Sawyer

What Sawyer does

Sawyer (legally See Jane Run, Inc., headquartered in Brooklyn, NY) is a dual-sided vertical platform serving the children's extracurricular activities market since its 2015 founding. The company operates Sawyer for Business, a SaaS suite that provides registration, scheduling, payment processing (including payment plans, gift cards, and trial classes), class/roster management, parent communication, and real-time reporting to children's activity providers such as art studios, music schools, dance academies, STEM programs, theaters, sports programs, and camps. Its consumer-facing Sawyer Marketplace at hisawyer.com enables parents to discover, filter by age, category, and location, and book online and in-person classes, camps, and events from thousands of providers, supported by mobile applications on iOS and Android.

The platform combines vertical-specific software — built around children's-activity workflows including age-based registration, waitlists, and roster tracking — with a consumer marketplace that doubles as a customer-acquisition channel for providers. Sawyer monetizes through three streams: SaaS subscriptions to providers (annual billing on a quote-based model), marketplace commissions on bookings transacted through the platform, and payment-processing fees. Its go-to-market is hybrid: a sales-led B2B motion combining enterprise field sales and inside sales for SMB providers, alongside a self-serve product-led growth motion for parents discovering and booking activities on the marketplace. The company uses multi-channel consumer marketing (SEO, blog, social, email, earned media) to drive marketplace demand.

Sawyer is venture-backed by Female Founders Fund, Chan Zuckerberg Initiative, Collaborative Fund, Notation Capital, and Advance Venture Partners (cumulative disclosed funding ~$24M across 2015–2021), and operates as a DaySmart company following DaySmart's acquisition of Sawyer. Current operations are United States-only, with headquarters at 45 Main Street, Suite 412, Brooklyn, and a customer-service office at 99 Wall Street, New York.

Name

Sawyer

Legal name

See Jane Run, Inc.

Website

https://hisawyer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sawyer is a Brooklyn-based SaaS and marketplace platform that provides registration, scheduling, and payment software to children's activity providers while connecting parents to thousands of classes, camps, and events through its consumer marketplace.

Ownership category

akta.pro rank

Product category

Children's Activity Management Software

NAICS

Information (51)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Children's activity software
• Class registration platform
• Activity marketplace
• Camp management software
• Extracurricular booking platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Provider Software): Sawyer generates revenue through subscription fees charged to children's activity providers for access to registration, scheduling, payment processing, and management software. This is the core B2B revenue stream.
2. Marketplace Commission: The Sawyer Marketplace connects parents with providers, enabling booking of activities. The platform likely earns transaction fees or commissions on bookings made through the marketplace.
3. Payment Processing: Sawyer handles payment processing for providers, likely earning a percentage or flat fee on transactions processed through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sawyer operates a dual-sided platform comprising Sawyer for Business, a SaaS registration and management software for children's activity providers offering scheduling, payment processing, class management, real-time reporting, and parent communication, and the Sawyer Marketplace, a consumer-facing marketplace where parents discover and book classes, camps, and events online and in-person from thousands of providers.

Product overview

Sawyer is a dual-sided platform comprising the Sawyer Marketplace for families and Sawyer for Business software for providers. The Sawyer Marketplace enables parents to discover and book children's activities including music, art, cooking, dance, STEM, language, sports, theater, and academic classes offered both online and in-person. Sawyer for Business is registration and management software that provides providers with scheduling, payment processing, class management, real-time reporting, and marketplace integration to streamline their operations and attract customers. The two products work together as a connected ecosystem where families find activities through the marketplace and providers manage their businesses through the software.

Differentiator

Problem solved

Functional benefit

Products and services

• Sawyer Marketplace A consumer-facing marketplace where parents can browse, filter by age, category, and location, and book online or in-person children's activities, classes, camps, and events from thousands of providers across categories including music, art, cooking, STEM, dance, language, and movement.
• Sawyer for Business SaaS registration and management software for children's activity businesses, including scheduling, payment processing, class management, real-time reporting, customer experience features, and marketplace integration to help providers run operations and acquire new customers.

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DaySmartcoreOEM/ Whitelabel/ Licensing PartnerSawyer is a DaySmart Company. DaySmart acquired Sawyer, integrating it into their software ecosystem for recreation and activity management businesses. This acquisition provides Sawyer with the resources and infrastructure of a larger organization while maintaining its focus on children's activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ActivityHero: Online marketplace for parents to discover and book kids' classes, camps, and activities. Closest direct competitor to Sawyer Marketplace on the consumer-facing discovery and booking side.
• ClassJuggler: Class and member management software for dance, gymnastics, swim, and martial arts studios. Directly comparable to Sawyer for Business across registration, scheduling, and recurring billing workflows.
• Outschool: Online marketplace connecting families with live virtual classes for kids across academic and enrichment topics. Overlaps with Sawyer Marketplace's online categories and competes for provider and family mindshare in online enrichment.
• RegPack: Online registration and payment processing platform for camps, schools, and activity programs. Directly competes with Sawyer for Business on registration management and flexible payment options.
• iClassPro: Class management software purpose-built for dance, gymnastics, swim, and cheer studios. Competes head-on with Sawyer for Business in the children's activity provider segment with registration, billing, and scheduling functionality.
• JackRabbit: Cloud-based class management software for dance studios, gymnastics clubs, and cheer gyms. Overlaps with Sawyer in registration, payment plans, and parent communication features for children's activity businesses.
• KidPass: Membership-based marketplace giving families access to kids' activities across multiple categories. Competes with Sawyer Marketplace on the parent-side discovery experience and provider-side customer acquisition.

Others

• Acuity Scheduling: Scheduling and appointment-booking software (owned by Square) used by many small activity and service businesses. Functions as an adjacent scheduling-layer competitor that some providers may substitute or layer alongside Sawyer.

Broad incumbents

• Active Network: Large incumbent offering activity registration and event management software across sports, camps, and recreation. Operates at greater scale than Sawyer across multiple activity verticals including youth sports registration.
• Mindbody: Broad SaaS platform for fitness, wellness, and activity businesses offering scheduling, payments, and marketplace functionality. Sawyer's own Sr Director of Sales previously led North America commercial sales at Mindbody, underscoring the overlap in target customer and product surface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sawyer
• Facebookfacebook.com/hisawyer
• Instagraminstagram.com/hellosawyer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sawyer