Launchmetrics

What Launchmetrics does

Launchmetrics is a privately held enterprise SaaS company that provides a Brand Performance Cloud platform serving the Fashion, Luxury, and Beauty industries. The platform is built around the proprietary Media Impact Value (MIV) machine learning algorithm, which assigns a monetary value to marketing activities across more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality. The Brand Performance Cloud consolidates multiple previously siloed workflows into a single platform, including sample management, PR/media monitoring across 200+ countries, brand tracking and benchmarking, event management, digital showrooms, contact management, and a China-specific marketing analytics module covering Douyin, WeChat, Xiaohongshu, and Weibo. A parallel offering, Launchmetrics Spotlight (formerly IMAXtree), provides a 5 million+ image content licensing library for publishers and media.

The company serves more than 1,700 brands and agencies across 100 countries, including enterprise customers such as Lacoste, Jacquemus, Isabel Marant, Paul Smith, KIKO Milano, Abercrombie & Fitch, Versace, Cartier, Bulgari, TAG Heuer, Luxottica, Balenciaga, Uniqlo, The North Face, and Mango. Revenue is generated through quote-based annual enterprise SaaS subscriptions sold via a direct, consultative field sales motion with "Request a Demo" CTAs, targeting fashion, luxury, and beauty executives. The company has executed a series of acquisitions (Augure, Visual Box, Style Coalition, IMAXtree, PARKLU, and DMR in 2022) to consolidate the fashion-tech market and pursue a stated target of exceeding $100 million in ARR by 2025. Launchmetrics is headquartered in New York under the legal entity Fashion GPS Inc., with wholly-owned subsidiaries across nine countries in the Americas, Europe, and Asia-Pacific.

Name

Launchmetrics

Legal name

Fashion GPS Inc. d/b/a Launchmetrics

Website

https://launchmetrics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Launchmetrics provides a Brand Performance Cloud platform powered by its proprietary Media Impact Value (MIV) algorithm for more than 1,700 fashion, luxury, and beauty brands across 100 countries, consolidating PR monitoring, sample management, brand tracking, event management, and influencer marketing analytics into a single enterprise SaaS solution.

Ownership category

akta.pro rank

Product category

Brand Performance Marketing Software

NAICS

Marketing Research and Public Opinion Polling (541910), Software Publishers (5132)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

akta.pro secondary industries

Media & Audience Measurement Analytics (BPAHALAO), PR, Reputation Management & Earned Media Platforms (BPAMALAO), Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Brand performance measurement
• PR media monitoring
• Influencer marketing analytics
• Fashion marketing software
• Media impact value

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: SaaS subscription model providing access to Brand Performance Cloud modules including sample management, PR monitoring, brand tracking, event management, digital showrooms, contact management, and analytics. Pricing appears quote-based for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Launchmetrics sells a Brand Performance Cloud SaaS platform that combines PR/media monitoring, brand tracking, sample management, event management, digital showrooms, and influencer analytics into a single subscription-based solution for fashion, luxury, and beauty brands. The platform is powered by its proprietary Media Impact Value (MIV) machine learning algorithm that assigns a monetary value to media mentions across print, online, and social channels worldwide. It also operates the Launchmetrics Spotlight (formerly IMAXtree) content licensing business, offering publishers access to over 5 million quality images.

Product overview

Launchmetrics is a Brand Performance Cloud platform consisting of multiple integrated software modules designed for Fashion, Lifestyle, and Beauty brands. The platform centers on the Brand Performance Cloud as its core architecture, with product modules including Sample Management, PR Monitoring, Brand Tracking & Benchmarking, Event Management, Digital Showrooms, China Analytics, Email & Contact Management, Enterprise Sample Management, Brand Insights Reporting, and AI Visibility Tracking. For publishers, Launchmetrics offers Spotlight (formerly IMAXtree) for content licensing and Advertising Monitoring. The platform is powered by a proprietary AI algorithm that calculates Media Impact Value (MIV) to provide unified brand performance measurement across all marketing channels and regions.

Differentiator

Problem solved

Functional benefit

Brands

• Launchmetrics Spotlight: Content licensing platform for publishers, formerly known as IMAXtree, providing access to 5 million+ quality images for media and publishers.

