Threecolts

What Threecolts does

Threecolts, founded in 2021 by Yoda Yee and headquartered in London with a Delaware LLC entity in Wilmington, operates a cloud-based commerce software platform serving e-commerce businesses selling on Amazon, Walmart, TikTok Shop, Temu, SHEIN, and other marketplaces. The portfolio is organized around three core platform products: Margin Pro, an automated auditing and claims platform that uses Amazon SP-API data and 45+ claim scenarios to recover lost inventory and carrier overcharges (with $1B+ returned to customer margins and $187M+ recovered from "Black Hole" inbound losses); CedCommerce, a multichannel integration platform providing real-time catalog and inventory sync across 100+ platforms, supporting 10,000+ customers and 23M+ launched SKUs; and Seller 365, a $69/month subscription suite bundling 10 applications (Tactical Arbitrage, InventoryLab, ScoutIQ, SmartRepricer, Scoutify) for Amazon resellers and small sellers. The platform serves 30,000+ customers across three primary use cases: 1P retail vendors recovering vendor deductions, 3P marketplace sellers automating operations, and D2C brands expanding into new sales channels.

The business model combines SaaS subscriptions (Seller 365 at $69/month, enterprise quote-based pricing for Margin Pro and CedCommerce), affiliate/agency channel commissions (20-25% recurring plus MDF), and enterprise services that bundle carrier contract renegotiation with former UPS and FedEx professionals. Threecolts has raised approximately $200M across 6 funding rounds, with the largest disclosed round ($90M in March 2023) led by Crossbeam Venture Partners and General Global Capital; acquisitions include FeedbackWhiz (August 2022) and DimeTyd (February 2023). Go-to-market is hybrid: enterprise field sales with profit audits for Margin Pro targeting large brands like Samsung, L'Oréal, Grainger, and Puma; product-led growth with a 14-day free trial for Seller 365; and a tiered agency/affiliate partner program. The company employs 501-1,000 people across a remote-first global team spanning the UK, Europe, India, and the United States.

Name

Threecolts

Legal name

Threecolts, LLC

Website

https://threecolts.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Threecolts is a cloud-based commerce SaaS platform serving 30,000+ e-commerce businesses with Margin Pro (profit recovery), CedCommerce (multichannel integration), and Seller 365 (Amazon reseller suite) across Amazon, Walmart, and emerging marketplaces.

Ownership category

akta.pro rank

Product category

E-commerce Operations Software

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Variety Stores (5331)

akta.pro primary industry

Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)

akta.pro secondary industries

Omnichannel Retail Fulfillment (BOPIS/Ship-from-Store Support) (TLAIADAB), Asset-Based 3PL Services (TLAIAAAM)

Keywords

• E-commerce profit recovery
• Marketplace integration platform
• Amazon seller tools
• Multichannel commerce operations
• Carrier cost optimization

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscriptions: Recurring subscription revenue from software products including Seller 365 ($69/month tier), Margin Pro (enterprise pricing), and CedCommerce. Subscriptions billed monthly or annually with tiered pricing based on features and usage volume.
2. Partner Referral Commissions: Revenue sharing with affiliate and agency partners who refer customers. Affiliates earn 20% recurring commission for life; agency partners earn 20-25% commission based on tier plus MDF incentives.
3. Enterprise Services: Custom pricing for large enterprises requiring dedicated support, carrier negotiations, and specialized recovery services. Case studies show Modway saving $2.7M annually, Acquco recovering $3M, and Grainger saving $3.5M through Margin Pro engagements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Threecolts is a cloud-based commerce operating system that provides profit recovery, multichannel marketplace expansion, and seller operations software for e-commerce businesses. Its portfolio includes Margin Pro for automated auditing and claims recovery across retailers and carriers, CedCommerce for real-time catalog and inventory sync across Amazon, Walmart, TikTok Shop, Temu, and SHEIN, and Seller 365, an all-in-one suite of 10 applications for Amazon reseller operations covering sourcing, listing, inventory, and repricing.

Product overview

Threecolts operates as a unified Commerce OS platform rather than a single product. The portfolio comprises three core platform products: Margin Pro (profit recovery across retailers, marketplaces, and carriers through automated auditing and claims), CedCommerce (multichannel marketplace expansion for Amazon, Walmart, TikTok Shop, Temu, and SHEIN), and Seller 365 (all-in-one Amazon reseller operations suite of 10 integrated tools). Additional sub-products include Tactical Arbitrage, InventoryLab, ScoutIQ, Smart Repricer, Scoutify, and Onsite Support. The platforms work together to address the full ecommerce operational lifecycle from product sourcing and listing to inventory management, repricing, and profit recovery. The company has acquired multiple tools (including FeedbackWhiz) and is building toward a unified operating system for commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Margin Pro: Automated audit and claims platform that recovers lost margin across retailers, marketplaces, and carriers for e-commerce businesses.
• CedCommerce
• Seller 365
• Onsite Support
• 3CG SellerBench LLC (d/b/a Threecolts Margin Pro)

