What Actable does

Actable is a US-based, tech-enabled professional services firm that helps enterprise brands structure, enrich, and activate customer data to drive measurable marketing and retention outcomes. Founded around 2019 and headquartered in New York with additional offices in Portland and Denver, the company works as an extension of client teams across marketing, analytics, and engineering — small enough to be described as 'small and mighty,' with 11-50 employees (average ~11 years of MarTech experience) and an enterprise client base spanning North America, Europe, and APAC.

The company's offer is organized around a platform it calls the Intelligence Factory — a closed-loop architecture that combines a Customer Intelligence Hub (a client-owned, cloud-native data foundation for identity resolution and unified customer profiles), an Insights Engine (proprietary predictive models, AI-powered segmentation, and third-party data enrichment), and an Action Engine (execution frameworks for segment activation, journey orchestration, and measurement). The product sits on top of Google Cloud (BigQuery, Vertex AI) and Databricks, with certified partnerships across Segment, Snowflake, BlueConic, Simon Data, Lytics, Hightouch, and the CDP Institute. A packaged product called Predictable (launched April 2025) exposes the firm's pre-built AI-modeled audience segments as a standalone offering deployable into paid media workflows.

Actable generates revenue through custom, quote-based consulting engagements and multi-year enterprise contracts — typically delivering >3X ROI on customer analytics work — supplemented by the Predictable product line. Reported revenue growth of 220% year-over-year indicates rapid scaling off a small base. In February 2026 the firm was acquired by Ekimetrics, a Paris-headquartered global marketing analytics firm, and continues to operate independently under its existing executive team (CEO Matt Greitzer, COO Craig Schinn) while its capabilities are integrated into Ekimetrics' broader marketing-mix-modeling and AI platform.

Name

Actable

Legal name

Actable, LLC

Website

https://actable.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Actable is a US-based, tech-enabled customer analytics consultancy that helps enterprise brands unify customer data and deploy predictive models on Google Cloud and Databricks. It serves enterprise marketing, analytics, and growth leaders across retail, financial services, publishing, and travel via its Intelligence Factory platform and Predictable AI-segment product.

Ownership category

akta.pro rank

Product category

Customer Analytics Consulting

NAICS

Public Relations Agencies (541820), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Customer data analytics
• Predictive segmentation
• Customer data platform
• Marketing analytics consulting
• Data engineering services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services / Consulting: Actable operates as a tech-enabled service provider specializing in customer analytics. They work as an extension of client teams, integrating marketing, technology, and data skillsets. Revenue is generated through consulting engagements that deliver measurable business results, with typical engagements driving >3X ROI. The company emphasizes 220% YoY growth indicating strong revenue trajectory.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Actable is a tech-enabled professional services firm that helps enterprise brands turn fragmented customer data into actionable, measurable marketing decisions. The company delivers this through its proprietary "Intelligence Factory" platform architecture, which combines a Customer Intelligence Hub (unified data foundation), Insights Engine (predictive modeling and audience segmentation), and Action Engine (execution and activation frameworks), supplemented by specialized consulting practices in data strategy, data engineering, platform implementation, and managed analytics.

Product overview

Actable operates as a tech-enabled services firm organized around its Intelligence Factory platform architecture. The Intelligence Factory is a closed-loop system comprising three integrated components: Customer Intelligence Hub (the data foundation for unified customer views and identity resolution), Insights Engine (predictive models, enrichment, and reporting), and Action Engine (execution frameworks for segment activation and campaign orchestration). This core platform is complemented by specialized service offerings including Tech & Data Strategy consulting, Data Engineering, Platforms implementation (CDP/ESP), Marketing Analytics, Google Cloud Services, and Databricks Services. Actable also offers Predictable, an AI-modeled audience segment library providing pre-built predictive segments for direct activation in paid media campaigns. The company was acquired by Ekimetrics in February 2026 and continues to operate independently.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligence Factory The overarching platform architecture that structures, enriches, and activates customer intelligence. It is a closed-loop system combining the Customer Intelligence Hub, Insights Engine, and Action Engine to turn raw customer data into measurable business outcomes, sold to enterprise brands.
• Customer Intelligence Hub A client-owned cloud-native data foundation that delivers unified customer views, optimized for identity resolution, predictive modeling, and activation. Transforms raw behavioral, transactional, and CRM signals into structured, activation-ready customer profiles for enterprise brands.
• Insights Engine A repeatable, scalable system combining predictive models, segmentation frameworks, third-party data enrichment, and custom reporting tools. Turns raw customer analytics into business advantage with faster time to insight and machine learning tools usable by marketing teams.
• Action Engine Execution framework that transforms customer intelligence into enterprise-scale marketing performance. Enables segment activation, journey deployment, testing frameworks, and full-channel execution support with ROI-based optimization cycles.
• Tech & Data Strategy Consulting practice covering customer data maturity assessment, use case planning, and CDP vendor evaluation. Helps brands develop first-party data roadmaps and assess tech stacks for marketing technology optimization.
• Data Engineering Enterprise-scale customer database building with rapid time-to-value Customer 101 implementations, ML-ready insights, and enhanced ID resolution. Includes premium dataset integration from 3rd party enrichments.
• Platforms CDP implementation, customer data acceleration, and ESP migration services. De-risks and accelerates time-to-value in complex CDP implementations and modernizes email service provider capabilities.
• Marketing Analytics Custom analytics, business intelligence reporting, and predictive suite services. Segment and analyze customer actions to define and predict value, uncover actionable insights, and automate deployment of insights into MarTech stacks.
• Google Cloud Services Google Cloud Partner services including technology & strategy consulting, data management, marketing analytics delivery, and platform & integration services. Certified GCP expertise for customer data management and ML/AI adoption.
• Databricks Services Databricks Partner services enabling Intelligence Factory deployment on Databricks infrastructure for unified data and AI, accelerating predictive customer insights and marketing activation.
• Predictable AI-modeled audience segment library providing pre-built predictive segments including high LTV segments, high purchase propensity segments, and smart acquisition seeds. Enables direct deployment into paid media and retargeting workflows.

