What Sabio Holdings does

Sabio Holdings Inc. is a Los Angeles-headquartered (Canadian-domiciled, TSXV: SBIO; OTCQB: SABOF) connected TV (CTV) advertising technology company that operates a vertically integrated stack of three operating pillars. The core platform, Sabio, runs a cloud-based, end-to-end ad-tech stack comprising a supply-side platform (SSP), demand-side platform (DSP), and ad server that delivers targeted CTV/OTT and mobile video advertising campaigns to Fortune 500 enterprise advertisers and the agencies that represent them — including Walmart, Ford, GM, Toyota, P&G, Kraft Heinz, Kroger, CVS, Walgreens, Home Depot, Lowe's, Macy's, Whirlpool, Tyson, Mars, Corona, Modelo and Lyft, with approximately 80% reoccurring revenue in FY2025 and 85% in Q1 2026. Layered on top is App Science, a non-cookie-based SaaS analytics platform with AI natural-language capabilities that maintains a household graph connecting over 1 billion device IDs across roughly 80 million U.S. households (about 70% of U.S. streaming households) and, since May 2026, 21 million UK households (97% of the UK population) across 1.66 million postcodes; this graph underpins the company's audience targeting, attention measurement, and addressable TV capabilities in both markets. The third pillar, Creator Television (Creator TV), is Sabio's owned-and-operated creator-led FAST and AVOD streaming network distributed across Amazon Fire TV Channels, Sling Freestream, TCLtv+, Xumo Play, Plex, and Anoki LiveTVx (149.6 million household reach), extended in 2026 by Creator TV Sports programming (Creator Poker Championship, Creator Pickleball Tour, World Chase Tag coverage) into linear television via CBS Sports Network.

Sabio monetizes primarily through CTV/OTT advertising (including cyclical political/advocacy spend), programmatic CTV/OTT transactions through its DSP/SSP (programmatic revenues grew approximately 13x year-over-year in Q1 2026 and represented ~24% of consolidated gross revenues), data and audience-insights monetization via App Science, content monetization through Creator TV, and international advertising sales — the UK subsidiary Sabio London Limited contributed ~38% of Q1 2026 consolidated gross revenues. Pricing is quote-based and bespoke, sold direct to enterprise advertisers and agencies on multi-year contracts; it is not publicly disclosed. The company is publicly traded on the TSX Venture Exchange and reports IFRS revenue of $38.2 million for FY2025 (consolidated gross $41.3 million), down from $49.6 million in FY2024 due to lower U.S. political/advocacy spend in a non-election year, with core ad-supported streaming gross revenue growing 18% YoY normalized. Capital structure includes a US$10 million secured credit facility with SLR Digital Finance (July 2024), a US$1.3 million LIFE private placement (November 2025), CAD$1.8 million unsecured debentures subsequently extended to August 2026, and CAD$900,000 in 12% subordinated secured convertible debentures (April 2026), funding international expansion, programmatic scaling, and the Creator TV Sports studio label.

Name

Sabio Holdings

Legal name

Sabio Holdings Inc.

Website

https://sabioholding.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Sabio Holdings operates a vertically integrated Connected TV ad-tech platform — running an end-to-end SSP/DSP/Ad Server stack, the non-cookie-based App Science household-graph analytics SaaS (80M US / 21M UK households), and the owned-and-operated Creator TV FAST streaming network — to deliver targeted, measured advertising campaigns for Fortune 500 advertisers and agencies.

Ownership category

akta.pro rank

Product category

Connected TV (CTV) Advertising Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Software Publishers (513210), Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN)

Keywords

• Connected TV advertising
• Programmatic advertising
• Audience analytics platform
• FAST streaming network
• CTV ad serving

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CTV/OTT Advertising (Ad-Supported Streaming): Core revenue from running targeted CTV and OTT ad campaigns for blue-chip brands and agencies on streaming TV inventory, with a high reoccurring revenue base (~80% in FY2025, 85% in Q1 2026). Includes political and advocacy cyclical spend that swings with U.S. election cycles.
2. Programmatic CTV Advertising: Programmatic execution of CTV/OTT ad transactions through Sabio's DSP/SSP stack; programmatic revenues grew nearly 13x year-over-year in Q1 2026 and represented approximately 24% of consolidated gross revenues in Q1 2026.
3. Data Monetization (App Science Audience Insights): Monetization of App Science's non-cookie-based household graph and AI-driven audience analytics across more than 1 billion device IDs, providing advertisers with targeting, measurement, and validation capabilities sold as SaaS analytics and as part of campaign deals.
4. Creator TV Content Monetization: Advertising and sponsorship revenue from Sabio's owned-and-operated Creator Television network and Creator TV Sports studio label, distributed via FAST and AVOD platforms and increasingly through linear TV (e.g., CBS Sports Network), with branded integrations such as the Creator Pickleball Tour's JOOLA paddle and court signage sponsorships.
5. International Advertising Sales: Cross-border CTV/OTT advertising sales; the UK subsidiary Sabio London Limited contributed approximately 38% of Q1 2026 consolidated gross revenues. Includes the UK Household Graph product used for addressable TV targeting and measurement.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels9 records

