WhoHire
WhoHire is an AI-powered hiring platform that uses its proprietary R.E.G.I. Score to predict candidate success, serving primarily home services contractors plus sales and staffing firms with over 500 customers.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WhoHire does
WhoHire is an AI-powered hiring platform operated by Perception Group Inc, headquartered in Atlanta, GA and founded in 2015. The company targets primarily home services contractors (HVAC, plumbing, electrical, garage door) and secondarily sales organizations and remote staffing agencies, serving over 500 companies with an employee base of 11–50. Its core product is the proprietary R.E.G.I. Score, a four-dimensional predictive metric (Role Potential, Experience, Go-Ready, Interview) that the company claims evaluates candidates with 94% accuracy across 950M data points. Adjacent modules include AI-written job ads with automated distribution to 15+ job boards, async video interviews, SMS/email engagement sequences (87% response rate claimed), Flight Risk Detection for early-tenure churn prevention, Talent Reveal group sessions, and an applicant tracking system.
WhoHire firmographics
Firmographics- Name
- WhoHire
- Legal name
- Perception Group Inc
- Website
- https://whohire.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhoHire is an AI-powered hiring platform that uses its proprietary R.E.G.I. Score to predict candidate success, serving primarily home services contractors plus sales and staffing firms with over 500 customers.
- Ownership category
- akta.pro rank
WhoHire industry classification
Industry- Product category
- Recruitment / Hiring Software (HR Tech SaaS)
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Sourcing / Talent Research & Pipeline RPO (Sourcer-as-a-Service) (BPACABAM), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
Keywords
Where WhoHire is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WhoHire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: WhoHire operates as a subscription-based SaaS platform. The Terms of Service indicate fees are payable at the beginning of each subscription term, with annual plans that convert to month-to-month upon expiration. Fees are non-refundable and non-cancelable. Annual plan renewals may increase by 5-10% for product improvements and inflation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription with monthly conversion option |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
WhoHire product offering
Product offeringCore offering
WhoHire is a B2B SaaS AI-powered hiring platform that automates up to 60% of the recruiting funnel for businesses—primarily home services contractors and skilled trades employers. The platform centers on the proprietary R.E.G.I. Score predictive metric and includes AI-written job ads, async video interviews, automated SMS/email engagement, flight risk detection, and performance tracking, sold as an annual subscription with enterprise Implementation Services available via the Perception API.
Product overview
WhoHire is a unified AI-powered hiring platform built by Perception Group Inc. The core product automates up to 60% of the hiring process using the proprietary R.E.G.I. Score predictive metric. The platform consists of interconnected modules: AI-Written Job Ads for candidate attraction, the Applicant Tracking System for pipeline management, R.E.G.I. Scoring for candidate evaluation and ranking, Video Interviews for async screening, Automated Outreach via SMS/Email for candidate engagement, Flight Risk Detection for retention prediction, Performance Tracking for post-hire monitoring, and Talent Reveal Sessions for group interviewing. Enterprise customers can access Implementation Services via the Perception API for system integration.
Differentiator
Problem solved
Functional benefit
Products and services
- WhoHire AI-Powered Hiring Platform Unified B2B SaaS platform that automates job ad creation, candidate screening, predictive scoring (R.E.G.I. Score), async video interviews, automated SMS/email engagement, flight risk detection, and post-hire performance tracking. Designed for businesses—primarily home services contractors and high-volume hiring teams—that need to replace manual, gut-instinct recruiting with a data-driven funnel.
- Implementation Services (Perception API) Enterprise add-on service that provides access to the WhoHire Website and Services on the customer's own systems through the Perception API. Available to enterprise customers with additional charges and is intended for systems integration rather than general developer use.
- Storage Service
Quantifiable outcome
- 94% prediction accuracy for candidate success
- +5 more outcomes
Companies that use WhoHire
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
WhoHire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
WhoHire partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
WhoHire competitors and assessment
Company assessmentDirect peers
- Workable: Workable is an AI-powered ATS and sourcing platform serving SMB and mid-market employers globally. It directly competes with WhoHire's core ATS, candidate screening, and AI scoring capabilities, though it targets a broader set of verticals rather than specializing in home services and trades.
