Aarki
Aarki is an AI-powered mobile demand-side platform that helps mobile app publishers and brands drive user acquisition and re-engagement through deep neural network bidding, SKAN 4 compliant ID-less targeting, and integrated creative strategy, serving gaming, fintech, and other verticals globally.
- Company typePrivate
- Founded2013
- HeadquartersSunnyvale, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Aarki does
Aarki is an AI company that builds advertising solutions to drive mobile revenue growth for mobile app publishers and brands. The company operates a demand-side platform (DSP) anchored on three technology pillars: an AI Platform featuring proprietary multi-stage deep neural network models for user value prediction and a Dynamic Multi-object Bid Optimizer; a Privacy-First Engagement layer that is SKAN 4 compliant and leverages trillions of contextual signals correlated with historical outcome data to deliver ID-less behavioral cohorting; and a Unified Creative Strategy service combining in-house creative agency work with ML-driven creative targeting. Aarki's platform processes 5M+ ad requests per second across 10B+ mobile devices using an 800B+ row training database, and offers both User Acquisition and Re-Engagement services alongside the Encore full-funnel growth platform launched in May 2025 and a performance CTV solution co-developed with LG Ad Solutions.
The company serves mobile app marketers globally, with a pronounced concentration in gaming (Jam City, Socialpoint, Mobility Ware, Me2zen, Midcore, Triwin, Funvent Studios) and growing presence in fintech, real estate, and social casino. Aarki monetizes through performance-based programmatic DSP fees tied to campaign outcomes such as CPI, ROAS, and ROI, combined with managed-service account management on multi-year enterprise contracts. The company maintains a white-glove enterprise go-to-market with dedicated account managers and validated integrations across all major mobile measurement partners (AppsFlyer, Adjust, Singular, Branch, Kochava) and mobile exchanges.
Aarki is headquartered in San Francisco with operating offices in Bangalore, Beijing, London, Tel Aviv, Seoul, and Manila, and operates a wholly-owned R&D subsidiary, Aarki Labs India. The company employs 101-250 people across software engineering, data science, creative design, and business functions. Aarki is a privately held company (legal entity Aarki, Inc., California) with no recent funding round disclosed beyond an early $1.74M round in 2012, and was acquired Mobspire in October 2012 as its only disclosed M&A transaction.
Aarki firmographics
Firmographics- Name
- Aarki
- Legal name
- Aarki, Inc.
- Website
- https://aarki.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aarki is an AI-powered mobile demand-side platform that helps mobile app publishers and brands drive user acquisition and re-engagement through deep neural network bidding, SKAN 4 compliant ID-less targeting, and integrated creative strategy, serving gaming, fintech, and other verticals globally.
- Ownership category
- akta.pro rank
Aarki industry classification
Industry- Product category
- Mobile Advertising Technology (Programmatic DSP)
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC), Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Aarki is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Aarki business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising (DSP): Demand-side platform fees for mobile advertising campaigns including user acquisition and re-engagement services. Revenue generated through performance-based pricing tied to campaign outcomes like CPI, ROAS, and ROI metrics.
- Managed Services: Full-service marketing platform with dedicated account managers and white glove customer success teams providing campaign management and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on campaign objectives and scale |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Aarki product offering
Product offeringCore offering
Aarki operates an AI-powered mobile demand-side platform (DSP) that delivers programmatic user acquisition and re-engagement advertising for mobile app publishers and brands. Its platform combines deep neural network-based bid optimization, SKAN 4 compliant ID-less contextual targeting, and an integrated creative strategy service to run performance campaigns measured on CPI, ROAS, and ROI.
Product overview
Aarki is an AI-powered mobile marketing platform that provides advertising solutions to drive mobile revenue growth. The platform operates as a DSP (Demand-Side Platform) built on three core pillars: AI Platform, Privacy-First Engagement, and Unified Creative Strategy. The AI Platform features deep neural network models for user value prediction and multi-objective bid optimization. Privacy-First Engagement provides SKAN 4 compliant solutions for user acquisition and re-engagement. Unified Creative Strategy offers integrated creative and media agency services. Additional products include Encore (full-funnel mobile growth platform) and the Aarki × LG Ad Solutions CTV solution for connected TV advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Aarki AI Platform AI infrastructure layer for mobile programmatic advertising that uses deep neural network models to predict user value per impression and a multi-object bid optimizer to maximize ROI against client KPIs; includes inventory quality control and fraud detection. Built for mobile app publishers and brands running performance campaigns at scale.
- Privacy-First Engagement SKAN 4 compliant engagement solution that leverages trillions of contextual signals and machine learning to derive correlations with historical outcome data, producing dynamic behavioral cohorts for user acquisition and re-engagement campaigns in a privacy-first environment.
- Unified Creative Strategy Integrated creative and media agency service that discovers and executes engaging ad concepts, decomposes each creative into measurable dimensions of effectiveness, and enables optimized campaign decisioning based on ad attributes tied to outcomes.
- User Acquisition Programmatic mobile user acquisition service for publishers and brands seeking to grow their user base with quantified and verified ROI. Delivers maximum budget efficiency at scale to meet and exceed programmatic campaign KPIs, supported by white-glove customer success teams.
- Re-Engagement (Retargeting) Mobile retargeting DSP service that re-engages dormant audience segments familiar with a product or service. Leverages client segments extended with Aarki's deep neural net ML and highly optimized creatives to re-ignite interest and maximize value from existing users.
