What Octup does

Octup is an Israel-based SaaS company founded in 2022 by Alon Partuk, originally built for e-commerce brands before pivoting to serve third-party logistics (3PL) providers. The platform connects to customers' existing warehouse management systems (WMS), ERP, transportation management systems (TMS), order management systems, e-commerce platforms (including Shopify), and accounting tools via pre-built integrations, unifying operational and financial data into a single intelligence layer.

Its product is structured around three pillars (Analytics, Billing, and AI) delivered through modular components: a real-time Analytics dashboard for warehouse performance and P&L visibility by client and warehouse; an automated Billing module that captures billable activities, reconciles them against client rate cards, and generates invoices in hours; the Octup AI conversational co-pilot trained on 3PL workflows; and a white-label Brand Portal for client-facing visibility. The technology architecture emphasizes interoperability, with five-minute integration setup and automatic data normalization across the customer's tech stack.

Octup sells via a demo-led enterprise sales motion targeting 3PL operators in North America and Israel, supplemented by a partner ecosystem including Fulfill.com, MyFBAPrep, Linnworks, and IWLA. Pricing is not publicly disclosed, suggesting quote-based contracts tied to warehouse volume and feature access. The company has raised approximately $18M+ across three rounds (2022, February 2024, and July 2025) from Tal Ventures, Shine Capital, JAL Ventures, and other investors, and is led by Founder & CEO Alon Partuk with Head of Product Nissan Hazzan and Chairman Dror Feldheim.

Name

Octup

Legal name

Octup LLC

Website

https://octup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Octup is an AI-powered operations platform for third-party logistics providers, unifying warehouse management, ERP, TMS, and e-commerce data into real-time analytics, automated billing, and a conversational AI co-pilot that eliminates revenue leakage and improves SLA performance.

Ownership category

akta.pro rank

Product category

3PL Analytics and Billing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

akta.pro secondary industry

End-to-End MLOps & ML Platform Suites (HDAAABAA)

Keywords

• 3PL analytics platform
• Warehouse billing automation
• Logistics intelligence software
• WMS integration platform
• AI co-pilot logistics

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Octup operates as a cloud-based SaaS platform for 3PL providers. The platform connects to existing WMS, ERP, TMS and e-commerce systems to provide analytics, billing automation, and AI-powered insights. Revenue is generated through software subscription fees, likely tiered based on warehouse volume or feature access.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Octup is a cloud-based AI operations platform for third-party logistics (3PL) providers that connects to existing warehouse management systems, ERP, transportation management systems, and ecommerce platforms to unify operational and financial data. It delivers automated billing reconciliation against client rate cards, real-time analytics dashboards on warehouse performance and SLAs, and a conversational AI co-pilot trained on 3PL workflows, sold as a recurring SaaS subscription.

Product overview

Octup offers a unified 3PL Analytics and Billing Platform structured around three core pillars: Analytics, Billing, and AI. The platform consists of a core platform that serves as the single source of truth, connecting to warehouse management systems, ERP, TMS, and ecommerce platforms via pre-built integrations. Built on top of this core are modular add-on capabilities: the Analytics module for real-time dashboards and SLA tracking, the Billing module for automated invoice generation and revenue recovery, the Octup AI module for conversational insights and automated reporting, the Brand Portal module for client-facing dashboards, and the Integrations module for connectivity. All modules share the unified data layer to deliver combined operational and financial intelligence to 3PL operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Octup Platform Core unified SaaS platform for 3PL providers that connects to warehouse management systems, ERP, TMS, and ecommerce platforms to provide real-time visibility into warehouse operations, billing, and profitability. Serves as the single source of truth across all warehouses and brands.
• Octup Billing Automated billing and revenue recovery module that captures 100% of billable services, reconciles charges against client rate cards, and generates invoices in hours instead of weeks. Eliminates billing backlogs and prevents revenue leakage for 3PL operators.
• Octup Analytics Real-time operational analytics module providing dashboards for warehouse performance, SLA tracking, at-risk orders, and profitability metrics broken down by client, warehouse, and order type for 3PL operators.
• Octup AI Conversational AI co-pilot that answers natural language questions about warehouse operations, revenue, and profitability in seconds. Trained on 3PL workflows plus WMS, ERP, and billing data. Generates automated client QBRs.
• Octup Brand Portal Client-facing portal module that gives 3PL clients (e-commerce brands and retailers) real-time visibility into their orders, inventory, SLAs, and billing data. Provides customizable, white-label dashboards under the 3PL's branding to reduce support tickets and build trust.
• Octup Integrations Pre-built integration connectors that link Octup to WMS, ERP, TMS, OMS, ecommerce platforms (including Shopify), and accounting systems. Enables five-minute setup with automatic data cleaning, normalization, and synchronization.

Quantifiable outcome

• GPA Logistics achieved 9% revenue increase and recaptured 90% of previously unbilled warehouse revenue after deploying Octup across seven facilities
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Fulfill.comflagshipGTM or Marketing PartnerPremier matchmaker connecting e-commerce brands with pre-vetted 3PL partners. Partnership expands both companies' networks by connecting 3PLs with qualified brand opportunities and trusted technology partners. Fulfill.com actively recommends Octup to 3PL partners seeking financial operations and billing intelligence. Partnership emphasizes strategic 3PL placement and operational intelligence.
• MyFBAPrepcoreStrategic or Co-development PartnerPartnership to enhance 3PL fulfillment services. MyFBAPrep provides fulfillment preparation services and integrates with Octup to provide customers enhanced operational intelligence.
• LinnworkscoreTechnology or IntegrationStrategic partnership with Linnworks, a pioneering platform for inventory and order management (products include Linnworks Advanced for commerce fulfillment and SkuVault Core for warehouse operations). Octup adds an intelligence layer on top of Linnworks data, providing enhanced analytics, automated billing workflows, and client-facing portal capabilities. Existing integration facilitates smoother operations for 3PL clients using SkuVault and Linnworks.
• IWLA (International Warehouse Logistics Association)minorStrategic or Co-development PartnerPart of Octup's partner ecosystem. IWLA is the industry association for warehouse logistics providers.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Logiwa: Logiwa is a cloud WMS and fulfillment platform purpose-built for 3PLs and DTC brands. It is the closest direct peer, competing head-to-head for the same 3PL operations stack and offering billing, inventory, and operational dashboards — directly overlapping Octup's analytics + billing wedge.
• ShipHero: ShipHero provides WMS and fulfillment technology for 3PLs and brands. Its embedded reporting and operational dashboards overlap with Octup's analytics module, and it competes for the same mid-market 3PL customers that Octup targets with its "Get Demo" sales motion.
• Extensiv (formerly 3PL Central): Extensiv is a software platform built specifically for 3PLs, combining WMS, accounting, and customer-portal functionality. It is a direct peer because it sells into the same 3PL buyer (operations + finance leadership) with a comparable value proposition around billing accuracy and operational intelligence.

Broad incumbents

• Manhattan Active WM: Manhattan Active is a leading enterprise WMS sold to large 3PLs, retailers, and distributors. It is a broad incumbent because its embedded reporting and analytics increasingly overlap with Octup's wedge, and at-scale 3PLs may prefer a single-vendor stack over an add-on like Octup.
• Blue Yonder (formerly JDA): Blue Yonder is a large enterprise supply chain and WMS platform serving retailers and 3PLs. It is a broad incumbent whose embedded analytics, planning, and execution capabilities could be expanded to cover the billing/revenue-leakage use case Octup targets.

Emerging players

• Cart.com: Cart.com is a tech-enabled 3PL and commerce platform with proprietary operational technology for fulfillment. It is an emerging player in the same ecosystem as Octup's customers and could either partner with or compete against Octup for technology-stack visibility into 3PL operations.
• ShipBob: ShipBob is a tech-enabled 3PL serving DTC and e-commerce brands, with proprietary dashboards and operational reporting for its brand customers. It represents an emerging player that overlaps with Octup's brand-portal/visibility value proposition from the 3PL side rather than as a SaaS vendor.
• Flowspace: Flowspace is a tech-enabled 3PL network offering fulfillment-as-a-service with proprietary operational software. It is an emerging player because its embedded operational and brand-facing visibility tools overlap with Octup's analytics and brand portal modules.

Others

• Locus Robotics: Locus Robotics provides warehouse robotics and automation used by 3PLs and large fulfillment operators. It is adjacent/othres rather than direct because it operates at the warehouse-execution layer rather than the analytics/billing/AI layer where Octup sits, but it shares the same buyer (3PL operations leadership).
• Project44: Project44 is a supply chain visibility platform providing shipment-level tracking and carrier connectivity. It is adjacent because it touches some of the same TMS/carrier data Octup ingests, and it sells into similar logistics leadership buyers, but it operates at the transportation-visibility layer rather than warehouse billing and AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/octup
• Xx.com/Octup_App

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Octup