TraknProtect

What TraknProtect does

TraknProtect (legal entity SekureTrak Inc.) is a Chicago-based B2B platform that delivers employee safety and operational efficiency technology to the hospitality industry, with extensions into healthcare, education, and short-term rentals. The company's core offering is a hardware-agnostic real-time location system built on Bluetooth Low Energy beacons, WiFi, and LTE gateways, providing panic-button safety devices, asset tracking for rollaway beds and equipment, vendor and room-tray tracking, housekeeping compliance (TraknKleen), and air-quality monitoring (AtmosGuard). Notable technical components include AI-based property fingerprinting for layout mapping, an ADA-compliant Visual Alert feature, and integrations with hotel network infrastructure (HPE Aruba, Ruckus, Cisco Meraki), in-room IoT (Interel, LG Hotel TVs), and emergency dispatch (RapidSOS).

TraknProtect monetizes through a hybrid model combining one-time hardware sales (safety buttons, gateways, asset trackers, Enterprise Safety Radio), annual subscription licenses covering the cloud platform, training, and maintenance, and bundled professional services for installation. Pricing is quote-based with a marketed benchmark of approximately $10 per day per room, and qualified customers can access 0% financing over 24–36 months through a partnership with NEC Financial Services. The company sells predominantly via direct enterprise sales, approved-vendor programs (notably IHG Hotels & Resorts), channel distributors (Avendra, Intello in Canada, Safety NetAccess), and an active presence at HITEC. End customers include Hyatt, IHG, Omni Hotels & Resorts, Hard Rock, Seminole Gaming, Aimbridge Hospitality, Peachtree Group, and The Ranch at Laguna Beach, with deployments reported across 500+ hotel locations protecting approximately 4,440 employees, including an estimated 50% share of the Chicago hotel market following panic-button legislation.

Name

TraknProtect

Legal name

SekureTrak Inc.

Website

https://traknprotect.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TraknProtect is a Chicago-based B2B platform that provides Bluetooth and WiFi-based employee safety buttons, real-time asset tracking, and operational modules (vendor, tray, housekeeping, air quality) to hotels, with extensions into healthcare, education, and short-term rentals.

Ownership category

akta.pro rank

Product category

Hospitality Employee Safety & Real-Time Location Platform

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Hotel safety solutions
• Employee panic buttons
• Real-time location tracking
• Hospitality IoT platform
• Asset tracking systems

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of safety buttons, gateways, LTE hubs, asset trackers, and other IoT devices. Pricing includes upfront fee for device purchase.
2. Software Subscription Licenses: Annual subscription fee that includes subscription licenses for the platform, access to cloud services, online training platform, and annual maintenance for safety buttons.
3. Professional Services: Installation and initial training services bundled with device purchase.
4. Financing Programs: Through NEC Financial Services partnership, offers 0% financing programs over 24 or 36-month lease terms for qualified customers to finance technology upgrades and installation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

TraknProtect provides a hardware-agnostic real-time location and employee safety platform for the hospitality industry, combining Bluetooth Low Energy (BLE) beacons, WiFi, and LTE connectivity with cloud software. The platform delivers panic button safety alerts with precise location, asset tracking, vendor tracking, room tray tracking, housekeeping monitoring (TraknKleen), and air quality monitoring (AtmosGuard). Revenue is generated through hardware sales (safety buttons, gateways, radios, trackers), annual software subscriptions, installation/training services, and 24/7 monitoring.

Product overview

TraknProtect is an employee safety and operational efficiency platform purpose-built for the hospitality industry and expanding into healthcare, education, and short-term rentals. The offering is a platform-plus-modules architecture centered on the TraknProtect Platform which provides real-time location tracking and safety alerts via Bluetooth beacons, WiFi, and LTE connectivity. Core products include award-winning Safety Buttons (Models 200 and 300 Enterprise Safety Radio), 2-Way Radios, and Gateway devices (LTE, USB). The platform extends through integrated modules for Inventory Tracking, Room Tray Tracking, Vendor Tracking, TraknKleen housekeeping monitoring, and AtmosGuard air quality sensors. The company has expanded into enterprise communication with the Model 300 Enterprise Safety Radio, which consolidates phone, walkie-talkie, SMS, and safety alerts into a single device. All solutions are hardware-agnostic and designed to leverage existing hotel infrastructure including HPE Aruba, Ruckus, Cisco Meraki, Interel connectBsmart, and hotel IoT systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Buttons (Model 100, Model 200, and LTE Button) Wearable employee panic buttons for hospitality staff that provide one-click activation to summon immediate assistance with real-time location tracking, SMS/phone/app alerts, haptic feedback, and fall detection.
• Model 300 Enterprise Safety Radio / 2-Way Radios All-in-one enterprise communication device combining phone, walkie-talkie, SMS, real-time safety alerts, and direct access to the TraknProtect Safety Platform for hospitality staff connectivity and protection.
• Trackers (Asset Tags)

