Lifesight

What Lifesight does

Lifesight is a Singapore-headquartered, privately-held SaaS company that operates an agentic unified marketing measurement platform used by more than 500 global brands managing over $4 billion in collective marketing spend. The platform combines three methodologies — causal Marketing Mix Modeling (MMM), geo-based incrementality testing, and incrementality-adjusted attribution — within a single Unified Measurement Operating System (UMM 3.0) designed to replace platform-reported correlation metrics with causally-validated, cross-channel measurement that spans online and offline media including CTV, OOH, and influencer channels.

The product surface is built around the MIA (Marketing Intelligence Agent) fleet, a set of autonomous AI agents that handle budget optimization, anomaly detection, scenario planning, experiment design, CFO reporting, and creative performance monitoring. A recent MCP (Model Context Protocol) connector exposes these causal models to Claude and ChatGPT, allowing marketing and finance teams to query measurement outputs conversationally. Lifesight holds official business partner status with Google, Meta, Amazon, TikTok, and The TradeDesk, supports native integrations to Google Analytics, Looker, Power BI, Tableau, and Slack, and maintains SOC 2 Type II, HIPAA, ISO 27001, GDPR, and CCPA/CPRA certifications.

Lifesight monetizes through tiered annual SaaS subscriptions — Performance, Precision, and Enterprise — with all methodology modules bundled into a single platform license, supplemented by a Managed Measurement add-on where Lifesight marketing scientists operate the customer's entire measurement practice. The company sells primarily via direct enterprise and inside-sales motions targeting CMOs, CFOs, performance marketing leaders, and agency partners across retail, CPG, DTC/ecommerce, consumer apps, travel, wellness, and food and beverage verticals, with active US expansion signaled through participation in NRF 2026 and Advertising Week New York 2025.

Name

Lifesight

Legal name

Lifesight Software Pte. Ltd.

Website

https://lifesight.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Lifesight is a Singapore-based SaaS company that sells an agentic unified marketing measurement platform combining causal MMM, geo-based incrementality testing, and attribution to enterprise and mid-market brands managing over $4 billion in collective media spend.

Ownership category

akta.pro rank

Product category

Marketing Measurement & Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAMALAF

Attribution, Measurement, Analytics & Incrementality

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYMPAAAFAH

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYBPAFACAJ

Performance Analytics, Attribution & Measurement (MMM/MTA)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYMPAAACAH

Performance Analytics, Attribution & Marketing Measurement

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYMPAAABAN

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Marketing measurement platform
• Marketing mix modeling
• Incrementality testing
• Causal attribution software
• Agentic marketing analytics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual subscription model with tiered plans (Performance, Precision, Enterprise) based on customer data maturity, channel complexity, and feature requirements. All modules included in single subscription.
2. Managed Measurement Add-on: Additional service offering where Lifesight's marketing scientists run customer's entire measurement practice, operating causal models, designing incrementality tests, and providing growth recommendations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Lifesight sells a SaaS-based Agentic Unified Marketing Measurement platform that quantifies the incremental impact of marketing spend across online and offline channels. The platform combines causal Marketing Mix Modeling, geo-based incrementality testing, and incrementality-adjusted attribution in a single operating system (UMM 3.0), augmented by an agentic AI agent fleet (MIA) and an MCP connector for AI-assistant integration. Customers subscribe annually to tiered plans (Performance, Precision, Enterprise) and may add a Managed Measurement service in which Lifesight's marketing scientists run the customer's measurement practice end-to-end.

Product overview

Lifesight is an Agentic Unified Marketing Measurement Platform offering a unified platform combining causal marketing mix modeling (MMM), geo-based incrementality testing, and incrementality-adjusted attribution methodologies. The core UMM 3.0 platform serves as the measurement operating system, supported by AI agents through the MIA (Marketing Intelligence Agent) fleet including Budget Optimizer, Anomaly Hunter, Scenario Planner, Experiment Designer, CFO Bridge, and Creative Intelligence agents. The platform is available across Performance, Precision, and Enterprise pricing tiers, with an optional Managed Measurement add-on. Key product launches include Mia (agentic AI marketing intelligence agent launched March 2026) and Lifesight MCP (Model Context Protocol connector launched June 2026) enabling direct measurement queries within Claude and ChatGPT. Pricing tiers include Performance (entry-level), Precision (mid-tier with causal MMM and AI optimization), and Enterprise (multi-brand/multi-market) plans.

