What Fullbay does

Fullbay is a Phoenix, Arizona-based SaaS company founded in 2012 that provides a cloud-based management platform purpose-built for heavy-duty truck and trailer repair shops. The platform centralizes service order workflows, estimates and invoicing, parts inventory management, customer communication, integrated accounting (via QuickBooks), and payment processing (via Stripe) for independent repair shops, commercial fleets, and specialized verticals including construction, agriculture, RV, towing, and emergency vehicle operations. With 5,000+ shops on the platform processing $6.5 billion in annual service orders across the US and Canada, Fullbay operates a subscription pricing model scaled by shop count and user logins, supplemented by transaction-based revenue from Fullbay Payments.

The company's technology architecture combines a multi-tenant SaaS core with deep integrations into MOTOR for parts cross-reference and labor data, telematics platforms (Samsara, Geotab, Motive) for fleet data, and Whip Around for DVIR-based service request automation. Following the March 2026 acquisition of Pitstop, Fullbay has expanded into AI-powered predictive maintenance, with proprietary models claiming 94%+ accuracy in forecasting equipment failures, layered with NLP-based voice-to-text service order tools, computer vision work-order scanning, and autonomous AI agents. The company is backed by growth equity investors JMI Equity (lead on 2024 round) and Mainsail Partners, and operates with a sales-led GTM combining direct inside sales, free demos, referral programs, and the annual Diesel Connect industry conference.

Name

Fullbay

Legal name

Fullbay, Inc.

Website

https://fullbay.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Fullbay is a Phoenix-based SaaS platform that helps heavy-duty truck and trailer repair shops manage service orders, inventory, invoicing, and payments, now augmented by AI-powered predictive maintenance after acquiring Pitstop in 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: Fullbay operates on a subscription model where customers pay recurring fees based on the number of logins and shops. The Terms of Service state fees are determined by 'the number of logins, the type of such logins, the number of shops, and any other factors.' Subscriptions auto-renew monthly or annually with written notice requirements for cancellation. Setup fees and professional services may also be charged.
2. Payment Processing (Fullbay Payments): Integrated payment processing for credit card and ACH transactions with transaction-based fees. Powered by Stripe with next-business-day funding for credit cards and two-business-day for ACH.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Fullbay is a cloud-based, multi-tenant SaaS platform for managing heavy-duty truck, trailer, and equipment repair shops. It centralizes service order workflows, parts inventory, customer communication, integrated payments, and QuickBooks sync, with AI-powered tools for voice-to-text documentation and predictive maintenance. The platform serves independent repair shops and commercial fleet operators across the US and Canada.

Product overview

Fullbay offers a comprehensive, modular platform for heavy-duty truck and trailer repair shop management. The core Fullbay Platform serves as the central hub, supported by multiple integrated modules including Estimates & Invoices, Service Order Workflow, Inventory Management, Reporting, Customer Communication, Text Alerts, 2-Way Texting, Onboarding/Support/Training, Integrated Accounting, MOTOR Labor Guides, Fullbay Payments, AI-Powered Service Order, Whip Around Integration, and Fullbay Marketplace. The company has expanded through acquisitions, adding Pitstop (predictive maintenance AI) and Dieselmatic Digital Inc. (digital marketing). The platform is purpose-built for heavy-duty repair operations including diesel trucks, trailers, construction equipment, RVs, tow trucks, fire trucks, ambulances, and agricultural equipment, serving both repair shops and fleet operators.

Differentiator

Problem solved

Functional benefit

Brands

• Pitstop: AI-powered predictive maintenance and fleet intelligence platform (operated by wholly-owned subsidiary Ansik Inc.)
• Fullbay Payments
• MOTOR
• Diesel Connect

Products and services

• Fullbay Platform Comprehensive cloud-based SaaS platform that centralizes service order workflows, parts inventory, estimates and invoicing, customer communication, reporting, and integrated accounting for heavy-duty truck, trailer, and equipment repair shops and fleet operators.
• Fullbay Payments Integrated payment acceptance and processing solution for repair shops, enabling credit card, debit card, ACH, and digital wallet transactions with next-business-day credit card funding and two-business-day ACH funding. PCI-DSS compliant and powered by Stripe.
• Pitstop AI-powered predictive maintenance and fleet intelligence platform that analyzes telematics, sensor, and onboard diagnostic data to forecast asset risk and deliver maintenance recommendations. Includes a 'Call a Technician' AI agent for automated customer interactions and processes over 5,000 shops and $6.5 billion in annual service orders.

Quantifiable outcome

• 94%+ accuracy in identifying potential failures before breakdowns occur
• +3 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Whip AroundcoreTechnology or Integration · 3 February 2026Fullbay and Whip Around developed an integration platform that enhances fleet maintenance efficiency. The integration streamlines the transfer of defect data between fleet management systems (Whip Around DVIRs) and repair shops, automatically generating service requests based on reported defects. This partnership enables seamless workflow from vehicle inspection to repair completion.
• MOTOR (Mitchell1)coreTechnology or IntegrationIntegration with MOTOR provides access to the world's largest parts cross-reference database, labor times, and wiring diagrams. This integration enables technicians to confidently tackle repairs with comprehensive technical information directly within the Fullbay platform.
• StripecoreTechnology or IntegrationStripe powers Fullbay Payments, the integrated payment processing solution. Stripe provides credit card, debit card, eCheck/ACH, digital wallet, and in-person terminal payment processing with next-business-day funding for credit cards and two-business-day for ACH transactions.
• QuickBooks (Intuit)supportingTechnology or IntegrationQuickBooks integration enables automated bookkeeping that syncs with QuickBooks Online accounting programs, reducing administrative overhead for repair shops by eliminating double-entry of financial data.
• SamsarasupportingTechnology or IntegrationSamsara telematics integration allows fleet data to flow into the Fullbay platform, enabling comprehensive fleet maintenance management with real-time vehicle data.
• GeotabsupportingTechnology or IntegrationGeotab telematics integration provides fleet management data connectivity, enabling repair shops to access vehicle health and performance data for maintenance planning.
• MotivesupportingTechnology or IntegrationMotive fleet management integration allows data sharing between Motive's fleet operations platform and Fullbay's repair shop management system.
• OpenAIsupportingTechnology or IntegrationAI service provider used to power AI-enabled services including natural language processing capabilities for voice-to-text transcription of technician notes and AI-powered work order scanning.
• AnthropicsupportingTechnology or IntegrationAI service provider for certain AI-enabled features within the Fullbay platform, supporting predictive maintenance and automated insights generation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mitchell1 (Snap-on): Provider of repair information (parts, labor times, wiring diagrams) and shop management software, now part of Snap-on. Powers the MOTOR integration Fullbay uses, while also offering competing shop management solutions.
• Samsara: Public fleet management platform with telematics, maintenance, and asset tracking. Broader scope than Fullbay but increasingly encroaching into repair shop and maintenance workflows for shared fleet customers.
• Geotab: Large-scale fleet management and telematics platform with vehicle health and maintenance capabilities. Serves overlapping fleet customers and integrates with Fullbay, representing both partner and competitive overlap.
• Motive: Fleet operations platform combining telematics, equipment monitoring, and maintenance. Targets the same commercial fleet operators as Fullbay and is increasingly expanding into maintenance and shop workflows.
• ALLDATA: Repair information provider (OEM procedures, labor times, wiring diagrams) used by automotive and heavy-duty shops. Adjacent to MOTOR and competes in the same repair-content layer that Fullbay integrates and resells.

Direct peers

• Fleetio: Fleet maintenance management SaaS serving similar mid-market and enterprise fleet customers with maintenance scheduling, parts inventory, and vendor management. Closest comparable in business model and buyer persona to Fullbay's fleet-side offering.
• Shopmonkey: Cloud-based repair shop management software serving SMB and mid-market auto repair shops with service orders, estimates, customer communication, and payment processing. Directly overlaps with Fullbay's core shop-side workflows.
• R.O. Writer: Shop management software purpose-built for automotive and heavy-duty repair shops. Targets the same independent heavy-duty shop customers as Fullbay with overlapping workflow, inventory, and accounting capabilities.
• Protractor: Heavy-duty truck and equipment dealer management system. Competes head-on with Fullbay for the heavy-duty repair shop and dealer segment with comparable service, parts, and accounting modules.
• Whip Around: DVIR and fleet inspection software with overlapping fleet operator customers. Fullbay integrates with Whip Around for defect-driven service requests, but Whip Around increasingly extends into adjacent maintenance workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fullbay
• Facebookfacebook.com/fullbayapp
• LinkedInlinkedin.com/company/fullbay
• Instagraminstagram.com/fullbay

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullbay