Brandzooka
Brandzooka is a self-service programmatic advertising platform, founded in 2015 in Boulder, Colorado, that enables brands, agencies, political campaigns, and franchises to launch targeted digital and Connected TV campaigns across CTV, web, mobile, digital audio, and DOOH inventory with no contracts or subscriptions and a $1,000 minimum budget.
- Company typePrivate
- Founded2015
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Brandzooka does
Brandzooka is a self-service programmatic advertising platform founded in 2015 and headquartered in Boulder, Colorado. The platform enables brands, advertising agencies, political campaigns, franchises, and white-label partners to launch targeted digital advertising campaigns across Connected TV (CTV), Web, Mobile, Digital Audio, and Digital Out-of-Home (DOOH) channels from a single interface. Core technology is built on integrations with over 200 data and inventory partners, including The Trade Desk as the primary DSP, with access to 4 billion+ audience profiles across 30,000 data publishers. Notable technical components include first-party data targeting via Unified ID 2.0 (98% match rate), real-time bidding algorithms, an Audience Builder for custom segmentation, campaign forecasting tools, retargeting via universal pixels, and brand safety through DoubleVerify integration.
The business model is transaction/usage-based with no subscriptions, no contracts, and a $1,000 minimum campaign budget; all advertiser spend flows to media costs with the platform capturing a take-rate. Distribution is product-led growth via the self-serve web application (app.brandzooka.com), supplemented by an inside sales motion for enterprise customers requiring Hulu/Disney+ approvals or dedicated account support. The go-to-market spans four primary verticals: political campaigns (a key focus around election cycles), advertising agencies (including Dentsu as a reference), consumer brands (including an Adidas case study), and franchises, with content marketing, webinars, and PR as primary acquisition channels.
The company has raised approximately $12.8 million cumulatively across six disclosed rounds from 2015 through March 2025, with the most recent being a $1.5 million SEC-exempt offering. Brandzooka completed one acquisition (adJelly in 2017) and has received industry recognition including 2024 Reed Awards finalist for Most Innovative Product of the Year. Headcount is in the 11-50 range, and leadership consists of CEO Kelly Dotseth with founders Aquiles La Grave and Alex Bogusky in advisory/founder roles.
Brandzooka firmographics
Firmographics- Name
- Brandzooka
- Legal name
- Brandzooka, Inc.
- Website
- https://brandzooka.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brandzooka is a self-service programmatic advertising platform, founded in 2015 in Boulder, Colorado, that enables brands, agencies, political campaigns, and franchises to launch targeted digital and Connected TV campaigns across CTV, web, mobile, digital audio, and DOOH inventory with no contracts or subscriptions and a $1,000 minimum budget.
- Ownership category
- akta.pro rank
Brandzooka industry classification
Industry- Product category
- Programmatic Advertising Software
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)
Keywords
Where Brandzooka is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brandzooka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Spend Transaction Model: Platform charges advertisers for media spend on ad campaigns. Users set a budget that covers the actual advertising costs; Brandzooka acts as the intermediary for programmatic ad buying across premium inventory. No monthly subscriptions, contracts, or platform fees.
- Self-Serve Campaign Budgets: Minimum campaign budget of $1,000. All budget allocated goes directly to ad spend; platform is free to access and use for campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-Serve Platform - No Platform Fees |
| Unit Pricing | Pay-as-you-go | Campaign Budget |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Brandzooka product offering
Product offeringCore offering
Brandzooka is a self-service programmatic advertising platform that enables businesses and agencies to launch targeted digital ad campaigns across Connected TV (CTV), web, mobile, digital audio, and digital out-of-home (DOOH) inventory from a single interface. The platform requires no contracts or subscriptions, operates on a usage-based model with a $1,000 minimum campaign budget, and provides access to premium inventory via The Trade Desk and direct partnerships with Hulu, Peacock, ESPN, Disney+, and Spotify. Supporting capabilities include AI-driven audience targeting, first-party data activation via Unified ID 2.0, campaign forecasting, retargeting pixels, and DoubleVerify brand safety.
