Loris
Loris is an AI-powered SaaS platform that uses conversational AI to help customer service agents respond more effectively by analyzing customer tone and intent in real time across chat, email, and voice channels. Acquired by Contentsquare in 2025.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Loris does
Loris is an AI-powered SaaS platform that helps customer service teams improve the quality and effectiveness of customer interactions. Founded in 2018 and headquartered in New York, the company built conversational AI software that dynamically suggests responses to human agents in real time by analyzing customer tone and intent across chat, email, and voice channels. The product integrates with most existing customer support platforms, positioning Loris as an embedded capability within incumbent customer service ecosystems rather than a standalone replacement.
Under the hood, Loris combined natural language processing for text conversations with voice analysis for phone support, layering in automated QA (policy adherence and resolution evaluation), AI-agent analytics (containment, transfer, abandonment, and sentiment monitoring), and predictive churn-risk detection (contact frequency, sentiment trends, unresolved issues). The company operated with a small team (11–50 employees) and pursued a product-led go-to-market strategy centered on platform integrations and ease of adoption, generating revenue through SaaS subscriptions on terms that were not publicly disclosed. No named customer logos or segment-revenue splits were disclosed in available sources.
Loris was venture-backed, raising approximately $19.1 million across a 2018 seed round (~$2M led by Floodgate), a 2019 round (~$5.1M), and a 2022 Series A ($12M led by Bow Capital with participation from ServiceNow Ventures, Floodgate, and Vertex Ventures). In July 2025, Contentsquare announced an agreement to acquire Loris AI to integrate conversation intelligence into its digital experience analytics platform, capitalizing on forecasted growth in AI-powered customer interactions. Following the acquisition, Loris's technology was relaunched inside Contentsquare as the Conversation Intelligence product line in March 2026, packaged alongside Sense Analyst, ChatGPT app analytics, and LLM traffic visibility.
Loris firmographics
Firmographics- Name
- Loris
- Legal name
- Loris
- Website
- https://loris.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Loris is an AI-powered SaaS platform that uses conversational AI to help customer service agents respond more effectively by analyzing customer tone and intent in real time across chat, email, and voice channels. Acquired by Contentsquare in 2025.
- Ownership category
- akta.pro rank
Loris industry classification
Industry- Product category
- Customer Service AI Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Loris is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Loris business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Loris generates revenue through its conversational AI software, which assists human agents to improve customer interactions. The software was launched in April 2021 and integrates with customer support platforms, suggesting a subscription-based SaaS model.
Go-to-market motion1 record
Distribution channels1 record
Loris product offering
Product offeringCore offering
Loris develops and sells AI-powered conversational intelligence software that assists customer service agents in real time by analyzing customer tone and intent and dynamically suggesting responses. The platform integrates with most existing customer support tooling across chat, email, and voice, and also provides automated conversation evaluation, AI agent analytics, and predictive churn detection for enterprise customer service operations.
Product overview
Loris offered a conversational AI software as its core product, launched in April 2021. The software assists human agents in customer service by dynamically suggesting responses based on customer tone and intent analysis. The company was acquired by Contentsquare in 2025, and the technology is now integrated into Contentsquare's Conversation Intelligence platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Loris Conversational AI Software AI-powered conversational intelligence software for enterprise customer service teams that analyzes customer tone and intent in real time across chat, email, and voice, dynamically suggests responses to human agents, automates QA and conversation evaluation, and surfaces predictive churn signals.
Quantifiable outcome
- Enhanced real-time sentiment-based responses and improved agent productivity
Companies that use Loris
Customer profileSegments1 record
Ideal customer profiles1 record
Loris technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Loris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ContentsquarecoreContentsquare announced its agreement to acquire Loris AI, a conversation intelligence platform, to enhance its digital analytics offerings by integrating conversational insights. This strategic move aims to capitalize on the growing importance of AI-powered customer interactions forecasted to represent 70% of customer engagements by 2028. The acquisition integrates Loris's conversation analysis capabilities into Contentsquare's analytics platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Loris competitors and assessment
Company assessmentDirect peers
- Gong.io: Gong is a leading conversation intelligence and revenue analytics platform that captures and analyzes sales and customer conversations. Like Loris, it uses AI/NLP to extract insights from calls and messages, though Gong has historically focused more on sales while Loris focuses on customer service.
- Cresta: Cresta provides real-time AI agent assist and conversation intelligence specifically for contact centers. It is a direct competitor to Loris in the customer service agent augmentation space, offering real-time suggestions and coaching for human agents.
- Observe.AI: Observe.AI is a conversation intelligence platform purpose-built for contact centers, offering 100% call analysis, agent coaching, and real-time assistance. It overlaps directly with Loris's text and voice conversation analytics for customer service teams.
- Balto: Balto provides real-time agent assist software for contact centers, dynamically guiding agents through conversations with AI-generated prompts. It competes directly with Loris in real-time sentiment-based response suggestions.
- ASAPP: ASAPP is an enterprise AI platform for customer service that combines agent assist, automation, and conversation analytics. It is a larger, more horizontally-integrated competitor to Loris in the AI-for-customer-service category.
- Chorus.ai (ZoomInfo): Chorus.ai (acquired by ZoomInfo) is a conversation intelligence platform that records, transcribes, and analyzes customer conversations to surface insights. It is comparable to Loris in using NLP for tone, intent, and outcomes analysis across customer interactions.
- Cognigy: Cognigy is a conversational AI platform that enables enterprises to build and deploy AI agents for customer service automation. It competes with Loris in the broader conversational AI space, though focused more on automation vs. agent assistance.
- Kore.ai: Kore.ai provides an enterprise conversational AI platform with virtual agents, agent assist, and analytics. It overlaps with Loris in agent augmentation and conversation analytics for customer service operations.
Emerging players
- Tymely: Tymely is an emerging AI agent for customer service that automates ticket resolution end-to-end. While Loris augments human agents in real-time, Tymely represents the parallel trend of fully automating customer service conversations — a related but distinct competitive vector.
Broad incumbents
- Salesloft (Drift): Salesloft (which acquired Drift) is a larger sales engagement platform with conversational AI for live chat, chatbots, and buyer engagement. It represents an adjacent incumbent in the broader conversational AI for revenue and customer interaction space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Loris social profiles
Digital presenceLoris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loris leadership team
Management profileNumber of profiles
Profiles4 records
Loris funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loris
What does Loris do?
Loris develops and sells AI-powered conversational intelligence software that assists customer service agents in real time by analyzing customer tone and intent and dynamically suggesting responses. The platform integrates with most existing customer support tooling across chat, email, and voice, and also provides automated conversation evaluation, AI agent analytics, and predictive churn detection for enterprise customer service operations.
Is Loris a public or private company?
Loris is a private company. It is classified as corporate owned and is currently acquired.
When was Loris founded?
Loris was founded in 2021. It employs 11 to 50 people.
Where is Loris based?
Loris is headquartered in New York, United States, in the North America region.
How does Loris make money?
One revenue line is on record: saaS Subscription.
Who are Loris's main competitors?
Direct peers on record are Gong.io, Cresta, Observe.AI, Balto, ASAPP, Chorus.ai (ZoomInfo), Cognigy and Kore.ai. Tymely is listed as an emerging player. Salesloft (Drift) is listed as a broad incumbent.
Does Loris have an API?
No public API is recorded for Loris.
What industry is Loris in?
Loris's product category is Customer Service AI Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 513210 and its SIC code is 7372.