Alpha Medical

What Alpha Medical does

Alpha Medical, operating as Hello Alpha, is a women's virtual primary care company founded in 2017 and headquartered in Palo Alto, California. The company delivers a direct-to-consumer telemedicine platform that connects patients with board-certified providers specializing in women's health, addressing conditions across weight loss, mental health, skincare, menopause, birth control, and diabetes. Hello Alpha operates across 46 states and Washington D.C., targeting women who have reportedly postponed or forgone medical care due to cost, access barriers, or prior negative experiences; the company cites that 50% of U.S. women fall into this category. Management includes CEO and co-founder Gloria Lau and Chief Medical Officer Mary Jacobson, with Dr. Loni Belyea also serving as CMO and Privacy Officer across affiliated entities.

The Hello Alpha platform is built around asynchronous, appointment-free messaging with 24/7 provider access, integrated electronic prescribing with insurance and interaction checking, and mail-order pharmacy fulfillment. Infrastructure includes HIPAA-compliant systems, AICPA SOC certification, ACHC accreditation, LegitScript certification, and participation in the KONZA health information exchange, with Ash Wellness providing at-home diagnostic testing for select conditions. The product portfolio is organized as condition-specific care modules (Weight Loss with GLP-1 medications, Mental Health, Skin Care, Menopause, Birth Control, Diabetes Care with continuous glucose monitoring integration) layered over a core virtual primary care offering. Service delivery is operationalized through multiple affiliated state-level professional corporations, including entities in California, Alaska, Kansas, New Jersey, and Pennsylvania, which allow legal telehealth practice across diverse regulatory jurisdictions.

Revenue is generated primarily through a subscription membership priced at $29 per month, single-visit fees for non-members, and medication fulfillment, most prominently through the Damien Center Weight Loss Rx Savings Program, which bundles telehealth consultations with GLP-1 medications (Wegovy or Ozempic) at $128 per month via a Federally Qualified Health Center partnership that leverages federal and manufacturer savings programs. Distribution combines self-serve consumer signup on helloalpha.com with enterprise and institutional channels targeting employer benefits programs, higher education student health programs, and community-based organizations serving underserved populations. The company has raised approximately $35 million in disclosed funding across a 2019 round and an oversubscribed $24 million Series B in September 2021 led by SpringRock Ventures with participation from AV8 Ventures, Chamaeleon, FMZ Ventures, GSR Ventures, Outcomes Collective, Samsung NEXT, and Synetro Group.

Name

Alpha Medical

Legal name

Hello Alpha, Inc.

Website

https://helloalpha.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Alpha Medical operates Hello Alpha, a direct-to-consumer telemedicine platform providing virtual primary care and condition-specific programs (weight loss with GLP-1s, mental health, menopause, dermatology) for women across 46 U.S. states, via a $29/month subscription model.

Ownership category

akta.pro rank

Product category

Virtual Women's Primary Care

NAICS

Social Assistance (624)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industries

24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

Keywords

• Virtual primary care
• Women's telehealth
• Online weight loss
• Menopause care
• Telemedicine platform

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Membership: Monthly membership subscription at $29/month providing access to ongoing virtual primary care, unlimited messaging with providers, and ongoing medical support. Renews automatically unless cancelled.
2. Single Medical Visits: One-time consultation fees for individual medical visits when not on a membership plan
3. Medication Fulfillment: Revenue from prescription medications shipped to patients. Through partnerships with pharmacy assistance programs, medications like Wegovy and Ozempic are offered at reduced rates ($99/mo through the Damien Center partnership)
4. Weight Loss Program Revenue: Combined subscription and medication revenue from specialized weight loss program offering GLP-1 medications at $128/month total ($29 consultation + $99 medication)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hello Alpha is a virtual women's primary care platform that delivers asynchronous messaging-based and live video consultations with board-certified providers trained specifically in women's health. The service covers 100+ medical conditions across specialties including mental health, dermatology, weight loss, menopause, birth control, and diabetes, and dispenses prescriptions via an in-house mail-order pharmacy. A $39 monthly membership includes unlimited visits and free home delivery of medications.

Product overview

Alpha Medical operates Hello Alpha, a virtual women's healthcare platform offering telemedicine consultations with board-certified providers. The core Hello Alpha Platform serves as the main telehealth product enabling online visits and 24/7 provider messaging. The service is delivered through an Alpha Membership subscription model ($29/month) providing ongoing care and treatment plans. The portfolio includes specialized condition-specific programs including Weight Loss (with GLP-1 medications and the Damien Center Savings Program), Mental Health, Skin Care, Menopause, Birth Control, and Diabetes Care. Business-facing offerings under For Digital Health, For Higher Education, and For Community Health sub-brands enable enterprise and organizational partners to provide virtual women's healthcare services to their members. All services are delivered exclusively via telehealth with medications shipped to patients when prescribed.

