What Zuddl does

Zuddl, operated by Joyn Experiences Inc. (Delaware) with Indian subsidiary Joyn Zuddl Experiences Pvt Ltd in Hyderabad, is a B2B event management software platform founded in May 2020. The product is a modular, unified event stack that combines ticketing and registration, virtual and hybrid event delivery, onsite solutions (QR check-in, portable badge printing, lead capture), an attendee mobile app, speaker and exhibitor management, event analytics, gamification, and landing-page/communications tooling into a single platform with native integrations into Salesforce, HubSpot, Marketo, and Stripe. Zuddl serves enterprise and mid-market organizations running user conferences, field marketing events, webinars, and sponsored-event activations, with documented customers including Microsoft, HSBC, Kellogg's, Google, NASSCOM, Sephora, Unilever, Altium, Fullscript, Zylo, and Rocketlane.

The platform is architected as an agent-ready system with a unified data layer, 500+ addressable operations exposed through an MCP server and CLI, and AI Agents (launched 2025) that automate event creation, QA, branding, nominations-to-pipeline workflows, and Slack/Teams-driven queries. Zuddl monetizes via annual SaaS subscriptions sold through a demo-based direct enterprise sales motion and an inside-sales motion for mid-market; pricing is quote-based and modular, with no self-serve tier. The company has raised $15.35M in total venture funding ($2M seed from Y Combinator in October 2020 and $13.35M Series A led by Alpha Wave Incubation in January 2022), holds SOC 2 Type 2, ISO/IEC 27001:2013, ISO 27701, GDPR, and CCPA/CPRA certifications, and operates 101-250 employees globally.

Name

Zuddl

Legal name

Joyn Experiences Inc.

Website

https://zuddl.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Zuddl is a B2B event management software platform (operated by Joyn Experiences Inc.) that unifies ticketing, virtual/hybrid delivery, onsite solutions, attendee apps, and AI-powered agents into one modular stack, sold via enterprise direct sales to organizations running user conferences, field events, webinars, and sponsored activations.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Event management software
• Virtual event platform
• B2B event registration
• Hybrid event solutions
• Event marketing platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Zuddl operates as a SaaS platform with modular subscription pricing. Customers can select individual modules or the complete platform. Pricing is likely tiered based on event volume, feature access, and team size. The company emphasizes 'unlimited flexibility and customization' and 'one platform for every event type' suggesting enterprise-scale subscription contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Zuddl is a modular, AI-native SaaS event management platform for B2B events that unifies ticketing and registration, virtual and hybrid event delivery, onsite solutions (check-in and badge printing), an attendee mobile app, speaker and exhibitor portals, analytics, and conversational AI agents. The platform supports conferences, field marketing events, webinars, and sponsored third-party events through a single codebase and data model, with native CRM and martech integrations.

Product overview

Zuddl is a modular unified event management software platform designed for B2B events, consisting of a core platform with integrated modules including Ticketing and Registration, Virtual and Hybrid Platform, Onsite Solutions, Attendee Mobile App, Event Analytics, Speaker & Exhibitor Portal, Event Gamification, and AI Agents. The platform supports multiple event types (User Conferences, Field Events, Webinars) and experience formats (In-Person, Virtual, Hybrid). Key supporting features include Landing Page Builder, Communications tools, and Lead Capture functionality. The platform differentiates through native integrations with CRM and martech tools (Salesforce, Marketo, HubSpot) and recent AI-powered capabilities including conversational agents for workflow automation and natural language event creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketing and Registration Flexible registration and ticketing system with branded experiences, personalized attendee journeys, landing page builder, embeddable widgets, ticketing with discounting, flow builder, and approval flows for B2B event teams.
• Virtual and Hybrid Platform Virtual and hybrid event platform for building digital experiences with video production and streaming, branding, engagement tools, and hybrid event support for B2B audiences.
• Onsite Solutions Onsite event toolkit including QR code check-in, badge printing with high-speed portable printers, session management, and real-time attendee tracking for in-person events.
• Attendee Mobile App Customizable branded event app with networking, schedule management, venue maps, real-time updates, and personalized session recommendations for event attendees.
• Event Analytics Analytics and reporting platform with revenue dashboards, sales leaderboards, registration analytics, content analytics, and sponsor analytics for measuring event outcomes and ROI.
• Speaker & Exhibitor Portal Portal for managing speakers and exhibitors with task management, document uploads, lead management, staff management, session analytics, and audience interaction features.
• Event Gamification Gamification tools including leaderboards and engagement mechanics designed to boost event participation and attendee experience for B2B events.
• Zuddl AI Agents AI-powered conversational agents for event management that automate event creation, QA, and follow-up workflows, enabling natural language interaction for pipeline management and real-time queries via Slack and Teams.
• Universal Lead Capture End-to-end solution for capturing leads at third-party events, empowering sales reps to rapidly capture contact details by scanning cards and badges with real-time qualification for B2B sales teams.

