Rundoo
- Company typePrivate
- Founded2020
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Rundoo does
Rundoo is a private, venture-backed software company founded circa 2020 in Redwood City, California, that builds an AI-first cloud-based point-of-sale and business management platform for independent supply stores in the United States and Canada. The platform serves five distinct retail verticals: hardware, lawn & garden, farm & feed, paint, and lumber, addressing specialized workflows such as tint data, board feet, contractor charge accounts, co-op catalogs, and seasonal inventory that generic POS systems cannot handle. As of mid-2026, Rundoo had 500+ independent stores on its platform and 51-100 employees.
The product portfolio comprises a browser-based Web App & POS, a Staff App for mobile access, a Customer App for end-consumer self-service and autopay, and a Stripe-integrated payment stack requiring Stripe S710 card readers. The Rundoo AI layer operates on each store's own sales, inventory, and accounts data using LLMs, supporting natural language queries, anomaly detection, and autonomous agents for purchase order drafting, cycle counts, and AR outreach under the Analyze-Act-Automate (AAA) framework. The platform runs on Google Cloud with point-in-time recovery and multi-data-center replication, and ships 20-30 updates per day.
Revenue is generated through SaaS subscription fees (annual or multi-year terms per Order Form), payment processing economics via Stripe, and hardware sales of card readers and peripherals. Go-to-market combines enterprise field sales with demos and a formal 4-week implementation process, alongside a referral channel driven by distributor partnerships with Blish-Mize, PACOA, Orgill, House Hasson, Horizon, Emery Jensen, and trade association alignment with NHPA. The company has raised approximately $18M in disclosed venture funding across three rounds from Bessemer Venture Partners, CRV, Sequoia Capital, Plug and Play, and Quiet Capital, while founders have stated they have declined acquisition offers and maintain veto rights.
Rundoo firmographics
Firmographics- Name
- Rundoo
- Legal name
- Rundoo, Inc.
- Website
- https://rundoo.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rundoo industry classification
Industry- Product category
- Retail Point-of-Sale and Business Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where Rundoo is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rundoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Service Fees): Customers pay recurring service fees as specified in Order Forms. Fees are subscription-based with annual or multi-year terms. Rundoo reserves the right to change service fees with 45 days notice.
- Payment Processing: Integrates with Stripe for payment processing. Customers pay standard payment processing fees. Rundoo may impose surcharges on payments processed through Stripe.
- Hardware Sales: Rundoo sells physical hardware including card readers (Stripe S710), security keys, wristband holders, NFC readers, computers, keyboards, monitors, printers, and cash boxes. Risk of loss and title passes to customer upon delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based service with fees per Order Form |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Rundoo product offering
Product offeringCore offering
Rundoo sells a cloud-based, AI-first point-of-sale and business management platform to independent supply stores across hardware, paint, lumber, farm & feed, and lawn & garden verticals. The platform combines a browser-based POS, mobile staff and customer apps, distributor EDI integrations, and an integrated AI layer that analyzes each store's own data to surface insights, draft purchase orders, and run autonomous agents for ordering, cycle counts, and AR outreach. Customers subscribe on annual or multi-year terms documented in Order Forms, with implementation and US-based support included.
Product overview
Rundoo is an AI-first POS and business management platform for independent supply stores, offered as a unified platform with integrated modules. The core product includes the Web App & POS (cloud-based point-of-sale running in web browser), Staff App (mobile app for owners and employees), and Customer App (consumer-facing app for e-commerce and payments). AI capabilities are delivered through Rundoo AI, an integrated layer supporting natural language querying, autonomous agents, and anomaly detection. Platform capabilities include Pricing and Purchasing Management (custom/contract pricing, AI margin analysis), Customer Satisfaction Tools (self-service, autopay), and enterprise-grade infrastructure on Google Cloud with point-in-time recovery. Key AI features include AI Order Generation (automated purchase order drafting), AI-Generated Reports (natural language data queries), AI Price Comparisons (competitive pricing analysis), Daily AI Summary (automated daily digest via text), and autonomous agents for ordering, cycle counts, and AR outreach. Implementation and support services are included with subscription. Hardware includes required Stripe S710 card readers. The platform serves hardware, lawn & garden, farm & feed, paint, and lumber retail verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Rundoo Web App & POS Cloud-based browser POS that processes sales, accepts payments, and manages inventory at the counter for independent hardware, paint, lumber, farm & feed, and lawn & garden stores. Handles decimal quantities for board feet, charge accounts, contractor pricing, and other industry-specific workflows, and is accessed by store staff during checkout.