Quantifiable outcome

• $10/day per room cost vs $5,000+ per violation fine for non-compliance
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature11 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• RapidSOScoreTechnology or Integration · 18 February 2025Partnership with RapidSOS, the AI-powered intelligent safety platform trusted by over 21,000 911 and first responder agencies, to enhance employee safety with 24/7 safety alert monitoring and faster emergency responder connections.
• InterelcoreTechnology or Integration · 11 June 2018Partnership enabling TraknProtect alerts to be sent through INTEREL's connectBsmart IoT infrastructure, allowing hotels using INTEREL for guest-room control to add staff panic alerts and asset tracking without adding an additional network.
• Hyatt HotelscoreStrategic or Co-development PartnerExisting partnership with Hyatt Hotels for deployment of real-time location tracking and safety solutions. The platform has been implemented at Hyatt properties for asset tracking and staff safety.
• IHG Hotels & ResortscoreStrategic or Co-development PartnerTraknProtect serves as an official IHG approved provider for employee distress buttons, real-time asset and vendor tracking capabilities, and cleaning protocol monitoring functionality across IHG properties.
• Avendra InternationalcoreChannel Partner/ Reseller/ DistributorTraknProtect serves as a preferred provider for hotel staff safety and location-based technology through Avendra's hospitality supply chain network.
• HPE ArubamajorTechnology or IntegrationTechnology integration partnership with HPE Aruba for network infrastructure compatibility with TraknProtect's location tracking and safety platform.
• RuckusmajorTechnology or IntegrationIntegration partnership with Ruckus Networks for compatibility with their wireless networking infrastructure.
• Cisco MerakimajorTechnology or IntegrationIntegration partnership with Cisco Meraki for wireless infrastructure compatibility.
• LGmajorTechnology or IntegrationPartnership with LG for integration with hotel TVs, including game-changing integration announced June 2025 to bring safety and service solutions directly to in-room LG televisions.
• Safe House ProjectcoreStrategic or Co-development PartnerPartnership with Safe House Project for anti-trafficking training and education. All TraknProtect employees, board, and advisors are OnWatch certified. Company received Bronze 'Leader in Freedom' award for combatting domestic child trafficking.
• Malouf FoundationcoreStrategic or Co-development PartnerPartner through OnWatch Advocate Program introduced nationally by Safe House Project and the Malouf Foundation, providing free virtual anti-trafficking training.
• IntellominorChannel Partner/ Reseller/ DistributorCanadian market partnership through Intello Technologies for distribution of TraknProtect solutions in Canada.
• Safety NetAccessminorChannel Partner/ Reseller/ DistributorPartnership with Safety NetAccess for hospitality technology market expansion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• React Mobile: Hospitality-focused employee safety and panic-button platform directly competing with TraknProtect in hotels for staff safety buttons and real-time location.
• AlertMedia: Cloud-based emergency notification and mass communication platform with panic-button and threat intelligence capabilities, frequently evaluated by hotel and enterprise safety buyers alongside TraknProtect.
• CenTrak (Awarepoint): RTLS and BLE-based staff/asset tracking platform used across healthcare and hospitality, directly comparable to TraknProtect's location platform and asset tracking use cases.

Broad incumbents

• Rave Alert (Motorola Solutions): Mass notification and emergency communication suite now part of Motorola Solutions, offering panic-button-adjacent functionality for large enterprises including hospitality customers.
• HID Global (Bluetooth Location Services): Large identity and access management vendor offering BLE-based location services and asset tracking, representing an incumbent alternative for enterprise safety and asset visibility.
• HPE Aruba (location services): Networking infrastructure incumbent (and TraknProtect integration partner) whose Meridian-based location services platform competes for the same BLE/WiFi-driven indoor location spend at hotels.
• Vocera (Stryker): Hospital clinical communication and safety badge platform now under Stryker, comparable for healthcare staff-safety expansion and an adjacent reference point for hospitality panic-button platforms.

Emerging players

• Kontakt.io: BLE beacon and RTLS infrastructure provider for indoor location, workforce safety, and asset tracking — a partial-overlap competitor on the location/IoT layer TraknProtect builds on.
• Quuppa: Provider of BLE-based real-time locating systems with hardware, software, and AI-positioning engines, competing with TraknProtect for high-accuracy indoor location deployments.
• Kinexon: RTLS and IoT analytics company with UWB and BLE solutions for staff safety, asset tracking, and process optimization across industrial and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCGiZnN4whFX2NPTIClkGKQ
• Facebookfacebook.com/traknprotect
• LinkedInlinkedin.com/company/traknprotect
• Instagraminstagram.com/traknprotect
• Xx.com/traknprotect

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TraknProtect