Product overview
Brandzooka is a self-service programmatic advertising platform enabling businesses and agencies to launch targeted digital and Connected TV campaigns across multiple channels. The core Brandzooka Platform serves as the unified interface for campaign management, integrating CTV advertising, web/mobile display and video, digital audio, and DOOH inventory from a single dashboard. Supporting modules include Audience Builder (accessing 200+ data partners), First-Party Data Targeting (using Unified ID 2.0), Campaign Forecasting, Retargeting/Pixel-based tracking, Universal Pixels, and the Video Ripper tool for creative preparation. Analytics and reporting are enhanced through the Looker Studio Add-On integration. The platform operates on a no-contract, no-subscription model with a $1,000 minimum campaign budget, complemented by a free CPM Calculator tool and an Intercom-powered Help Center.
Differentiator
Problem solved
Functional benefit
Products and services
- Brandzooka Platform A self-service programmatic advertising platform that enables businesses, agencies, and political campaigns to launch digital ad campaigns across Connected TV, web, mobile, digital audio, and DOOH inventory from a single interface, with no contracts or subscriptions and a $1,000 minimum campaign budget.
- Connected TV (CTV) Advertising Programmatic TV advertising service enabling brands to serve ads on Connected TV devices and streaming platforms including Amazon Fire TV, Roku, Apple TV, Google Chromecast, SlingTV, and major streaming services like Hulu, Disney+, Peacock, ESPN, and Spotify video, reaching household-level audiences with ads placed before or during video content.
- Web/Mobile Display & Video Advertising Display and video advertising service delivering banner ads, video ads (pre-roll, in-text, overlay, interstitial formats) across millions of websites from major publishers like CNN, ESPN, and local blogs, with targeting across mobile phones, PCs, and tablets.
- Digital Audio Advertising Digital audio advertising service delivering ads on streaming music platforms such as Spotify and iHeart Radio, as well as live local radio station streams, played during commercial breaks in streaming music apps and live radio programming.
- Digital Out-of-Home (DOOH) Advertising Digital out-of-home advertising service for reaching audiences in public spaces through programmatic buying of DOOH inventory.
- White-Label Platform Deployment White-label deployment of the Brandzooka programmatic advertising platform under a partner's own brand, enabling agencies and partners to offer programmatic advertising capabilities to their clients without building a platform from scratch.
- CPM Calculator A free standalone tool that allows advertisers to calculate Budget, CPM rate, or Ad Impressions by entering any two of the three values, helping them understand and forecast campaign cost metrics.
Quantifiable outcome
- 98% match rate for first-party data targeting
- +2 more outcomes
Companies that use Brandzooka
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Brandzooka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature8 records
Brandzooka partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- The Trade DeskcorePrimary DSP integration enabling programmatic ad buying. Trade Desk logo featured prominently on homepage. Unified ID 2.0 infrastructure for first-party data targeting with 98% match rate.
- NielsencoreData partnership providing audience measurement and targeting data. Nielsen logo featured on homepage among key partner integrations.
- LiveRampcoreIdentity resolution and data connectivity partner enabling deterministic targeting across devices and platforms.
- BluekaicoreOracle Bluekai DMP integration providing third-party data segments and audience targeting capabilities from 30+ data management platforms.
- DoubleVerifycoreBrand safety and fraud prevention integrated into every campaign automatically. Filters out placements on questionable content, fraudulent sites, and negative news. Real-time blocking of suspicious inventory.
- Hulu / Disney+coreDirect partnership with Disney for Hulu and Disney+ advertising. Direct partnership ensures best bidding process and deliverability on these premium CTV channels. Requires 3-5 business day approval process.
- Peacock / NBCUniversalcorePremium CTV inventory partnership for advertising on Peacock and NBCUniversal streaming content.
- ESPNcorePremium sports inventory partnership for digital and CTV advertising across ESPN platforms.
- SpotifycoreDigital audio advertising partnership enabling ads on Spotify streaming platform and podcasts.
- GooglecoreMajor ad network integration for programmatic ad buying across Google's display and video inventory.
- YahoocoreAd network integration for programmatic advertising across Yahoo inventory and properties.
- AOLcoreAd network integration for programmatic buying across AOL properties and inventory.
- AppnexuscoreProgrammatic advertising platform integration for ad buying and selling.
- BrightrollcoreYahoo-owned video advertising platform integration for programmatic video ad placements.
- RubiconcoreProgrammatic advertising platform integration for premium publisher inventory.
- Cloud CampaignminorJoint webinar on aligning paid performance and social strategies. Cloud Campaign is a separate marketing platform that complements Brandzooka's programmatic advertising capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Brandzooka competitors and assessment
Company assessmentDirect peers
- Simpli.fi: Self-serve programmatic advertising platform targeting SMBs and agencies with omnichannel capabilities including CTV, display, video, audio, and DOOH. Most directly comparable competitor to Brandzooka in the self-serve programmatic space, serving similar customer segments with similar pricing model.
- Choozle: Self-serve programmatic advertising platform designed for SMBs, agencies, and brands to manage digital ad campaigns across CTV, display, video, and audio. Closely comparable to Brandzooka in targeting mid-market advertisers with similar self-service capabilities and customer profile.
- StackAdapt: Self-serve programmatic advertising platform offering native, display, video, CTV, DOOH, and audio ad buying with AI-powered targeting and optimization. Comparable to Brandzooka in multi-channel self-serve programmatic capabilities, though with a broader enterprise footprint.
- AdRoll: Self-serve digital advertising platform specializing in retargeting, display, video, and CTV for SMB and mid-market advertisers. Comparable to Brandzooka in customer segment and self-service positioning, particularly for direct-response and e-commerce advertisers.
Broad incumbents
- The Trade Desk: Largest independent demand-side platform globally and Brandzooka's core infrastructure partner (TTP). Serves the same advertisers and agencies across CTV, display, video, and audio, but at enterprise scale. Represents both a critical partner and a significant competitive threat if TTD expands into SMB self-serve.
- Google Display & Video 360 (DV360): Google's enterprise DSP offering programmatic buying across display, video, CTV, and audio inventory. Competes for the same advertiser budgets as Brandzooka, particularly among agencies and large brands, though positioned at the enterprise tier with significantly greater scale and feature depth.
- Amazon DSP: Amazon's programmatic advertising platform offering access to Amazon-owned inventory (IMDb TV, Twitch, Fire TV) and third-party exchanges. Competes in CTV and display programmatic with unique first-party shopping data advantages, increasingly relevant as CTV budgets shift.
- MediaMath: Enterprise programmatic media buying platform serving agencies and brands with omnichannel campaign management. Operates in the same DSP category as Brandzooka but at larger enterprise scale with greater feature breadth.
Emerging players
- Yelp Ads (self-serve): While primarily local search advertising, Yelp's self-serve SMB ad platform competes for the same long-tail SMB advertising budgets that Brandzooka targets, particularly for local and franchise advertisers.
Others
- SmartHub by Smartology: Programmatic contextual advertising platform serving agencies and brands with semantic targeting capabilities. Adjacent to Brandzooka's offering as a programmatic partner in the broader ad-tech ecosystem rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brandzooka social profiles
Digital presenceBrandzooka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandzooka leadership team
Management profileNumber of profiles
Profiles3 records
Brandzooka funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandzooka M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandzooka
What does Brandzooka do?
Brandzooka is a self-service programmatic advertising platform that enables businesses and agencies to launch targeted digital ad campaigns across Connected TV (CTV), web, mobile, digital audio, and digital out-of-home (DOOH) inventory from a single interface. The platform requires no contracts or subscriptions, operates on a usage-based model with a $1,000 minimum campaign budget, and provides access to premium inventory via The Trade Desk and direct partnerships with Hulu, Peacock, ESPN, Disney+, and Spotify. Supporting capabilities include AI-driven audience targeting, first-party data activation via Unified ID 2.0, campaign forecasting, retargeting pixels, and DoubleVerify brand safety.
Is Brandzooka a public or private company?
Brandzooka is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brandzooka founded?
Brandzooka was founded in 2015. It employs 11 to 50 people.
Where is Brandzooka based?
Brandzooka is headquartered in Boulder, United States, in the North America region.
How does Brandzooka make money?
Two revenue lines are on record. Advertising Spend Transaction Model is the primary driver. The others are self-Serve Campaign Budgets.
Who are Brandzooka's main competitors?
Direct peers on record are Simpli.fi, Choozle, StackAdapt and AdRoll. Broad incumbents are The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP and MediaMath. Yelp Ads (self-serve) is listed as an emerging player. SmartHub by Smartology is listed as an others.
Does Brandzooka have an API?
No public API is recorded for Brandzooka.
What industry is Brandzooka in?
Brandzooka's product category is Programmatic Advertising Software. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54183 and its SIC code is 7311.