- Rundoo Staff App Mobile app for store owners, sales reps, delivery drivers, and in-store staff to ring up sales, manage inventory, view customer accounts, and handle orders from a phone or tablet.
- Rundoo Customer App Customer-facing mobile app for end shoppers enabling e-commerce, self-checkout, account management, bill payment, autopay setup, quote viewing, will calls, and price checks for contractor accounts.
- Rundoo AI Integrated AI layer that powers natural-language querying of store sales, inventory, and customer data; drafts purchase orders; runs the Daily AI Summary text digest; performs competitive price comparisons; and drives autonomous agents for ordering, cycle counts, and accounts-receivable outreach, all grounded in each store's own data rather than generic AI chat.
- Stripe S710 Card Reader and POS Hardware Required physical hardware for processing payments through Rundoo, including Stripe S710 NFC card readers, security keys, NFC readers, wristband holders, computers, keyboards, monitors, printers, and cash boxes.
- Implementation Services Fixed-scope onboarding including full data migration (products, customers, vendors, historical sales, inventory, balances, gift cards, loyalty history), hardware delivery and setup, and a four-session training program delivered by a dedicated implementation manager with prior supply-store experience.
- Support Services US-based technical support delivered by phone and email during business hours (9 AM – 5 PM Pacific, weekdays) by a team with real supply-store experience. Median response time is under two minutes, 96% of cases are closed within 24 hours, and there is no per-call charge.
Quantifiable outcome
- 17% first-year sales growth after go-live
- +6 more outcomes
Companies that use Rundoo
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
Rundoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature9 records
Rundoo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Benjamin MoorecoreBenjamin Moore is a leading paint manufacturer. Rundoo integrates with Benjamin Moore systems for independent paint store clients. Benjamin Moore dealers (NEP dealers) use Rundoo for POS, inventory, and customer management.
- OrgillcoreOrgill is one of the largest hardware distributors. Rundoo partners with Orgill to serve their dealer network of independent hardware stores across the US.
- Emery JensenmajorEmery Jensen is a hardware distributor serving independent hardware stores. Partnership enables Rundoo to reach hardware store customers through Emery Jensen's dealer network.
- AllPro (Paint Applicators Corporation)majorAllPro is a paint sundry distributor and manufacturer. Rundoo integrates with AllPro for paint store clients. AllPro dealers use Rundoo for their POS and inventory needs.
- Pittsburgh Paints (Pitts Paints)majorPittsburgh Paints is a paint manufacturer. Rundoo serves paint store clients who carry Pitts Paints products alongside other paint brands.
- House HassonmajorHouse Hasson is a hardware distributor serving independent hardware stores. Partnership enables referral of House Hasson dealers to Rundoo.
- HorizoncoreHorizon is a lumber and building materials distributor. Rundoo integrates with Horizon for lumber yard clients. Horizon reps refer stores to Rundoo. Missouri River Lumber is a Horizon customer on Rundoo.
- LancastermajorLancaster is a distributor in the hardware/home improvement space serving independent retailers.
- WallacemajorWallace is a distributor serving independent hardware and building supply stores.
- NHPA (North American Hardware and Paint Association)majorNHPA has served as the voice of independent hardware and paint retailers for over 125 years. Partnership connects Rundoo with independent retailers through NHPA's network, education, and advocacy programs.
- PACOA (Paint Applicators Corporation of America)corePACOA is the Northeast's leading independent wholesale distributor of paint, hardware, lumber, janitorial, and building supplies. Family-owned for 40+ years out of Port Washington, NY. Rundoo is a presenting sponsor at PACOA dealer markets. PACOA reps participate in referral program.
- Blish-MizecoreBlish-Mize is America's longest-operating wholesale hardware distributor (founded 1871). Serves 1,500+ independent retailers across 13 states. Platinum Plus sponsor of Blish-Mize Customer Buying Markets. Integrations include catalog loading, EDI ordering, receiving, price changes, and item maintenance. Referral program offers $500 per store referral and 25% off implementation fee.
- Stripe (Stripe Payments Company)coreStripe provides payment processing through Stripe Connect and Stripe Treasury for money transmission services and account services. Funds held at Fifth Third Bank N.A., Member FDIC. Rundoo uses Stripe S710 card readers. PCI-DSS compliant card saving.