Core offering

Sabio Holdings operates a cloud-based, end-to-end Connected TV (CTV) and OTT advertising technology platform comprising a proprietary SSP, DSP, and Ad Server that delivers targeted advertising campaigns for top global brands and agencies. Layered on top of the ad-serving stack are the App Science non-cookie-based SaaS audience analytics platform (with a US household graph covering approximately 80 million households and a UK graph covering 21 million households) and Creator Television, Sabio's owned-and-operated creator-led FAST and AVOD streaming network reaching 149.6 million households across major streaming platforms.

Product overview

Sabio Holdings operates a platform-plus-modules architecture across the streaming TV ad-tech stack rather than a single unified product. The core proprietary platform is the Sabio CTV/OTT ad-serving technology (sabioctv.com / sabio.inc) that delivers targeted ad campaigns on connected TV and mobile devices for top brands. Layered on top are two SaaS/add-on modules: App Science®, a non-cookie-based audience analytics SaaS with AI natural-language capabilities, and Creator Television® (Creator TV), the first creator-led FAST streaming network and content studio. Creator TV further extends with the Creator TV Sports™ studio label for creator-led sports programming. Together these offerings let advertisers reach, engage, and validate (R.E.V.) streaming audiences globally, with the core platform providing the SSP/DSP/AdServer rails, App Science powering audience intelligence and targeting, and Creator TV serving as Sabio's owned-and-operated media distribution channel.

Differentiator

Problem solved

Functional benefit

Brands

• Sabio: CTV-first ad-serving technology platform (operated by Sabio, Inc.).
• App Science
• Creator Television (Creator TV)
• Creator TV Sports

Products and services

• Sabio CTV/OTT Ad-Tech Platform

Quantifiable outcome

• FY2025 core ad-supported streaming gross revenue grew 18% YoY normalized for political and advocacy; Q4 2025 core ad-supported streaming gross revenue grew 29% YoY normalized.
• +6 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core, minor and flagship.

