What Exato does

Exato is a Customer Experience as a Service (CXaaS) provider founded in 2016 and headquartered with primary operations in Noida, India alongside a U.S. headquarters in Princeton, New Jersey. The company delivers an integrated portfolio spanning cloud contact center (CX as a Service), Conversational AI (LLM- and Generative AI-powered voice bots with multi-language support), AI-driven Workforce Management, RPA-led Automation as a Service, Analytics (CX Intelligence, Growth Analytics, Dealer Insights), Digital Treasury solutions for trading floors, and a Cloud ERP practice built on the Acumatica platform. Its technology stack rests on proprietary LLM models, advanced NLP engines, speech-to-text, and a contact center intelligence platform branded ExatoIQ, with multimodal AI capabilities across audio, text, and structured data. The company serves enterprise customers primarily in BFSI (Banking, Financial Services and Insurance) — with 15 named enterprise logos concentrated in Indian banking and asset management such as Axis Bank, Kotak Mahindra Bank, ICICI Securities, and OCBC Bank — and secondarily in Healthcare, Retail, Telecom, Manufacturing, and IT/ITeS. Exato reports 100+ customers globally and operates through wholly owned subsidiaries in the USA (Exato.AI Inc.), Singapore (Exato.AI Pte. Ltd.), and Australia (Exato Technologies Pty Ltd, incorporated 2026).

Exato monetizes through four revenue streams: managed CX-as-a-Service contracts (assessment, deployment, integration, monitoring), SaaS subscriptions to its platform modules, professional services and consulting (including RPA consulting), and software licensing for proprietary components such as ExatoIQ and CTI/WFM Connectors. Pricing is quote-based and not publicly disclosed, with annual billing and multi-year enterprise contracts. Go-to-market is enterprise field sales supported by demo and expert consultation CTAs, augmented by channel partnerships with NICE Ltd. (Platinum Partner status, 2026), Unify Atos (five consecutive industry awards 2019–2023), and Acumatica. Marketing is conducted via corporate website, partner events (e.g., NiCE APAC Business Partner Summit 2026, Acumatica Partner Summit 2026), and public-company investor relations communications following the BSE listing. Exato Technologies Limited is publicly listed on BSE (bom:544626), transitioning from a private limited company in July 2025, and reports under SEBI (LODR) compliance with full investor disclosures.

The company is led by Chairman and Managing Director Dr. Appuorv K. Sinha, President Rohit Kumar, CTO Gopinath Bailur, CFO Mustaqueem Hasan, Company Secretary Geeta Jain, and Chief AI Officer Murali Menon (appointed June 2026, formerly of TCS with 26 years of experience). Independent directors include Vijay Kumar Tyagi and Dr. Omkar Rai. The company claims measurable client outcomes including 15–20% reduction in Average Handling Time, 15–25% reduction in cost per contact, and 95%+ compliance audit ratings.

Name

Exato

Legal name

Exato Technologies Limited

Website

https://exato.ai

Company type

Public

Founded year

2016

Operating status

Ipo

Headcount range

101–250 employees

Short description

Exato is a CXaaS provider delivering AI-powered contact center, Conversational AI, workforce management, and RPA solutions primarily to enterprise BFSI clients in India and globally, listed on BSE with operations in the USA, Singapore, and Australia.

Ownership category

akta.pro rank

Product category

Customer Experience Software

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), Embedded & OEM Analytics (HDAEAMAC)

Keywords

• Customer experience platform
• Conversational AI software
• Contact center solutions
• Workforce management software
• Robotic process automation

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CX as a Service (Managed Services): Comprehensive cloud contact center solutions delivered as managed services including assessment, strategy, deployment, integration, training, and ongoing monitoring
2. Professional Services & Consulting: Consulting-led approach including adoption consulting, RPA consulting, business case development, implementation, and support services
3. Platform/SaaS Subscriptions: Subscription-based access to Conversational AI, Workforce Management, Analytics, and Contact Center Optimizer solutions
4. Software Licensing: Licensing of proprietary software solutions including ExatoIQ, CTI Connectors, WFM Connectors, and Automation solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Exato is a CXaaS (Customer Experience as a Service) company that delivers cloud-based contact center solutions, conversational AI powered by LLMs and Generative AI, workforce management, RPA-driven automation, analytics, digital treasury communications, and unified communications/IT infrastructure for enterprise customers. The offering is sold as managed services, SaaS subscriptions, and software licensing, addressing fragmented CX/EX environments across BFSI, Healthcare, Retail, Telecom, Manufacturing, and IT/ITeS sectors globally.

