Sabio
- Company typePublic
- Founded2014
- HeadquartersEncino, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Sabio firmographics
Firmographics- Name
- Sabio
- Legal name
- Sabio Holdings Inc.
- Website
- https://sabio.inc
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sabio industry classification
Industry- Product category
- Connected TV Advertising Platform
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
- akta.pro secondary industries
- Video/CTV/OTT Media Buying (MPAAABAE), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where Sabio is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Sabio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- CTV/OTT/Mobile Advertising: Sabio generates revenue through advertising placements across Connected TV (CTV), Over-the-Top (OTT), and mobile platforms. The company offers both managed service and programmatic options, providing advertisers with custom CTV and OTT advertising solutions for general market and niche audiences.
- Data Analytics and Audience Measurement: Revenue from proprietary audience measurement and data validation services powered by App Science® platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sabio product offering
Product offeringCore offering
Sabio operates a CTV-first advertising and data platform that bridges the streaming TV ecosystem and the creator economy. The company sells managed-service and programmatic CTV, OTT, and mobile advertising campaigns to brands and agencies, backed by its proprietary App Science® data analytics platform and household graph for audience targeting, validation, and measurement. It also offers the Creator TV platform connecting creator-led content with streaming TV inventory and an in-house creative studio for custom CTV ad units.
Product overview
Sabio is a CTV-first advertising and data company operating as a platform with multiple integrated products. The core offering consists of App Science®, a proprietary data analytics and audience measurement platform, which powers CTV Advertising Solutions offering custom connected TV and OTT advertising. The portfolio includes Creator TV (bridging the creator economy with streaming TV), Creative Ad Units produced by an award-winning in-house studio, and Audience-first Measurement capabilities. The acquired Vidillion technology enhances the demand and supply platform for ad monetization. The company serves brands, agencies, and partners with managed service and programmatic options across CTV, OTT, and mobile.
Differentiator
Problem solved
Functional benefit
Brands
- Creator TV: A platform bridging the streaming TV ecosystem and the creator economy, offering creator-led CTV advertising solutions.
- App Science®
Products and services
- App Science® A proprietary data analytics and audience measurement platform offering data integrity and fidelity through a household graph powered by behavioral mobile and CTV signals, used by brands and agencies for cross-platform audience insights, validation, and reach measurement.
- Creator TV A platform that bridges the streaming TV ecosystem with the creator economy, providing brands and agencies access to creator-led CTV inventory and content for campaigns targeting streaming audiences.
- CTV Advertising Solutions Custom Connected TV (CTV) and OTT advertising solutions providing direct inventory, scale, and proven performance for general market and niche audiences, delivered through managed service and programmatic options.
- Vidillion An acquired CTV supply-side platform operating through subsidiary Vidillion Corp. that provides premium CTV inventory access, ad monetization, and optimization technology integrated into Sabio's advertising offering.
Quantifiable outcome
- Reaches 55 million CTV households
- +2 more outcomes
Companies that use Sabio
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Sabio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Sabio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vidillion Inc.coreSabio acquired Vidillion Inc., a U.S.-based streaming TV technology provider and CTV supply-side platform, for US$3 million through its subsidiary Vidillion Corp. The deal involved cash and stock payment. The acquisition aimed to expand Sabio's access to premium streaming TV inventory, enhance its advertising capabilities, improve its analytics platform (AppScience®), and expand ad monetization capabilities by integrating Vidillion's technology and data.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sabio competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Largest independent demand-side platform with deep CTV capabilities. Sabio competes head-to-head for CTV budgets from the same brand and agency buyers, operating a similar programmatic + managed-service model.
- Magnite: Leading CTV supply-side platform. Through the Vidillion acquisition, Sabio directly overlaps with Magnite's role in CTV inventory monetization, making them a direct counterparty and competitor for publisher relationships.
- PubMatic: Independent ad-tech platform with significant CTV programmatic supply and demand capabilities. Overlaps with Sabio in programmatic CTV buying and omnichannel monetization for agencies and brands.
- Innovid: CTV ad serving, measurement, and creative personalization platform. Comparable to Sabio's App Science® and Creative Ad Units offerings, serving the same brand and agency buyers with CTV-first measurement.
- DoubleVerify: Independent media measurement and verification platform with a strong CTV product. Competes with App Science® for audience validation and brand-safety measurement budgets.
- Integral Ad Science (IAS): Ad verification and measurement provider with CTV coverage. Competes for the same brand-safety and measurement wallet that Sabio's household graph targets.
- MNTN: CTV performance advertising platform aimed at mid-market and brand advertisers. Similar self-serve and managed-service CTV motion to Sabio's programmatic offering.
- MediaMath: Independent omnichannel DSP with CTV focus post-restructuring. Comparable demand-side platform competing for the same agency and brand programmatic spend.
Broad incumbents
- Amobee: Large, diversified cross-channel advertising platform owned by Singtel. Competes with Sabio across CTV, OTT, and mobile with a broader portfolio that includes TV planning.
- Nielsen: Incumbent audience measurement and data analytics company. Competes with App Science® for cross-platform audience insights and validation budgets across TV and CTV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sabio social profiles
Digital presenceSabio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sabio leadership team
Management profileNumber of profiles
Profiles10 records
Sabio subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sabio funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sabio M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sabio
What does Sabio do?
Sabio operates a CTV-first advertising and data platform that bridges the streaming TV ecosystem and the creator economy. The company sells managed-service and programmatic CTV, OTT, and mobile advertising campaigns to brands and agencies, backed by its proprietary App Science® data analytics platform and household graph for audience targeting, validation, and measurement. It also offers the Creator TV platform connecting creator-led content with streaming TV inventory and an in-house creative studio for custom CTV ad units.
Is Sabio a public or private company?
Sabio is a public company. It is classified as public and is currently operating.
When was Sabio founded?
Sabio was founded in 2014. It employs 101 to 250 people.
Where is Sabio based?
Sabio is headquartered in Encino, United States, in the North America region.
How does Sabio make money?
Two revenue lines are on record. CTV/OTT/Mobile Advertising is the primary driver. The others are data Analytics and Audience Measurement.
Who are Sabio's main competitors?
Direct peers on record are The Trade Desk, Magnite, PubMatic, Innovid, DoubleVerify, Integral Ad Science (IAS), MNTN and MediaMath. Broad incumbents are Amobee and Nielsen.
Does Sabio have an API?
No public API is recorded for Sabio.
What industry is Sabio in?
Sabio's product category is Connected TV Advertising Platform. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising, with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 54183 and its SIC code is 7310.