Airtable

What Airtable does

Airtable (Formagrid Inc) is a cloud-based connected apps platform that combines spreadsheet-style usability with a relational-database architecture, enabling non-technical users to build custom business applications, automate workflows, and orchestrate AI agents without code. The core product suite includes HyperDB (enterprise-scale database handling hundreds of millions of records), Omni (conversational AI app builder), Superagent (multi-agent orchestration launched January 2026), Airtable AI Field Agents, Interface Designer, Portals, Automations, and a public REST API with extensions SDK. Underlying the platform is support for multiple foundation models (OpenAI, Anthropic Claude, Google Gemini, Meta Llama), AWS-native infrastructure, and integrations spanning Slack, Salesforce, Jira, Databricks, Snowflake, and Google Drive.

Airtable monetizes through tiered per-seat SaaS subscriptions (Free, Team at $20–24/user/month, Business at $45–54/user/month, custom Enterprise Scale) plus usage-based AI credit add-ons starting at $40/month for 20,000 credits. Distribution follows a hybrid product-led growth motion at the bottom of the market (freemium, self-serve, Airtable Universe template community) combined with enterprise field sales targeting accounts spending over $100k annually; sources indicate roughly 70% of ARR now derives from large-account conversions as of mid-2025. The customer base spans 500,000+ organizations, including half of the Fortune 1000, with named enterprise logos such as Netflix, Shopify, Time, JetBlue, Vimeo, Dropbox, and Code and Theory.

The company, founded in 2012 by Howie Liu (CEO) and headquartered in San Francisco (~833 employees as of 2025), has raised approximately $1.36 billion in total venture funding across rounds including a $735M Series F in December 2021 led by XN at an $11 billion valuation. Subsequent strategic actions have been oriented toward an AI-native transformation: acquisitions of Dopt (2024) and DeepSky (2025), the launch of App Library and HyperDB (2024), the Omni rebrand (2025), and the Superagent standalone product (2026). Airtable reported cash flow positivity in late 2024 and has been linked to IPO preparation, though current secondary valuations are estimated near $4 billion, materially below peak.

Name

Airtable

Legal name

Formagrid Inc

Website

https://www.airtable.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Airtable (Formagrid Inc) operates a cloud-based connected apps platform combining spreadsheet usability with relational-database power, enabling teams to build AI-augmented custom business apps, automations, and multi-agent workflows without code. It serves 500,000+ organizations including half of the Fortune 1000 with a hybrid PLG-to-enterprise SaaS model.

Ownership category

akta.pro rank

Product category

No-Code App Development Platform

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Cloud Data Warehouses (HDAEABAA)

Keywords

• No-code platform
• App development software
• Workflow automation
• Relational database software
• AI app building

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions: Primary revenue stream from tiered subscription plans (Free, Team, Business, Enterprise Scale) with per-seat billing based on edit-permission seats. Annual and monthly billing options available.
2. AI Add-on Credits: Additional AI credit packs starting at $40/month for 20,000 credits, providing consumption-based revenue on top of base subscriptions.
3. Enterprise Contracts: Custom enterprise agreements with large organizations spending over $100k annually, representing growing portion of ARR with strong net dollar retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Airtable sells a cloud-based connected apps platform that combines the simplicity of spreadsheets with the power of relational databases, enabling non-technical teams to build custom business applications, automate workflows, and orchestrate AI agents without writing code. The platform scales to hundreds of millions of records via HyperDB and supports conversational app building through Omni and multi-agent orchestration through Superagent, sold primarily as tiered per-seat SaaS subscriptions.

Product overview

Airtable is a cloud-based connected apps platform offering a unified workspace that combines the simplicity of spreadsheets with the power of relational databases. The platform provides AI-native app building capabilities (Omni, AI App Building), autonomous AI agents (Superagent, AI Agents), scalable database infrastructure (HyperDB), workflow automation (Automations), custom interface creation (Interface Designer), collaborative portals (Portals), reporting and analytics (Reporting), and various views (Grid, Calendar, Kanban, Gantt, Gallery, Timeline, List). The platform enables non-technical users to build custom business applications using no-code/low-code tools with embedded AI capabilities, supporting enterprise-scale operations with governance, security, and compliance features. Products are delivered as an integrated SaaS platform with tiered pricing (Free, Team, Business, Enterprise Scale) and extensive third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Airtable Platform
• Superagent
• ProductCentral

Quantifiable outcome

• Saved more than 10,000 hours with Airtable
• +6 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration71 records