Quantifiable outcome

• 5x–20x lift in customer engagement
• +13 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and major.

• EkimetricscoreStrategic or Co-development Partner · 2 February 2026Ekimetrics, a global marketing analytics firm with offices in Paris, London, New York, Shanghai, and Hong Kong, acquired Actable as the first acquisition under its 'Elevate' strategic plan. The deal combines Actable's US-market customer analytics expertise with Ekimetrics' global scale and marketing mix modeling capabilities. Actable continues to operate independently through 2026 while integrating its data management capabilities into the Ekimetrics platform. Ekimetrics aims to become a global leader in large-scale managed data and AI solutions by 2028.
• TransUnioncoreTechnology or Integration · 14 January 2026Strategic partnership integrating TransUnion's TruAudience Marketing Solutions dataset into Actable's machine learning models. The collaboration achieved 10% lift in model accuracy and 19.5% reduction in false positives for AI-driven marketing predictions, primarily benefiting a major retailer's win-back campaigns.
• Google CloudcoreTechnology or IntegrationActable is a Google Cloud Partner with Marketing Analytics Services Partner Specialization and Google Cloud Ready – BigQuery designation. Provides services for BigQuery analytics, Vertex AI predictive modeling, and Google Cloud marketing analytics migration and deployment.
• DatabrickscoreTechnology or IntegrationActable is a Databricks Partner, leveraging Databricks-native infrastructure to deploy end-to-end customer data management and enable AI-ready analytics on the Intelligence Factory platform.
• Segment (Twilio)majorTechnology or IntegrationSegment integration announced for the Actable Predictive Suite, enabling customers to leverage Segment's customer data infrastructure with Actable's predictive analytics capabilities.
• SnowflakemajorTechnology or IntegrationPredictive Suite is a Powered By Snowflake Partner, enabling Actable to deploy predictive analytics on Snowflake's data platform.
• BlueConicmajorTechnology or IntegrationCustomer Data Platform partner providing CDP implementation and integration services.
• Simon DatamajorTechnology or IntegrationCDP partner for customer data platform implementation and activation.
• LyticsmajorTechnology or IntegrationCDP partner with executive background (Craig Schinn previously led Marketing for The Clymb and built CS/services at Lytics).

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lytics: Customer Data Platform vendor with an enterprise services arm focused on activation and personalization. Directly comparable because Actable's COO Craig Schinn previously built CS/services at Lytics, and Actable's stack integrates with Lytics for joint CDP deployments.
• Simon Data: Enterprise CDP with strong activation capabilities and a services motion for enterprise customers. Comparable because Actable lists Simon Data as a CDP partner and the two compete for marketing-led customer data platform implementations.
• BlueConic: CDP vendor with a privacy-first first-party data platform and partner-led implementation ecosystem. Comparable because BlueConic is a CDP partner of Actable and both target the same enterprise customer data modernization use cases.
• Ekimetrics: Global marketing analytics and marketing mix modeling firm; Actable's parent company following the February 2026 acquisition. Comparable because Ekimetrics is integrating Actable's customer analytics capabilities with its own MMM platform under the 'Elevate' strategic plan.

Broad incumbents

• Segment (Twilio): One of the most widely deployed CDPs, serving as the customer data infrastructure layer that Actable's Intelligence Hub complements. Comparable because Actable has a formal Segment integration for its Predictive Suite and competes for the same enterprise data activation budget.
• Merkle (Dentsu): Global data-driven marketing services and technology firm within Dentsu. Highly comparable because Actable's CSO Craig Howard was previously Chief Solution Architect at Merkle, and Merkle offers overlapping customer data, CDP, and marketing analytics services at significantly greater scale.
• Razorfish: Digital marketing and technology services agency within Publicis. Comparable because Actable's COO Craig Schinn held analytics leadership at Razorfish, and Razorfish competes for similar customer analytics and MarTech modernization engagements.
• Accenture Song: Global consulting and digital services arm with deep customer analytics and MarTech capabilities. Comparable because Actable's COO started his career at Accenture/Braun Consulting and Accenture competes for the same enterprise customer data modernization and personalization mandates.
• Amnet (Dentsu): Performance media and programmatic services group within Dentsu. Comparable because Actable's CEO Matt Greitzer has prior Amnet/Dentsu experience, and Amnet operates in the same programmatic and data-driven marketing services category that Actable's Intelligence Factory supports.

Emerging players

• Hightouch: Reverse ETL and data activation platform that competes with portions of Actable's Action Engine for syncing warehouse data to marketing tools. Comparable because Hightouch is listed as a minor Actable partner and overlaps in the customer activation layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ActableData

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actable