What Appfigures does

Appfigures is a mobile app analytics and intelligence platform founded in 2009 and headquartered in New York. The company aggregates downloads, revenue, subscription, ratings, and reviews data from Apple App Store, Google Play, Amazon, Windows, and Steam, and integrates with 15+ ad networks including AdMob, AppLovin, Unity Ads, ironSource, and Meta/Facebook Audience Network to consolidate ad revenue and ad spend. Its product portfolio spans Universal Analytics (the core dashboard), Apple Ads Intelligence for Search Ads optimization, ASO Tools, SDK Intelligence, Ad Spend Consolidation, Reviews and Ratings, Market Explorer, Mobile Market Index, and discoverability tools (Top Apps, Top SDKs, Market Trends), with a public API and connectors for Looker Studio and Adobe Experience Cloud. Appfigures serves a horizontally segmented user base including app developers, game developers, market analysts, enterprises, SDK makers, journalists, growth marketers, indie developers, and academic researchers, with named enterprise customers such as Airbnb, Epic Games, Microsoft, Slack, and Trello.

The company operates a hybrid go-to-market combining a product-led growth self-serve motion (free signup with no credit card required) with an enterprise field sales overlay featuring Strategic Account Managers, custom demos, annual reviews, and a Sync+ Managed Integration service. Revenue is generated through tiered SaaS subscriptions, though specific pricing is not publicly disclosed. Appfigures is privately held, self-funded, and profitable, processing $13B in app revenue and tracking 11B downloads, 4.4M apps, 2.2M keywords, and 2.9B reviews annually across 347K users. The company maintains GDPR, UK GDPR, and CCPA/CPRA compliance with an updated 2025 Data Processing Addendum, and advertises an active careers page suggesting ongoing hiring within its 11-50 employee range.

Underlying technology is a cloud-based platform with a hybrid infrastructure split between physical servers and Google Cloud, processing multi-store data with daily accuracy and offering a proprietary DPR (Downloads Per Rating) metric. The platform's primary technical differentiator is the breadth of native integrations and the longitudinal archive retained even after source stores delete raw reports, providing continuity that supports enterprise procurement. The company also publishes original market intelligence content (weekly This Week in Apps newsletter, App Teardowns, Keyword Teardowns, ASO Guides, and vertical-specific reports) that drives organic distribution and positions Appfigures as an editorial authority in the mobile app economy.

Name

Appfigures

Legal name

Appfigures, Inc.

Website

https://appfigures.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Appfigures is a mobile app analytics and intelligence platform that aggregates downloads, revenue, and ad performance data across Apple, Google, Amazon, Windows, Steam, and 15+ ad networks. It serves app developers, game studios, enterprises, and analysts with self-serve and enterprise SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Mobile App Analytics and Intelligence

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Mobile app analytics
• App store optimization
• Ad spend tracking
• SDK intelligence
• App market intelligence

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Analytics Platform: Subscription-based analytics platform with tiered plans. Core revenue from tracking downloads, revenue, subscriptions, and reviews across app stores. Enterprise tier includes managed Sync+ integration with dedicated account management.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Appfigures is a cloud-based mobile app analytics and intelligence platform that aggregates downloads, revenue, subscriptions, reviews, and ad spend data from Apple App Store, Google Play, Amazon, Windows, and Steam into a unified dashboard. The platform provides ASO tools, SDK intelligence, competitor benchmarking, ad spend consolidation across 15+ ad networks, and a public API for programmatic access, serving app developers, game developers, enterprises, and market analysts.