Differentiator

Problem solved

Functional benefit

Products and services

• UMM 3.0 Unified Measurement Operating System The core Lifesight SaaS platform combining causal Marketing Mix Modeling, geo-based incrementality testing, and incrementality-adjusted attribution into a unified measurement operating system for omnichannel marketing effectiveness measurement. Sold as a subscription to mid-market and enterprise brands.
• MIA (Marketing Intelligence Agent) Agentic AI marketing intelligence product built on the Unified Measurement OS. Analyzes online and offline channel performance, generates scenario-based recommendations, and automates reporting; available as part of the Precision and Enterprise tiers. Sold to marketing and finance teams at ecommerce and retail brands.
• Lifesight MCP (Model Context Protocol Connector) Connector built on the Model Context Protocol that exposes Lifesight measurement models inside Claude and ChatGPT, enabling natural-language queries for marketing and finance teams. Sold as part of the Precision and Enterprise platform subscriptions.
• Causal Marketing Mix Modeling (MMM) Statistical methodology product that quantifies the incremental impact of marketing channels on business outcomes, triangulated with experimentation and attribution. Sold as a core methodology module of the Lifesight platform subscription to marketing leaders, CMOs, and finance teams.
• Geo-Based Incrementality Testing Geo-lift experimentation product that measures the true incremental impact of marketing campaigns by comparing heavily-exposed regions against matched control regions. Sold as a core methodology module of the Lifesight platform subscription.
• Incrementality-Adjusted Attribution Attribution product calibrated by incrementality insights to assign more accurate channel-level conversion credit and eliminate platform-reported metric bias. Sold as a core methodology module of the Lifesight platform subscription.
• Managed Measurement Service Service offering in which Lifesight's marketing scientists run the customer's entire measurement practice, operating causal models, designing incrementality tests, and providing growth recommendations. Sold as an annual subscription add-on to mid-market customers without internal measurement teams; included with Precision and Enterprise tiers.

Quantifiable outcome

• 20% minimum improvement in return on ad spend
• +4 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Business Partner enabling data integration with Google Ads and Google Analytics. Provides bidirectional optimization capabilities for customers.
• Meta (Facebook/Instagram)coreTechnology or IntegrationOfficial Meta Business Partner enabling data integration with Meta advertising platforms and bidirectional optimization.
• AmazoncoreTechnology or IntegrationOfficial Amazon Business Partner enabling data integration with Amazon advertising platform.
• TikTokcoreTechnology or IntegrationOfficial TikTok Business Partner enabling data integration and optimization with TikTok advertising.
• TradeDeskcoreTechnology or IntegrationOfficial TradeDesk Business Partner enabling programmatic advertising data integration.
• AnthropiccoreTechnology or IntegrationLifesight MCP connector enables direct integration with Claude AI assistant, allowing marketing teams to query measurement models conversationally.
• OpenAIcoreTechnology or IntegrationLifesight MCP connector enables direct integration with ChatGPT, allowing marketing and finance teams to query measurement models within the AI assistant.
• MiQminorStrategic or Co-development PartnerStrategic partnership with programmatic media specialist MiQ for enhanced marketing measurement capabilities.
• Universal AdsminorStrategic or Co-development PartnerPartnership with NBCUniversal's Universal Ads platform for CTV advertising and measurement, enabling Obvi case study on Walmart retail sales impact.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Triple Whale: DTC-focused marketing measurement and attribution platform combining pixel-based attribution, MMM and analytics for ecommerce brands. Highly comparable to Lifesight's DTC & Ecommerce segment and a direct competitor on the online-channel side of the unified-measurement thesis.
• Measured: Incrementality-focused marketing measurement vendor using geo-testing and causal MMM for omnichannel marketers. Closest pure-play competitor to Lifesight's incrementality testing methodology.
• Northbeam: Multi-touch attribution and marketing measurement platform for ecommerce and DTC brands. Competes with Lifesight on attribution accuracy and cross-channel performance reporting for performance marketers.
• Rockerbox: Marketing measurement and attribution platform that blends MTA, MMM and incrementality testing. Directly overlaps Lifesight's triangulation architecture and serves a similar mid-market-to-enterprise ecommerce and retail buyer.
• Marketing Evolution: Marketing measurement and optimization platform applying advanced analytics to media planning and attribution. Comparable on the cross-channel measurement and omnichannel attribution side of Lifesight's offering.
• Analytic Partners: Established marketing analytics consulting firm combining MMM, attribution and ROI analysis for large enterprise advertisers. Competes head-to-head with Lifesight's Managed Measurement tier for Fortune 500 measurement engagements.

Broad incumbents

• Nielsen: Legacy media and consumer measurement incumbent with broad portfolio spanning audience measurement, retail measurement and analytics. Overlaps with Lifesight on large-enterprise omnichannel marketing measurement.
• The Trade Desk: Independent programmatic advertising platform with its own measurement and measurement-partner integrations. Competes on the buy-side data and measurement layer, and is also a Lifesight partner.
• Meta Attribution / Meta Advantage: Platform-native attribution and conversion measurement tools within Meta's ad ecosystem. Competes directly with Lifesight on Meta-spend attribution and is simultaneously a Lifesight integration partner.
• Google Analytics 4 / Google Attribution: Free native attribution and analytics offering inside Google's ad stack. Sets the price floor for measurement and represents the primary threat to Lifesight's entry-tier Performance plans, especially for SMB advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lifesightdotio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifesight