Impala
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Impala firmographics
Firmographics- Name
- Impala
- Legal name
- Impala Travel Technology Limited
- Website
- https://impala.travel
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Impala industry classification
Industry- Product category
- Corporate Travel Management Services
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- OBT Supplier Marketplace & Managed Content (Preferred Rates, Corporate Discounts) (THACABAM)
- akta.pro secondary industries
- Corporate Travel & Expense Booking Platforms (BPAMAIAI), Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC)
Keywords
Where Impala is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Impala business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Travel Savings Fees - Up Front: Companies pay an upfront fee based on room night volume tiers for access to negotiated travel programs and ongoing management. Fees range from $1,000 (up to 500 room nights) to $15,000 (4,001-10,000 room nights), with pricing by arrangement for over 10,000 room nights.
- Travel Savings Fees - As You Travel: Flexible payment model where companies spread payments as they travel, with fees ranging from $1,500 (up to 500 room nights) to $20,000 (4,001-10,000 room nights). This provides lower upfront commitment while delivering ongoing savings.
- Flight Savings Services: Flight savings are priced separately starting from $7,500, with tailored pricing based on company-specific requirements and travel patterns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 0-500 Room Nights |
| Subscription | Annual | 501-1,000 Room Nights |
| Subscription | Annual | 1,001-2,500 Room Nights |
| Subscription | Annual | 2,501-4,000 Room Nights |
| Subscription | Annual | 4,001-10,000 Room Nights |
| Subscription | Multi-year contract | Over 10,000 Room Nights |
| Unit Pricing | Multi-year contract | Flight Savings |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Impala product offering
Product offeringCore offering
Impala negotiates Corporate Negotiated Rates (CNRs) with hotels, airlines, and ground transport providers on behalf of corporate clients, then integrates those rates directly into the client's existing booking tools. The offering combines a proprietary pricing analytics engine with expert human negotiation, and includes the Impala Events software for managing group travel and internal events of 20 to 1,000+ attendees. Services are delivered as managed programs on multi-year contracts rather than self-serve software.
Product overview
Impala is a corporate travel management platform offering a unified service with three core negotiation products (Accommodation, Airline & Ground Transport, and Group Travel Planning) plus the Impala Events software module. The core offering centers on negotiating Corporate Negotiated Rates (CNRs) through data-driven pricing analytics, then integrating these rates into clients' existing booking tools via Integration Services. Impala Events is a separate attendee management tool for internal group events. All services are delivered as managed services with expert negotiation support rather than self-serve software.
Differentiator
Problem solved
Functional benefit
Brands
- Impala Events: An all-in-one internal event planning and attendee management platform for group travel.
Products and services
- Accommodation Negotiation & Management
- Airline & Ground Transport Negotiation
- Group Travel Planning & Negotiation
- Impala Events
- Travel Program as a Service
Quantifiable outcome
- Reduce corporate travel bills by up to 30% vs public rates
- +5 more outcomes
Companies that use Impala
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Impala technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Impala partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- AIM (Association for Independent Music)minorIMPALA partnered with AIM (Association for Independent Music) as part of the beatBread $100 million global indie fund initiative. Note: This may refer to a different IMPALA organization (music industry association) rather than Impala travel company.
- WIN (World Independent Network)minorIMPALA partnered with WIN (World Independent Network) as part of the beatBread $100 million global indie fund initiative. Note: This may refer to a different IMPALA organization (music industry association) rather than Impala travel company.
- beatBreadminorbeatBread launched a $100 million global indie fund in partnership with AIM, WIN, and IMPALA. Note: This may refer to a different IMPALA organization (music industry association) rather than Impala travel company.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Impala competitors and assessment
Company assessmentDirect peers
- Hotel Engine: Direct competitor offering data-driven corporate hotel booking and negotiated rates for businesses, targeting a similar mid-market and enterprise customer base with a self-serve platform and account management.
- Navan (formerly TripActions): Tech-first corporate travel and expense management platform competing for the same mid-market/enterprise segment, combining booking, payments, and negotiated rates into a single workflow.
- TravelPerk: European-headquartered corporate travel platform offering inventory, negotiated rates, and expense management, directly competing with Impala for mid-market European tech and enterprise clients.
- Corporate Traveller (CTM): Specialized mid-market corporate travel division of CTM, providing negotiated rates and managed travel programs for SMEs and mid-market companies — directly comparable customer focus to Impala.
Emerging players
- TravelBank: Corporate travel and expense management platform combining booking with negotiated rates and expense tools, competing for the same SMB/mid-market corporate travel budget.
- Spotnana: Emerging tech-first TMC offering a cloud-based booking platform with direct supplier integrations, pursuing the same enterprise corporate travel segment with a more software-led approach.
- Troop: Group travel management platform for corporate offsites and meetings — directly comparable to Impala Events for managing attendee logistics and group hotel bookings at 20–1,000+ attendee scale.
Broad incumbents
- CWT: Global incumbent TMC providing corporate travel management, negotiated hotel/air rates, and reporting — competes with Impala for large enterprise accounts seeking traditional managed travel programs.
- BCD Travel: Established global TMC offering corporate travel program design, supplier negotiation, and reporting — direct overlap with Impala's hotel negotiation service at the enterprise tier.
- American Express Global Business Travel (Amex GBT): Largest traditional TMC globally with negotiated rates, broad travel management capabilities, and enterprise-grade scale — competes with Impala on rate benchmarking and corporate program design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Impala social profiles
Digital presenceImpala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impala leadership team
Management profileNumber of profiles
Profiles4 records
Impala funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impala
What does Impala do?
Impala negotiates Corporate Negotiated Rates (CNRs) with hotels, airlines, and ground transport providers on behalf of corporate clients, then integrates those rates directly into the client's existing booking tools. The offering combines a proprietary pricing analytics engine with expert human negotiation, and includes the Impala Events software for managing group travel and internal events of 20 to 1,000+ attendees. Services are delivered as managed programs on multi-year contracts rather than self-serve software.
Is Impala a public or private company?
Impala is a private company. It is classified as venture growth investor backed and is currently operating.
When was Impala founded?
Impala was founded in 2016. It employs 101 to 250 people.
Where is Impala based?
Impala is headquartered in London, United Kingdom, in the Europe region.
How does Impala make money?
Three revenue lines are on record. Travel Savings Fees - Up Front is the primary driver. The others are travel Savings Fees - As You Travel and flight Savings Services.
Who are Impala's main competitors?
Direct peers on record are Hotel Engine, Navan (formerly TripActions), TravelPerk and Corporate Traveller (CTM). Emerging players are TravelBank, Spotnana and Troop. Broad incumbents are CWT, BCD Travel and American Express Global Business Travel (Amex GBT).
Does Impala have an API?
No public API is recorded for Impala.
What industry is Impala in?
Impala's product category is Corporate Travel Management Services. Its primary akta.pro industry code is THACABAM, OBT Supplier Marketplace & Managed Content (Preferred Rates, Corporate Discounts), with a secondary code of BPAMAIAI, Corporate Travel & Expense Booking Platforms. Its NAICS code is 561599.