Product overview

Appfigures is a comprehensive mobile app analytics and intelligence platform that combines multiple products into a unified system. The core offering includes Universal Analytics (App Analytics) for tracking downloads, revenue, subscriptions, and reviews from all major app stores (Apple App Store, Google Play, Amazon, Windows). The platform integrates with 19+ ad networks for unified ad revenue and ad spend tracking. Additional modules include Apple Ads Intelligence for Apple Search Ads optimization, ASO Tools for App Store Optimization, SDK Intelligence for tracking SDK adoption, Market Explorer for competitive research, Mobile Market Index for benchmarking, and Top Apps/SDKs for market discovery. The platform serves app developers, game developers, market analysts, enterprise teams, SDK makers, journalists, growth marketers, indie developers, and academic researchers across 16+ industry verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Universal Analytics (App Analytics) All-in-one analytics dashboard that tracks downloads, revenue, ratings, and ranks with daily accuracy across Apple App Store, Google Play, Amazon, Windows, and Steam. Enables comparison across competitors and markets to uncover growth opportunities for app developers, game developers, and enterprises.
• Apple Ads Intelligence Keyword research and competitor analysis tool for Apple Search Ads campaigns. Shows which keywords drive installs for competitors and uncovers new opportunities to lower costs and improve ROI, targeting growth marketers and UA managers.
• ASO Tools App Store Optimization toolkit providing keyword research, ranking change tracking, and metadata optimization to help mobile apps climb app store charts and stay visible. Targets app developers, growth marketers, and indie developers.
• Ad Spend Consolidation Unified ad spend tracking across 15+ ad networks including AdMob, AppLovin, Unity Ads, Facebook Audience Network, and ironSource. Enables tracking of ROI, identifying wasted budget, and optimizing campaigns faster for growth marketers and game developers.
• Reviews & Ratings Monitors user reviews and star ratings across app stores to enable early issue spotting, quick reply workflows, and conversion of feedback into growth opportunities. Targets app developers and customer support teams.
• Store Performance Tracks downloads, revenue, and rankings daily across countries and categories, providing at-a-glance comparison of app performance across stores for app developers and market analysts.
• Market Explorer Market research tool for discovering competitors, publishers, and categories. Identifies which apps are growing, which are stalling, and where market opportunities exist. Targets market analysts, enterprise teams, and investors.
• SDK Intelligence Tracks which SDKs mobile apps are using, measures adoption, evaluates competitive risk, and surfaces new partnership and sales leads. Targets SDK vendors and developer relations teams.
• Mobile Market Index Benchmarking product providing real-time app economy trends across categories, countries, and competitors, enabling users to spot market shifts before they impact growth. Targets market analysts, journalists, and enterprise teams.
• Appfigures API Public API enabling developers to programmatically access Appfigures data including sales, ratings, reviews, and other metrics. Supports automation of reports, workflow enrichment, and scalable insights via JSON endpoints with API key authentication. Targets developers and enterprise data teams.
• Market Trends Market trends analysis product that tracks shifts in downloads, revenue, and categories worldwide, providing fresh, reliable data on emerging trends. Targets market analysts, journalists, and researchers.
• Sync+ Managed Integration Managed integration service available on the Enterprise plan in which Appfigures creates and manages separate sub-user accounts for each app store (App Store Connect, Google Play, Amazon, Windows) on behalf of the customer, avoiding credential sharing and enabling secure, scalable onboarding.

Quantifiable outcome

• Daily accuracy for downloads, revenue, ratings, and rankings across all app stores
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability2 records

Feature9 records

Partnerships

23 partnerships are on record, tiered core.

