Feathr
Feathr is a vertical martech SaaS platform that unifies digital advertising, email marketing, audience tracking, and donation collection for nonprofits, associations, and arts and culture organizations, serving more than 1,500 clients across the U.S.
- Company typePrivate
- Founded2017
- HeadquartersGainesville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Feathr does
Feathr is a vertically focused marketing technology SaaS platform serving nonprofits, professional associations, and arts and culture organizations. Founded in 2017 and headquartered in Gainesville, Florida, the company unifies digital advertising (display, retargeting, geofencing, social), email marketing, landing page creation, audience tracking, and donation collection into a single connected platform purpose-built for the workflows and budget constraints of mission-driven organizations. The platform is powered by Feathr's proprietary Super Pixel, which captures visitor behavior and feeds a centralized Community Database that segments and retargets audiences across channels; adjunct features include Pages (landing pages), Conversations (survey-based audience insights), Invites (partner co-promotion), Flights (campaign containers), and Pixl Plus Campaigns.
The product surface has expanded materially in recent years. In 2021 Feathr added a full email marketing suite; in 2025 the company launched Feathr Intelligence (AI-driven audience insights and campaign optimization) and Feathr Fundraising (Stripe-powered donation forms that turn donor tips into platform credits), and in 2026 it integrated with DonorDock to attribute completed donations back to specific ad engagements. The platform integrates with Meta, Google, Stripe, ASI iMIS, DonorDock, and Drata for compliance automation. Feathr holds SOC 2 Type II compliance (renewed September 2024).
The business model combines recurring subscription revenue (Feathr Lite at $99/month, plus Essential and Advanced tiers), transaction-based fees via voluntary donor contributions on Feathr Fundraising, and third-party media spend flowing through the platform for ad delivery. Distribution is hybrid: a sales-led motion with direct field sales and inside sales targeting mid-market and enterprise accounts, paired with a product-led self-serve entry point through Feathr Lite. Customer count has scaled from 125 organizations in 2018 to more than 1,500 today across the U.S., with credit unions added as a secondary vertical.
Feathr firmographics
Firmographics- Name
- Feathr
- Legal name
- Feathr, Inc.
- Website
- https://feathr.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Feathr is a vertical martech SaaS platform that unifies digital advertising, email marketing, audience tracking, and donation collection for nonprofits, associations, and arts and culture organizations, serving more than 1,500 clients across the U.S.
- Ownership category
- akta.pro rank
Where Feathr is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Feathr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly or annual subscription fees for platform access across three tiers (Lite, Essential, Advanced). Pricing starts at $99/month for Feathr Lite with advertising and email tools.
- Voluntary Contributions (Growth Credits): Optional transaction fee/tip collected from donors during checkout on fundraising forms. These generate Growth Credits that can be used to pay for Feathr Services including subscription fees, professional services, and ad delivery at no additional cost to the nonprofit.
- Third-Party Media Spend: Fees for ad delivery purchasing third-party media inventory on behalf of clients. Clients maintain funded account balances or furnish credit cards billed weekly for media purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Feathr Lite: Entry-level plan starting at $99/month |
| Subscription | Monthly | Feathr Essential: Built for growing organizations |
| Subscription | Monthly | Feathr Advanced: Full platform for larger teams |
| Subscription | Monthly | New Customer Ad Credit Promotion |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Feathr product offering
Product offeringCore offering
Feathr is a unified digital marketing and fundraising platform built specifically for nonprofits, associations, and arts & culture organizations. It combines digital advertising (display, social, retargeting, geofencing), email marketing, audience tracking, landing pages, AI-powered insights, and donation collection into a single connected platform. The product is sold via tiered subscriptions (Lite, Essential, Advanced) with usage-based media spend fees.
Product overview
Feathr is a unified digital marketing and fundraising platform designed for nonprofits, associations, and arts organizations. The platform operates as an integrated ecosystem combining Feathr Ads (digital advertising across display, social, and retargeting), Feathr Email (email marketing campaigns), Feathr Fundraising (Stripe-powered donation collection), and Feathr Intelligence (AI-powered analytics). Additional features include Pages (landing page builder), Conversations (survey-based audience insights), Invites (partner promotions), Flights (campaign organization), and Super Pixel (audience tracking). The platform is available in three pricing tiers: Feathr Lite ($99/month entry), Feathr Essential (growing organizations), and Feathr Advanced (enterprise). Feathr Academy provides free training courses for user onboarding and feature education.
Differentiator
Problem solved
Functional benefit
Brands
- Feathr Academy: Free, on-demand training platform offering courses on virtually every Feathr feature, tool, and topic. Contains modules for Feathr Academy 2025, Feathr Lite, Getting Started, and various product training courses.
- Feathr Lite
- Feathr Essential
- Feathr Advanced
- Feathr Intelligence
- Feathr Fundraising
Products and services
- Feathr Marketing Automation Platform Core unified platform combining digital advertising, email marketing, audience tracking, landing pages, and fundraising tools for nonprofits, associations, and arts organizations. Enables coordinated multi-channel campaigns, automated follow-up sequences, retargeting, and real-time performance reporting.
- Feathr Email Email marketing toolkit allowing users to import contacts, create audience segments, send single sends, auto sends, and drip campaigns, and combine email with digital advertising for multichannel campaigns.
- Feathr Intelligence AI-powered intelligence tool that provides audience insights, smarter campaign optimization, and data-driven decision support for nonprofit marketing teams.