- Greenhouse: Greenhouse is a structured hiring and ATS platform with AI-assisted candidate scoring and interview kits. It targets mid-market and enterprise customers and overlaps directly with WhoHire's ATS, candidate evaluation, and pipeline management functionality, though Greenhouse is more general-purpose across industries.
- SmartRecruiters: SmartRecruiters is an enterprise-grade ATS and hiring platform with AI sourcing, candidate matching, and CRM capabilities. It overlaps with WhoHire's full-funnel automation, candidate scoring, and enterprise sales motion targeting mid-market and larger employers.
- ZipRecruiter: ZipRecruiter is a job marketplace and ATS with AI candidate matching, primarily serving SMB employers including home services and trades. It overlaps with WhoHire's candidate sourcing, job distribution to 15+ boards, and SMB hiring funnel automation.
Broad incumbents
- BambooHR: BambooHR is an established SMB-focused HR platform offering ATS, onboarding, performance, and HRIS. It competes with WhoHire's SMB customer segment but as a broader HR suite rather than a specialized AI hiring tool for trades.
- iCIMS: iCIMS is a large enterprise talent acquisition platform with ATS, CRM, candidate matching, and AI features. It is a broad incumbent overlapping WhoHire's enterprise tier and predictive scoring ambitions, though it serves much larger enterprise customers.
Emerging players
- HireVue: HireVue provides AI-driven video interview assessments and predictive analytics for hiring decisions. It directly overlaps with WhoHire's video interview module and R.E.G.I. scoring, with particular relevance to regulated industries where HireVue has faced AI bias scrutiny.
- Eightfold AI: Eightfold AI is a deep-learning talent intelligence platform focused on skills matching, candidate scoring, and retention analytics. Its Talent Intelligence engine competes conceptually with WhoHire's R.E.G.I. Score and Flight Risk Detection, though at a much larger enterprise scale.
- Harver (formerly Pymetrics): Harver offers AI-driven pre-hire assessments and automated hiring solutions for high-volume hiring, particularly in retail, hospitality, and customer service. It competes with WhoHire's predictive scoring and high-volume automation, though with a behavioral science rather than trades specialization.
Regional players
- ServiceTitan: ServiceTitan is a vertical software platform for home services contractors (HVAC, plumbing, electrical) that increasingly includes hiring and workforce management modules. It competes indirectly with WhoHire by offering an integrated trades-specific stack that includes recruiting features for the same core customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WhoHire social profiles
Digital presenceWhoHire compliance and trust
Trust signalCompliance3 records
WhoHire financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhoHire leadership team
Management profileNumber of profiles
Profiles3 records
WhoHire funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhoHire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhoHire
What does WhoHire do?
WhoHire is a B2B SaaS AI-powered hiring platform that automates up to 60% of the recruiting funnel for businesses—primarily home services contractors and skilled trades employers. The platform centers on the proprietary R.E.G.I. Score predictive metric and includes AI-written job ads, async video interviews, automated SMS/email engagement, flight risk detection, and performance tracking, sold as an annual subscription with enterprise Implementation Services available via the Perception API.
Is WhoHire a public or private company?
WhoHire is a private company. It is classified as venture growth investor backed and is currently operating.
When was WhoHire founded?
WhoHire was founded in 2015. It employs 11 to 50 people.
Where is WhoHire based?
WhoHire is headquartered in Atlanta, United States, in the North America region.
How does WhoHire make money?
One revenue line is on record: saaS Subscription.
Who are WhoHire's main competitors?
Direct peers on record are Workable, Greenhouse, SmartRecruiters and ZipRecruiter. Broad incumbents are BambooHR and iCIMS. Emerging players are HireVue, Eightfold AI and Harver (formerly Pymetrics). ServiceTitan is listed as a regional player.
Does WhoHire have an API?
No public API is recorded for WhoHire.
What industry is WhoHire in?
WhoHire's product category is Recruitment / Hiring Software (HR Tech SaaS). Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 561311 and its SIC code is 7361.