General Medicine

What General Medicine does

General Medicine (legal entity: Path Healthcare Systems Corp.) is a U.S. nationwide online healthcare marketplace that allows individual consumers to browse, compare, and instantly book virtual care services — including primary care, urgent care, prescription renewals, specialist consults, lab tests, and GLP-1 evaluations — with upfront transparent pricing and no membership fee. The company operates a direct-to-consumer, self-serve distribution model at generalmedicine.co, licensed to deliver care across all 50 U.S. states plus DC, and coordinates clinical delivery through partnerships with SteadyMD and the Emerald Provider network of medical practices. Services are priced at a typical $25 insurance copay or $30-$150 cash-pay per visit, with insurance accepted and HSA/FSA funds supported.

The platform is powered by a proprietary technology stack called MedicineOS that handles care identification, scheduling, specialist coordination, and cost estimation, and integrates with U.S. Health Information Exchanges to securely aggregate patient medical history. In December 2025 the company launched General AI, a conversational AI assistant that synthesizes patient health history against established clinical standards (USPSTF, CDC, WHO, ACS) to generate personalized care recommendations, with asynchronous clinician review within 24-48 hours. The company is HIPAA-compliant, LegitScript-certified, and CCPA-compliant, processing payments via Stripe.

The business is a venture-backed private startup founded in 2025 by three former Amazon employees — Ashwin Muralidharan (CEO), Elliot Cohen (Executive Chair), and TJ Parker (Lead Investor, previously co-founder of PillPack acquired by Amazon for $750M in 2018). General Medicine raised a $32 million Series A in May 2025 led by Matrix with BoxGroup, Founder Collective, VXI Capital, and JSL Ventures, and operates with 51-100 employees including 40+ clinical specialists. Since launch, the platform has delivered 800+ healthcare visits across 35+ specialties and expanded to most U.S. counties. Revenue model is transaction-fee based on per-visit pricing with no disclosed revenue figures to date.

Name

General Medicine

Legal name

Path Healthcare Systems Corp.

Website

https://generalmedicine.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

General Medicine is a nationwide online healthcare marketplace offering telemedicine, prescriptions, labs, and specialist consultations across all 50 U.S. states. The platform serves individual consumers with transparent upfront pricing and AI-powered intake to coordinate virtual care.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Telehealth services
• Online healthcare marketplace
• Virtual primary care
• Specialty care consultations
• Prescription and lab services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Telehealth Visits and Consultations: Revenue generated from virtual visits with clinicians, including primary care visits, prescription renewals, urgent care, and specialist consultations. Patients pay per visit with upfront pricing displayed; insurance accepted with typical copays of $25.
2. Specialist Consultations: Revenue from specialist reviews and consultations in areas such as dermatology, cardiology, endocrinology, neurology, GI, rheumatology, and urology. Specialist consults priced at $150 without insurance.
3. Prescription Services: Revenue from prescribing medications and sending prescriptions to patient's preferred pharmacy. Included as part of telehealth visit services.
4. Lab Tests: Revenue from facilitating lab test appointments at third-party laboratory facilities. Patients see cost upfront and book instantly through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

General Medicine operates a direct-to-consumer online healthcare marketplace that lets patients browse and instantly book virtual primary care, urgent care, prescription, lab, and specialty consultations with board-certified clinicians across all 50 U.S. states. Services are delivered virtually with upfront transparent pricing (insurance accepted with typical $25 copays, or cash pay), and the platform coordinates prescriptions to patient-preferred pharmacies and lab appointments at third-party facilities. The proprietary MedicineOS technology stack and the General AI conversational assistant power care coordination, scheduling, and personalized pre-visit preparation.