Products and services

• Margin Pro Automated profit recovery platform that audits marketplace and carrier accounts to identify and recover lost margin from billing errors, lost inventory, vendor deductions, and carrier discrepancies. Includes FBA reimbursements and carrier contract optimization. Used by enterprise brands like Samsung, L'Oréal, Puma, Grainger, and Colgate.
• CedCommerce Multichannel marketplace expansion platform that syncs catalog and inventory in real time across Amazon, Walmart, TikTok Shop, Temu, and SHEIN from a single command center, enabling brands to manage listings and prevent overselling across channels. Used by over 10,000 customers with 23M+ SKUs launched.
• Seller 365 All-in-one subscription suite for Amazon reseller operations combining 10 integrated applications including Tactical Arbitrage, InventoryLab, ScoutIQ, and Smart Repricer. Provides product sourcing, listing, inventory management, repricing, and shipping workflows at $69 per month with a 14-day free trial.
• Multichannel Pro Unified multichannel operations platform for third-party sellers and direct-to-consumer brands that integrates the capabilities of Seller 365 and CedCommerce for comprehensive ecommerce management across marketplaces.
• Onsite Support Support ticket management platform that converts support interactions into operational workspaces, enabling customer service teams to track and resolve issues with operational context.
• Lost Inbound Insurance Insurance product launched in partnership with Assureful that protects Amazon FBA sellers from inventory loss during inbound shipping to fulfillment centers, featuring automated claims triggering and faster payouts directly within Threecolts' marketplace management platform.
• FeedbackWhiz SaaS tool acquired by Threecolts in August 2022 that provides Amazon sellers with review management and profit tracking capabilities. The FeedbackWhiz founders joined the Threecolts team as part of the acquisition.

Quantifiable outcome

• $1B+ returned to margins through automated claims and carrier negotiations
• +6 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• AssurefulcoreTechnology or Integration · 8 December 2025Joint launch of Lost Inbound Insurance product designed to protect Amazon FBA sellers from inventory loss during inbound shipping to fulfillment centers. Integration enables automatic claims triggering and faster payouts directly within Threecolts' marketplace management platform.
• FeedbackWhizmajorOthers · 10 August 2022Acquired FeedbackWhiz SaaS tool that aids Amazon sellers with review and profit management. FeedbackWhiz founders joined the Threecolts team to accelerate growth and service development.
• IntentwiseminorStrategic or Co-development PartnerHosted joint webinar featuring Threecolts VP Kennedell Amoo-Gottfried to educate commerce brands on identifying margin erosion across marketplace, carrier, and supply chain operations.
• Current CommercecoreChannel Partner/ Reseller/ DistributorPremier referral partner that earned $1.76M in referral commissions and recovered $21M+ for brands via Margin Pro. Case study partner demonstrating successful agency partnership model.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helium 10: All-in-one SaaS suite for Amazon sellers covering product research, keyword tracking, listing optimization, and operations. Directly competes with Threecolts' Seller 365 suite in the same Amazon seller tooling category with overlapping product sourcing, inventory, and analytics capabilities.
• Jungle Scout: Leading product research and seller analytics platform for Amazon and Walmart sellers, overlapping with Threecolts' Tactical Arbitrage, Scoutify, and Seller 365 product discovery and sourcing workflows.
• ChannelEngine: Multichannel marketplace integration platform that syncs product data, inventory, and orders across hundreds of marketplaces. Directly comparable to Threecolts' CedCommerce for brand and seller multichannel expansion.
• Sellbrite: Multichannel listing and inventory management SaaS for brands selling on Amazon, eBay, Walmart, and Shopify. Overlaps directly with Threecolts' CedCommerce in catalog and inventory synchronization.
• Feedonomics: Enterprise data feed management and marketplace integration platform acquired by Bridgeline. Directly comparable to Threecolts' CedCommerce for multichannel catalog and feed optimization.
• GETIDA: Amazon FBA reimbursement and profit recovery service auditing seller accounts for lost inventory and overcharges. Closest direct competitor to Threecolts' Margin Pro in the FBA recovery category.
• Perpetua: E-commerce advertising and intelligence platform (formerly Sellics) providing Amazon PPC optimization, analytics, and seller tools. Comparable to Threecolts' Seller 365 suite for Amazon seller performance optimization.
• Channable: Multichannel feed management and marketplace integration platform popular with European brands and agencies. Directly comparable to Threecolts' CedCommerce for cross-marketplace catalog management.
• Refund Retrievers: Amazon FBA reimbursement and shipping claim recovery service for 1P and 3P sellers. Direct competitor to Threecolts' Margin Pro in auditing and recovering lost marketplace and carrier funds.

Broad incumbents

• Pattern: Large-scale Amazon and marketplace accelerator that combines proprietary technology with brand operations to grow brands on Amazon. Overlaps with Threecolts' enterprise Margin Pro and CedCommerce offerings at the brand-acceleration layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/threecolts_com
• YouTubeyoutube.com/@threecolts
• Facebookfacebook.com/threecolts
• LinkedInlinkedin.com/company/threecolts
• Instagraminstagram.com/threecolts_com
• TikToktiktok.com/@threecolts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Threecolts