Dida
Dida is a Shenzhen-headquartered B2B travel distribution platform connecting 1M+ hotels, 500+ airlines, and 35,000+ travel sellers across 120+ markets via API, agent portal, and hotelier extranet tools.
- Company typePrivate
- Founded2012
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dida does
Dida (legally Didatravel International Limited) is a Shenzhen-headquartered B2B travel technology company operating a global distribution platform that connects travel supply (1M+ hotels including 100K+ directly contracted properties, 500+ airlines, ground transport and experiences) with demand from 35,000+ travel sellers across 120+ markets. The company is self-described as the No. 1 travel distribution company in China and an APAC leader, with 415+ million registered users and 80.9 million orders processed in 2025 generating RMB4.7 billion in gross transaction value.
The platform is built around three core technology layers: the Dida API for distributors seeking embedded access to hotel/flight inventory, the Dida Portal (an agent booking interface for 1.5M+ travel products), and the Dida Extranet (a hotelier self-management tool for inventory and rates). Dida Edge, launched in mid-2026, adds a marketing agency layer targeting tourism boards and DMOs. Recent strategic moves (Tsinghua x-lab partnership in April 2026, Mize AI infrastructure partnership in May 2026, Archipelago Hotels distribution deal in May 2026) indicate a push to institutionalize AI capabilities and expand into Europe.
The business model combines per-transaction marketplace commissions from B2B distribution with technology subscription/access revenue from API and platform tools, supplemented by emerging marketing services revenue. 2025 audited revenue was RMB502.4 million (~US$70M), down 36% YoY, with net profit of RMB129.8 million (down 87% YoY). Note: one source block also describes a 2025 pivot from a single-focus carpooling platform into integrated mobility and vehicle services, suggesting Dida may operate both a travel distribution business and a mobility business under the same corporate umbrella.
Dida firmographics
Firmographics- Name
- Dida
- Legal name
- Didatravel International Limited
- Website
- https://didatravel.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dida is a Shenzhen-headquartered B2B travel distribution platform connecting 1M+ hotels, 500+ airlines, and 35,000+ travel sellers across 120+ markets via API, agent portal, and hotelier extranet tools.
- Ownership category
- akta.pro rank
Dida industry classification
Industry- Product category
- Travel Distribution Technology
- NAICS
- Travel Agencies (56151), All Other Travel Arrangement and Reservation Services (561599), Tour Operators (561520)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)
- akta.pro secondary industries
- B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO), Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
Keywords
Where Dida is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Dida business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- B2B Travel Distribution: Dida generates revenue by providing B2B travel distribution services to travel sellers (agents, tour operators, TMCs, OTAs) and hotel partners. The platform connects travel supply and demand globally, earning commissions on transactions processed through its network.
- Technology Solutions: Revenue from providing API access, booking portal subscriptions, and extranet services to hotel partners and travel distributors.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Dida product offering
Product offeringCore offering
Dida operates a B2B travel distribution platform that connects travel suppliers (hotels, airlines, ground transportation providers, activity operators) with travel sellers (travel agents, tour operators, TMCs, and OTAs) globally. The platform provides access to over 1.5 million travel products across 120+ markets through technology solutions including Dida API, the Agent Booking Portal, and the Hotelier Extranet.
Product overview
Dida is a global travel technology company operating a B2B travel distribution platform that combines AI and smart technology with industry expertise. The platform provides access to over 1.5 million travel products across hotels, flights, ground transportation, and experiences. The core product portfolio consists of four main business lines: Dida Hotels (hotel distribution with 1M+ properties including 100K+ directly contracted), Dida Flights (500+ airlines coverage), Dida Go (ground transportation), and Dida Experiences (tours and activities). These are supported by three technology platforms: Dida API (integration solution for distributors), Dida Portal (agent booking interface), and Dida Extranet (hotelier inventory management). Dida Edge provides additional marketing solutions for destinations and hoteliers. The company positions itself as the No.1 travel distribution company in China and APAC, serving over 35,000 travel sellers in 120+ markets.
Differentiator
Problem solved
Functional benefit
Brands
- Dida Hotels: Hotel distribution service with over 1 million hotels including 100,000+ directly contracted properties
- Dida Flights
- Dida Go
- Dida Experiences
- Dida Edge
- Dida API
- Dida Portal
- Dida Extranet
Products and services
- Dida Hotels
Quantifiable outcome
- Over 1.5 million travel products available globally
- +4 more outcomes
Companies that use Dida
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Dida technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Dida partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Archipelago HotelscoreDistribution agreement signed at Archipelago's Jakarta headquarters adding more than 300 hotels and 45,000 rooms to Dida's global B2B network for Southeast Asia and beyond distribution.
