Justt

What Justt does

Justt is an Israel-based, AI-native chargeback automation platform that helps online merchants prevent, dispute, and optimize chargebacks across the full pre-chargeback and post-chargeback lifecycle. The company serves a diversified merchant base of 250+ enterprise customers and approximately 80,000 SMBs across SaaS, ecommerce, gaming, crypto, travel, event ticketing, financial services, and franchise verticals. Its core product combines an AI-driven Dynamic Arguments engine that generates unique representments per dispute (drawing on 500+ data points across 50+ PSP integrations and third-party sources), a Dispute Optimization feature that uses predictive ML to recommend fight-vs-accept decisions based on net dollar recovery, pre-chargeback alerts via Verifi CDRN/Ethoca, an Insights analytics dashboard with win-rate forecasting, and a live production deployment of NVIDIA's Nemotron Parse vision-language model that reduced document extraction errors by 25% versus legacy OCR.

The platform is delivered as a managed service with success-based pricing: merchants pay only when chargeback funds are recovered and can no longer be clawed back, aligning Justt's incentives with merchant outcomes. Distribution combines direct enterprise sales (offices in Tel Aviv, New York, London, and Tampa), a self-serve Shopify App Store offering (Justt Lite), and a franchise-vertical partnership channel. The company has raised $100 million across rounds in 2021 ($70 million) and December 2024 ($30 million Series C led by Zeev Ventures with Oak HC/FT and F2 Venture Capital), and in 2026 became the first chargeback/dispute management company named to the Forbes Fintech 50. The leadership team is led by co-founders Ofir Tahor (CEO) and Roenen Ben-Ami (CRO, formerly head of chargeback and merchant risk at Simplex), with co-founder Roenen Ben-Ami bringing deep domain expertise from payments.

Justt's underlying technology is differentiated by a continuous A/B testing layer across reason codes, issuers, and PSPs, plus deep integrations with Tier 1 PSPs (Stripe, Adyen, Braintree, PayPal, Chase, Checkout.com, Nuvei, Worldpay, Shopify) and card-network alert providers. Security and compliance posture is enterprise-grade (SOC 2 Type 2, ISO 27001/27017/27018/27701, GDPR, CCPA), supporting sales into regulated enterprise merchants.

Name

Justt

Legal name

Justt

Website

https://justt.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Justt is an AI-native chargeback automation platform that helps online merchants prevent, dispute, and optimize chargebacks end-to-end, serving 250+ enterprise customers and 80,000 SMBs across SaaS, ecommerce, gaming, travel, and crypto on success-based pricing.

Ownership category

akta.pro rank

Product category

Chargeback Management Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Chargeback & Dispute Management (FSAMALAC)

akta.pro secondary industries

Dispute, Chargeback & Refund Automation (FSAGABAI), Payment Abuse & Promo/Refund Abuse Prevention (FSAMALAI)

Keywords

• Chargeback management
• Payment fraud prevention
• Dispute resolution automation
• Merchant payment analytics
• Friendly fraud detection

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Success-based pricing on won chargebacks: Outcome-based model: Justt charges merchants only when chargeback funds are returned to the merchant and the funds can no longer be clawed back. Aligns incentives — when the merchant wins, Justt gets paid.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Justt provides an AI-native, end-to-end chargeback automation platform that automates pre-chargeback alerts, evidence enrichment, dynamic representment generation, dispute optimization (fight-vs-accept), and analytics for online merchants. Its core technology combines proprietary Dynamic Arguments with NVIDIA Nemotron Parse vision-language document extraction and integrates with more than 50 PSPs and 500 data points to recover chargebacks on a success-based fee model.