Quantifiable outcome

• Reduce check-in time by 35% (from 34 seconds to 22 seconds per person)
• +12 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationStripe is integrated as the payment processing solution for Zuddl's ticketing module. Partnership Leaders case study shows Stripe integrated with Zuddl's ticketing embedded on HubSpot webpages for payment processing at events.
• HubSpotcoreTechnology or IntegrationHubSpot integration enables embedding Zuddl's ticketing module on HubSpot webpages. Used for landing page integration and marketing automation workflows. Partnership Leaders case study demonstrates HubSpot-Zuddl integration for conference registration.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration enables real-time lead data flow from Zuddl events into customer CRM systems. CreatorIQ case study shows direct Salesforce integration for lead capture data export, enabling immediate personalized follow-up after events.
• ZebrasupportingTechnology or IntegrationZebra printer integration enables high-speed badge printing at events. Knowledge base includes setup guide for Zebra Printer Utility App. Used for portable badge printing during onsite check-in workflows.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cvent: Cvent is the largest legacy event management platform serving enterprise and association customers with end-to-end event registration, venue sourcing, and onsite solutions. Zuddl explicitly compares against Cvent in its marketing, positioning itself as a modern alternative in the same core categories (registration, ticketing, onsite).
• Eventbrite: Eventbrite is a large-scale consumer and SMB event ticketing and registration platform. Zuddl's broader enterprise focus and AI-native architecture differentiate it, but Eventbrite remains a default alternative at the low end, and CreatorIQ migrated from Eventbrite to Zuddl.
• Webex Events (formerly Socio): Webex Events is an enterprise event management suite from Cisco, offering registration, mobile apps, and onsite solutions for corporate events. It competes with Zuddl for large enterprise buyers needing integrated event tech within a broader collaboration suite.

Direct peers

• Bizzabo: Bizzabo is a B2B event experience platform offering registration, onsite, virtual, and analytics modules for enterprise events. It directly overlaps Zuddl's unified platform positioning and target customer (B2B enterprise event teams) with comparable module architecture.
• Splash: Splash is a B2B event marketing platform focused on branded event experiences, registration, and field events for enterprise marketing teams. Zuddl explicitly compares against Splash, and CreatorIQ migrated from Splash to Zuddl, indicating direct competitive overlap in the field marketing and branded event segment.
• Goldcast: Goldcast is a B2B event platform purpose-built for webinars and virtual events with strong demand generation and content repurposing capabilities. Zuddl explicitly compares against Goldcast in its marketing, and they compete for the same B2B marketing-driven event budget.
• Swoogo: Swoogo is an enterprise event management platform focused on registration, logistics, and data-driven event planning. Zuddl explicitly compares against Swoogo, and both target mid-market and enterprise event teams with configurable registration and reporting workflows.
• Hopin: Hopin is a virtual and hybrid event platform that expanded into in-person event software after acquiring Boomset. It competes directly with Zuddl's virtual/hybrid and onsite modules for the same enterprise and association customer base.
• Hubilo: Hubilo is a B2B event platform offering registration, virtual venue, mobile app, and analytics modules targeting enterprise marketing teams. It overlaps with Zuddl across core event modules and the same mid-market and enterprise buyer persona.

Others

• Marketo: Marketo is a marketing automation platform that integrates with Zuddl for event-driven demand generation. While not a direct competitor, it is a complementary ecosystem participant whose partnership underpins Zuddl's CRM/martech value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeareZuddl
• Facebookfacebook.com/ZuddlForEvents
• LinkedInlinkedin.com/company/zuddl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuddl