Intentwise
- Company typePrivate
- Founded2016
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Intentwise firmographics
Firmographics- Name
- Intentwise
- Legal name
- Intentwise, Inc.
- Website
- https://intentwise.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Intentwise industry classification
Industry- Product category
- Retail Media Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where Intentwise is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Intentwise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Intentwise operates as a SaaS platform providing subscription-based access to its Commerce Observability suite including Analytics Cloud, Explore (AMC), and Ad Optimizer products.
- Professional Services: Intentwise Analytics Services provides custom query or dashboard development, offering professional services to accelerate customer progress including dashboard build-outs, custom AMC queries, audience design, incrementality modeling, and advanced analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SaaS subscription with 14-day free trial |
| Subscription | Monthly | AMC 5-Year Purchase Dataset Add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Intentwise product offering
Product offeringCore offering
Intentwise operates a Commerce Observability Platform that unifies advertising, retail, shopper, competitive, and cross-channel signals from Amazon, Walmart, TikTok, Shopify, Meta, Google, Target, Instacart, Criteo, and 17+ other marketplaces into a single connected intelligence layer. The platform delivers AI-ready data pipelines, advertising automation, and analytics dashboards for brands and agencies managing marketplace commerce, with an AI Gateway MCP server that allows AI agents and LLM-powered applications to query unified commerce data.
Product overview
Intentwise is a Commerce Observability Platform that unifies advertising, retail, shopper, competitive, and cross-channel signals from Amazon, Walmart, TikTok, Shopify, Meta, and 17+ other marketplaces into a single connected intelligence layer. The platform operates as a unified system with three interconnected product layers: Foundation (data infrastructure including AI Gateway MCP, Data Store, and Data Pipelines), Intelligence (performance diagnostics including Product 360 and AMC exploration), and Optimize (advertising automation including Ad Optimizer, DSP, and multi-channel execution). Intentwise Analytics Cloud serves as the unified data platform combining all capabilities into out-of-the-box dashboards and reporting. The platform serves brands with annual revenue over $10M and agencies managing marketplace commerce across Amazon, Walmart, and other channels.
Differentiator
Problem solved
Functional benefit
Brands
- Intentwise Analytics Cloud: An out-of-the-box eCommerce data stack providing comprehensive automated data collection, reliable pipelines, and powerful dashboards including white-label capabilities.
- Intentwise Explore (AMC)
- Intentwise Ad Optimizer
- Intentwise Product 360
- Intentwise Analytics Services
- Intentwise Foundation
- Intentwise Intelligence
- Intentwise Optimize
- Intentwise AI Gateway
- Intentwise Connect
Products and services
- Intentwise Analytics Cloud
Quantifiable outcome
- 6x faster keyword optimizations for agencies using Walmart Connect
- +6 more outcomes
Companies that use Intentwise
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Intentwise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability11 records
Feature8 records
Intentwise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ThreecoltsminorIntentwise partnered with Threecolts to educate commerce brands on identifying margin erosion across marketplace, carrier, and supply chain operations. Threecolts promotes its Margin Pro services, claiming potential recovery of 1-3% of annual top-line revenue.
- Amazon AdscoreIntentwise is an Amazon Ads Advanced Partner, providing deep integration with Amazon Advertising platforms including Sponsored Ads, Amazon Marketing Cloud (AMC), and Amazon DSP. The partnership enables brands to access and analyze Amazon data within AI tools and leverage pre-programmed query and audience libraries.
- Walmart ConnectcoreIntentwise is a Walmart Connect Partner, enabling brands to optimize campaigns on Walmart Connect with automated rules, bid management, and performance diagnostics integrated into the Intentwise platform.
- CriteocoreIntentwise partners with Criteo to support retail media advertising across major retailers including Costco, Target, Best Buy, Walmart+, CVS, Lowe's, Macy's, Nordstrom, Sam's Club, Walgreens, and others through Criteo's retail media network.
- LevantaminorIntentwise collaborated with Levanta on a webinar about affiliate marketing measurement, with Levanta providing research on LTV and affiliate commission strategies for e-commerce brands.
- AWS (Amazon Web Services)coreIntentwise AI Gateway MCP server is built on AWS Bedrock, ensuring data never leaves the brand's server and providing enterprise-grade security infrastructure.
