What Prescient AI does

Prescient AI is a marketing measurement and analytics company that provides Marketing Mix Modeling (MMM) as a SaaS platform for direct-to-consumer and omnichannel brands. Founded in 2019 by Mike True and Cody Greco, the company originally built MMM models for the music industry (predicting Billboard hits with 96.3% accuracy in April 2020) before pivoting to e-commerce in 2020 following COVID's disruption of live touring. The platform is built on proprietary neural networks rather than open-source frameworks like Google's Meridian or Meta's Robyn, with daily-updating models that capture cross-channel halo effects claimed to represent up to 40% of channel value missed by attribution tools.

The platform centers on a core Media Mix Model with six modules: Performance (predictive forecasting and scenario modeling), Optimization (budget reallocation), Halo Effects (cross-channel visibility), Retail (omnichannel retail measurement), Validation (calibration against incrementality tests, geo-lift experiments, and survey data), and Scale with Confidence (saturation curve analysis). It integrates with 65+ advertising, ecommerce, retail media, analytics, and data warehouse platforms via one-click setup, with onboarding typically completed in 10-20 minutes and first insights delivered within 48 hours. The company has analyzed over $100B in customer revenue and $7.2B+ in ad spend across 100+ brands, with named customers including HexClad, BrüMate, Saatva, Coterie, MaryRuth's Organics, Beekman 1802, Jones Road Beauty, Catalina Crunch, DECKED, and WSS.

Prescient sells annual subscriptions across three tiers (SMB, Growth, Enterprise) priced on business size and number of sales channels, with no per-seat fees. Distribution combines a self-serve demo-first motion, enterprise field sales with dedicated customer success managers, and an agency partner program. The company is headquartered in New York with a Miami legal entity, has raised approximately $16.7M across three funding rounds (2021, 2023, 2024), and is GDPR and CCPA compliant.

Name

Prescient AI

Legal name

Prescient AI, Inc.

Website

https://prescientai.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Prescient AI provides proprietary neural network-based Marketing Mix Modeling (MMM) SaaS for omnichannel DTC brands spending $100K+ monthly on advertising. Its platform delivers daily-updating, campaign-level measurement with cross-channel halo effect visibility across 65+ integrations, serving 100+ brands.

Ownership category

akta.pro rank

Product category

Marketing Measurement Software

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)

akta.pro secondary industries

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Decision Optimization & Prescriptive Analytics (OR, simulation, what‑if) (HDAAAHAI)

Keywords

• Marketing mix modeling
• Media measurement platform
• Marketing attribution software
• Advertising analytics platform
• Marketing optimization tools

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Annual subscription-based pricing model with tiered plans (SMB, Growth, Enterprise). Pricing customized based on business size and number of sales channels (DTC, Amazon, retail, wholesale). Includes full platform access, all integrations, dedicated customer success, and onboarding. No per-seat charges, no onboarding fees, no integration costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Prescient AI provides a software-as-a-service Marketing Mix Modeling (MMM) platform that measures the incremental impact of every marketing channel—including cross-channel halo effects invisible to attribution tools. The platform uses proprietary neural networks and machine learning to deliver daily-updating, campaign-level measurement and budget optimization for omnichannel direct-to-consumer brands. Customers subscribe to annual plans (SMB, Growth, Enterprise tiers), connect their marketing stack via 65+ one-click integrations, and receive predictive scenario planning, validation against real outcomes, and saturation-curve analysis.

Product overview

Prescient AI is a marketing measurement and analytics platform built around a proprietary Marketing Mix Modeling (MMM) system. The core platform is the Media Mix Model, which uses proprietary neural networks and machine learning to measure cross-channel impact including halo effects. This core platform is delivered alongside several integrated modules: Performance (predictive forecasting and scenario modeling), Optimization (budget reallocation recommendations), Halo Effects (cross-channel visibility), Retail (omnichannel retail measurement), Validation (calibration against real outcomes), and Scale with Confidence (saturation curve analysis). The platform integrates with 65+ advertising, analytics, ecommerce, and data warehouse platforms for comprehensive data ingestion. Solutions are offered by role (Marketing, Finance, Operations) and by business type (Scaling Brand, Omnichannel, Holding Company, Agency). The company also publishes proprietary research including the 9 Laws of Marketing framework and industry benchmark reports like the CTV Halo Lands report. All customers receive full platform access, 65+ integrations, dedicated customer success, and onboarding regardless of tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Mix Model Platform The core Marketing Mix Modeling (MMM) software platform that measures every marketing channel's incremental impact—including the halo effects attribution cannot see. Built from the ground up on proprietary neural networks with daily-updating, campaign-level granularity, it serves omnichannel direct-to-consumer brands spending $100K+ monthly on advertising, with 65+ one-click integrations across paid media, retail, CTV, and analytics.

Quantifiable outcome

• +20% average ROAS improvement in 90 days
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Danilo TaurocoreOthers · 12 June 2025Danilo Tauro, an adtech veteran with over 15 years of experience, joined Prescient AI's Board of Directors to support strategic growth and transformation of marketing mix modeling for modern marketers.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Northbeam: Direct DTC-focused marketing measurement and attribution platform offering cross-channel ROAS tracking and MMM capabilities. Competes head-to-head with Prescient for the same omnichannel ecommerce customer base.
• Measured: Enterprise-focused MMM and incrementality measurement vendor serving large omnichannel advertisers. Direct overlap with Prescient's Enterprise and Holding Company solutions.
• Rockerbox: Marketing measurement platform offering both MTA and MMM solutions for DTC and enterprise brands. Closely comparable product architecture and target customer to Prescient.
• Triple Whale: DTC-focused analytics and attribution platform with Moby (AI agent) and MMM capabilities. Targets the same Shopify-heavy mid-market ecommerce brands as Prescient and overlaps heavily on the integration ecosystem.
• Marketing Evolution: Independent marketing measurement and MMM vendor offering outcome-based optimization for brands and agencies. Comparable MMM product offering with similar cross-channel halo emphasis.

Others

• DoubleVerify: Media measurement and verification platform; also an investor in Prescient (2023 seed round). Adjacent ecosystem player rather than direct competitor, with overlap in digital ad measurement.

Broad incumbents

• Analytic Partners: Long-standing commercial MMM and ROI consultancy serving large CPG, retail, and pharma advertisers. Established incumbent competing for the same enterprise MMM budget pool.
• Nielsen (NielsenIQ / Nielsen Media): Global measurement incumbent with large-scale MMM services across CPG, retail, and media. Broadly overlapping with Prescient in the marketing measurement category but operating at enterprise scale.

Emerging players

• Fospha: Emerging marketing measurement platform focused on DTC and ecommerce brands with MMM and attribution capabilities. Comparable ICP and product overlap with Prescient's Growth tier.

Regional players

• Polaris by Wpromote: Agency-built MMM/measurement platform (Polaris) offering proprietary attribution and MMM to mid-market and enterprise brands via Wpromote's agency relationships. Comparable MMM product with agency-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrescientAI
• YouTubeyoutube.com/@prescientai
• LinkedInlinkedin.com/company/prescient-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prescient AI