Products and services

• Brand Performance Cloud
• Sample Management Sample management software that tracks samples as they are sent worldwide or circulate within the company, reducing sample loss and operational inefficiencies for fashion and beauty brand teams.
• PR Monitoring Editorial media monitoring solution covering more than 200 countries across print, online, and social channels to track global brand presence and impact with comprehensive reporting.
• Brand Tracking & Benchmarking Brand tracking and benchmarking software that identifies brand-building strategies and analyzes brand efficiency with consistent MIV-based metrics over time and against competitors.
• Event Management Event management software offering the first in-person, digital, and hybrid events management solution, enabling fashion, luxury, and beauty brands to create, share, and measure shows and events.
• Digital Showrooms Digital showroom software that digitizes and showcases new collections in a branded environment, organizing and distributing digital assets from a central location for increased exposure.
• Marketing in China / China Analytics China marketing analytics solution integrating all relevant channels and Voices in the Chinese market, covering Douyin, WeChat, Xiaohongshu, and Weibo for data-driven marketing decisions.
• Email & Contact Management Centralized contact management and email solution for sending personalized press releases and tracking engagement rates for PR and communications teams.
• AI Visibility Tracking AI-powered tracking solution that monitors and measures brand visibility across media channels using artificial intelligence algorithms for brand marketers.
• Photo & Video Production Creative production services including photography and video production for brand content needs, supporting fashion, luxury, and beauty brands' editorial and marketing content production.
• Brand Insights Reporting Comprehensive brand performance reports and analytics service that measures marketing effectiveness and campaign ROI for fashion, luxury, and beauty brands.
• Launchmetrics Spotlight Content licensing platform (formerly IMAXtree) providing access to over 5 million quality images for media and publishers, along with event and advertising monitoring software.

Quantifiable outcome

• 3X faster campaign launches and reduced time-to-market
• +5 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• TechSheCanminorOthersCSR partnership supporting initiatives to empower women in technology and promote diversity in the workplace.
• HumanaminorOthersCharitable organization partnership supporting community engagement and social impact initiatives.
• Charity MilesminorOthersCharitable partnership enabling employees to raise funds for causes through physical activity tracking.
• Red CrossminorOthersHumanitarian partnership supporting blood drives and emergency response initiatives through employee volunteering.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meltwater: Global media intelligence and PR monitoring SaaS platform offering editorial monitoring, social listening and analytics for brands and agencies. Closely comparable to Launchmetrics' PR Monitoring and brand performance measurement capabilities, with broader vertical coverage but shallower fashion/luxury specialization.
• Muck Rack: PR software platform combining a journalist database, media monitoring, and PR analytics for comms teams. Direct overlap with Launchmetrics' PR monitoring and reporting modules, particularly for agency and in-house PR workflows.
• CreatorIQ: Enterprise influencer marketing platform providing creator discovery, campaign management and performance analytics. Direct overlap with Launchmetrics' influencer measurement and MIV-driven creator evaluation, particularly in beauty and luxury.
• Traackr: Influencer marketing platform specializing in creator discovery, vetting and performance analytics for brands. Comparable to Launchmetrics' influencer and Voices measurement, with a strong overlap in beauty and luxury brand customers.
• Talkwalker: Consumer intelligence and social listening platform offering brand monitoring, analytics, and AI-powered trend detection. Comparable to Launchmetrics' media monitoring and brand tracking modules, with broader vertical coverage.
• Notified: PR and communications SaaS platform offering media monitoring, press release distribution and analytics for PR teams. Comparable to Launchmetrics' PR monitoring and earned media measurement modules, with a similar enterprise sales motion.

Broad incumbents

• Cision: Long-standing PR, media monitoring and communications analytics incumbent serving enterprise PR teams. Comparable to Launchmetrics' PR monitoring and earned media measurement, with a much broader enterprise footprint but less fashion/luxury vertical specialization.
• Brandwatch: Consumer intelligence and social listening platform covering brand monitoring, audience insights and market research. Comparable to Launchmetrics' brand tracking and media monitoring modules, with broader consumer verticals but less depth in fashion/luxury.
• Sprout Social: Social media management and analytics platform with publishing, engagement and reporting capabilities. Comparable to Launchmetrics' social analytics and reporting, though more focused on community management than earned media measurement.

Emerging players

• Klear (CreatorIQ): Influencer marketing analytics platform (now part of CreatorIQ) focused on creator discovery, audience demographics and campaign performance. Overlaps with Launchmetrics' influencer measurement and MIV-driven creator evaluation, particularly in fashion and beauty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@launchmetrics9613
• LinkedInlinkedin.com/company/launchmetrics
• Instagraminstagram.com/launchmetrics
• Xx.com/launchmetrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Launchmetrics