Differentiator

Problem solved

Functional benefit

Products and services

• Hello Alpha Platform Core virtual primary care platform delivering asynchronous messaging and live video consultations with board-certified providers for 100+ women's health conditions; supports electronic prescribing and home medication delivery.
• Alpha Membership $39/month subscription that includes unlimited messaging-based visits, live video visits, and free home delivery of prescribed medications for individual women.
• Weight Loss Program Bundled weight-loss service combining provider consultation, FDA-approved medication, and ongoing monitoring for $349/month.
• Mental Health Services Virtual mental-health care addressing women's mental health concerns, including postpartum depression, through provider consultations and ongoing support.
• Skin Care Services Virtual dermatology consultations treating female-specific skin concerns, with provider-prescribed treatment plans.
• Menopause Care Virtual care for perimenopause and menopause symptoms delivered by women's-health trained providers.
• Birth Control Services Virtual contraception management including consultation, prescription, and home delivery of birth control.
• Diabetes Care Virtual diabetes management for women, integrating provider consultations with an FDA-approved CGM device for continuous glucose monitoring.
• For Digital Health Partners White-label-style B2B offering that lets digital-health partners and employers provide Hello Alpha's women's virtual care services to their end users or employees.
• For Higher Education B2B partnership offering enabling U.S. higher-education institutions to provide Hello Alpha's women's-health services to their student populations.
• For Community Health B2B partnership offering enabling community-based organizations to deliver Hello Alpha's women's-health services to community members, including subsidized or pharmacy-assistance access.

Quantifiable outcome

• 98% of patients say they finally feel heard by their provider
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Damien CentercoreStrategic or Co-development PartnerDamien Center is a non-profit Federally Qualified Health Center in Indianapolis, Indiana. Through this partnership, Hello Alpha provides medical consultations while Damien Center offers medications through its pharmacy at substantially reduced rates ($99/mo for GLP-1 medications) via federal savings programs and manufacturer assistance. This enables the Weight Loss Rx Savings Program offering Wegovy or Ozempic pens plus medical consultation for $128/month.
• Family Health ServicesminorStrategic or Co-development PartnerFamily Health Services is a community health organization in Sandusky, Ohio listed as a community partner. The partnership provides similar pharmacy assistance program terms and access to healthcare services for underserved populations through the Hello Alpha platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nurx: Direct-to-consumer telehealth platform for women's health including birth control, skincare, and mental health. Now part of Thirty Madison but operates as a focused women's health DTC brand directly competing for Hello Alpha's target demographic.
• Tia: Women's healthcare provider offering in-person and virtual primary care with focus on gynecology, mental health, and primary care. Comparable target customer (women seeking integrated primary care) and overlapping service mix.
• Midi Health: Virtual care clinic focused on menopause and perimenopause care for women. Directly comparable women's telehealth specialist with insurance-accepting and cash-pay models.
• The Pill Club: DTC telehealth and mail-order pharmacy for birth control and women's reproductive health. Direct competitor on subscription-based women's virtual care, especially for contraception offerings.
• Maven Clinic: Virtual care platform for women's and family health covering fertility, maternity, menopause, and mental health. Most directly comparable peer to Hello Alpha in women's virtual primary care, with B2B and B2C channels and subscription-like models.
• Caraway Health: Virtual care platform for women ages 18-30 focusing on mental, physical, and reproductive health. Comparable women's telehealth specialist with similar subscription-based virtual primary care positioning.

Broad incumbents

• Ro: Direct-to-consumer telehealth platform offering men's and women's health including weight loss (GLP-1s), sexual health, and primary care. Larger, broader incumbent serving overlapping conditions like Hello Alpha's weight loss program.
• Hims & Hers Health: Public DTC telehealth platform with broad men's and women's health offerings including weight loss with GLP-1s. Well-capitalized incumbent with similar subscription model and overlapping weight loss and primary care services.
• Thirty Madison: Multi-brand virtual care platform that owns Nurx alongside Keeps and Cove. Comparable subscription telehealth business model at parent level with overlapping women's health focus through Nurx.

Emerging players

• Cove (Thirty Madison): Virtual migraine care platform that is part of Thirty Madison. Comparable specialist women's health virtual care player focused on a specific high-burden condition, demonstrating the condition-specific vertical strategy Hello Alpha employs for weight loss.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/helloalphamd
• Facebookfacebook.com/helloalphamd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Medical