Rechat
Rechat is a Dallas-based SaaS company that provides an AI-powered real estate operating system unifying CRM, marketing automation, transaction management, and a proactive AI assistant for brokerages and agents, serving 16,000+ users across enterprise and mid-market real estate firms in the US and Canada.
- Company typePrivate
- Founded2015
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Rechat does
Rechat is a Dallas-based, privately held software company that builds an AI-powered operating system, marketed as a super app, for real estate brokerages and agents. The platform unifies four core modules, Studio for marketing design (emails, websites, social posts, print, digital ads), People for CRM and contact management, Deals for transaction management and e-signature, and Lucy, a proactive AI assistant that drafts emails, generates marketing content, builds listing websites, and manages tasks autonomously. The company was founded in 2015 by Shayan Hamidi after he experienced fragmented tooling at one of Canada's largest online brokerages, and it now serves over 16,000 users with named enterprise customers including Douglas Elliman, Sotheby's International Realty, SERHANT., Coldwell Banker, and Corcoran, alongside mid-market brokerages such as Nest Realty, Rogers Healy and Associates, and Macdonald Realty.
Underlying the product is an integration-led architecture with native connectivity to MLS systems, Google, Microsoft, Canva, Figma, Zillow, Realtor.com, DocuSign, Follow Up Boss, SkySlope, Loft47, and Local Logic, and a 2026-launched public App Platform with developer SDK, modern APIs, and real-time webhooks. AI capabilities span text, image, video, and multimodal modalities, including the AI Memo conversation intelligence tool, Smart Tags recommendation logic, and the Agent Network and Service Network marketplace features. The company reports $16.8B in client transactions processed and 167B emails sent through the platform as of 2025.
Rechat operates a SaaS subscription model on annual billing with quote-based pricing, distributed through a sales-led motion targeting enterprises (dedicated phone line, demo requests, hands-on brokerage engagement) supplemented by a self-serve onboarding path for smaller teams. The platform is sold at the brokerage level and provisions seats to individual agents, with revenue concentrated in real estate broker-dealers and luxury real estate brands across the US and Canada. Industry recognition includes Inman Company of the Year 2025, HousingWire Tech100 honoree, T3 Sixty Best-in-Class Products 2025, and a Swanepoel Power 200 ranking of #126.
Rechat firmographics
Firmographics- Name
- Rechat
- Legal name
- Rechat
- Website
- https://rechat.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rechat is a Dallas-based SaaS company that provides an AI-powered real estate operating system unifying CRM, marketing automation, transaction management, and a proactive AI assistant for brokerages and agents, serving 16,000+ users across enterprise and mid-market real estate firms in the US and Canada.
- Ownership category
- akta.pro rank
Rechat industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Rechat is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rechat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Rechat operates as a SaaS platform with subscription-based pricing for brokerages and teams. Brokerages pay for access to the platform with modules for CRM, marketing, and transaction management. The platform offers modular approach allowing brokerages to adopt individual tools or the full platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform-wide subscription model for brokerages and teams |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Rechat product offering
Product offeringCore offering
Rechat is an AI-powered real estate operating system (super app) that unifies CRM (People), marketing design and content automation (Studio), transaction management (Deals), and a proactive AI assistant (Lucy) into a single subscription SaaS platform sold to brokerages and teams. The platform includes AI-driven marketing generation, MLS autofill, e-signature-integrated transaction workflows, conversation intelligence, and deep integrations with Canva, Figma, DocuSign, SkySlope, Follow Up Boss, and Loft47.
Product overview
Rechat is an AI-powered real estate operating system (super app) that unifies CRM, marketing, transaction management, and AI capabilities into one seamless platform. The core platform consists of four interconnected modules: Studio (marketing design studio for emails, websites, social posts, videos, print, and digital ads), People (AI-powered CRM for contact management and lead routing), Deals (transaction management for tracking listings, offers, and closings), and Lucy (proactive AI assistant that creates marketing content, drafts emails, manages listings, and works ahead for agents). Additional AI-powered features include AI Memo for conversation intelligence and transcription, Testimonials for client review management, and Service Network for vendor connections. The platform integrates with design tools like Figma and Canva, CRM systems, transaction management tools like SkySlope, and offers API/SDK access for custom development.
Differentiator
Problem solved
Functional benefit
Products and services
- Lucy Proactive AI assistant for real estate agents and brokerages that writes replies, creates marketing content, drafts emails, generates campaigns, manages tasks, builds listing websites automatically, and closes deals faster, including a voice-command interface and conversation-intelligence coaching layer. Powers downstream features such as AI Memo.
- Studio Marketing design and content automation platform for real estate professionals that enables creation of branded emails, listing and agent websites, print materials, social posts and stories, digital ads on Facebook and Instagram, CMA presentations, and short videos, with direct publishing to Instagram and Facebook and a built-in Agent Network for finding cooperating agents.
- People AI-powered CRM for real estate that provides contact management, smart tagging, lead routing and capture, calendar and task management, text-from-own-number capability, workflow automation through Flows, and integrations with Google, Microsoft, and Follow Up Boss.
- Deals Modern transaction management platform for real estate that handles deal tracking, listing management, contracts, checklists, intelligent forms, MLS autofill, and e-signatures via DocuSign and SkySlope.
- AI Memo Conversation intelligence tool built into the Rechat platform that captures, transcribes, and structures client conversations for real estate agents, providing a coaching layer for follow-ups and missed opportunities.
Quantifiable outcome
- CRM adoption rates above 75% and user satisfaction exceeding 95% achieved in 2025
- +6 more outcomes
Companies that use Rechat
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Rechat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability11 records
Feature10 records
Rechat partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic and core.