Product overview

Justt is an AI-native, end-to-end chargeback automation platform structured as a core platform plus modules. The core Justt Platform provides fully-automated chargeback management with AI-driven Dynamic Arguments and a Dispute Optimization feature that recommends fight-vs-accept decisions. The Alerts module (powered by Verifi/Ethoca) extends this with pre-chargeback notifications and rapid dispute resolution, while the Insights module adds analytics, forecasting, and root-cause analysis. Integrations with 50+ PSPs and 500+ data sources connect the platform to merchants' existing payments stacks, and Justt for Shopify offers a dedicated version for Shopify merchants. Justt's broader VAMP readiness service supports merchant compliance with the Visa Acquirer Monitoring Program. Together these products cover pre-chargeback prevention, automated dispute response, dispute optimization, and post-dispute analytics for enterprise and SMB merchants across SaaS, ecommerce, gaming, crypto, travel, and event ticketing verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Justt Lite: Justt's Shopify App Store offering ('justt-lite') that provides hands-free AI-powered chargeback automation for Shopify merchants.

Products and services

• Justt Platform The core Justt Platform is an AI-driven, end-to-end chargeback automation solution for online merchants that uses Dynamic Arguments to generate customized representments per dispute, runs continuous A/B testing, predicts net dollar recovery on every chargeback, and integrates with more than 50 PSPs and 500 data points.
• Justt Alerts

Quantifiable outcome

• 25% reduction in document extraction errors after deploying NVIDIA Nemotron Parse
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability14 records

Feature7 records

Partnerships

18 partnerships are on record, tiered flagship — franchise vertical launch partner, core — industry association membership for franchise vertical, flagship — flagship technology partner, core — pre-chargeback alert provider, flagship — distribution channel for smbs, core — tier 1 psp integration, flagship — tier 1 psp integration, core — psp integration (elavon payment insider) and core — psp integration.

