Singular

Name

Singular

Legal name

Singular

Website

https://singular.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: Cloud-based marketing attribution and analytics platform delivered as a subscription service with tiered pricing plans. Customers pay for access to the MMP platform including attribution, cost aggregation, fraud prevention, Creative IQ, and data governance features. Annual and multi-year contract options available with enterprise pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Singular provides a unified marketing measurement and analytics platform that combines mobile, web, CTV, PC, and console attribution with native cost aggregation from 1,200+ ad sources, AI-powered creative intelligence, 50+ fraud prevention methods, SKAdNetwork attribution, and managed Marketing ETL to major data warehouses. The platform is sold as a subscription-based SaaS to enterprises, agencies, and mid-market advertisers, with industry-specific solutions for gaming, e-commerce, travel, finance, kids apps, food and drink, Web3, and agencies.

Product overview

Singular is an end-to-end marketing measurement platform combining attribution, cost aggregation, creative intelligence, and AI capabilities across mobile, web, CTV, PC, and console. The core platform unifies SKAdNetwork Attribution, Cost Aggregation (from 1,200+ sources), Creative IQ (AI-powered creative analytics), Fraud Prevention (50+ methods), and Marketing ETL into a single source of truth. Key modules include Mobile Attribution, Web Attribution, CTV Attribution, Cross-Device Attribution, PC/Console Attribution, Ad Monetization, Deep Linking (with Smart Banners, QR Codes, Social-to-App, Web-to-App), and Data Governance. The Singular AI suite provides AI reporting, natural language querying (Singular Views), and optimized SKAN models. Industry-specific solutions serve Gaming, Travel, E-commerce, Kids Apps, Finance, Food & Drink, Web3, and Agencies verticals. The ROI Index provides annual industry benchmarks.

Differentiator

Problem solved

Functional benefit

Brands

• Singular AI: AI-powered marketing intelligence suite including Creative IQ, Model Context Protocol integrations, and AI reporting layer.
• Singular Creative IQ
• Singular Views

Products and services

• Singular Marketing Intelligence Platform End-to-end marketing measurement and analytics platform for enterprises, agencies, and growth marketers that unifies attribution, cost aggregation, creative intelligence, fraud prevention, and AI insights across mobile, web, CTV, PC, and console.
• Mobile Attribution Measures every install, re-engagement, and conversion across iOS, Android, web, and cross-device with SKAdNetwork support, cross-device matching, and pre-attribution fraud blocking for app marketers.
• Cost Aggregation Pulls cost, performance, and campaign metadata from 1,200+ sources, normalizes the data, matches it to attribution, and delivers True ROI by joining cost data to conversions.
• Creative IQ AI-powered creative analytics platform that automatically tags every ad creative using image and audio recognition, clusters identical creatives across networks, and ties creative performance to True ROAS.
• SKAdNetwork Attribution iOS SKAdNetwork attribution with 35-day cohorts, 7 unique conversion models, modeled metrics, and deduplicated KPIs for privacy-compliant iOS measurement and optimization.
• Fraud Prevention Suite 50+ pre-attribution detection methods including deterministic rules, statistical detection, and proprietary Android/iOS techniques that reject fake installs, clicks, and conversions before attribution.
• Ad Monetization Pulls ad revenue from every mediation partner (AppLovin MAX, ironSource, AdMob, Unity LevelPlay, Chartboost) and ties it to user acquisition cohorts for True ROAS in ad-monetized apps.
• Data Governance Automated taxonomy standardization that enforces campaign and creative naming conventions across teams and regions, parsing encoded fields into reporting dimensions through customizable schemas.
• Deep Linking Universal links, deferred deep links, and QR codes across iOS, Android, and web that route users to the right in-app screen with attribution built into every link.
• Web Attribution Measures web touchpoints and cross-platform journeys using first-party signals, server-side tracking, and modeled methods, working post-cookie with UTM templatization and server-side conversion APIs.
• Cross-Device Attribution Stitches mobile, web, CTV, console, and PC into one user journey using deterministic authenticated IDs and modeled attribution where privacy requires.
• CTV Attribution Connects connected TV impressions to mobile and web conversions through household-level IP matching with configurable attribution priority and cross-device journey tracking.
• PC and Console Attribution Measures user acquisition, engagement, and ROI across Steam, Epic Games Store, Switch, PlayStation, and Xbox with web SDK, server-to-server events, and cross-device identity matching.
• Marketing ETL Managed data pipeline extracting marketing data from 1,200+ sources, normalizing into standardized schemas, and delivering to Snowflake, BigQuery, Redshift, Databricks, and BI tools.
• Singular AI Suite of AI-powered marketing intelligence tools providing transparent insights grounded in users' data, including Creative IQ, Model Context Protocol integrations, and an AI reporting layer.
• Singular Views AI-powered business intelligence platform that enables non-technical employees to query marketing data using natural language without waiting for dashboard updates.
• Marketing Analytics Unified marketing reporting platform combining cost, performance, creative, and attribution data across every channel and device with customizable dashboards and ROI insights.
• Gaming Solution Specialized attribution and analytics bundle for mobile, PC, and console games with ad revenue measurement, cross-platform player tracking, and gaming-specific fraud protection.
• E-commerce Solution Attribution and analytics bundle for e-commerce brands combining smart banners, creative performance, CTV attribution, and cross-device measurement for retail apps and consumer brands.
• Travel Solution
• Kids Apps Compliance Privacy-safe measurement bundle for child-directed apps with COPPA-compliant attribution, IDFA-free SDK, and Limited Ad Serving to block data sharing with self-attributing networks.
• Agencies Solution Multi-client attribution and reporting bundle for agencies with permission management, white-label reporting, and ROI visualization for client portfolios.
• Singular Benchmarks Industry benchmark dataset and reporting showing eCPI, CPM, CTR, and CVR by vertical, country, region, and network, aggregated from billions in measured ad spend on the Singular platform.
• Singular ROI Index Annual global mobile ad benchmark report analyzing ROI across channels, ad networks, and platforms, with the 2026 edition adding multi-touch attribution leaderboards.