- Encore: Full-Funnel Mobile Growth Platform Full-funnel mobile growth platform purpose-built for the privacy-first era, unifying user acquisition and re-engagement capabilities for mobile app marketers on a single stack.
- Aarki x LG Ad Solutions Performance CTV Solution Performance CTV solution for gaming that combines first-party CTV viewing data with Aarki's ML-powered mobile optimization to connect TV exposure to measurable mobile app outcomes.
Quantifiable outcome
- 57% reduction in CPI
- +7 more outcomes
Companies that use Aarki
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Aarki technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature6 records
Aarki partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- LG Ad SolutionscoreLaunched performance CTV solution for gaming. Partnership connects what viewers watch on smart TVs to measurable mobile outcomes, helping app marketers leverage CTV reach against performance marketing standards. Enables first-party behavioral data for CTV-to-mobile signal matching.
- AppsFlyercoreMobile Measurement Partner providing KPI and ROI verification. Integration enables campaign performance tracking and attribution validation.
- AdjustcoreMobile Measurement Partner for tracking and attribution. Provides reputable KPI and ROI verification for clients.
- SingularcoreMobile Measurement Partner providing unified measurement and analytics. Integration validated for SKAN and performance tracking.
- BranchcoreMobile measurement and deep linking platform partner enabling cross-platform tracking and attribution.
- KochavacoreMobile attribution and analytics partner providing tracking and campaign measurement capabilities.
- Mobile ExchangescorePartnerships with all major mobile inventory sources around the world providing access to valuable inventory and wide variety of audiences.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Aarki competitors and assessment
Company assessmentDirect peers
- Liftoff: Liftoff is a mobile-first DSP specializing in user acquisition and re-engagement for apps, with a very similar product surface to Aarki including ML-driven bidding, creative optimization, and SKAN-focused measurement. Direct head-to-head competitor for the same gaming and app advertiser budgets.
- Moloco: Moloco operates an ML-powered programmatic DSP (Moloco Ads) for mobile user acquisition and retargeting, competing directly with Aarki for app advertisers. Its cloud-native ML stack and performance-based pricing closely mirror Aarki's value proposition.
- Remerge: Remerge is a mobile retargeting DSP focused on re-engagement for app advertisers, directly overlapping with Aarki's re-engagement product. Uses ML-driven bidding and SKAN-aware measurement, with similar advertiser segments in gaming and shopping apps.
- Chartboost: Chartboost is a mobile ad network and programmatic platform serving gaming app advertisers with UA and monetization tools. Direct competitor in mobile gaming UA with similar buyer personas and inventory sources as Aarki.
- Kayzen: Kayzen is a self-serve programmatic mobile DSP with ML-driven bidding and audience targeting for app advertisers. Competes with Aarki in mobile UA, particularly in APAC markets where Kayzen has a strong presence and similar mid-market advertiser positioning.
Broad incumbents
- AppLovin: AppLovin is a broad incumbent mobile advertising and gaming platform spanning its own DSP (AppDiscovery), mediation (MAX), and creative tools (SparkLabs). Competes with Aarki across UA, retargeting, and now CTV with far larger scale and resources.
- Unity (formerly ironSource): Unity Ads and ironSource (merged) form one of the largest mobile ad tech stacks, including a DSP, mediation, ad network, and CTV offering. Overlaps with Aarki's UA and retargeting capabilities for gaming and app advertisers as part of a much broader platform.
- Digital Turbine: Digital Turbine operates a mobile user acquisition and media platform (including AdColony), competing with Aarki in app install advertising at scale. The combined entity competes broadly across UA, mediation, and CTV via its SingleTap and programmatic offerings.
- Vungle: Vungle (a Liftoff company) is a mobile in-app ad network and DSP with creative optimization and CTV capabilities. Competes with Aarki in mobile UA and retargeting, particularly for gaming advertisers, as part of a broader in-app monetization suite.
Emerging players
- Yodel Mobile: Yodel Mobile is a full-funnel mobile marketing agency that includes programmatic UA and ASO services, overlapping with Aarki's full-funnel Encore proposition for app growth. A smaller, agency-led competitor addressing similar gaming and app growth clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Customer concentration
Aarki social profiles
Digital presenceAarki compliance and trust
Trust signalCompliance2 records
Aarki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aarki leadership team
Management profileNumber of profiles
Profiles10 records
Aarki subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aarki funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aarki M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aarki
What does Aarki do?
Aarki operates an AI-powered mobile demand-side platform (DSP) that delivers programmatic user acquisition and re-engagement advertising for mobile app publishers and brands. Its platform combines deep neural network-based bid optimization, SKAN 4 compliant ID-less contextual targeting, and an integrated creative strategy service to run performance campaigns measured on CPI, ROAS, and ROI.
Is Aarki a public or private company?
Aarki is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aarki founded?
Aarki was founded in 2013. It employs 101 to 250 people.
Where is Aarki based?
Aarki is headquartered in Sunnyvale, United States, in the North America region.
How does Aarki make money?
Two revenue lines are on record. Programmatic Advertising (DSP) is the primary driver. The others are managed Services.
Who are Aarki's main competitors?
Direct peers on record are Liftoff, Moloco, Remerge, Chartboost and Kayzen. Broad incumbents are AppLovin, Unity (formerly ironSource), Digital Turbine and Vungle. Yodel Mobile is listed as an emerging player.
Does Aarki have an API?
No public API is recorded for Aarki.
What industry is Aarki in?
Aarki's product category is Mobile Advertising Technology (Programmatic DSP). Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541810 and its SIC code is 7310.