FeedbackWhiz

What FeedbackWhiz does

FeedbackWhiz, operated by EcomWhiz, Inc. and headquartered in San Jose, California, is a cloud-based SaaS platform founded in 2017 that provides marketplace sellers with tools to manage, automate, and monitor their Amazon and Walmart storefronts. The product is organized into three core modules — FW Emails (Amazon-compliant review and feedback request automation via Buyer-Seller Messaging and the Request a Review button, with templates, A/B testing, and analytics), FW Alerts (real-time monitoring for hijackers, buy-box losses, listing changes, reviews, and account health), and FW Profits (multi-marketplace profit analytics with expense categorization and net-margin reporting) — supported by always-included Dashboard, Order Manager, Product Manager, Feedback Manager, and Reports utilities under a single login.

The platform is built on the Amazon AWS stack with HTTPS/SSL encryption and integrates natively with Amazon Seller Central via Marketplace Web Service across 21 Amazon marketplaces (US, CA, MX, BR, UK, DE, FR, IT, ES, UAE, SA, PL, SE, NL, BE, EG, TR, IN, AU, JP, SG) and Walmart US. Data refresh cadences range from 15 minutes (orders, hijackers, buy-box) to 4 hours (product reviews), and an AI-powered review summary feature overlays FW Alerts on the Amazon side. Operations sit under the Threecolts parent ecosystem, which provides shared customer coaching, affiliate administration, and cross-product bundling.

The business model is self-serve subscription SaaS with a 30-day free trial, monthly or annual billing (20% annual discount), no contracts, and module-specific tiered pricing ranging from $5/month (FW Alerts 5 products) to $350/month (FW Alerts 5,000+ products). Subscriptions are complemented by a 20% recurring lifetime affiliate program. Primary customers are SMB Amazon and Walmart marketplace sellers (FBA and FBM), with a secondary segment of Amazon agencies, solution providers, and aggregators (including Thrasio, Perch, and SellerX) that receive discounted agency pricing and multi-account management.

Name

FeedbackWhiz

Legal name

EcomWhiz, Inc.

Website

https://feedbackwhiz.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

FeedbackWhiz, operated by EcomWhiz, Inc. and headquartered in San Jose, California, is a SaaS platform that provides Amazon and Walmart marketplace sellers with email automation, listing monitoring, and profit analytics tools across 21 Amazon marketplaces and Walmart US.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace Seller Tools

NAICS

Business Support Services (5614)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Amazon seller tools
• Marketplace seller software
• Review automation platform
• E-commerce profit analytics
• Listing monitoring software

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Revenue model

1. Subscription Revenue - FW Emails: Monthly or annual subscription tiers (Starter $20/mo, Basic $40/mo, Professional $80/mo, Ultimate $140/mo) providing email automation and review request features with varying email volumes and campaign limits.
2. Subscription Revenue - FW Profits: Monthly or annual subscription based on order volume (up to 3,000 orders $50/mo, up to 6,000 orders $100/mo). Provides profit analytics and accounting features.
3. Subscription Revenue - FW Alerts: Monthly or annual subscription based on number of products monitored (5 products $5/mo scaling up to 5,000+ products at $350/mo). Provides real-time monitoring and alerts.
4. Affiliate Commission: 20% recurring lifetime commission on referred subscriber revenue with no commission caps or minimum commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

FeedbackWhiz is a cloud-based SaaS platform that provides Amazon and Walmart marketplace sellers with tools to automate product review and seller feedback requests, monitor listings for hijackers and competitive threats, and analyze profitability across multiple marketplaces. The platform consists of three core modules—FW Emails (review request automation), FW Alerts (real-time listing and account monitoring), and FW Profits (consolidated profit analytics)—plus supporting tools for order, product, feedback, and report management. It supports 21 Amazon marketplaces and Walmart US under a single login, with tiered monthly and annual subscription pricing.

Product overview

FeedbackWhiz is a unified e-commerce seller platform for Amazon and Walmart marketplace sellers, consisting of three core product modules: FW Emails (email automation and review request management), FW Profits (profit analytics and accounting), and FW Alerts (product monitoring and notifications). Core features include Order Manager, Product Manager, Feedback Manager, Reports, and Dashboard, all accessible under a single login. Additional AI-powered features include AI Review Summaries within FW Alerts. The platform supports 21 Amazon marketplaces and Walmart US, with pricing structured separately for each module and tiered plans ranging from Starter to Ultimate.