- Tsinghua University (Tsinghua x-lab)coreFive-year strategic partnership with Tsinghua University's innovation platform Tsinghua x-lab, focused on AI-driven travel technology development, talent incubation, and industry collaboration. Partnership formalized at Dida Engage China Roadshow 2026 in Beijing with launch of Global Travel Technology Innovation Competition taking place in Europe later this year.
- Tsinghua x-labcoreThree core pillars: technological development through R&D, incubation of industry-university research projects, and talent development aligned with industry demands. Launched Global Travel Technology Innovation Competition with inaugural edition set to take place in Europe.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Dida competitors and assessment
Company assessmentDirect peers
- HotelBeds: Global B2B bed bank and travel distribution marketplace connecting hotels with travel sellers (agents, tour operators, TMCs). Direct functional peer to Dida's hotel and ancillary distribution business, operating at larger scale.
- WebBeds (Webjet): One of the world's largest B2B travel distribution marketplaces for hotels, flights, transfers, and attractions, serving travel sellers in 50+ markets. Closest direct comparable to Dida's multi-product distribution model and APAC presence.
- TBO Holidays: B2B travel distribution platform serving travel agencies worldwide with hotels, flights, and ancillary inventory. Comparable emerging peer with similar agency-first model and global ambitions.
Broad incumbents
- Travelport (now part of PE-owned entity): Global GDS and travel commerce platform serving airlines, hotels, and travel agencies with distribution, retailing, and payments. Overlaps with Dida on B2B distribution but operates broader infrastructure across air and lodging.
- Amadeus: Global GDS and travel technology incumbent offering distribution, IT, and hospitality solutions to travel sellers and suppliers worldwide. A scaled incumbent that competes with Dida for TMC and agency relationships.
- Sabre Corporation: Global travel technology company providing GDS distribution, airline IT, and hospitality solutions. Competes with Dida in the broader B2B travel distribution and agency technology stack.
- Expedia Partner Solutions: B2B arm of Expedia Group providing hotels, flights, and car inventory to OTAs, TMCs, and loyalty programs via API. A scaled incumbent with overlapping product breadth and supplier depth.
- Booking.com Connectivity: Connectivity and distribution solutions from Booking Holdings enabling hotels to reach Booking.com's demand and channel partners. Overlaps with Dida on hotel distribution and supply-side connectivity.
Emerging players
- TravelgateX: B2B travel marketplace and API connectivity platform connecting hotels, bed banks, OTAs, and wholesalers globally. Emerging peer with a similar API-first, marketplace-driven distribution model.
- Rategain Technologies: Travel technology company providing rate intelligence, distribution, and AI-powered demand management for hotels. Adjacent peer with overlapping supplier-side SaaS and distribution capabilities in the APAC and global hotel ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dida social profiles
Digital presenceDida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dida leadership team
Management profileNumber of profiles
Profiles4 records
Dida funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dida
What does Dida do?
Dida operates a B2B travel distribution platform that connects travel suppliers (hotels, airlines, ground transportation providers, activity operators) with travel sellers (travel agents, tour operators, TMCs, and OTAs) globally. The platform provides access to over 1.5 million travel products across 120+ markets through technology solutions including Dida API, the Agent Booking Portal, and the Hotelier Extranet.
Is Dida a public or private company?
Dida is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dida founded?
Dida was founded in 2012. It employs 11 to 50 people.
Where is Dida based?
Dida is headquartered in Shenzhen, China, in the Asia region.
How does Dida make money?
Two revenue lines are on record. B2B Travel Distribution is the primary driver. The others are technology Solutions.
Who are Dida's main competitors?
Direct peers on record are HotelBeds, WebBeds (Webjet) and TBO Holidays. Broad incumbents are Travelport (now part of PE-owned entity), Amadeus, Sabre Corporation, Expedia Partner Solutions and Booking.com Connectivity. Emerging players are TravelgateX and Rategain Technologies.
Does Dida have an API?
Yes. Dida's cutting-edge API provides travel distributors with fast access to the company's vast hotel and flights portfolio. It enables easy integration for providing customers access to over 100,000 directly contracted hotels with competitive rates and leading availability. The API is described as the fastest and most reliable travel API solution. Developer documentation is at www.dida.com/solutions/api.
What industry is Dida in?
Dida's product category is Travel Distribution Technology. Its primary akta.pro industry code is THALAFAJ, B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges), with a secondary code of THAKAAAO, B2B OTA/White-Label Booking Platforms & Affiliate Networks. Its NAICS code is 56151 and its SIC code is 4731.