SocialPeta
SocialPeta is a private ad intelligence SaaS platform indexing 1.7 billion+ ad creatives across 80+ countries and 40+ ad networks, serving game publishers, app developers, short-drama platforms, and e-commerce brands with cross-platform creative analysis and AI Copilot tooling.
- Company typePrivate
- Founded2015
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SocialPeta does
SocialPeta is a private ad intelligence SaaS platform founded in 2015 and headquartered in Beijing, operating through a US-incorporated entity, SocialPeta, Inc. It indexes more than 1.7 billion ad creatives across 80+ countries and monitors 40+ advertising networks and platforms, including Facebook, Twitter/X, TikTok, YouTube, Google, Unity Ads, AdMob, ironSource, Vungle, and Mintegral, with approximately 41.23 million new ads and $738.3 million in tracked weekly revenue. Its core product set combines an Ad Library and Ad Spy Tool for cross-platform competitor monitoring, a 360° Creative Intelligence module that decomposes ads into visual content, structural patterns, selling points, psychographic factors, and hook-and-ending templates, and an AI Copilot suite that includes an AI Prompt Reflector, Asset Analysis with an Insight Score, Strategy Summary, and a Creative Toolset for translation, voice, and image generation.
The platform is sold on a quote-based annual subscription with a 5-day refund policy, distributed through direct enterprise sales with regional specialists in 80+ countries and complemented by self-serve onboarding. Revenue is augmented by whitepapers, webinars, and industry reports co-published with partners including Singular, Aarki, Reforged Labs, AdChampagne, and AMO Pictures. Customers span mobile game publishers (Tencent Games, NetEase Games, miHoYo, Bilibili, Century Games), utility and GenAI app developers, short-drama platforms (Holy Water, KuKu Technologies, Social Discovery Group), e-commerce brands, and global enterprises, with 200,000+ users reported on the platform.
SocialPeta firmographics
Firmographics- Name
- SocialPeta
- Legal name
- SocialPeta, Inc.
- Website
- https://socialpeta.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SocialPeta is a private ad intelligence SaaS platform indexing 1.7 billion+ ad creatives across 80+ countries and 40+ ad networks, serving game publishers, app developers, short-drama platforms, and e-commerce brands with cross-platform creative analysis and AI Copilot tooling.
- Ownership category
- akta.pro rank
SocialPeta industry classification
Industry- Product category
- Ad Intelligence & Competitive Analysis Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising Management (MPAAACAC)
- akta.pro secondary industries
- Social Media Management, Scheduling & Community Tools (BPAMALAJ), Paid Social Media Buying (BPAFABAD)
Keywords
Where SocialPeta is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
SocialPeta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: SocialPeta operates as a subscription-based SaaS platform providing access to ad intelligence data, creative analysis tools, and market insights. Pricing follows a subscription model with tiers for different user needs.
- Professional Services: The company generates revenue through whitepaper publications, webinars, and industry reports that showcase their data capabilities while building thought leadership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS pricing with custom tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SocialPeta product offering
Product offeringCore offering
SocialPeta is a unified ad intelligence SaaS platform that aggregates a database of 1.7B+ ad creatives across 80+ countries and 40+ platforms (including Facebook, Twitter/X, TikTok, YouTube, Google, Unity Ads, AdMob, ironSource, Vungle, and Mintegral) to enable advertisers to discover winning creatives, monitor competitor campaigns in real time, analyze creative performance, and generate AI-powered advertising strategies. The platform combines ad discovery, creative analysis, market strategy, and AI Copilot–driven creative generation into a single workflow for game publishers, app developers, e-commerce brands, and global expansion teams.
Product overview
SocialPeta is a unified ad intelligence platform combining a database of 1.7 billion+ ad creatives with multiple interconnected modules: the Ad Spy Tool for cross-platform competitor ad monitoring (Facebook, Twitter/X, TikTok, YouTube, Google, Unity, AdMob, ironSource, Vungle, Mintegral), the Ad Intelligence Platform for discover-analyze-strategize-generate workflows, the AI Copilot for Advertising featuring AI Prompt Reflector, Asset Analysis, Strategy Summary, and Creative Toolset (Translation, Voice, Image Gen), and the 360° Creative Intelligence system. The platform extends through five industry-specific solutions (Mobile Games, Utility Apps, GenAI Apps, Short Drama, E-commerce, and Brand Global Expansion) and two data products (Mobile Game Rankings and Top Grossing Mobile Games). The platform is complemented by educational resources including Academy/Tutorials, Webinars, and Marketing Glossary.
Differentiator
Problem solved
Functional benefit
Products and services
- Ad Library Core ad creative database containing over 1.7 billion creatives across 80+ countries, enabling users to discover winning ads, monitor competitor campaigns, and analyze creative performance across global markets.
- Ad Spy Tool Creative intelligence tool enabling users to discover winning ads and spy on competitors' creative strategies across Facebook, Twitter/X, TikTok, YouTube, Google, and mobile ad networks including Unity, AdMob, ironSource, Vungle, and Mintegral.
- AI Copilot for Advertising
- Ad Intelligence Platform Comprehensive online competitor ad intelligence platform combining ad discovery, creative analysis, market strategy, and AI-powered campaign decision-making in a unified workflow covering discover, analyze, strategize, and generate stages.
