What Boddle does

Boddle is a Kansas City-based, privately held edtech company founded in 2018 by Edna Martinson and Clarence Tan (CEO) that builds a cross-platform (web, iOS, Android) game-based K-6 learning platform. The product combines a 3D game experience with a proprietary adaptive learning algorithm and a placement test that personalizes math, ELA, and (as of 2025) science question difficulty to each student's performance, drawing on a content library of 2,000+ skills and 100,000+ questions aligned to CCSS, TEKS, Florida B.E.S.T., and NGSS. Supporting modules include Teacher, Parent, and District portals, Clever and Google Classroom SSO/integration, in-game tools (sketch, text-to-speech, math instructional videos, Spanish translation), and a seasonal Boddle Pass reward track built around an in-game Boddle Bucks economy.

Boddle's business model is freemium at the core: the Basic tier is free for teachers, students, and schools, and the company monetizes through three streams. The primary stream is direct-to-consumer Boddle Premium subscriptions sold to parents and homeschoolers at $9.99/month or $59.99/year (with periodic promotional pricing), unlocking Pet Battles perks, Boddle Pass, Boddle Racers perks, and parent-portal insights. The second stream is quote-based, seat-count-tiered bulk Premium licensing to schools and districts, with a consultative B2B sales motion behind a Request Pricing form. The third is a Shopify-powered branded merchandise storefront selling apparel and accessories as one-time purchases. Go-to-market is product-led and community-led: one-click Clever/Google onboarding drives bottom-up classroom adoption, a 650,000+ educator community and PR in Inc/ABC News/Fast Company/We Are Teachers fuel word-of-mouth, and earned distribution flows through Clever and Google Classroom as channel partners.

By October 2024 Boddle reported 2M monthly users and 10M+ cumulative users across 650,000+ K-6 educators in all 50 U.S. states. The company has raised approximately $7.35M cumulatively (including grants, equity, and the 2024 Yass Prize Finalist Award) across rounds led by Atento Capital, Alpine Venture Capital, KCRise Fund, with participation from Cortado Ventures, Lightship Capital, Black Ambition, Google for Startups, and AT&T. Compliance posture — COPPA, SOPPA, FERPA, SOC 2 Type 2, KidSafeSeal, Common Sense Privacy Seal (93%), and ESSA Level III — positions Boddle for district procurement.

Name

Boddle

Legal name

Boddle Learning

Website

https://boddlelearning.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Boddle is a Kansas City-based edtech company that builds a cross-platform, game-based K-6 learning platform with an adaptive algorithm for math, ELA, and science, serving teachers, students, parents, and schools/districts via a freemium model with Boddle Premium subscriptions and institutional licensing.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain, Operations

Revenue model

1. Boddle Premium Consumer Subscriptions: Recurring monthly ($9.99/mo) and yearly ($59.99/yr with Summer Sale 2026 discount, down from $69.99/yr list) subscription plans sold directly to parents and homeschoolers for the home-use Premium tier. Unlocks Pet Battles perks, Boddle Pass, 1,200 Boddle Bucks monthly, Boddle Racers perks, and parent-portal insights.
2. School & District Bulk Premium Licensing: Quote-based, multi-year institutional subscriptions sold to schools and districts that want to extend Premium features (Boddle Racers, Boddle Bucks, full access items) to all students. Pricing varies with seat count, with heavier discounts on larger orders. Basic Boddle remains free for teachers and schools.
3. Boddle Branded Merchandise (Swag Shop): One-time direct-to-consumer sales of branded physical goods (kids apparel, adult apparel, accessories such as sticker sheets, tote bags, mugs) priced per unit (e.g., $8.50 sticker sheets, $16.50-$31.50 apparel) via a Shopify storefront on boddlelearning.com.
4. Freemium Core Platform (Free Tier): Free Basic tier for teachers, students, and schools delivering all curriculum-aligned learning content (2,000+ skills, 35,000-100,000+ questions) and many in-game features, used as a land-and-expand funnel toward Premium subscriptions and district licenses.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

Boddle is a cross-platform (web, iOS, Android) 3D game-based learning platform that delivers curriculum-aligned K-6 instruction in math, ELA, and science through an adaptive learning engine. A freemium core (Boddle Basic) is offered free to teachers, schools, and students, with an optional Boddle Premium consumer subscription and quote-based institutional licensing for schools and districts. Teacher, Parent, and District portals support assignment creation, progress monitoring, and roster-scale deployment.