- eCommerce NurseminorIntentwise hosted a webinar with Carina McLeod, CEO and founder of eCommerce Nurse, on TikTok Shop strategies for e-commerce brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Intentwise competitors and assessment
Company assessmentDirect peers
- Pacvue: Enterprise commerce platform for Amazon and Walmart advertising optimization with AI-driven bid management, retail media analytics, and shelf intelligence — the most direct competitor to Intentwise's Ad Optimizer and Analytics Cloud.
- Quartile: AI-driven retail media advertising platform focused on Amazon, Walmart, and Instacart ad management; comparable in cross-marketplace automation and analytics depth to Intentwise Optimize.
- DataHawk: Amazon and Walmart analytics platform providing PPC optimization, keyword tracking, and business intelligence for brands and agencies — closely aligned with Intentwise Ad Optimizer and Analytics Cloud.
- Helium 10: All-in-one Amazon seller toolkit covering PPC optimization, keyword research, analytics, and product research — overlaps with Intentwise Ad Optimizer and Explore (AMC) for sellers and brands operating on Amazon.
- Perpetua: E-commerce advertising intelligence and optimization platform with deep Amazon, Walmart, and Instacart integrations; provides ad automation, market intelligence, and analytics overlapping with Intentwise's Commerce Observability suite.
- Teikametrics: AI-powered marketplace advertising optimization platform spanning Amazon, Walmart, and TikTok; directly comparable to Intentwise's multi-marketplace ad optimization and analytics offering.
- Jungle Scout: Amazon seller analytics suite offering sales analytics, keyword tracking, and supplier research; overlapping use case with Intentwise for brands managing marketplace performance.
- Stackline: E-commerce analytics and intelligence platform covering Amazon, Walmart, and major retailers with market share, advertising, and shopper data — comparable to Intentwise's Commerce Observability intelligence layer.
Broad incumbents
- Adobe Commerce (Adobe Analytics / Advertising): Broader enterprise marketing/analytics stack that includes commerce, advertising, and customer experience capabilities; could bundle adjacent analytics competing with Intentwise for large-brand budgets.
Emerging players
- Momentum Commerce: Retail media analytics and strategy consultancy with proprietary reporting dashboards for Amazon and Walmart — an emerging player offering overlapping diagnostics and agency services to Intentwise's brand and agency customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intentwise social profiles
Digital presenceIntentwise compliance and trust
Trust signalCompliance3 records
Intentwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intentwise leadership team
Management profileNumber of profiles
Profiles2 records
Intentwise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intentwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intentwise
What does Intentwise do?
Intentwise operates a Commerce Observability Platform that unifies advertising, retail, shopper, competitive, and cross-channel signals from Amazon, Walmart, TikTok, Shopify, Meta, Google, Target, Instacart, Criteo, and 17+ other marketplaces into a single connected intelligence layer. The platform delivers AI-ready data pipelines, advertising automation, and analytics dashboards for brands and agencies managing marketplace commerce, with an AI Gateway MCP server that allows AI agents and LLM-powered applications to query unified commerce data.
Is Intentwise a public or private company?
Intentwise is a private company. It is classified as venture growth investor backed and is currently operating.
When was Intentwise founded?
Intentwise was founded in 2016. It employs 51 to 100 people.
Where is Intentwise based?
Intentwise is headquartered in San Diego, United States, in the North America region.
How does Intentwise make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Intentwise's main competitors?
Direct peers on record are Pacvue, Quartile, DataHawk, Helium 10, Perpetua, Teikametrics, Jungle Scout and Stackline. Adobe Commerce (Adobe Analytics / Advertising) is listed as a broad incumbent. Momentum Commerce is listed as an emerging player.
Does Intentwise have an API?
Yes. AI Gateway MCP (Model Context Protocol) server allows AI agents like Claude and Copilot to connect to Intentwise's unified commerce data layer for querying, analysis, and automated action. Built on AWS Bedrock, ensuring data never leaves the brand's server. Enables custom dashboard generation using conversational AI without SQL knowledge.
What industry is Intentwise in?
Intentwise's product category is Retail Media Analytics. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAMALAF, Attribution, Measurement, Analytics & Incrementality. Its NAICS code is 518210 and its SIC code is 7372.