AppMagic
AppMagic is a mobile app market intelligence SaaS platform providing competitive intelligence, download tracking, and revenue analytics to SMBs and indie developers in the mobile gaming ecosystem, acquired by Sensor Tower in May 2026.
- Company typePrivate
- Founded2016
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AppMagic does
AppMagic is a mobile app market intelligence SaaS platform founded in 2016 by Maxim Samorukov and headquartered in Alexandria, United States. The company provides competitive intelligence, download tracking, revenue monitoring, and monetization analytics for small and medium-sized businesses and indie developers operating in the mobile gaming ecosystem. Its core offering is a self-serve analytics platform that aggregates proprietary data on global mobile app performance, with specialized genre-level coverage including strategy, RPG, hybridcasual, and casino categories. AppMagic's published research—such as its annual mobile games monetization reports citing $57.1 billion in 2025 global IAP revenue—serves as both a product feature and a top-of-funnel marketing channel cited by third parties including Statista.
The company operates a subscription-based recurring revenue model delivered through a self-serve/PLG distribution channel, targeting a long tail of SMB and indie developer customers rather than enterprise accounts. In July 2024, AppMagic raised a $3 million Series A led by GEM Capital with participation from Vibranium Venture Capital, with proceeds allocated to develop new analytics tools and expand sales teams in the United States, China, South Korea, and Japan. In May 2026, Sensor Tower acquired AppMagic to establish a dedicated SMB offering within its broader digital intelligence platform, integrating AppMagic's technology and team to serve emerging developers and growing app businesses that enterprise-focused competitors may underserve.
AppMagic firmographics
Firmographics- Name
- AppMagic
- Legal name
- AppMagic
- Website
- https://appmagic.rocks
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- AppMagic is a mobile app market intelligence SaaS platform providing competitive intelligence, download tracking, and revenue analytics to SMBs and indie developers in the mobile gaming ecosystem, acquired by Sensor Tower in May 2026.
- Ownership category
- akta.pro rank
AppMagic industry classification
Industry- Product category
- Mobile App Market Intelligence
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where AppMagic is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AppMagic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Market Intelligence Platform: Provides competitive intelligence and market analytics to SMBs and indie developers in the mobile gaming ecosystem. Revenue likely derived from subscription-based access to data and analytics tools.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
AppMagic product offering
Product offeringCore offering
AppMagic operates a SaaS platform that delivers mobile app market intelligence, competitive intelligence, and monetization analytics to small and medium-sized businesses and indie developers. The platform provides download data, revenue tracking, and genre-specific insights focused on the mobile gaming ecosystem. Following its acquisition by Sensor Tower in May 2026, AppMagic serves as Sensor Tower's dedicated SMB offering within the broader digital intelligence portfolio.
Product overview
AppMagic is a single unified product platform providing mobile app market intelligence and competitive analytics services. The core platform delivers market data, competitive insights, and monetization intelligence specifically targeting mobile gaming studios and indie developers. Following its acquisition by Sensor Tower in May 2026, AppMagic serves as Sensor Tower's dedicated SMB offering, expanding the parent company's coverage across all segments of the mobile app market.
Differentiator
Problem solved
Functional benefit
Products and services
- AppMagic Mobile App Market Intelligence Platform
Quantifiable outcome
- Global mobile games market grew 3.4% year over year to $57.1 billion in 2025 IAP revenue per AppMagic report
- +3 more outcomes
Companies that use AppMagic
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
AppMagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AppMagic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sensor TowerflagshipSensor Tower acquired AppMagic in May 2026 to establish a new dedicated SMB offering within its digital intelligence platform. The acquisition integrates AppMagic's technology and team to deliver more accessible intelligence tailored to emerging developers and growing app businesses.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
AppMagic competitors and assessment
Company assessmentBroad incumbents
- Sensor Tower: Sensor Tower is AppMagic's acquirer and parent, offering broad mobile app intelligence and digital market analytics primarily to enterprise customers. It is directly comparable as the leading incumbent in mobile market intelligence and now houses AppMagic's SMB-focused offering.
- Sensor Tower (Pathmatics / SimilarWeb) - SimilarWeb: SimilarWeb is a broad digital intelligence platform providing web and app traffic, engagement, and market analytics. It is comparable as a larger incumbent operating in overlapping mobile and digital intelligence categories, though with a much broader portfolio beyond mobile-only.
- Semrush: Semrush is a digital marketing and analytics SaaS platform with growing app intelligence capabilities through its acquisition of AppTweak. It is comparable as an incumbent digital intelligence vendor expanding into mobile app intelligence.
Direct peers
- data.ai (formerly App Annie): data.ai is a direct competitor in mobile app market intelligence, providing download, revenue, and usage analytics across the app economy. It is comparable because it serves the same target market of app developers and publishers with overlapping datasets on mobile app performance.
- Appfigures: Appfigures offers app store intelligence, download and revenue estimates, and ASO tools targeted at indie developers and SMBs. It is one of AppMagic's closest direct peers by customer segment (indie/SMB) and product scope (download and revenue tracking).
- Apptopia: Apptopia provides mobile app competitive intelligence, download and revenue estimates, and market analytics for app developers. It competes directly with AppMagic in mobile app market intelligence with similar SMB and indie developer positioning.
- AppTweak: AppTweak provides App Store Optimization (ASO) and app market intelligence tools, including keyword tracking and competitor analysis. It is comparable as a peer focused on app store intelligence with overlap on competitive analytics for app developers.
Emerging players
- AppFollow: AppFollow offers app store optimization, reviews analytics, and competitive intelligence for mobile app teams. It is comparable as a competitor in app intelligence tooling with partial overlap on competitive and performance analytics for SMB app developers.
- Adjust: Adjust is a mobile measurement and analytics platform providing attribution, campaign analytics, and fraud prevention for app marketers. It is comparable as a mobile analytics vendor serving app developers with overlapping audience of mobile game and app studios.
- AppsFlyer: AppsFlyer is a mobile attribution and marketing analytics platform serving app developers and marketers. It is comparable as part of the broader mobile app analytics ecosystem serving similar SMB and indie developer customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
AppMagic social profiles
Digital presenceAppMagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppMagic leadership team
Management profileNumber of profiles
Profiles1 record
AppMagic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppMagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppMagic
What does AppMagic do?
AppMagic operates a SaaS platform that delivers mobile app market intelligence, competitive intelligence, and monetization analytics to small and medium-sized businesses and indie developers. The platform provides download data, revenue tracking, and genre-specific insights focused on the mobile gaming ecosystem. Following its acquisition by Sensor Tower in May 2026, AppMagic serves as Sensor Tower's dedicated SMB offering within the broader digital intelligence portfolio.
Is AppMagic a public or private company?
AppMagic is a private company. It is classified as corporate owned and is currently acquired.
When was AppMagic founded?
AppMagic was founded in 2016. It employs 51 to 100 people.
Where is AppMagic based?
AppMagic is headquartered in Tampa, United States, in the North America region.
How does AppMagic make money?
One revenue line is on record: market Intelligence Platform.
Who are AppMagic's main competitors?
Broad incumbents on record are Sensor Tower, Sensor Tower (Pathmatics / SimilarWeb) - SimilarWeb and Semrush. Direct peers are data.ai (formerly App Annie), Appfigures, Apptopia and AppTweak. Emerging players are AppFollow, Adjust and AppsFlyer.
Does AppMagic have an API?
No public API is recorded for AppMagic.
What industry is AppMagic in?
AppMagic's product category is Mobile App Market Intelligence. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 5132 and its SIC code is 7372.