Differentiator

Problem solved

Functional benefit

Products and services

• FW Emails Email automation tool for Amazon sellers to request product reviews and seller feedback via Amazon's Buyer-Seller Messaging system or Amazon's Request a Review button. Includes pre-built customizable templates, A/B testing, email tracking, analytics, automatic buyer opt-outs, and compliance with Amazon TOS.
• FW Alerts Product monitoring and notification system for Amazon and Walmart sellers. Monitors product reviews, listing changes, hijacker alerts, buy box loss, account health metrics, inventory status, profit changes, and FBA fee changes with customizable alert conditions and real-time email notifications. Includes AI-powered review summaries.
• FW Profits Profit analytics and accounting tool for Amazon and Walmart sellers. Consolidates sales data, tracks customized expenses by category, calculates net profit and margins, and provides product-level profitability insights with executive-level dashboards, charts, and detailed reports. Supports Walmart fees, WFS fees, taxes, and shipping costs.
• Order Manager

Quantifiable outcome

• Boosting product review average from 3 to 4 stars can increase sales by 24% (cited from McKinsey research)
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

38 partnerships are on record, tiered minor and core.

• Viral LaunchminorGTM or Marketing PartnerDigital agency partner through FeedbackWhiz Partner Program. Collaboration includes blog article exchanges, newsletter blasts, and referral programs.
• AvalaraminorGTM or Marketing PartnerTax compliance software partner. Collaborative marketing efforts through FeedbackWhiz Partner Program.
• OfxminorGTM or Marketing PartnerForeign exchange services partner. Collaborative marketing through FeedbackWhiz Partner Program.
• PickFuminorGTM or Marketing PartnerProduct testing and market research partner. Collaborative marketing through FeedbackWhiz Partner Program.
• PayabilityminorGTM or Marketing PartnerE-commerce funding and cash flow solutions partner. Collaborative marketing through FeedbackWhiz Partner Program.
• EmpoweryminorGTM or Marketing PartnerE-commerce operations partner. Collaborative marketing through FeedbackWhiz Partner Program.
• Freee UpminorGTM or Marketing PartnerE-commerce virtual assistant services partner. Collaborative marketing through FeedbackWhiz Partner Program.
• SellerLockerminorGTM or Marketing PartnerAmazon seller tools partner. Collaborative marketing through FeedbackWhiz Partner Program.
• SellozominorGTM or Marketing PartnerAmazon advertising and automation partner. Collaborative marketing through FeedbackWhiz Partner Program with affiliate relationship.
• Seller.ToolsminorGTM or Marketing PartnerAmazon seller software tools partner. Collaborative marketing through FeedbackWhiz Partner Program.
• AccrueMeminorGTM or Marketing PartnerAmazon seller funding partner. Collaborative marketing through FeedbackWhiz Partner Program.
• GetidaminorGTM or Marketing PartnerAmazon audit and reimbursement services partner. Collaborative marketing through FeedbackWhiz Partner Program.
• Black Label AdvisorminorGTM or Marketing PartnerAmazon business advisors partner. Collaborative marketing through FeedbackWhiz Partner Program.
• OsomeminorGTM or Marketing PartnerE-commerce accounting services partner. Collaborative marketing through FeedbackWhiz Partner Program.
• SellerTradecraftminorGTM or Marketing PartnerAmazon seller education and consulting. Customer testimonial from Partner Nick Young. Collaborative marketing through FeedbackWhiz Partner Program.
• Alibaba GroupminorGTM or Marketing PartnerE-commerce platform partner. Collaborative marketing through FeedbackWhiz Partner Program.
• PPC WinnerminorGTM or Marketing PartnerAmazon PPC advertising partner. Collaborative marketing through FeedbackWhiz Partner Program.
• ShopkeeperminorGTM or Marketing PartnerAmazon management software partner. Collaborative marketing through FeedbackWhiz Partner Program.
• UrtaskerminorGTM or Marketing PartnerAmazon VA services partner. Collaborative marketing through FeedbackWhiz Partner Program.
• Orange KlikminorGTM or Marketing PartnerE-commerce analytics partner. Collaborative marketing through FeedbackWhiz Partner Program.
• ThrasiocoreStrategic or Co-development PartnerLeading Amazon aggregator company. Featured on Agency Solution Providers page indicating strategic partnership for managing aggregated seller accounts.
• PerchcoreStrategic or Co-development PartnerAmazon aggregator partner. Featured on Agency Solution Providers page indicating strategic partnership for managing aggregated seller accounts.
• SellerXcoreStrategic or Co-development PartnerAmazon aggregator partner. Featured on Agency Solution Providers page indicating strategic partnership for managing aggregated seller accounts.
• AMZ HustleminorGTM or Marketing PartnerAmazon seller education and services. Featured on Agency Solution Providers page.
• BrandBuddyminorGTM or Marketing PartnerAmazon brand services partner. Featured on Agency Solution Providers page.
• ChannelKeyminorGTM or Marketing PartnerAmazon channel management partner. Featured on Agency Solution Providers page.
• AMZ Engine ConsultingminorImplementation/ SI/ Consulting PartnerAmazon consulting services partner. Featured on Agency Solution Providers page.
• Private Label MastersminorGTM or Marketing PartnerAmazon private label education partner. Featured on Agency Solution Providers page.
• Turnkey Product ManagementminorGTM or Marketing PartnerAmazon product sourcing partner. Featured on Agency Solution Providers page.
• The Selling FamilyminorGTM or Marketing PartnerAmazon seller community and education. Featured on Agency Solution Providers page.
• Ecom HubminorGTM or Marketing PartnerAmazon seller education platform. Featured on Agency Solution Providers page.
• FBU SolutionsminorGTM or Marketing PartnerAmazon FBA services partner. Featured on Agency Solution Providers page.
• FBA4UminorGTM or Marketing PartnerAmazon FBA services partner. Featured on Agency Solution Providers page.
• MyAmazonGuyminorGTM or Marketing PartnerAmazon management services partner. Featured on Agency Solution Providers page.
• AmzInsidersminorGTM or Marketing PartnerAmazon product research partner. Featured on Agency Solution Providers page.
• Eli Commerce ConsultingminorImplementation/ SI/ Consulting PartnerE-commerce consulting partner. Featured on Agency Solution Providers page.
• OperationROIminorImplementation/ SI/ Consulting PartnerE-commerce ROI consulting partner. Featured on Agency Solution Providers page.
• ThreecoltscoreStrategic or Co-development PartnerParent company operating FeedbackWhiz. Provides customer coaching services including workshops and live training. Affiliate program administered through Threecolts ([email protected]). Threecolts is the broader platform under which FeedbackWhiz operates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sellerboard: Profit analytics dashboard for Amazon FBA sellers that consolidates sales, fees, and expenses into per-SKU profitability. Closest direct overlap with FeedbackWhiz's FW Profits module, offering comparable functionality at similar price points.
• AMZScout: Amazon product research and seller toolkit offering sales estimation, keyword tools, and trend analysis. Targets the same SMB Amazon seller persona as FeedbackWhiz, with comparable self-serve SaaS pricing tiers.
• Perpetua (formerly Sellics): Amazon advertising and analytics platform originally focused on seller optimization (Sellics). Competes with FeedbackWhiz on the analytics and performance optimization side of the Amazon seller workflow, with deeper advertising automation capabilities.
• Jungle Scout: Long-established Amazon seller platform combining product research, sales analytics, and supplier discovery. Comparable to FeedbackWhiz in serving Amazon marketplace sellers, though more research-oriented and less focused on review automation and monitoring.
• Viral Launch: Amazon market intelligence and seller optimization suite covering product discovery, keyword research, and listing optimization. Already listed as a FeedbackWhiz partner; competes head-to-head for the same Amazon seller buyer.
• Helium 10: All-in-one Amazon seller suite offering keyword research, product research, profits/analytics, alerts, and review tools across multiple marketplaces. Direct overlap with FeedbackWhiz's FW Emails, FW Alerts, and FW Profits modules, but with substantially deeper feature breadth and a much larger user base.
• Shopkeeper: Amazon management software combining order management, inventory, and analytics for SMB sellers. Listed as a FeedbackWhiz partner and a close functional analog for smaller Amazon sellers seeking a unified dashboard.

Broad incumbents

• Teikametrics: Marketplace optimization platform offering advertising automation, analytics, and inventory tools for Amazon and Walmart sellers. Comparable multi-marketplace breadth to FeedbackWhiz, though more focused on advertising than reviews.
• Carbon6: Aggregator that has rolled up multiple Amazon seller software tools (including Helium 10's earlier assets). Represents the consolidated competitive landscape that FeedbackWhiz operates in and signals where capital and scale are accumulating in the seller-tools category.

Emerging players

• PickFu: Consumer research and product testing platform used by Amazon sellers for listing optimization and market validation. Already a FeedbackWhiz partner; overlaps thematically on seller decision support rather than operational automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FeedbackWhiz
• Xx.com/feedbackwhiz
• Facebookfacebook.com/feedbackwhiz
• LinkedInlinkedin.com/company/feedbackwhiz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FeedbackWhiz