• Ron Feldmanflagship — franchise vertical launch partnerStrategic or Co-development Partner · 19 February 2026Partnership with franchise veteran Ron Feldman to bring Justt's chargeback automation to franchisors and franchisees, addressing payment leakage and operational inefficiencies in multi-location brands. Justt also joined the International Franchise Association and appeared alongside Feldman at the 2026 IFA Annual Convention in Las Vegas.
• International Franchise Association (IFA)core — industry association membership for franchise verticalGTM or Marketing Partner · 19 February 2026Justt joined the International Franchise Association and exhibited at the 2026 IFA Annual Convention in Las Vegas (February 23–25) as part of its push into the franchising sector.
• NVIDIAflagship — flagship technology partnerTechnology or Integration · 4 February 2026Strategic technology partnership: Justt deployed NVIDIA Nemotron Parse vision-language model into its live production document processing pipeline, replacing legacy OCR. Achieved a 25% reduction in document extraction errors. Featured as one of three showcase customers in NVIDIA's Nemotron Labs launch.
• Verifi (Visa)core — pre-chargeback alert providerTechnology or IntegrationJustt integrates Verifi's CDRN (pre-chargeback notifications) and Verifi RDR (Rapid Dispute Resolution) into its Alerts product, giving merchants 24–72 hours to act before a dispute becomes a chargeback.
• Ethocacore — pre-chargeback alert providerTechnology or IntegrationJustt integrates Ethoca pre-chargeback alerts alongside Verifi CDRN in its unified Alerts product, enabling merchants to issue proactive refunds before formal chargebacks are filed.
• Shopifyflagship — distribution channel for smbsTechnology or IntegrationJustt Lite is available on the Shopify App Store, offering a turnkey automated chargeback solution compatible with every PSP that Shopify merchants use (Braintree, Adyen, Checkout, Melio, PayPal, Shopify Payments, Square, Stripe).
• Adyencore — tier 1 psp integrationTechnology or IntegrationNative PSP integration allowing merchants using Adyen to pull chargeback and transaction data automatically into Justt for evidence enrichment and representment.
• Stripeflagship — tier 1 psp integrationTechnology or IntegrationNative PSP integration with Stripe (and Justt for Shopify on Stripe). Highlighted on the FAQ as a flagship PSP for direct API integration.
• Braintreecore — tier 1 psp integrationTechnology or IntegrationNative PSP integration enabling Braintree merchants to feed chargeback data into Justt automatically.
• PayPalcore — tier 1 psp integrationTechnology or IntegrationNative PSP integration with PayPal, one of the highlighted PSPs in the FAQ for chargeback data integration.
• Chase Paymentechcore — tier 1 psp integrationTechnology or IntegrationNative PSP integration allowing Chase Paymentech merchants to feed chargeback data into Justt.
• Nuveicore — tier 1 psp integrationTechnology or IntegrationNative PSP integration with Nuvei (with public developer documentation on developers.justt.ai).
• Worldpaycore — tier 1 psp integrationTechnology or IntegrationNative PSP integration with Worldpay (separate developer docs for Worldpay Vantiv and Worldpay Chargebacks911).
• Checkout.comcore — tier 1 psp integrationTechnology or IntegrationNative PSP integration with Checkout.com, supported with public developer documentation.
• American Express (Amex)core — tier 1 psp integrationTechnology or IntegrationNative PSP integration supporting Amex chargebacks through Justt's platform.
• Elavoncore — psp integration (elavon payment insider)Technology or IntegrationNative PSP integration via Elavon Payment Insider, with developer documentation.
• FirstDatacore — psp integrationTechnology or IntegrationNative PSP integration with FirstData, documented on developers.justt.ai.
• Vantiv (Worldpay)core — psp integrationTechnology or IntegrationNative PSP integration with Vantiv (Worldpay), documented on developers.justt.ai.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Chargeflow: AI-driven chargeback automation platform for ecommerce and SaaS merchants. Competes head-to-head with Justt on automated representment, dispute analytics and pre-chargeback alerts, with overlapping PSP integrations and target verticals.
• Chargebacks911: Long-standing chargeback management and dispute resolution provider serving enterprise merchants. Directly comparable service offering (representment, alerts, analytics) and is listed both as a competitor (Justt comparison pages) and as a partner integration.
• Midigator: Chargeback management and prevention SaaS for subscription and ecommerce merchants. Comparable core product (automated representments, alerts, analytics) and similar target segments, making it a direct head-to-head competitor to Justt.
• Chargeback Gurus: End-to-end chargeback and dispute management services with technology and human-assisted workflows. Overlaps with Justt on automated representment and analytics for enterprise merchants in ecommerce, SaaS and travel.

Broad incumbents

• Kount (Equifax): Established fraud and dispute-prevention platform owned by Equifax. Overlaps with Justt on chargeback prevention and decisioning but operates as a broader fraud/risk suite rather than a chargeback-specialist.
• Ethoca (Mastercard): Mastercard-owned pre-chargeback alert and merchant collaboration network. Justt integrates Ethoca alerts, but at scale Mastercard could bundle dispute automation into its network — making Ethoca both a partner and an incumbent competitive threat.
• Verifi (Visa): Visa-owned provider of CDRN (Cardholder Dispute Resolution Network) and Rapid Dispute Resolution. Operates upstream of Justt by issuing pre-chargeback alerts — a partner today but also a potential disintermediator of dispute automation.

Emerging players

• Ravelin: Fraud detection and chargeback prevention platform focused on ecommerce and subscription merchants. Comparable target verticals (SaaS/subscription, ecommerce) and overlapping value proposition around reducing chargebacks via better decisioning.
• Sift: AI-based digital trust and fraud prevention platform. Not a direct chargeback specialist, but competes for the same fraud/dispute budget at large merchants and increasingly offers dispute-related workflow tooling.
• Riskified: Public fraud-management platform that has expanded into chargeback guarantee and dispute handling for ecommerce merchants. Adjacent category with partial overlap on chargeback-related decisioning, more established with large enterprise retailers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/justt_ai
• YouTubeyoutube.com/@Justt_Fintech
• LinkedInlinkedin.com/company/justt-ai
• Facebookfacebook.com/We.Are.Justt

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justt