertise required.
- Company typePrivate
- Founded2018
- HeadquartersRamat Gan, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pecan does
Pecan is an Israel-based (Tel Aviv/Ramat Gan) software company founded in 2018 that operates a cloud-based predictive analytics platform targeted at business analysts, BI teams, marketing/growth functions, customer success, sales, supply chain, and risk/finance teams. Its core product, the Pecan AI Platform, exposes a conversational Predictive AI Agent that lets non-technical users define a business question in natural language and receive an end-to-end predictive model—automated data preparation, feature engineering, model selection, hyperparameter optimization, and deployment—without writing code or depending on data scientists. The platform is structured as a core engine with specialized solution modules for churn prediction, customer LTV modeling, lead scoring, demand forecasting, conversion/upsell, customer winback, fraud and chargeback prevention, and campaign ROAS prediction, and includes a separately marketed DemandForecast.ai sub-brand for supply chain use cases. The platform runs on AWS infrastructure with Databricks for data processing, supports self-service onboarding alongside direct enterprise sales, and is offered as SaaS subscriptions across Starter ($760/month annual), Team ($1,400/month), and Business (custom) tiers, with usage-based add-ons priced at $50 per additional prediction batch. The company has raised approximately $116 million across five funding rounds (2018–2022), with the $66 million Series C in February 2022 led by Insight Partners and including GV (Google Ventures). It holds ISO 27001, SOC 2 Type II, and GDPR-ready certifications and integrates natively with major data warehouses (Snowflake, Databricks, BigQuery, Redshift) and CRMs (Salesforce, HubSpot).
Pecan firmographics
Firmographics- Name
- Pecan
- Legal name
- Pecan
- Website
- https://pecan.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pecan is an Israel-based AI platform that enables business analysts and BI teams to build, deploy, and operationalize predictive models (churn, LTV, lead scoring, demand forecasting, fraud, ROAS) through a conversational AI agent, with no coding or data science expertise required.
- Ownership category
- akta.pro rank
Pecan industry classification
Industry- Product category
- Predictive Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
- akta.pro secondary industries
- Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK), AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM), Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG), Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)
Keywords
Where Pecan is headquartered
LocationHeadquarters
- HQ city
- Ramat Gan
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Pecan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Starter, Team, Business Plans): Pecan operates on a subscription SaaS model with three pricing tiers: Starter ($760/month annual), Team ($1,400/month for 10 prediction batches and 2Bn rows), and Business (custom pricing for 5Bn rows). Additional prediction batches can be purchased at $50 each. Revenue is generated through monthly/annual subscription fees with tiered storage and prediction batch limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: Entry-level plan for teams beginning their predictive journey |
| Subscription | Annual | Team: Growing teams requiring more frequent predictions and higher storage |
| Subscription | Annual | Business: Organizations scaling multiple predictive use cases across the company |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Pecan product offering
Product offeringCore offering
Pecan sells a self-service, cloud-based predictive analytics platform that enables business analysts and BI teams to build, validate, and deploy production ML models through a conversational Predictive AI Agent, without writing code or relying on data scientists. The platform automates data preparation, feature engineering, model selection, and explainability, and ships pre-built solution modules for churn, LTV, lead scoring, demand forecasting, upsell/cross-sell, winback, fraud/chargeback prevention, and campaign ROAS prediction, with native integrations to major data warehouses and CRMs. A separate sub-brand, DemandForecast.ai, targets supply chain demand forecasting for large organizations.
Product overview
Pecan AI is a self-service predictive analytics platform structured as a core platform with multiple specialized solution modules. The main Pecan AI Platform provides a conversational Predictive AI Agent that enables business analysts to build predictive models without coding or data science expertise. Solution-specific modules include Churn Prediction, Customer Lifetime Value (LTV) Modeling, Lead Scoring, Demand Forecasting, Conversion and Upsell Prediction, Customer Winback, Fraud and Chargeback Prevention, and Campaign ROAS Prediction. The company also operates DemandForecast.ai as a specialized sub-brand for supply chain demand forecasting use cases. All modules share the same underlying platform infrastructure, allowing users to deploy predictions directly to integrated tools like Salesforce, HubSpot, and data warehouses.
Differentiator
Problem solved
Functional benefit
Products and services
- Pecan AI Platform Self-service, cloud-based predictive analytics platform that uses a conversational Predictive AI Agent to automate data preparation, feature engineering, model selection, and explainability, enabling business analysts to build and deploy production ML models for churn, LTV, lead scoring, demand forecasting, fraud, and campaign ROAS without coding or data science expertise.
- DemandForecast.ai
Quantifiable outcome
- 12% average reduction in customer churn
- +11 more outcomes
Companies that use Pecan
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles3 records
Pecan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability6 records
Feature10 records
Pecan partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SnowflakecoreNative connector to Snowflake data warehouse for reading and writing data. Part of Pecan's built-in integrations enabling seamless data flow from customer warehouses into the predictive analytics platform.
- DatabrickscoreNative connector to Databricks for reading and writing data. Databricks is also used as Pecan's data-processing infrastructure in production environment.
- Google BigQuerycoreNative connector to Google BigQuery database for reading and writing data. Part of Pecan's multi-warehouse integration strategy.