- Feathr Fundraising Integrated fundraising tool that enables nonprofit organizations to create and deploy donation forms, accept one-time donations through Stripe, and earn marketing credits from donor voluntary contributions.
- Feathr Ads Digital advertising product enabling users to run targeted display ads, retargeting campaigns, geofencing campaigns, and social media ads across the web, Facebook, Instagram, Google, and other networks, with access to 70+ customizable ad templates.
Quantifiable outcome
- Christian Relief Fund turned $4k in ad spend into $107k for life-saving support
- +2 more outcomes
Companies that use Feathr
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
Feathr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature10 records
Feathr partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DonorDockcoreIntegration connecting Feathr's Super Pixel to DonorDock Giving Pages, enabling nonprofits to track conversions from digital ad engagement to completed donations. When a supporter clicks an ad, lands on a DonorDock Giving Page, and makes a gift, Feathr records that gift as a conversion including donation amount.
- Feathr Intelligence & FundraisingcoreFeathr launched two new AI-powered products: Feathr Intelligence for audience insights and campaign optimization, and Feathr Fundraising for integrated donation collection with Stripe payment processing.
- Associated Builders and Contractors (ABC)coreFeathr partners with ABC to offer exclusive marketing solutions for its chapters, providing digital advertising and email marketing tools tailored to construction industry association needs.
- ASI (iMIS)coreNew product integration with ASI's iMIS association management system, enabling seamless data synchronization between iMIS and Feathr's marketing platform.
- Canadian Society of Association ExecutivesminorPartnership to serve Canadian association executives with Feathr's marketing platform for event promotion and member engagement.
- StripecoreStripe processes donations for Feathr Fundraising, handling one-time donation payments from donors. Feathr earns marketing credits from donor tips through this integration.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Feathr competitors and assessment
Company assessmentDirect peers
- Constant Contact: Long-standing email marketing and digital marketing platform with deep penetration into nonprofits, associations, and small businesses — directly overlapping Feathr's core customer base and offering similar email + landing page + social ad functionality.
- Blackbaud: Enterprise nonprofit software suite spanning donor management, fundraising CRM, marketing, and analytics. Directly comparable as a vertically-specialized platform selling integrated marketing and fundraising tools to the same nonprofit buyer.
- ActiveCampaign: Email marketing + automation + CRM platform targeting SMBs and mid-market organizations. Closely comparable in offering email automation, segmentation, and multi-channel campaigns — overlapping significantly with Feathr's combined email + ads functionality.
Broad incumbents
- HubSpot Marketing Hub: Dominant horizontal marketing automation platform offering email, ads, landing pages, and CRM. While not verticalized for nonprofits, it competes for the same marketing budget across Feathr's customer segments and has been adding nonprofit-specific features.
- Mailchimp: Email marketing and automation platform (owned by Intuit) serving SMBs including nonprofits. Competes with Feathr Email at the lower end of the market and offers similar landing page and audience tools, though without Feathr's nonprofit specialization.
- Bonterra: Suite of nonprofit software products (Network for Good, Causeview, etc.) covering fundraising, donor management, grants, and marketing. A larger incumbent offering comparable bundled capabilities to the same nonprofit buyer personas.
- Salesforce Marketing Cloud: Enterprise marketing platform offering email, social, advertising, and analytics at scale. Competes for larger association and nonprofit enterprise accounts where Feathr Advanced is positioned, though typically at significantly higher price points.
Emerging players
- Classy (by GoFundMe): Nonprofit fundraising and donor management platform. While primarily fundraising-focused, Classy is expanding into peer-to-peer campaign marketing and donor engagement — adjacent to Feathr Fundraising and competing for the same nonprofit marketing and donor acquisition budgets.
- Givebutter: All-in-one fundraising, marketing, and CRM platform purpose-built for nonprofits. Directly comparable to Feathr's expanding scope with donation forms, email marketing, and event ticketing — competing at the SMB/long-tail end of the nonprofit market.
- Funraise: Nonprofit fundraising platform with donation forms, CRM, and donor engagement tools. Increasingly competing with Feathr Fundraising for the same nonprofit customers, particularly mid-market organizations seeking integrated fundraising + marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Feathr social profiles
Digital presenceFeathr compliance and trust
Trust signalCompliance1 record
Feathr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feathr leadership team
Management profileNumber of profiles
Profiles5 records
Feathr funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feathr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feathr
What does Feathr do?
Feathr is a unified digital marketing and fundraising platform built specifically for nonprofits, associations, and arts & culture organizations. It combines digital advertising (display, social, retargeting, geofencing), email marketing, audience tracking, landing pages, AI-powered insights, and donation collection into a single connected platform. The product is sold via tiered subscriptions (Lite, Essential, Advanced) with usage-based media spend fees.
Is Feathr a public or private company?
Feathr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Feathr founded?
Feathr was founded in 2017. It employs 101 to 250 people.
Where is Feathr based?
Feathr is headquartered in Gainesville, United States, in the North America region.
How does Feathr make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are voluntary Contributions (Growth Credits) and third-Party Media Spend.
Who are Feathr's main competitors?
Direct peers on record are Constant Contact, Blackbaud and ActiveCampaign. Broad incumbents are HubSpot Marketing Hub, Mailchimp, Bonterra and Salesforce Marketing Cloud. Emerging players are Classy (by GoFundMe), Givebutter and Funraise.
Does Feathr have an API?
No public API is recorded for Feathr.