- Mobile Game Marketing Solution
- Utility Apps Marketing Solution
- GenAI Apps Marketing Solution
- Short Drama Marketing Solution
- E-commerce Ad Intelligence
- Brand Global Expansion Solution providing multi-dimensional insights into global brand marketing trends, competitor traffic sources, and social media influence for international brand growth.
- Mobile Game Rankings Public ranking page showing top mobile games by downloads and revenue across App Store and Google Play, with publisher concentration analysis, genre signals, and ad intelligence data.
- Top Grossing Mobile Games Crawlable United States App Store and Google Play sample rankings providing top grossing, top free, and top paid game names with ad signals and creative pool data.
Quantifiable outcome
- Full-funnel orchestration between user acquisition and retargeting can increase user lifetime value by up to 20%
- +2 more outcomes
Companies that use SocialPeta
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
SocialPeta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature5 records
SocialPeta partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AdChampagnecorePublished whitepaper analyzing global mobile app marketing trends in 2025, revealing fundamental shift from traffic-driven to value-led growth strategies.
- AMO PicturescoreJoint market report analyzing global micro-drama app marketing trends. AMO Pictures operates across 55+ countries with standardized pipelines and audience-first content development.
- SingularcoreJoint whitepaper partnership releasing Mobile Gaming Marketing Trends Whitepaper 2026. Combined data-driven insights on global mobile gaming market for 2025 with forward-looking guidance for 2026.
- AarkicoreCollaborative partner in Mobile Gaming Marketing Trends Whitepaper 2026, providing mobile gaming market data and advertiser trend analysis.
- Reforged LabscoreJoint analysis of mobile game advertising trends covering January 2024 to October 2025, analyzing data from roughly 6 million advertisers and over 1.6 billion ad creatives.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
SocialPeta competitors and assessment
Company assessmentDirect peers
- data.ai (formerly App Annie): Mobile app and advertising intelligence provider with deep app store data and competitive analytics. Comparable to SocialPeta's mobile game rankings, ad intelligence, and creative monitoring capabilities.
- AppMagic: Mobile game and app intelligence platform offering revenue estimates, ad creatives analysis, and UA insights. Strongly comparable in target customer (game publishers) and core offering of ad creative intelligence.
- SimilarWeb: Digital intelligence platform covering web traffic, app performance, and advertising analysis. Overlaps with SocialPeta in cross-platform ad intelligence and competitive benchmarking for digital advertisers.
- Sensor Tower: Mobile and digital intelligence platform covering app store, advertising, and consumer insights across 70+ countries. Direct competitor to SocialPeta's ad intelligence and creative spy offerings for mobile advertisers and game publishers.
- BigSpy: Ad spy tool focused on cross-platform creative intelligence for Facebook, TikTok, and other paid social channels. Directly competes with SocialPeta's Ad Spy Tool for ecommerce and app advertisers.
- Apptopia: Mobile app intelligence platform providing downloads, revenue, and advertising insights. Targets similar mobile game and app advertisers with competitive ad creative data.
- PowerAdSpy: Ad intelligence and spy tool for Facebook and other paid social platforms. Direct competitor for advertiser use cases of competitor creative monitoring and analysis.
- AdSpy: Facebook and Instagram ad spy database allowing advertisers to search competitor creatives. Niche but directly comparable ad intelligence offering for paid social advertisers.
Emerging players
- MobileAction: App store optimization and intelligence tool with ad monitoring features for mobile app marketers. Smaller scale than SocialPeta but overlapping paid social ad intelligence use cases.
Broad incumbents
- Semrush: Public digital marketing platform with SEO, content, and advertising research tools. Broader portfolio than SocialPeta but overlaps in paid social competitive analysis and advertising intelligence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SocialPeta social profiles
Digital presenceSocialPeta financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialPeta leadership team
Management profileNumber of profiles
Profiles2 records
SocialPeta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialPeta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialPeta
What does SocialPeta do?
SocialPeta is a unified ad intelligence SaaS platform that aggregates a database of 1.7B+ ad creatives across 80+ countries and 40+ platforms (including Facebook, Twitter/X, TikTok, YouTube, Google, Unity Ads, AdMob, ironSource, Vungle, and Mintegral) to enable advertisers to discover winning creatives, monitor competitor campaigns in real time, analyze creative performance, and generate AI-powered advertising strategies. The platform combines ad discovery, creative analysis, market strategy, and AI Copilot–driven creative generation into a single workflow for game publishers, app developers, e-commerce brands, and global expansion teams.
Is SocialPeta a public or private company?
SocialPeta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SocialPeta founded?
SocialPeta was founded in 2015. It employs 51 to 100 people.
Where is SocialPeta based?
SocialPeta is headquartered in Beijing, China, in the Asia region.
How does SocialPeta make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are SocialPeta's main competitors?
Direct peers on record are data.ai (formerly App Annie), AppMagic, SimilarWeb, Sensor Tower, BigSpy, Apptopia, PowerAdSpy and AdSpy. MobileAction is listed as an emerging player. Semrush is listed as a broad incumbent.
Does SocialPeta have an API?
No public API is recorded for SocialPeta.
What industry is SocialPeta in?
SocialPeta's product category is Ad Intelligence & Competitive Analysis Software. Its primary akta.pro industry code is MPAAACAC, Paid Social Advertising Management, with a secondary code of BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 5418 and its SIC code is 7372.