- Amazon RedshiftcoreNative connector to Amazon Redshift data warehouse for reading and writing data.
- SalesforcecoreNative connector to Salesforce CRM for writing predictions directly into customer CRM workflows. Enables sales, marketing, and CS teams to act on predictions in existing tools.
- HubSpotcoreNative connector to HubSpot CRM for writing predictions directly into customer workflows.
- AWS (Amazon Web Services)coreAWS is Pecan's primary cloud vendor. Production environment runs on AWS with all database files encrypted using Amazon S3 Server Side Encryption.
- DemandForecast.aiminorA separate specialized demand forecasting platform offered by Pecan for supply chain leaders in large organizations using planning software. Found at demandforecast.ai subdomain.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Pecan competitors and assessment
Company assessmentDirect peers
- DataRobot: DataRobot is an enterprise AutoML platform that enables organizations to build and deploy predictive models. It is a direct competitor to Pecan in the no-code/low-code predictive analytics space, with similar target buyers (BI analysts, data teams) and a broader enterprise footprint.
- H2O.ai: H2O.ai provides an open-source and enterprise automated machine learning platform focused on predictive analytics, including Driverless AI. It competes directly with Pecan's AutoML capabilities and shares a similar value proposition of accelerating model development for business users.
- Akkio: Akkio is a no-code AI/ML platform targeting business analysts and marketing teams with predictive analytics use cases (churn, lead scoring, forecasting). It is the closest direct competitor to Pecan in the no-code, business-user-focused predictive AI segment.
- Tellius: Tellius is an AI-driven decision intelligence platform combining search-driven analytics and automated ML. It overlaps with Pecan in predictive analytics for business users, with comparable use cases in churn, LTV, and demand forecasting.
Emerging players
- Sisu Data: Sisu is a decision intelligence platform that uses ML to explain business metric changes and predict outcomes. It overlaps with Pecan's predictive analytics and decision-support capabilities, primarily serving enterprise revenue and product analytics teams.
Broad incumbents
- Domo: Domo is an enterprise BI and analytics platform that has added predictive analytics and AI capabilities. It competes with Pecan in the analytics-for-business-users category, but as a broader BI incumbent rather than a specialized predictive AI vendor.
- ThoughtSpot: ThoughtSpot is an AI-powered analytics platform that combines search-based BI with embedded AI/ML. It overlaps with Pecan in the analytics-and-prediction category for business teams, though it is primarily known for self-service BI rather than specialized predictive AI agents.
- Salesforce Einstein: Salesforce Einstein is the AI layer within the Salesforce CRM platform, offering predictive lead scoring, churn, and forecasting capabilities. It competes with Pecan for the same business outcomes (lead scoring, churn, LTV) but is bundled into the dominant CRM platform Pecan integrates with.
- AWS SageMaker: Amazon SageMaker is AWS's end-to-end ML platform for building, training, and deploying ML models at scale. It represents the broad-incumbent alternative for enterprises that prefer to build on their existing AWS infrastructure, competing for the same AutoML/predictive use cases Pecan addresses.
- Google Vertex AI: Google Vertex AI is Google Cloud's unified ML platform, including AutoML and foundation-model-based prediction capabilities. It competes with Pecan in the enterprise AutoML/predictive analytics space, leveraging Google's broader cloud and AI ecosystem as a distribution advantage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pecan social profiles
Digital presencePecan compliance and trust
Trust signalCompliance3 records
Pecan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pecan leadership team
Management profileNumber of profiles
Profiles3 records
Pecan funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pecan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pecan
What does Pecan do?
Pecan sells a self-service, cloud-based predictive analytics platform that enables business analysts and BI teams to build, validate, and deploy production ML models through a conversational Predictive AI Agent, without writing code or relying on data scientists. The platform automates data preparation, feature engineering, model selection, and explainability, and ships pre-built solution modules for churn, LTV, lead scoring, demand forecasting, upsell/cross-sell, winback, fraud/chargeback prevention, and campaign ROAS prediction, with native integrations to major data warehouses and CRMs. A separate sub-brand, DemandForecast.ai, targets supply chain demand forecasting for large organizations.
Is Pecan a public or private company?
Pecan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pecan founded?
Pecan was founded in 2018. It employs 51 to 100 people.
Where is Pecan based?
Pecan is headquartered in Ramat Gan, Israel, in the Middle East region.
How does Pecan make money?
One revenue line is on record: saaS Subscription (Starter, Team, Business Plans).
Who are Pecan's main competitors?
Direct peers on record are DataRobot, H2O.ai, Akkio and Tellius. Sisu Data is listed as an emerging player. Broad incumbents are Domo, ThoughtSpot, Salesforce Einstein, AWS SageMaker and Google Vertex AI.
Does Pecan have an API?
No public API is recorded for Pecan.
What industry is Pecan in?
Pecan's product category is Predictive Analytics Software. Its primary akta.pro industry code is HDAAAHAC, Customer Churn, CLV & Retention Intelligence, with a secondary code of THALAOAK, Forecasting, Demand Sensing & Inventory Optimization for RM. Its NAICS code is 5132 and its SIC code is 7372.