Product overview

General Medicine operates a unified online healthcare marketplace (a web and mobile platform) that aggregates virtual care services — telemedicine consultations, prescriptions, lab testing, and specialty care referrals — into a single consumer-facing storefront with upfront pricing. The platform is anchored by its core General Medicine marketplace and supplemented by an AI-powered feature called General AI that delivers personalized health recommendations based on each user's health history and clinical standards. A technology layer called MedicineOS powers care scheduling and coordination across the network. Services span everyday care (primary care, urgent care, prescription renewals), specialty consults (dermatology, cardiology, endocrinology, neurology, GI, rheumatology, urology), lab tests, and prescriptions, with board-certified clinicians providing virtual visits and an asynchronous consult review layer for AI-generated recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• General Medicine Platform An online healthcare marketplace (web and mobile) where individual consumers can browse, compare, and book telemedicine consultations, prescriptions, lab tests, specialist referrals, and imaging with upfront transparent pricing. Insurance accepted; coordinates care across specialties and connects users with board-certified clinicians for virtual visits.
• Everyday Care Virtual visits for common healthcare needs including primary care visits, prescription renewals, urgent care, doctor's notes, flu medication (Tamiflu), and travel medicine counseling. Same-day visits available for most concerns.
• Specialty Care Consults Virtual specialist consultations across multiple specialties including dermatology, cardiology, endocrinology, neurology, gastroenterology, rheumatology, and urology. Clinicians work directly with a specialist to deliver an answer within hours.
• Prescription Services Prescription writing and fulfillment through the platform. Clinicians write prescriptions and send them to the patient's preferred pharmacy. Includes GLP-1 medication evaluation and ongoing prescription management.
• Lab Testing Services

Quantifiable outcome

• Over 800 healthcare visits delivered across 35+ specialties
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SteadyMDcoreStrategic or Co-development PartnerPartnership with established telehealth provider for routine telemedicine visits. General Medicine partners with SteadyMD to deliver fast, quality care for routine visits while using MedicineOS to identify and schedule care, labs, or imaging with providers in the patient's community.
• Emerald ProviderscoreStrategic or Co-development PartnerNetwork of independent medical practices (Emerald Medical Practice P.C. in AZ, CA, KS, ID, and Ruby Medical Practice P.C. in NJ) providing clinical telehealth services. Emerald Providers are owned and operated by licensed physicians and engage U.S.-based clinicians for care delivery.
• StripecoreTechnology or IntegrationThird-party payment processor for managing payments. General Medicine uses Stripe for payment processing with Stripe's Privacy Notice and terms governing the payment relationship.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hims & Hers Health: Public DTC telehealth and pharmacy company offering virtual consultations, prescription medications, and specialty care (including GLP-1 weight management) with direct-to-consumer branding and subscription pricing. Most directly comparable peer given overlapping service mix, cash-pay positioning, and consumer-brand-first go-to-market.
• Ro: DTC telehealth platform offering virtual visits, prescriptions, lab work, and specialty care across men's health, women's health, fertility, weight loss, and skin care. Closely comparable marketplace-like offering with upfront pricing and nationwide clinician network.
• K Health: AI-driven primary care telehealth platform offering 24/7 virtual visits, prescription management, and chronic-condition care with upfront pricing. Directly comparable on the AI-triage + primary care + prescription axis and the price-transparent positioning.
• Amazon One Medical: Membership-based and insurance-accepting primary care platform combining virtual and in-person visits with proprietary technology. Directly comparable peer given overlapping consumer-brand DNA (Amazon connection to General Medicine founders via PillPack) and similar DTC primary care marketplace ambition.
• Sesame: DTC healthcare marketplace connecting patients with providers for telehealth and in-person visits with upfront, transparent cash pricing. Highly comparable marketplace model, pay-as-you-go pricing, and consumer-direct go-to-market.

Broad incumbents

• Teladoc Health: Public, large-scale virtual care incumbent offering general medical, specialty, mental health, and chronic condition telehealth primarily through employer and payer channels. Broad incumbent in the same category, though B2B-distribution-led rather than DTC-marketplace-led.
• Amwell: Public enterprise telehealth platform providing virtual visits, specialty consultations, and digital care infrastructure for health systems and payers. Broad incumbent competing for the same virtual-care spend from a more enterprise-oriented angle.

Emerging players

• Doctor on Demand: Virtual primary care and behavioral health provider offering 24/7 telehealth visits with transparent pricing and insurance acceptance. Comparable on DTC primary care virtual visits and upfront pricing, though narrower specialty breadth than General Medicine.
• Maven Clinic: DTC and employer-sponsored virtual care platform focused on women's and family health, including fertility, pregnancy, and parenting care. Comparable as a specialized virtual care marketplace with strong consumer brand and employer-channel reach.
• Zocdoc: Online healthcare marketplace for booking doctor appointments (virtual and in-person) with insurance verification and patient reviews. Comparable marketplace thesis and consumer-direct healthcare navigation, though broader and less telehealth-specialized than General Medicine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/generalmedco
• Facebookfacebook.com/generalmedicineco
• Instagraminstagram.com/generalmedicineco
• TikToktiktok.com/@generalmedicineco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about General Medicine