Quantifiable outcome

• 6 hours of weekly reporting saved
• +9 more outcomes

Named customers31 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability10 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core.

• SocialPetacoreStrategic or Co-development Partner · 12 February 2026SocialPeta collaborated with Singular and Aarki to release the Mobile Gaming Marketing Trends Whitepaper 2026, offering data-driven insights into the global mobile gaming market. Key findings showed 84,000+ monthly mobile game advertisers and casino games as fastest-growing vertical.
• AarkicoreStrategic or Co-development Partner · 6 February 2026Aarki partnered with Singular and SocialPeta to release the 2026 Global Mobile Game Marketing Trends White Paper, providing insights on mobile gaming advertising trends including short-form video creatives dominating at 74.1% and casino genre growth.
• MetacoreTechnology or IntegrationMeta integration with Singular for mobile attribution, SKAdNetwork support, and Conversions API (CAPI) postbacks. Meta extended reattribution exclusion windows from 90 to 180 days for MMP partners including Singular, reducing misclassified new users by 20%.
• GooglecoreTechnology or IntegrationGoogle integration for SKAdNetwork attribution, Android Privacy Sandbox testing, and Enhanced Conversions. Remerge conducted tests with measurement partners including Singular to ensure seamless transition to privacy-preserving advertising on Android.
• TikTokcoreTechnology or IntegrationTikTok Events API integration for conversion tracking and attribution. TikTok CAPI integration for sending web and app postback events to optimize campaigns.
• SnapchatcoreTechnology or IntegrationSnapchat CAPI (Conversions API) integration for sending conversion events and attribution data to optimize Snapchat advertising campaigns.
• ApplecoreTechnology or IntegrationSingular's SKAdNetwork attribution integrates with Apple's privacy framework. iOS Install Validation verifies install receipts directly with Apple. Singular supports SKAN 4 with compatibility models for seamless migration.
• AppLovin MAXcoreTechnology or IntegrationAppLovin MAX integration for ad monetization analytics, collecting aggregated and user-level ad revenue data through native integrations with Singular.
• ironSource (LevelPlay)coreTechnology or IntegrationironSource LevelPlay integration for ad monetization measurement, collecting ad revenue data for ROAS calculation and mediation optimization.
• AdMobcoreTechnology or IntegrationGoogle AdMob integration for ad monetization analytics, enabling eCPM, ARPDAU, and fill rate metrics alongside attribution data.
• Unity LevelPlaycoreTechnology or IntegrationUnity LevelPlay (formerly Unity Ads) integration for ad revenue measurement and mediation analytics within Singular's platform.
• 10,000+ Technology and Media PartnerscoreTechnology or IntegrationSingular maintains 10,000+ technology and media partner integrations including ad networks, DSPs, SSPs, agencies, and data providers for comprehensive marketing measurement.
• 1,200+ Ad Network PartnerscoreTechnology or IntegrationSingular has 1,200+ native cost data connectors covering every major paid social platform, search engine, DSP, ad network, affiliate platform, ad monetization mediator, and regional networks. Custom integrations built on demand.
• Data Warehouse Partners (Snowflake, BigQuery, Redshift, Databricks)coreTechnology or IntegrationSingular's Marketing ETL delivers normalized data to Snowflake, BigQuery, Amazon Redshift, Databricks, and other major destinations with native connectors and standardized schemas.