• Rob RyancoreStrategic or Co-development Partner · 15 June 2026Co-production partner for the Creator Pickleball Tour; described as "the Influencer to the Influencers" with 13+ years in the creator economy.
• Sling FreestreamcoreChannel Partner/ Reseller/ Distributor · 15 June 2026FAST distribution partner included in the Creator TV network's 149.6M household reach.
• AcxiomcoreTechnology or Integration · 27 May 2026Data partner for Sabio's UK Household Graph, contributing census-level and transactional data to power CTV targeting, activation and measurement.
• AotacoreTechnology or Integration · 27 May 2026Data partner for Sabio's UK Household Graph alongside Acxiom, enabling advertisers to target and measure CTV campaign activity.
• UM (Universal McCann / Mediabrands)coreGTM or Marketing Partner · 27 May 2026WPP media agency that publicly endorsed Sabio's UK Household Graph and acts as a go-to-market partner for advertisers deploying addressable TV in the UK.
• VeraSafeminorOthers · 27 May 2026Appointed as Sabio's EU (Ireland) and UK Article 27 GDPR representative for data protection matters related to processing personal data on the Website.
• World Chase Tag® (WCT)flagshipStrategic or Co-development Partner · 21 May 2026Multi-year partnership bringing the Chase Tag® World Championships (WCT 7) live to Creator TV via FAST platforms from Paris on June 6-7, 2026, featuring 18 elite teams and 108 athletes. The previous championship generated 250M+ views plus 3.4M broadcast syndication views.
• CBS Sports NetworkflagshipChannel Partner/ Reseller/ Distributor · 12 May 2026Distribution partner that premiered the Creator Poker Championship in two parts on May 15, 2026 (9-11pm EDT), extending Creator TV Sports from FAST into national sports television.
• ViewwscoreStrategic or Co-development Partner · 7 April 2026Co-launch partner for the inaugural Creator Pickleball Tour at VidCon Anaheim (June 25-27, 2026), a 16-player creator tournament targeting 55,000+ attendees and 250+ creators.
• ConvergencecoreStrategic or Co-development Partner · 25 March 2026Los Angeles-based creator management, media development and venture studio partnering with Creator TV to develop creator-led television content across sports, lifestyle and other genres streamed on Creator TV and other platforms.
• Sabio London Limited (UK subsidiary)flagshipOthers · 25 February 2026UK operating subsidiary that contributed approximately 38% of Q1 2026 consolidated gross revenues and hosts the launch of the UK Household Graph and Sabio's European CTV/OTT sales.
• TCLtv+coreChannel Partner/ Reseller/ Distributor · 16 December 2025FAST distribution partner that launched Creator Television in North America as part of the network's expanding FAST footprint.
• PlexcoreChannel Partner/ Reseller/ Distributor · 23 October 2025AVOD distribution partner for Creator Television's on-demand offerings, available in approximately 140 countries and across desktop, mobile, and connected TV applications.
• Xumo PlaycoreChannel Partner/ Reseller/ Distributor · 23 October 2025AVOD and FAST distribution partner for Creator Television, expanding the network's reach across connected TV, mobile and desktop.
• World Poker Tour® (WPT)flagshipStrategic or Co-development Partner · 9 October 2025Co-produces the Creator Poker Championship with Creator Television. First tournament was held December 18, 2025 in Las Vegas featuring creators King Bach, Wengie, Daphnique Springs, Soy, and Jenny Lorenzo, and the produced series premiered exclusively on CBS Sports Network in May 2026.
• MADCOOL MediacoreStrategic or Co-development Partner · 22 September 2025Next-generation New York-based content studio partnering with Creator Television to bring culture-driving creator content from traditional and digital media to television.
• Amazon Fire TV ChannelscoreChannel Partner/ Reseller/ Distributor · 29 July 2025Distribution partner hosting the Creator Television FAST channel to expand audience reach across Amazon's Fire TV ecosystem.
• AnokicoreChannel Partner/ Reseller/ Distributor · 20 May 2025Distribution partner for Creator Television through LiveTVx, Anoki's AI-powered native FAST service on Google TV devices.
• Pivot Marketing GroupminorGTM or Marketing Partner · 14 June 2024Signed multi-year deal with App Science to use mobile app data and AI to better understand Asian-American audiences for clients including Toyota.

Scale indicators16 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• The Trade Desk: Large public demand-side platform specializing in programmatic CTV and omnichannel ad buying. Operates a much broader DSP than Sabio but competes directly for the same Fortune 500 advertiser CTV budgets and shares Sabio's non-cookie identity ambitions via UID2.
• Magnite: Leading independent supply-side platform for CTV, formed from the merger of Rubicon Project and Telaria. Direct competitor to Sabio's SSP layer and the de facto infrastructure for many CTV publishers, with comparable relationships with FAST/AVOD platforms.
• PubMatic: Public programmatic ad-tech company with an SSP and Activate product for omnichannel including CTV. Competes with Sabio in programmatic CTV monetization and is similarly focused on enterprise brand and agency buyers.
• Roku: CTV platform operator that runs the Roku Channel (a major FAST service) and sells CTV advertising directly to brands via OneView. Competes with Sabio on both the ad-tech side (CTV targeting/measurement) and the FAST distribution side (Creator TV's channel partners).

Direct peers

• Innovid: Independent ad-tech company providing ad serving, creative personalization, and outcome measurement for CTV. Closely comparable to Sabio in offering cross-platform CTV ad-serving and measurement to the same brand and agency buyers.
• LG Ad Solutions: Provider of CTV audience data and cross-screen targeting (built on the Alphonso TV data asset). Directly comparable to App Science's household-graph targeting for CTV advertisers and a similar non-cookie addressable-TV positioning.
• iSpot.tv: Independent cross-platform TV and CTV measurement and attribution company. Directly comparable to the validation and analytics functions of App Science, including attention measurement adjacent to Sabio's TVision-validated segments.
• Wurl: CTV ad-management and content-distribution company that monetizes streaming channels for publishers. Closely comparable to Sabio's combined Creator TV distribution and ad-tech layer, serving both FAST publishers and CTV advertisers.
• Viant Technology: Public ad-tech company with a programmatic DSP (Viant Adelphic) and household-level identity (Viant Household ID). Competes with Sabio's full-stack CTV platform and App Science household graph for Fortune 500 CTV budgets.

Emerging players

• Beachfront Media: Independent CTV-focused SSP and ad-management company with a server-side ad-insertion focus. Smaller and more narrowly focused than Sabio, but operates in the same CTV supply and monetization layer as Sabio's ad-tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sabioholdingsinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabio Holdings