Product overview

Boddle is a single unified K-6 educational gaming platform — anchored by the core 'Boddle' 3D game that covers Math, ELA, and Science — augmented by a set of integrated sub-products and platform modules. The core Boddle game hosts several named game modes (Open World, Pet Battles, Boddle Racers, and Boddle Beats), an in-game economy built around Boddle Bucks and the seasonal Boddle Pass reward track, and an optional Boddle Premium subscription that unlocks the full curriculum. Around the game, Boddle provides a Teacher Portal for assignments and classroom reporting, a Parent Portal for family progress tracking, and a District Portal for school- and district-wide rostering and deployment, with Google Classroom and Clever integrations for one-click login and assignment posting. The Boddle Shop sells physical merchandise and powers in-game purchases, making the offering a single-product-plus-modules architecture rather than a collection of disconnected products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Premium learners complete 351% more math problems per month on average than basic users.
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ClevercoreTechnology or IntegrationClever is integrated as a one-click single sign-on and identity layer for Boddle. Teachers and students log into Boddle instantly through their existing Clever accounts, with the Clever logo and "Clever Ratings" endorsement displayed prominently on the homepage and teachers page. This is a critical distribution channel into U.S. K-12 schools.
• Google ClassroomcoreTechnology or IntegrationGoogle Classroom is integrated with Boddle, allowing teachers to post Boddle assignments directly into their Google Classroom and to link their Boddle and Google Classroom accounts. Single sign-on is also supported. The integration was launched in March/April 2022.
• Yass PrizecoreOthersBoddle was named a 2024 Yass Prize Finalist and received a $500,000 Yass Prize Finalist Award in October 2024. The Yass Prize is a national recognition for outstanding education providers, providing both funding and visibility.
• LEANLABminorStrategic or Co-development PartnerLEANLAB conducted independent research in Spring 2021 (18 teacher interviews plus a survey) that found Boddle is a helpful tool for teachers and students. Featured on the Boddle blog and used as an evidence-based proof point.
• Common Sense MediacoreOthersCommon Sense Media awarded Boddle the Common Sense Privacy Seal following a rigorous 200-point privacy evaluation (Boddle earned a 93% rating). The seal is displayed prominently on the homepage, teachers page, and safety/privacy page, and is a key trust signal for parents and schools.
• kidSAFE Seal ProgramcoreOthersBoddle Learning is certified by the kidSAFE Seal Program, an independent child-safety and data-protection certification. The seal is featured on the safety/privacy page and provides third-party validation of Boddle's privacy and safety protocols.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prodigy Education: Prodigy Education runs a game-based, adaptive math platform for grades 1–8 with a freemium model and optional Premium membership. It is the closest direct competitor to Boddle in game-based, standards-aligned math practice with in-game rewards and pet collection mechanics.
• SplashLearn: SplashLearn is a game-based K-5 math, reading, and ELA platform with a freemium-to-Premium subscription model and district/school sales motion. It targets the same teacher/parent/student triad as Boddle with adaptive, gamified practice.
• DreamBox Learning: DreamBox Learning provides an adaptive K-8 math platform sold primarily to schools and districts with an intelligent adaptive engine. It competes with Boddle's adaptive algorithm and district licensing motion, though without the 3D game shell.
• Legends of Learning: Legends of Learning offers a library of game-based math and science lessons for K-8 classrooms with a teacher dashboard and standards alignment. It directly competes with Boddle's in-game, standards-aligned practice for K-6 teachers.

Broad incumbents

• Khan Academy Kids: Khan Academy Kids is a free, well-funded early-childhood (PreK-2) learning app from Khan Academy covering math, reading, and social-emotional skills. It overlaps Boddle's free K-6 offering and competes for the same parent and teacher audience at the early end of the grade range.
• IXL Learning: IXL Learning operates a comprehensive K-12 adaptive learning platform spanning math, ELA, science, and social studies with both family subscriptions and school/district licensing. It is a much larger, broader incumbent competing for the same school, district, and parent budgets as Boddle.
• ABCmouse (Age of Learning): ABCmouse is a large subscription-based educational games platform for ages 2–8 covering math, reading, science, and art. It overlaps Boddle's parent-facing subscription and freemium game-based learning model at the early-elementary end.
• Kahoot!: Kahoot! is a public, game-based learning platform used by teachers, students, and parents for in-class quizzes and study content across K-12 and beyond. It shares Boddle's gamified, teacher-led classroom adoption motion but is a much broader, multi-subject incumbent.
• Quizlet: Quizlet is a consumer and teacher-facing study and practice platform with subscription tiers for students and a teacher classroom offering. It competes for the same student/parent attention and subscription dollars as Boddle Premium, though with a broader, less game-centric model.

Emerging players

• ClassDojo: ClassDojo is a widely adopted K-8 classroom engagement platform that has expanded into learning games, reading, and math content. It competes with Boddle for teacher adoption inside the same K-6 segment and benefits from a similar free, bottom-up GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/boddlelearning
• YouTubeyoutube.com/channel/UCkRZnRP-pHyxaLaT7_Hzfyg
• Facebookfacebook.com/boddlelearning
• LinkedInlinkedin.com/company/boddle-learning
• Instagraminstagram.com/boddlelearning
• TikToktiktok.com/@boddlelearning

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds9 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boddle