Flyntlok
Flyntlok is a private US-based software company that provides a cloud-based dealer management system unifying sales, service, parts, rentals, POS, and CRM for equipment dealerships across heavy equipment, outdoor power equipment, agriculture, and commercial vehicle verticals.
- Company typePrivate
- Founded2016
- HeadquartersAnchorage, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flyntlok does
Flyntlok, Inc. is a private, US-based software company that builds a modern cloud-based dealer management system (DMS) purpose-built for equipment dealerships. Founded in 2016 and headquartered in Anchorage, Alaska (incorporated in Delaware), the platform unifies sales, service, parts, rentals, point-of-sale, customer relationship management, and accounting workflows into a single connected SaaS environment, hosted on Google Cloud Platform with servers in the United States. Flyntlok serves equipment dealers across four verticals — heavy equipment, outdoor power equipment (OPE), agriculture, and commercial vehicles — with 200-plus customers spanning 350-plus rooftop locations and roughly 3,000 active users.
The platform is differentiated by deep OEM integrations with major equipment manufacturers including John Deere, AGCO, Volvo Construction Equipment, Bobcat, Hitachi, STIHL, and PACCAR, alongside accounting integrations with Sage Intacct and Intuit QuickBooks and e-commerce integration with Shopify. In 2026 Flyntlok introduced two AI-powered modules: Smart Receive, which uses computer vision and structured data extraction to reconcile vendor invoices against purchase orders and generate receiving vouchers, and Smart Stocking, a predictive analytics engine that recommends parts inventory levels based on historical sales, invoice frequency, and seasonal demand. The company also offers AI-driven Smart Campaigns that automate customer outreach based on warranty expirations, maintenance due dates, and lifecycle events.
Flyntlok operates a subscription-based revenue model with monthly billing and a 14-day free trial, supplemented by professional services for implementation and custom development. Distribution is primarily direct via an enterprise field sales motion supported by demo requests, industry event presence (e.g., Equip Exposition in Kentucky), content marketing, a branded podcast (Flyntlok Unlocked), webinars, and organic social channels. The company is privately held; Mainsail Partners led a $36 million growth investment in October 2025 following a $4.4 million Regulation D offering in April 2023.
Flyntlok firmographics
Firmographics- Name
- Flyntlok
- Legal name
- Flyntlok, Inc.
- Website
- https://flyntlok.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flyntlok is a private US-based software company that provides a cloud-based dealer management system unifying sales, service, parts, rentals, POS, and CRM for equipment dealerships across heavy equipment, outdoor power equipment, agriculture, and commercial vehicle verticals.
- Ownership category
- akta.pro rank
Flyntlok industry classification
Industry- Product category
- Dealer Management System (Equipment Dealership Software)
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where Flyntlok is headquartered
LocationHeadquarters
- HQ city
- Anchorage
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flyntlok business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Monthly subscription-based licensing model where customers pay recurring fees to access the cloud-based dealer management system. The service is provided according to purchased subscription plans with automatic renewal.
- Professional Services: Implementation, consulting, and custom development services may be provided, including custom tools development for specific customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based pricing with monthly billing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Flyntlok product offering
Product offeringCore offering
Flyntlok provides a modern cloud-based Dealer Management System (DMS) for equipment dealerships, unifying sales, service, parts, rentals, CRM, POS, and accounting into a single connected SaaS platform. The platform includes proprietary AI-powered features such as Smart Receive for automated invoice-to-PO reconciliation and Smart Stocking for predictive parts inventory recommendations, and integrates with major OEM systems (John Deere, AGCO, Volvo, Bobcat, Hitachi, STIHL, PACCAR) and accounting platforms (Sage Intacct, QuickBooks, Shopify).
Product overview
Flyntlok is a cloud-based dealer management system (DMS) built by and for equipment dealers. The platform operates as a unified SaaS solution with modular components including Parts Management, Service Management, Rental Management, Accounting & Finance, POS Software, and CRM Software, all connected through a central cloud platform. The system integrates with major OEM dealer management systems (John Deere, AGCO, Bobcat, Volvo, Hitachi, Stihl, Paccar) and accounting platforms (Sage Intacct, QuickBooks), as well as e-commerce platforms like Shopify. Flyntlok has expanded its AI capabilities with two new products: Smart Receive (AI-powered inventory receiving workflow) and Smart Stocking (intelligent inventory recommendation engine). The platform serves multiple equipment dealer verticals including outdoor power equipment, heavy equipment, agriculture, and commercial vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud-Based Dealer Management System (DMS) Flyntlok's core cloud-based dealer management system unifying sales, service, parts, and rentals into one connected SaaS platform for equipment dealerships across heavy equipment, outdoor power equipment, agriculture, and commercial vehicle segments.
- Smart Receive AI-powered inventory receiving workflow that automatically compares vendor invoices against purchase orders, matches invoice lines to POs, detects pricing discrepancies, flags missing or unexpected parts, adds freight and fees, and generates receiving vouchers in seconds. Includes vendor-specific models for Tier I OEMs (John Deere, AGCO, Bobcat, Volvo, Hitachi, STIHL NW, PACCAR, Yanmar, etc.) and Tier II composed models (Cummins, Husqvarna, JLG, Kioti, Terex, etc.).
- Smart Stocking Intelligent inventory recommendation engine that continuously analyzes dealership sales history and purchasing patterns to recommend what parts should be stocked and when, evaluating historical parts sales, invoice frequency, seasonal demand trends, prior-year sales patterns, quantity on hand, and multi-location purchasing activity. Recommendations update daily based on real dealership activity.