• Apple App Store ConnectcoreTechnology or IntegrationNative integration with Apple App Store Connect for importing sales reports, subscription data, and financial information from iOS apps. Supports Finance role permissions for full data access.
• Google PlaycoreTechnology or IntegrationNative integration with Google Play Developer Console for importing downloads, revenue, ratings, and featured placements data. Supports sub-user permissions with read-only access.
• Amazon DevelopercoreTechnology or IntegrationIntegration for tracking Amazon app store downloads, revenue, in-app purchases, subscriptions, and hourly ranks. Imports up to 3 years of historical data.
• SteamcoreTechnology or IntegrationIntegration for tracking Steam game downloads, revenue, and reviews for PC gaming developers. Supports read-only financial access through Steamworks.
• Windows DevelopercoreTechnology or IntegrationIntegration for tracking Windows Store app downloads, revenue, in-app purchases, and reviews.
• AdMobcoreTechnology or IntegrationIntegration for tracking Google AdMob ad revenue alongside app store revenue. Supports 7 years of historical data import.
• AppLovincoreTechnology or IntegrationIntegration for tracking AppLovin ad revenue and ad spend. Supports 45 days of historical data import.
• Unity AdscoreTechnology or IntegrationIntegration for tracking Unity Ads ad revenue and ad spend. Supports 12+ years of historical data starting from January 2014.
• ironSourcecoreTechnology or IntegrationIntegration for tracking ironSource ad revenue and ad spend. Supports Contributor and Administrator roles.
• Facebook Audience NetworkcoreTechnology or IntegrationIntegration for tracking Meta/Facebook ad revenue and ad spend. Supports 539 days of ad revenue and 37 months of ad spend reports.
• ChartboostcoreTechnology or IntegrationIntegration for tracking Chartboost ad revenue data via API using User ID and User Signature authentication.
• Vungle by LiftoffcoreTechnology or IntegrationIntegration for tracking Vungle by Liftoff ad revenue. Supports 15 months of historical data import.
• AppodealcoreTechnology or IntegrationIntegration for tracking Appodeal ad revenue via API key authentication.
• InMobicoreTechnology or IntegrationIntegration for tracking InMobi ad revenue via API access (requires API access enabled by InMobi).
• MintegralcoreTechnology or IntegrationIntegration for tracking Mintegral ad revenue via Publisher SKey and Secret Key. Supports 60 days of historical data.
• PanglecoreTechnology or IntegrationIntegration for tracking Pangle ad revenue via Role ID, Security Key, and User ID. Data available from December 2022 onward.
• SmaatocoreTechnology or IntegrationIntegration for tracking Smaato ad revenue via OAuth Client ID and Client Secret.
• HyprMXcoreTechnology or IntegrationIntegration for tracking HyprMX ad revenue via API Key (generated by HyprMX integration team).
• Fairbid by DigitalTurbinecoreTechnology or IntegrationIntegration for tracking Fairbid/DigitalTurbine ad revenue via Client ID and Client Secret. Supports 18 months of historical data.
• Firebase/Google AnalyticscoreTechnology or IntegrationIntegration for tracking in-app usage metrics including active users, sessions, new users, MAU, WAU, conversions, and engagement rates. Supports data back through 2015.
• Apple Search AdscoreTechnology or IntegrationIntegration for tracking Apple Search Ads campaign spend and performance via App Store Connect sub-user permissions with Account Read Only role.
• Google AdscoreTechnology or IntegrationIntegration for tracking Google AdWords/Search Ads spend data alongside other revenue streams.
• StripecoreTechnology or IntegrationIntegration for tracking revenue from Stripe payments outside of in-app purchases and app store systems. Supports invoice billing revenue tracking.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform that integrates with ad networks and provides some performance dashboards. While its core focus is attribution rather than store-level intelligence, it overlaps with Appfigures' Ad Spend Consolidation and revenue tracking capabilities.
• Adjust: Adjust is a mobile measurement and analytics platform focused on attribution, in-app events and ad spend tracking. It overlaps with Appfigures' Ad Spend Consolidation and analytics modules, particularly for performance marketers managing campaigns across networks.
• StoreMaven (Liftoff): StoreMaven, now part of Liftoff, provides A/B testing and creative optimization for app store product pages. It competes in the ASO and growth experimentation space adjacent to Appfigures' ASO Tools and growth-marketer use cases.

Direct peers

• Apptopia: Apptopia offers mobile app downloads, revenue, usage and competitor intelligence plus advertising insights. It targets the same app developers, brands and analysts as Appfigures with a comparably priced subscription model.
• Priori Data: Priori Data (now part of Sensor Tower) offers downloadable app store datasets and analytics for game publishers, investors and analysts. It overlaps with Appfigures on bulk data access and market intelligence for app stores.
• SplitMetrics: SplitMetrics provides Apple Search Ads management, ASO and A/B testing for app store listings. It overlaps with Appfigures on Apple Ads Intelligence and ASO Tools, competing for performance marketers and growth teams at app developers.
• Sensor Tower: Sensor Tower provides mobile app insights, ad intelligence, ASO and audience insights after absorbing data.ai's marketing solutions. It targets the same developer, advertiser and analyst buyers as Appfigures, with comparable store-coverage and ad-network integration depth.
• data.ai (formerly App Annie): data.ai is the largest dedicated mobile app analytics and market intelligence platform, tracking downloads, revenue, usage and ads across app stores globally. Appfigures competes head-to-head on the same core use case (app performance benchmarking) and overlaps in customer base among app developers, game studios and market analysts.
• MobileAction: MobileAction focuses on ASO tools and app store optimization intelligence across Apple and Google Play. It is a direct competitor in the keyword research, ranking tracking and store optimization modules of Appfigures' ASO Tools product.

Broad incumbents

• Similarweb: Similarweb is a broader digital intelligence platform covering web, app and e-commerce traffic and performance. Its App Intelligence product overlaps with Appfigures on mobile downloads, revenue and engagement, but it offers a much wider portfolio including web analytics — making it a broad incumbent rather than a niche specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/appfigures
• Xx.com/appfigures
• Facebookfacebook.com/appfigures
• LinkedInlinkedin.com/company/2246328

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appfigures