• PRIVOcoreStrategic or Co-development PartnerPRIVO Kids Privacy Assured Program partnership for COPPA Safe Harbor Certification and GDPR kids compliance. Singular is a member committed to safeguarding children's personal information collected online.
• Agency Partner NetworkcoreChannel Partner/ Reseller/ DistributorSingular works with a vast network of agency partners and consultants who deliver measurement services to clients. Agency partners enjoy preferential access and special deals for partner resources.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AppsFlyer: AppsFlyer is a mobile measurement partner (MMP) offering attribution, SKAdNetwork solutions, fraud prevention, and aggregated analytics across mobile, web, CTV, and PC. It is Singular's most direct competitor and is explicitly called out on Singular's comparison pages.
• Adjust: Adjust (acquired by AppLovin in 2024) is a leading MMP offering mobile attribution, SKAN tooling, fraud prevention, and audience builder. Singular directly compares itself to Adjust on its website and the two compete for the same gaming and app-first customers.
• Branch: Branch is a cross-platform linking and attribution platform with deep linking, mobile measurement, and web-to-app measurement capabilities. Singular lists Branch as a direct competitor and they overlap heavily in cross-device attribution and deep linking.
• Kochava: Kochava is a mobile attribution and marketing analytics platform offering omnichannel measurement, fraud prevention, and identity solutions. Singular explicitly publishes a vs. Kochava comparison page, confirming head-to-head competition in the MMP category.

Broad incumbents

• Mixpanel: Mixpanel is a product analytics platform focused on event-level user behavior analysis, funnels, and retention. While broader than Singular's UA-attribution focus, it competes for marketing analytics budgets at the same enterprise customers.
• Amplitude: Amplitude is a product and marketing analytics platform serving growth and product teams with cohort, funnel, and experimentation tooling. It competes with Singular for marketing analytics wallet share at digital-first enterprises and offers overlap in cross-device measurement.
• Adobe Analytics: Adobe Analytics is an enterprise marketing and customer analytics platform within the Adobe Experience Cloud, offering cross-channel attribution, customer journey analytics, and integrations with Adobe's broader martech stack. It competes with Singular for enterprise attribution and marketing measurement budgets.
• Google Analytics 4: Google Analytics 4 is Google's free cross-platform analytics product and increasingly competes with MMPs via enhanced conversions and Google Privacy Sandbox integrations. While less specialized than Singular for mobile attribution, it is the default competitor at the low end of the market.

Emerging players

• Heap (by Contentsquare): Heap is a digital analytics platform offering autocaptured event tracking and product analytics. Acquired by Contentsquare, it competes for some of Singular's growth-analytics use cases, especially among mid-market digital-first brands.

Others

• Snowplow Analytics: Snowplow is a behavioral data infrastructure platform that lets companies collect and route event-level data to their warehouse. It is an enabler/alternative to Singular's Marketing ETL and competes for the data-warehouse-first marketers Singular targets with its BigQuery/Snowflake/Redshift delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tweetsingular
• YouTubeyoutube.com/channel/UCoQy_scRUm5ihTx8FE4Pqhg
• Facebookfacebook.com/singularplatform
• LinkedInlinkedin.com/company/singular-labs
• Instagraminstagram.com/singularplatform

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singular