What LOCKER does

Locker (legal entity: Locker 2.0, Inc.) operates a social shopping platform built around a free Chrome browser extension and companion web application at wantlocker.com, allowing users to save products from any retailer website, organize them into themed collections, and share recommendations with a community of curators. The platform targets fashion-conscious consumers, aspiring style influencers, and lifestyle brands, with a core technology stack combining a cross-site browser extension, a social curation web platform, and an integrated affiliate commerce layer linking to major retailers such as Amazon, Shopbop, Revolve, Free People, Anthropologie, Sephora, and Reformation.

The company's business model is a freemium affiliate-driven model: the Chrome extension and web platform are free, and revenue is generated through affiliate commissions on qualifying purchases routed through tagged product links, supplemented by the Payback program, which shares a portion of those commissions with users as cashback and referral payouts (via Venmo or PayPal). The Locker Shopping Club extends this with a tiered referral/affiliate partner program offering payment, challenges, and exclusive merchandise to top community referrers. Distribution is primarily organic social (TikTok, Instagram, Pinterest, LinkedIn) and direct via the Chrome Web Store, with no paid acquisition, enterprise sales motion, or disclosed revenue figure.

Founded in 2020 and headquartered in Glendale, California, Locker has raised $2.5 million in seed funding from Wonder Ventures (February 2024) and operates with a 1–10 person team. The company has expanded its served geographies to include the US, UK, Canada, and Australia, and has broadened its vertical scope beyond fashion into beauty and home. Leadership consists of Founder & CEO Kristine Locker and Co-founder Mary Grace Scully. No data on ownership composition, revenue, or headcount trends beyond the disclosed range was available in the source material.

Name

LOCKER

Legal name

Locker 2.0, Inc.

Website

https://wantlocker.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Locker is a social shopping platform and free Chrome extension that lets consumers save, organize, and share products from any retailer, monetizing through affiliate commissions and a cashback/referral rewards program.

Ownership category

akta.pro rank

Product category

Social Shopping Platform

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

Keywords

• Social shopping platform
• Product curation tools
• Affiliate shopping network
• Cashback rewards program
• Shoppable content platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission: Locker earns commissions when users purchase products through affiliate links on the platform. Products are tagged with affiliate links, and the platform receives a percentage of qualifying sales.
2. Payback Cashback Program: Users can earn cashback when purchasing Payback-eligible products through Locker. Locker acts as an affiliate, earning commission from retailers while sharing a portion with users through the Payback program.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Locker operates a social shopping platform consisting of a free Chrome browser extension and a companion web application (wantlocker.com) that allow users to save, organize, and share products from any retailer website into curated collections. The platform layers social discovery (following curators, browsing trending items) and a Payback rewards program that pays users cashback and commission when purchases are made through affiliate-linked products.

Product overview

Locker is a social shopping platform consisting of a Chrome Extension and web-based platform that helps users save, organize, and share their favorite products from across the web. The core offering includes the Locker Chrome Extension for saving products from any website, the Locker Web Platform for discovering and curating content, and the Payback rewards program that lets users earn cashback on purchases and commission when friends buy their recommendations. An additional Locker Shopping Club provides exclusive perks for top community referrers. The platform functions as a community-driven marketplace where users can follow curators, browse collections, and purchase products through integrated brand partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Locker Chrome Extension A free Chrome browser extension that lets individual online shoppers save products from any website into personal collections, eliminating scattered tabs, screenshots, and spreadsheets.
• Locker Web Platform A social web application at wantlocker.com where consumers discover trending and new products, follow style curators, and create and share themed product collections across fashion, beauty, and home.
• Payback A rewards program within Locker that lets everyday consumers earn cashback on Payback-eligible purchases and earn commission when friends buy items they recommended, with payouts delivered through Venmo or PayPal.
• Locker Shopping Club An exclusive community program for top Locker referrers offering referral payments, monthly challenge rewards, exclusive Locker merchandise, and brand-partner PR opportunities.

Quantifiable outcome

• Free Chrome extension available for download

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShopStyle: ShopStyle is a fashion shopping discovery and affiliate platform that lets users build collections from thousands of retailers and earn through affiliate links. It mirrors Locker's wishlist-plus-affiliate monetization and serves the same fashion-forward consumer.
• Depop: Depop is a social fashion marketplace popular with Gen Z creators who curate shops and share style drops. It competes for the same aspirational-influencer audience Locker courts and represents an alternative model for monetizing curated fashion discovery.
• Poshmark: Poshmark is a social marketplace for fashion where users curate closets and share listings socially. It overlaps with Locker's social-curation-of-fashion use case and competes for the same fashion-conscious consumer mindshare, though it operates a resale marketplace rather than an affiliate model.
• LTK (formerly rewardStyle / LIKEtoKNOW.it): LTK is the dominant creator affiliate platform in fashion and lifestyle, allowing influencers to monetize shoppable content with tracked links. It is the closest direct competitor to Locker's curator + Payback commission model and targets the same brand and creator ecosystem.

Broad incumbents

• TikTok Shop: TikTok Shop combines short-form creator content with in-app checkout and affiliate programs, driving rapid social-commerce adoption among Gen Z. It competes head-on with Locker for fashion/lifestyle shopping intent and creator-driven affiliate revenue.
• Instagram Shopping: Instagram Shopping embeds product tags, affiliate tools, and creator storefronts inside the largest social platform. It is the largest incumbent competing for Locker's social-shopping use case, with unparalleled distribution that could absorb creator-commerce demand if it deepens those features.
• Pinterest: Pinterest is a visual discovery platform with built-in shopping (Shoppable Pins, affiliate links, and the Idea Pins creator ecosystem). It directly overlaps with Locker's 'save products from anywhere and shop later' use case, but operates as a broad-scale incumbent rather than a niche creator-commerce platform.
• Amazon Inspire: Amazon Inspire is Amazon's shoppable feed of influencer-created product content. It overlaps with Locker's discovery-plus-affiliate model and is anchored to the world's largest retailer affiliate program — a key partner and a strategic threat simultaneously.

Emerging players

• Fancy (by Thingtesting/Heyday parent ecosystem): Fancy is a curated social commerce platform for discovering and sharing products across categories. It overlaps with Locker's save-and-share use case and operates as a smaller, niche social-shopping peer.
• Thingtesting: Thingtesting is a community-driven product discovery and review platform with shopping affiliate features. It targets a similar fashion/lifestyle/home consumer and offers an adjacent community-led commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wantlocker
• Instagraminstagram.com/wantlocker
• TikToktiktok.com/@wantlocker
• Pinterestpinterest.com/wantlocker
• Xx.com/LOCKER58745276

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOCKER