impact.com

Name

impact.com

Legal name

Impact Tech, Inc.

Website

https://impact.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Partnership Management Software

NAICS

Media Representatives (541840), Media Representatives (54184), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Strategy & Campaign Management (MPAAAHAA)

Keywords

• Partnership management
• Affiliate marketing
• Influencer marketing
• Referral marketing
• Creator commerce

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: impact.com operates primarily as a SaaS platform, charging brands for access to its partnership management infrastructure. The platform supports subscription-based pricing for brands managing affiliate, creator, and referral programs from a unified dashboard. Revenue is generated through annual or multi-year contracts with enterprise and mid-market brands.
2. Transaction / Performance Fees: The platform enables brands to pay partners at any point in the conversion funnel (CPA, CPS, CPL models). impact.com facilitates these transactions and earns a fee based on the volume of partnership commerce processed through its platform, which handles contracting, tracking, and payments for $100B+ in partner-referred GMV annually.
3. Managed Services: impact.com offers managed services for influencer marketing, providing additional agency-level support to brands that require hands-on campaign management beyond self-service platform access.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

impact.com provides an AI-native partnership management SaaS platform that enables brands to discover, recruit, contract, track, pay, and optimize affiliate, creator/influencer, and customer referral partnerships from a single unified dashboard. The platform also offers managed influencer marketing services for brands that require hands-on campaign execution.

Product overview

impact.com is an AI-native partnership management platform offering a unified solution to manage creators, affiliates, and customer referrals together. The platform architecture consists of three core solutions (Performance Platform, Creator, and Advocate) supported by six operational modules: Discover & Recruit, Contract & Pay, Track, Engage, Protect & Monitor, and Optimize. AI-powered capabilities include ask impact (conversational AI chatbot), Autonomous Partnership Agents, AI Search Visibility tools, and Storefronts. The platform handles $100B+ in partnership commerce and connects discovery, conversion, measurement, payouts, and AI-driven decision-making. The portfolio includes acquired brands SaaSquatch (referral software) and Pressboard (branded content analytics). Key integrations include YouTube Creator Partnerships API, Instagram Creator Marketplace, Anthropic Claude, Shopify, BigCommerce, and PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Platform Unified SaaS platform enabling brands to manage the full performance partnership lifecycle (discover & recruit, contract & pay, track, engage, protect & monitor, and optimize) across affiliate, influencer, referral, and B2B partnerships.
• Creator Solution for brands to discover, manage, and measure creator partnerships with end-to-end campaign management and verified first-party creator insights.
• Advocate Customer referral solution enabling brands to engage, manage, reward, and track customer referrals as a measurable revenue channel.
• Affiliate Marketing Affiliate marketing solution enabling brands to uncover which partnerships generate revenue with clear performance data, vetted marketplace connections, and scalable relationship management.
• Influencer Marketing Influencer marketing solution tracking actual sales from influencer campaigns with verified conversion data rather than engagement metrics only.
• Customer Referral Marketing Customer referral solution for tracking complete customer-to-customer journeys with attribution showing real revenue impact.
• Amazon Seller Solution for Amazon sellers to manage creator partnerships and affiliate programs within the Amazon ecosystem.
• Mobile Partnerships Partnership management solution for mobile app partnerships and mobile-focused partner programs.
• SaaS Partnership Marketing Partnership solution designed for SaaS companies to manage affiliate, referral, and partner programs for software products.
• Managed Services: Influencer Managed influencer marketing services providing hands-on campaign management, strategy, and execution support for brands that require agency-level work beyond self-service platform access.
• Retail Media Solution Retail media solution launched in 2025 to enable brands and retail media networks to manage partner-driven commerce campaigns.

Quantifiable outcome

• Brands using affiliates + influencers drive up to 46% more sales than single-channel strategies.
• +12 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature11 records

Partnerships

13 partnerships are on record, tiered core, minor, strategic and emerging.

• Instagram (Meta)coreTechnology or Integration · 11 June 2026impact.com expanded its collaboration with Instagram's Creator Marketplace as part of its verified creator discovery integrations. The integration brings first-party creator insights and audience data directly into the impact.com platform, enabling brands to discover and manage creator partnerships across Instagram alongside YouTube, with TikTok and Facebook integrations planned.
• Anthropic (Claude)coreTechnology or Integration · 11 June 2026impact.com announced expanded APIs enabling partnership data and workflows to integrate directly into external AI ecosystems and large language models, including Anthropic's Claude. A publicly available Model Context Protocol (MCP) connector is planned for later in 2026 to extend the platform's reach into AI-native tools and workflows.
• The Digital Voice PR AgencyminorGTM or Marketing Partner · 9 June 2026The Digital Voice PR agency expanded its existing partnership with impact.com to cover operations in France and Spain, in addition to its established UK and US markets. The PR agency serves as agency of record for impact.com in those regions.
• Minecraft (Mojang)strategicGTM or Marketing Partner · 2 June 2026Minecraft partnered with impact.com to power its first-ever affiliate program, enabling creators to earn from Minecraft content through a single global platform that manages creator relationships, tracks performance, and rewards partners. The program targets Minecraft's 300M+ players as one of the largest affiliate ecosystems in the gaming industry.
• RakutencoreStrategic or Co-development Partner · 19 May 2026Rakuten and impact.com announced Q1 momentum with a Rakuten alliance, combining Rakuten Advertising's partner relationships and managed services with impact.com's platform infrastructure to scale the global partnership economy.
• Rakuten InternationalcoreStrategic or Co-development Partner · 28 April 2026impact.com and Rakuten International formed a strategic alliance on April 28, 2026, merging Rakuten Advertising's global partner relationships, managed services, and Rakuten Rewards' Cash Back shopping platform with impact.com's technology infrastructure. impact.com becomes Rakuten's exclusive technology platform, with Rakuten designated as a Titanium partner. The collaboration creates a unified performance marketing ecosystem with improved measurement, attribution, and direct consumer signals for better incrementality insights and loyalty optimization.
• YouTubecoreTechnology or Integration · 30 March 2026impact.com was confirmed as a launch partner for YouTube's new Creator Partnerships API in March 2026, enabling end-to-end campaign management including creator discovery, sponsorship management, performance insights, and creator sourcing using verified audience and engagement data. The integration provides brands and agencies direct access to manage creator marketing campaigns on YouTube, replacing estimated metrics with first-party, creator-consented data.
• AiMCO (Australian Influencer Marketing Council)minorGTM or Marketing Partner · 26 March 2026impact.com joined AiMCO as a member agency, contributing to the organization's efforts to set standards and promote best practices in Australia's influencer marketing sector. AiMCO targets record membership numbers by 2026, and impact.com's membership reflects growing momentum in the APAC region.
• NIL ClubemergingTechnology or Integration · 22 January 2026NIL Club announced a strategic integration with Impact.com enabling brands to run performance-based marketing campaigns through its network of over 650,000 college student-athletes. The partnership removes technical barriers for large brands seeking to engage college athletes at scale with trackable results, ensuring compliance with NCAA and state regulations.
• EvertunestrategicStrategic or Co-development Partner · 16 December 2025impact.com partnered with Evertune to integrate AI Brand Monitoring into its partnership platform, enabling brands to track how LLMs like ChatGPT, Gemini, and Claude reference them in shopping queries and activate creator/publisher partnerships based on those insights. The collaboration includes a strategic investment from impact.com in Evertune. AI Search Visibility Reports featuring AI Brand Score and Domain Mentions metrics are available to select customers with broader rollout planned for early 2026.
• EMARKETERstrategicStrategic or Co-development Partner · 25 July 2025impact.com developed a company-wide partnership with EMARKETER for research and insights services, enabling smarter, faster decision-making across sales, research, and marketing teams. The collaboration produced co-branded content including a State of Influencer Marketing report and a webinar titled 'The Modern Customer Journey' generating over 1,000 unique leads.
• SaaSquatchcoreOthers · 12 September 2023impact.com acquired SaaSquatch, a Canada-based provider of customer referral software, in September 2023. The acquisition aimed to enhance impact.com's partnership management platform with referral program and automation capabilities, helping brands build authentic customer relationships and increase growth through referral programs.
• Pressboard MediacoreOthers · 15 March 2022impact.com acquired Pressboard Media, a platform for analytics and reporting on branded content, in March 2022. The acquisition aimed to enhance tools for publishers to scale their content partnerships and increase revenue amidst declining traditional advertising and rising consumer ad-blocker use.

Scale indicators14 records

Recent moves7 records

Emerging players

• Refersion: Refersion is an affiliate and creator marketing platform focused on Shopify-native and DTC brands, competing for the SMB/mid-market segment where impact.com also operates through its self-serve motion and Shopify/BigCommerce listings.
• PartnerStack: PartnerStack is a SaaS-focused partner ecosystem platform that overlaps with impact.com's B2B/SaaS partnership marketing solution and referral capabilities, primarily serving software and SaaS companies.

Direct peers

• CreatorIQ: CreatorIQ is a leading enterprise influencer marketing platform directly competing with impact.com's Creator module, with comparable creator discovery, campaign management, and measurement capabilities targeting large brands.
• Awin: Awin is a global affiliate marketing network and SaaS platform competing head-to-head with impact.com, particularly strong in Europe and offering comparable affiliate tracking, partner discovery, and performance attribution.
• Aspire (AspireIQ): Aspire is an enterprise influencer marketing platform that competes directly with impact.com's creator and influencer solutions, offering similar creator discovery, workflow, and analytics capabilities to mid-market and enterprise brands.
• LTK: LTK (formerly rewardStyle) is a global creator-powered shopping platform and influencer marketing solution; it competes with impact.com in the creator commerce and influencer monetization category and serves many overlapping brand customers.
• TUNE (HasOffers): TUNE provides affiliate and partner marketing SaaS with cross-device tracking and attribution that directly overlaps with impact.com's Track and Contract & Pay modules for affiliate-focused customers.
• Grin: Grin is a creator marketing platform providing creator discovery, relationship management, and performance analytics, overlapping directly with impact.com's Creator solution for DTC and mid-market brands.
• Rakuten Advertising: Rakuten Advertising operated as a direct competitor in affiliate and influencer marketing before forming its 2026 strategic alliance with impact.com; it remains a benchmark peer and now operates on impact.com's technology stack.
• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest affiliate marketing networks globally and the most direct competitor to impact.com's affiliate and partnership management platform, serving enterprise brands with similar SaaS-plus-network economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/impactdotcom
• YouTubeyoutube.com/c/impactdotcom
• Facebookfacebook.com/impactdotcom1
• LinkedInlinkedin.com/company/impactdotcom
• Instagraminstagram.com/impactdotcom
• TikToktiktok.com/@impactdotcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about impact.com