Product overview

Exato is a CXAAS (Customer Experience as a Service) provider offering a comprehensive portfolio of integrated solutions for enterprise customer experience transformation. The product ecosystem is organized around a platform-plus-modules architecture centered on CX as a Service (cloud contact center), Conversational AI (voice bots and chat), Workforce Management, Automation As a Service (RPA), and Analytics. Supporting infrastructure includes ExatoIQ (contact center intelligence), Digital Treasury, Unified Communications & Infrastructure, and Cloud ERP via Acumatica. Key sub-products include DialSwift (outbound dialer), Speech-to-Text, AudioClear (noise reduction), CTI Connector, and WFM Connector. The solutions address industries including BFSI, Healthcare, Retail, Telecom, Manufacturing, and IT/ITeS, with a focus on AI-powered customer engagement, workforce optimization, and operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• CX as a Service (CXAAS)

Quantifiable outcome

• 15-20% reduction in Average Handling Time (AHT)
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• NICE Ltd.coreTechnology or Integration · 1 January 2026NICE Platinum Partner status. NICE is a leading provider of contact center solutions and Exato leverages NICE's technology platform for AI-powered customer experience solutions. The partnership involves contact center AI integration and co-development of CX solutions.
• Unify (Atos)coreTechnology or IntegrationStrategic partnership for Digital Treasury and Critical Communication Solutions. Unify Atos provides communication infrastructure technology that Exato integrates into its Digital Treasury solutions for trading floors and critical dispatch centers.
• AcumaticacoreTechnology or IntegrationAcumatica is a cloud-based ERP platform and Exato is an Acumatica partner providing Cloud ERP solutions to customers. Exato offers Acumatica implementation, customization, and support services for small and medium-sized businesses.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Five9: Pure-play cloud CCaaS provider with AI-powered virtual agents, workforce engagement, and analytics. Directly comparable to Exato's CX as a Service offering for mid-market and enterprise customers.
• Observe.AI: Conversation intelligence and AI agent platform for contact centers. Directly comparable to Exato's Speech-to-Text, AudioClear, CX Intelligence, and Conversational AI modules (note Exato's YouTube URL references observeai).
• Uniphore: Enterprise conversational AI and automation platform for contact centers and CX. Closely comparable to Exato's LLM-driven Conversational AI, voice biometrics, and sentiment analysis capabilities.
• Yellow.ai: Enterprise generative-AI customer service automation platform with strong BFSI and APAC presence. Comparable to Exato's CXaaS and Conversational AI offerings, especially for Indian/global enterprise clients.

Broad incumbents

• Cisco (Webex Contact Center): Broad UC/CC incumbent offering Webex Contact Center, AI assistants, and collaboration tooling. Comparable to Exato's Unified Communications + Contact Center Optimizer portfolio at the global enterprise tier.
• NICE Ltd. Global CCaaS, WEM, and AI analytics leader. Directly comparable as the dominant incumbent in contact-center AI; also Exato's Platinum Partner, creating both partnership leverage and competitive overlap.
• Genesys: Cloud-based contact-center and customer-experience platform with deep AI/analytics capabilities. Closely comparable to Exato's CXaaS + WFM + conversational AI stack at the enterprise tier.
• Concentrix: Global CX and BPO services company with deep BFSI, technology, and consumer verticals. Comparable as a managed CXaaS competitor with similar BFSI customer base and CX transformation value proposition.
• Avaya: Established contact-center and unified communications vendor with AI/CCaaS offerings. Comparable to Exato's contact-center and CTI connector capabilities, particularly for enterprise telephony environments.

Others

• Acumatica: Cloud ERP platform of which Exato is a partner/implementation provider. Comparable as the technology ecosystem partner for Exato's Cloud ERP service line rather than a competitor.

Market position

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/observeai
• LinkedInlinkedin.com/company/exatoai

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exato