What Marvis does

Marvis Inc. is a Delaware-incorporated AI automation company founded in 2023 with operations spanning Washington D.C. (global AI R&D and product headquarters) and Tokyo, Japan (via wholly-owned subsidiary Marvis Japan LLC, with Founder & Co-CEO Masaaki Hatano serving as Japan representative). The company operates a dual business model combining a flagship software product with professional AI consulting services, targeting both SMBs automating their first workflow and large enterprises building AI infrastructure at scale. Vertical coverage spans robotics, infrastructure, hospitality, healthcare, finance, logistics, construction, energy, restaurant, and travel, with case studies reporting quantified outcomes such as a 73% reduction in exception handling time, $2.3M annual maintenance savings, and 86% to 97% fleet uptime improvements.

Lumexa is Marvis's flagship product — a browser-native AI pipeline platform that records and plays back browser-based operations and converts them into reusable, no-code workflows. The platform combines visual pipeline building, AI decision nodes, enterprise SSO with audit logging, REST API and webhook integration, and RAG-powered knowledge bases. Underlying AI capabilities include autonomous agent orchestration, real-time anomaly detection, predictive analytics for maintenance and demand forecasting, multilingual NLP for guest services in 12 languages, and route optimization engines that integrate traffic, weather, and event data. Lumexa ingests multimodal inputs spanning text, structured data (POS, sensor streams), and voice, and integrates with ROS, EHR, Booking.com, Expedia, and Slack. Professional services are organized into four practice areas: Strategy & Planning, Implementation & PoC, Data & Infrastructure, and Organization & Risk.

Marvis generates revenue through two streams: (1) subscription or licensing of Lumexa (likely per-seat or tiered) targeted at SMBs and mid-market customers via product-led growth, and (2) custom AI development services sold via enterprise field sales at quote-based pricing. Pricing is not publicly disclosed. As of October 2025, the company secured a $1.3M Lumexa contract during pre-alpha with 1,000+ companies on a corporate waitlist, indicating demand-side validation. Marvis raised $5M from VCI Global in December 2024 and is led by Founder & Co-CEO Masaaki Hatano (a serial entrepreneur whose prior exit was the 2022 sale of DFA Robotics to Change Inc.) and Co-Founder & CTO Haziq M. (Stanford Machine Learning specialization).

Name

Marvis

Legal name

Marvis Inc.

Website

https://hellomarvis.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Marvis Inc. is a Delaware-incorporated AI automation company offering Lumexa, a browser-native no-code AI workflow automation platform, alongside four-pillar custom AI consulting services for SMBs and enterprises across robotics, infrastructure, hospitality, healthcare, finance, logistics, and adjacent verticals.

Ownership category

akta.pro rank

Product category

AI Workflow Automation Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• AI workflow automation
• Browser-native automation
• Autonomous AI agents
• Custom AI development
• Process automation software

Headquarters

HQ city

Delaware City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Lumexa Product Sales: Browser-native AI workflow automation product sold as a subscription or license to SMBs and enterprises. Features enterprise SSO, audit logs, and API integration. Revenue generated from product licensing, likely with per-seat or tiered pricing.
2. Custom AI Development Services: Full-cycle AI implementation and consulting services including strategy & planning, implementation & PoC, data & infrastructure, and organization & risk. Services range from assessment through prototype to full implementation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Marvis sells Lumexa, a browser-native AI pipeline for workflow automation that records and replays browser-based operations as reusable pipelines with a visual pipeline builder, AI decision nodes, enterprise SSO, and REST API/webhook integration. The company complements this product with full-cycle custom AI development services organized into four practice areas: Strategy & Planning, Implementation & PoC, Data & Infrastructure, and Organization & Risk.

Product overview

Marvis offers a unified product-and-services portfolio centered on Lumexa, its flagship browser-native AI automation platform, supplemented by professional services organized into four practice areas. Lumexa serves as the core product—a no-code pipeline builder that learns and repeats browser-based workflows—while Custom AI Agents and AI Strategy address tailored automation and advisory needs. The four service pillars (Strategy & Planning, Implementation & PoC, Data & Infrastructure, and Organization & Risk) provide end-to-end support from assessment through full deployment, allowing clients to start small or pursue comprehensive AI transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Lumexa: Browser-native AI pipeline for workflow automation that automates browser-based operations and turns them into reusable pipelines. Features include workflow recording & playback, visual pipeline builder with AI decision nodes, enterprise SSO and audit log support, and REST API & webhook integration.

Products and services

• Lumexa Browser-native AI pipeline for workflow automation that records and replays browser-based operations and turns them into reusable pipelines. Features include workflow recording and playback, a visual pipeline builder with AI decision nodes, enterprise SSO and audit log support, and REST API and webhook integration. Designed for SMBs automating their first workflow and enterprises building AI infrastructure at scale.
• Custom AI Agents

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• Change Inc.notableStrategic or Co-development PartnerDFA Robotics Inc., a company founded by Masaaki Hatano (Marvis Founder & Co-CEO), was sold to Change Inc. in 2022. DFA Robotics grew into one of Japan's leading service robotics firms. This represents a successful exit and ongoing relationship through DFA Robotics' integration with Change Inc.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• UiPath: UiPath is the leading RPA platform now expanding into AI-powered automation and agents. It competes directly with Lumexa on browser-based workflow automation for enterprises and is the benchmark competitor for any UI-level automation startup.
• Automation Anywhere: Automation Anywhere is a major RPA and AI agent vendor serving enterprise customers with browser-based and API automation. Like Marvis, it bundles professional services with a recurring automation platform, making it a direct GTM competitor.
• Workato: Workato is an integration-centric low-code/iPaaS platform targeting enterprise workflow automation. Its combination of workflow + iPaaS closely mirrors Lumexa's no-code pipeline builder positioning for mid-market and enterprise customers.

Broad incumbents

• Microsoft Power Automate: Power Automate is Microsoft's low-code workflow automation suite bundled with the broader Microsoft 365 ecosystem. It offers browser-native flows plus deep enterprise integration, competing with Lumexa across both SMB PLG and enterprise deployments.
• ServiceNow: ServiceNow is a dominant enterprise workflow and automation platform with deep process automation, AI agents, and integration capabilities. It competes with Marvis's enterprise AI strategy and full-implementation services offerings.

Emerging players

• Zapier: Zapier dominates SMB browser/API workflow automation with a no-code builder and massive app ecosystem. It competes with Lumexa's PLG motion for first-workflow SMB adoption, though it lacks the deeper AI decision-node capabilities.
• Moveworks: Moveworks is an enterprise AI agent platform automating IT, HR, and operational workflows. It overlaps with Marvis's autonomous agent capabilities and enterprise target segments, though its focus is more on internal helpdesk automation.
• n8n: n8n is a workflow automation platform with AI integration and a visual node builder. As an open-source-adjacent tool, it appeals to the same technical SMB buyer evaluating Lumexa for no-code browser automation.
• Relevance AI: Relevance AI is an AI agent building platform enabling teams to create autonomous AI workers for business processes. It directly parallels Lumexa's no-code AI decision node positioning for non-technical workflow automation.
• Lindy AI: Lindy AI provides no-code AI agent creation for SMBs and enterprises, with similar visual builder + workflow automation positioning. It is a relevant early-stage peer in the AI agent builder category Marvis targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marvis