- Google CloudcoreRundoo runs on Google Cloud infrastructure including Cloud SQL managed database service. Data centers provide physical security, encryption at rest and in transit, and point-in-time recovery capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rundoo competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Lightspeed offers cloud-based POS and commerce software for independent retailers including hardware, home goods, and specialty stores. It directly competes with Rundoo in the SMB/mid-market independent supply retail segment and has launched AI features that overlap with Rundoo's AAA positioning.
- Epicor (Eagle): Epicor's Eagle N-series is a long-standing POS and retail management platform used by independent hardware, lumber, and paint stores; Vetter Lumber and Los Altos Hardware both switched from Eagle to Rundoo. It is the most direct incumbent Rundoo is displacing in supply verticals.
- Celerant Technology: Celerant provides POS and e-commerce software for specialty retailers including hardware, paint, and lawn & garden. It targets the same independent supply verticals as Rundoo and competes on similar workflows like inventory and customer management.
Broad incumbents
- Shopify POS: Shopify POS powers in-person sales for independent merchants and is cited by Rundoo customers (e.g., Missouri River Lumber) as a system previously used alongside legacy software. It competes for the same independent retail wallet but lacks Rundoo's domain-specific workflows like board feet pricing, tint data, and charge accounts.
- Clover (Fiserv): Clover, owned by Fiserv, is a cloud POS and payments platform widely distributed to SMB retailers. It competes for the same independent merchant checkout and inventory use cases as Rundoo, though with a less supply-vertical-specialized feature set.
- Square (Block): Square provides POS, payments, and retail software to millions of independent merchants. It overlaps with Rundoo in basic retail POS and payments but does not offer supply-vertical-specific workflows such as board feet, tint data, or co-op catalog handling.
- NCR Voyix (NCR Silver): NCR Voyix (formerly NCR Retail) provides POS solutions including NCR Silver for independent and SMB retailers. It is a broad retail incumbent whose general-purpose POS offering overlaps with Rundoo's core platform in the same customer segment.
- Aptos: Aptos sells POS, CRM, and retail management software to specialty and mid-market retailers, including some hardware and paint customers. It is a broader incumbent that competes for the same independent supply store IT budget as Rundoo.
Emerging players
- Heartland Retail (Global Payments): Heartland Retail is a cloud POS built for specialty retailers, including outdoor, garden, and farm supply. It targets overlapping customer segments to Rundoo, particularly lawn & garden and farm & feed stores, and is a relevant niche peer.
- KORONA POS: KORONA POS is a cloud-based point of sale used by independent retailers, including garden centers, tobacco, liquor, and hardware stores. It competes with Rundoo for SMB retail POS in overlapping verticals like lawn & garden and hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rundoo social profiles
Digital presenceRundoo compliance and trust
Trust signalCompliance2 records
Rundoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rundoo leadership team
Management profileNumber of profiles
Profiles4 records
Rundoo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rundoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rundoo
What does Rundoo do?
Rundoo sells a cloud-based, AI-first point-of-sale and business management platform to independent supply stores across hardware, paint, lumber, farm & feed, and lawn & garden verticals. The platform combines a browser-based POS, mobile staff and customer apps, distributor EDI integrations, and an integrated AI layer that analyzes each store's own data to surface insights, draft purchase orders, and run autonomous agents for ordering, cycle counts, and AR outreach. Customers subscribe on annual or multi-year terms documented in Order Forms, with implementation and US-based support included.
Is Rundoo a public or private company?
Rundoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rundoo founded?
Rundoo was founded in 2020. It employs 101 to 250 people.
Where is Rundoo based?
Rundoo is headquartered in Redwood City, United States, in the North America region.
How does Rundoo make money?
Three revenue lines are on record. SaaS Subscription (Service Fees) is the primary driver. The others are payment Processing and hardware Sales.
Who are Rundoo's main competitors?
Direct peers on record are Lightspeed Commerce, Epicor (Eagle) and Celerant Technology. Broad incumbents are Shopify POS, Clover (Fiserv), Square (Block), NCR Voyix (NCR Silver) and Aptos. Emerging players are Heartland Retail (Global Payments) and KORONA POS.
Does Rundoo have an API?
No public API is recorded for Rundoo.
What industry is Rundoo in?
Rundoo's product category is Retail Point-of-Sale and Business Management Software. Its primary akta.pro industry code is BPAEAGAF, HRIS/HCM Managed Services & Support. Its NAICS code is 5132 and its SIC code is 7372.