AI capability13 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• DeepSkycoreStrategic or Co-development Partner · 13 October 2025Acquired DeepSky (formerly Gradient) to enhance Airtable's AI capabilities for advanced analytical reports. DeepSky's technology powers Superagent's multi-agent orchestration capabilities.
• Amazon Web Services (AWS)coreTechnology or Integration · 22 November 2024AWS integration through Amazon Bedrock enabling advanced AI capabilities for Airtable users. Airtable runs fully on AWS infrastructure. AWS outage in October 2025 affected multiple services.
• DoptsupportingStrategic or Co-development Partner · 31 July 2024Acquired Dopt, a startup specializing in onboarding experiences and AI integration, finalized in late July 2024. Dopt ceased operations in August 2024 with talent absorbed into Airtable.
• Anthropic (Claude)coreTechnology or IntegrationNative Claude integration allowing users to reference Airtable data while generating content, give AI operational context, and build out base schemas from conversations. Available on all Airtable and Claude plans.
• OpenAI (ChatGPT)coreTechnology or IntegrationNative ChatGPT integration enabling users to pull Airtable data while generating content and make quick updates without leaving the chat interface. Available on all plans.
• Google (Gemini)coreTechnology or IntegrationAI model provider for Airtable's AI capabilities, alongside OpenAI, Anthropic, and Meta Llama models.
• Meta (Llama)coreTechnology or IntegrationAI model provider powering Airtable's AI features with multiple model options.
• SlackcoreTechnology or IntegrationNative Slack integration for adding real-time messaging to workflows and receiving base activity notifications directly in Slack channels.
• SalesforcecoreTechnology or IntegrationNative Salesforce integration allowing users to leverage CRM data across teams and tools, with automation actions for creating/updating Salesforce records.
• JiracoreTechnology or IntegrationNative Jira integration for generating tickets and syncing work from Airtable, with automation actions and extension support for both Cloud and Server/Data Center.
• Google DrivecoreTechnology or IntegrationNative Google Drive integration for syncing information and building workflows, including Calendar sync for scheduling automation.
• ZendeskcoreTechnology or IntegrationNative Zendesk integration for simplifying and streamlining customer support workflows with sync capabilities.
• FactSetcoreTechnology or IntegrationPremium data source integrated into Superagent for investment analysis and financial research workflows.
• CrunchbasecoreTechnology or IntegrationPremium data source integrated into Superagent for company and funding research capabilities.
• DatabrickssupportingTechnology or IntegrationDatabricks integration for HyperDB enabling enterprise customers to connect larger datasets and leverage Databricks analytics within Airtable.
• SnowflakesupportingTechnology or IntegrationSnowflake integration for HyperDB enabling data warehouse connections and analytics within Airtable.
• AdalosupportingTechnology or IntegrationAdalo's SheetBridge feature enables converting Airtable spreadsheets into native iOS/Android apps, publishing directly to app stores with real-time sync back to Airtable.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Notion: Notion offers a collaborative workspace combining docs, wikis, and lightweight databases with AI-powered features. It competes most directly with Airtable's connected apps platform and has overlapping enterprise positioning, similar product-led growth roots, and comparable AI integrations (Notion AI vs. Airtable Omni).
• Coda: Coda combines documents, spreadsheets, and apps into a single collaborative surface with AI capabilities (Coda Brain). It is one of Airtable's closest functional analogs — both target no-code app builders, both emphasize doc-to-database flexibility, and both have shifted to bundled AI features.
• Monday.com: Monday.com provides a work operating system with customizable workflows, databases, and project management — overlapping with Airtable's product, marketing, and project management use cases. Both serve mid-market and enterprise via freemium-led PLG with high-touch enterprise sales overlays.
• Smartsheet: Smartsheet offers collaborative work management with spreadsheet-style interfaces and automation, directly competing with Airtable's Team and Business tiers in operations, marketing, and IT project use cases for mid-market and enterprise.
• ClickUp: ClickUp is a productivity super-app bundling tasks, docs, whiteboards, and database-style views. Its all-in-one positioning and aggressive pricing target the same collaborative app-building buyer that Airtable serves, especially for project and operations teams.
• Retool: Retool is a low-code platform for building internal tools and business apps that pulls from databases and APIs — directly competitive with Airtable's enterprise AI app building positioning for technical and operational use cases.

Broad incumbents

• Asana: Asana is a work management platform with goals, portfolios, and project tracking. While less database-centric than Airtable, it competes for the same operations and marketing team budgets and has begun adding AI workflows that overlap with Airtable AI.
• Microsoft Power Apps: Microsoft Power Apps is the enterprise incumbent for low-code app building, tightly integrated with Microsoft 365, Dataverse, and Azure. Airtable explicitly identifies it as a competitor in its 2024 enterprise repositioning; Power Apps bundles into enterprise E5 agreements that Airtable does not benefit from.
• AppSheet (Google): Google's AppSheet is a no-code app-building platform integrated with Google Workspace and Cloud databases. It competes with Airtable in the SMB and Google-centric enterprise segment and benefits from Google's AI model distribution via Gemini.

Others

• Zapier: Zapier is the dominant integration/automation platform and the primary connectivity layer for Airtable's app ecosystem (5,000+ app integrations). It is adjacent rather than competitive — Airtable depends on Zapier as a distribution amplifier — but Zapier's expanding AI orchestration capabilities overlap with Airtable's automation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airtable
• YouTubeyoutube.com/c/AirtableApp
• Facebookfacebook.com/airtableapp
• LinkedInlinkedin.com/company/airtable
• Instagraminstagram.com/airtable

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds10 records

Investors33 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airtable