- App Platform EcosystemstrategicRechat announced App Platform allowing brokerages to build custom apps and extensions on top of Rechat using developer SDK, modern APIs, and real-time webhooks.
- CanvacoreStrategic integration enabling real estate agents to send listing data including property photos, descriptions, and agent information directly into Canva's design environment. Combines Rechat's AI-driven marketing automation with Canva's visual AI tools, allowing agents to create professional on-brand marketing materials including social media posts, listing flyers, and presentations without manual data transfer. The integration was announced February 25, 2026 and is available to all Rechat brokerage and team clients.
- SkySlopecoreIntegration of SkySlope's forms and eSignature solutions into Rechat Deals, enhancing transaction management capabilities for real estate professionals. Provides MLS-synced automation, digital forms, and signatures, streamlining real estate transactions.
- Rogers Healy and AssociatesstrategicPartnership integrating Rechat's AI-powered platform into Rogers Healy and Associates (RHA) operations. Supports over 400 agents and staff, enhancing efficiency and online visibility. Strategic move towards innovation in real estate technology.
- Follow Up BosscoreIntegration connecting Follow Up Boss CRM platform (owned by Zillow) with Rechat's marketing and platform tools. Allows data synchronization and enhanced marketing automation, aiming to streamline workflows and improve efficiency for real estate professionals.
- Loft47strategicIntegration combining Rechat's front-office intelligence with Loft47's financial automation to streamline brokerage operations including deal management and payments. Deals flow directly into Loft47's back office for compliance, accounting, and commission processing. Partnership supports scalability for brokerages of various sizes.
- Nest RealtystrategicIntegration giving Nest Realty's 500+ agents across six states access to Rechat's mobile-first super app that consolidates CRM, marketing, transaction management and AI capabilities into a unified platform.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Rechat competitors and assessment
Company assessmentDirect peers
- BoomTown: Real estate lead generation and CRM platform with brokerage websites, marketing automation, and pipeline management. Competes head-to-head with Rechat for mid-market brokerage deals.
- SkySlope: Real estate transaction management and digital forms/eSignature platform. Direct competitor in the Deals category and now an integration partner of Rechat following the December 2025 announcement.
- Inside Real Estate (kvCORE): Provides kvCORE, a real estate platform combining CRM, marketing automation, lead generation, and back-office tools. Closely competes with Rechat's unified Studio/People/Deals offering for mid-market and enterprise brokerages.
- Lone Wolf Technologies: Real estate back-office and front-office software provider (transaction management, MLS, CRM, accounting). Competes in transaction management and increasingly in CRM adjacent to Rechat's Deals module.
- CINC (Commissions Inc): Real estate lead generation, IDX websites, CRM, and marketing automation suite for agents and teams. Overlaps with Rechat's Studio and People modules for the brokerage and team buyer.
- Follow Up Boss: CRM platform purpose-built for real estate agents and teams. Direct competitor in the real estate CRM category and now also an integration partner of Rechat following the December 2025 announcement.
- Loft47: Real estate back-office automation platform for commission disbursement, accounting, and compliance. Competes with and integrates alongside Rechat's Deals transaction module for brokerage back-office workflows.
Emerging players
- Ylopo: AI-driven real estate marketing and lead conversion platform using predictive dialer, chatbots, and remarketing. Overlaps with Rechat's AI-driven marketing automation and Agent Network functionality.
Broad incumbents
- HubSpot: Broad CRM, marketing, and content automation platform used by many SMB and mid-market real estate teams. Competes with Rechat's CRM and Studio marketing modules, especially at lower price points.
- Salesforce: Dominant horizontal CRM and marketing automation incumbent whose CRM and Pardot/Marketing Cloud products compete for the same enterprise brokerages Rechat targets, particularly through customizable workflows and AppExchange ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rechat social profiles
Digital presenceRechat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rechat leadership team
Management profileNumber of profiles
Profiles5 records
Rechat funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rechat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rechat
What does Rechat do?
Rechat is an AI-powered real estate operating system (super app) that unifies CRM (People), marketing design and content automation (Studio), transaction management (Deals), and a proactive AI assistant (Lucy) into a single subscription SaaS platform sold to brokerages and teams. The platform includes AI-driven marketing generation, MLS autofill, e-signature-integrated transaction workflows, conversation intelligence, and deep integrations with Canva, Figma, DocuSign, SkySlope, Follow Up Boss, and Loft47.
Is Rechat a public or private company?
Rechat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rechat founded?
Rechat was founded in 2015. It employs 51 to 100 people.
Where is Rechat based?
Rechat is headquartered in Dallas, United States, in the North America region.
How does Rechat make money?
One revenue line is on record: subscription SaaS.
Who are Rechat's main competitors?
Direct peers on record are BoomTown, SkySlope, Inside Real Estate (kvCORE), Lone Wolf Technologies, CINC (Commissions Inc), Follow Up Boss and Loft47. Ylopo is listed as an emerging player. Broad incumbents are HubSpot and Salesforce.
Does Rechat have an API?
Yes. Rechat offers a public API and SDK for developers to build custom apps and extensions. The API enables connecting Rechat with external tools and workflows to sync data, automate tasks, and unlock custom integrations. Webhooks provide real-time updates and event notifications. The platform also offers a developer-friendly SDK for building custom apps on top of Rechat. Developer documentation is at docs.api.rechat.com/master.
What industry is Rechat in?
Rechat's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services. Its NAICS code is 54151 and its SIC code is 7372.