Quantifiable outcome
- From 5 Years of Software Struggles to Full Visibility in 4 Weeks: A Dealership's Move to Flyntlok
- +2 more outcomes
Companies that use Flyntlok
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Flyntlok technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature8 records
Flyntlok partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- John DeerecoreJohn Deere OEM integration allowing Flyntlok customers to connect with John Deere dealer management systems. One of the flagship OEM partnerships with dedicated integration model for invoice processing.
- AGCOcoreAGCO OEM integration for equipment dealers selling AGCO agricultural equipment. Tier I vendor model support in Smart Receive.
- Volvo Construction EquipmentcoreVolvo Construction Equipment OEM integration for heavy equipment dealers. Tier I vendor model support in Smart Receive.
- BobcatcoreBobcat OEM integration for compact equipment dealers. Tier I vendor model support in Smart Receive.
- HitachicoreHitachi dealer management system integration for heavy equipment dealers. Tier I vendor model support in Smart Receive.
- STIHLcoreSTIHL dealer management system integration for outdoor power equipment dealers. Tier I vendor model (STIHL NW) support in Smart Receive.
- PACCARcorePACCAR dealer management system integration for commercial vehicle dealers including Peterbilt. Tier I vendor model support in Smart Receive.
- Sage IntacctcoreSage Intacct accounting integration allowing Flyntlok customers to use best-in-class cloud accounting alongside the DMS. Enables data synchronization between dealership operations and financial management.
- Intuit QuickBookscoreQuickBooks integration for Intuit QuickBooks users, providing accounting synchronization for dealerships that prefer QuickBooks over Sage Intacct.
- ShopifycoreShopify e-commerce integration allowing online orders to flow directly into Flyntlok, eliminating duplicate entry and keeping inventory and pricing data consistent across online and in-store operations.
- Google Cloud PlatformcoreCloud infrastructure provider hosting Flyntlok's DMS platform. Data stored on GCP servers located in the United States according to GCP's Service Level Agreement.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Flyntlok competitors and assessment
Company assessmentDirect peers
- DBSI (Dealer Built): DBSI provides cloud-based dealer management software for heavy equipment, powersports, RV, and agriculture dealers with comparable modules for parts, service, and accounting — the closest direct vertical peer to Flyntlok in heavy equipment/agriculture DMS.
- Blackpurl: Blackpurl is a modern cloud-native DMS for marine, RV, and powersports dealers with similar SaaS architecture, integration-led approach, and feature modules (parts, service, CRM, POS) — a strong architectural and product parallel to Flyntlok in adjacent dealer verticals.
- DIS (Damen Information Systems / Business Plus): DIS provides dealer management software (Business Plus) for powersports, marine, and similar dealer verticals with modules covering parts, service, accounting, and CRM — overlapping product scope and customer profile with Flyntlok's equipment dealer focus.
- Ideal Software: Ideal Software is an established DMS provider for OPE and equipment dealers. It is explicitly referenced in Flyntlok's customer case study as the legacy system a dealer migrated off of, marking it as a direct displaced competitor in the OPE vertical.
- Wynne Systems: Wynne Systems provides rental management and ERP software for equipment rental companies and equipment dealers. It directly overlaps with Flyntlok's rental management module and addresses the same core customer base of equipment dealers and rental operators.
Broad incumbents
- CDK Global: CDK Global is a large incumbent DMS and dealer technology provider spanning automotive, heavy equipment, and adjacent verticals. Its broad portfolio and large installed base make it the most significant incumbent competitor in the broader dealer software market Flyntlok addresses.
- Reynolds and Reynolds: Reynolds and Reynolds is a long-established automotive and equipment dealer DMS and forms provider with a large installed base and broad portfolio. It overlaps with Flyntlok in the dealer technology category but does not specialize in the equipment dealer niche.
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides dealer management technology across automotive and adjacent verticals. It is a broader incumbent with overlapping capabilities rather than a direct specialist in the equipment dealer space Flyntlok targets.
Emerging players
- Tractor Zoom: Tractor Zoom is an equipment-focused auction and marketplace platform for heavy equipment and agriculture dealers. It overlaps with Flyntlok primarily through shared customer base (equipment dealers) and through complementary capabilities in equipment valuation and inventory discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flyntlok social profiles
Digital presenceFlyntlok compliance and trust
Trust signalCompliance5 records
Flyntlok financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flyntlok leadership team
Management profileNumber of profiles
Profiles3 records
Flyntlok funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flyntlok M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flyntlok
What does Flyntlok do?
Flyntlok provides a modern cloud-based Dealer Management System (DMS) for equipment dealerships, unifying sales, service, parts, rentals, CRM, POS, and accounting into a single connected SaaS platform. The platform includes proprietary AI-powered features such as Smart Receive for automated invoice-to-PO reconciliation and Smart Stocking for predictive parts inventory recommendations, and integrates with major OEM systems (John Deere, AGCO, Volvo, Bobcat, Hitachi, STIHL, PACCAR) and accounting platforms (Sage Intacct, QuickBooks, Shopify).
Is Flyntlok a public or private company?
Flyntlok is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flyntlok founded?
Flyntlok was founded in 2016. It employs 11 to 50 people.
Where is Flyntlok based?
Flyntlok is headquartered in Anchorage, United States, in the North America region.
How does Flyntlok make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services.
Who are Flyntlok's main competitors?
Direct peers on record are DBSI (Dealer Built), Blackpurl, DIS (Damen Information Systems / Business Plus), Ideal Software and Wynne Systems. Broad incumbents are CDK Global, Reynolds and Reynolds and Dealertrack (Cox Automotive). Tractor Zoom is listed as an emerging player.
Does Flyntlok have an API?
No public API is recorded for Flyntlok.
What industry is Flyntlok in?
Flyntlok's product category is Dealer Management System (Equipment Dealership Software). Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 4413.