ViralGains
ViralGains is a Boston-based martech platform that collects zero-party data through interactive in-ad surveys and uses proprietary VoiceAlike® AI to predict audience intent, enabling privacy-first targeting and brand-lift measurement for Fortune 500 brands and agencies across pharma, retail, travel, finance, CPG, and technology verticals.
- Company typePrivate
- Founded2011
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ViralGains does
ViralGains, Inc. is a Boston-headquartered marketing-technology company (founded 2011, 51-100 employees) that operates a zero-party data advertising platform for enterprise brands and their agencies. The platform embeds interactive survey, poll, and engagement-card experiences inside video, display, CTV, mobile, and in-app ads to collect declared consumer feedback, then applies the proprietary VoiceAlike® AI to predict intent and sentiment at audience scale and to suppress low-fit consumers. A specialized VG Health vertical module extends the platform with HIPAA-aware handling, CMS-enriched audience intelligence, HCP targeting, and a VoiceAlike model trained on 32x more healthcare data points covering 80%+ of U.S. disease states. Customers include roughly 100 Fortune 500, ~50 Fortune 100, and 50% of Fortune 10 brands across pharma/healthcare, retail, travel and hospitality, financial services, CPG, technology, and automotive. Distribution combines direct enterprise field sales (Boston, New York, Chicago, Atlanta, San Francisco) with programmatic activation across major DSPs, SSPs, and curated PMPs, plus agency and measurement partnerships (Dstillery, IPG Media Lab, MAGNA, Crossix, Adara, Peer39/Sizmek).
The company monetizes through quote-based SaaS subscriptions and associated professional services, executed under multi-year enterprise contracts with non-refundable terms. Growth has been organically financed: ViralGains has disclosed approximately $28.7M across early rounds (2013-2017) including a $13.5M Series B in September 2017 led by First Analysis, with no institutional investors disclosed since. The company reports 165% YoY revenue growth from 2015-2017, 'record-breaking' revenue in early 2025, and 5x growth in VG Health from 1H 2024 to 2025. Leadership is led by Chairman/CEO Tod Loofbourrow (former President of iRobot) and President/COO/Co-Founder Dan Levin, with CRO Cindy Brown, CCO Brian Mulderrig, and VP of Product Safaa Lafnoune. A patent on the VoiceAlike AI methodology was filed in November 2025, and the platform holds compliance certifications across CCPA, Washington MHDDA, Nevada CHPA, and HIPAA-relevant healthcare data handling.
ViralGains firmographics
Firmographics- Name
- ViralGains
- Legal name
- ViralGains, Inc.
- Website
- https://viralgains.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ViralGains is a Boston-based martech platform that collects zero-party data through interactive in-ad surveys and uses proprietary VoiceAlike® AI to predict audience intent, enabling privacy-first targeting and brand-lift measurement for Fortune 500 brands and agencies across pharma, retail, travel, finance, CPG, and technology verticals.
- Ownership category
- akta.pro rank
ViralGains industry classification
Industry- Product category
- Digital Advertising Technology (Zero-Party Data Ad Platform)
- NAICS
- Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
- akta.pro secondary industries
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where ViralGains is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
ViralGains business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: ViralGains operates as a SaaS marketing platform providing zero-party data advertising solutions. Brands pay for access to the platform to create interactive ads, collect zero-party data, build audiences, and measure brand lift. Payment accepted via ACH, wires, and checks with all purchases non-refundable.
- Professional Services: The company provides implementation, campaign setup, and optimization services as part of the customer engagement model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise brand and agency pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
ViralGains product offering
Product offeringCore offering
ViralGains provides a zero-party data advertising platform that lets brands and agencies run interactive video, display, and CTV ads containing embedded surveys, polls, and engagement cards to collect voluntary consumer feedback. That declared-intent data is processed by its VoiceAlike® AI to build predictive audiences, personalize messaging, and measure brand lift, with a specialized VG Health solution for healthcare and pharma advertisers.
Product overview
ViralGains is a marketing platform that operates as a unified platform-plus-modules architecture. The core ViralGains Platform provides the foundational infrastructure for zero-party data collection in ads, powered by proprietary VoiceAlike® AI for predictive audience creation and Brand Lift measurement for campaign attribution. The flagship Zero-Party Ads product enables interactive ad experiences that capture voluntary consumer feedback. VG Health is a specialized vertical module extending the core platform for healthcare and pharma brands, featuring enhanced VoiceAlike® modeling with 32x more healthcare data points, CMS enrichment, and HCP targeting. All products work together to enable brands to ask consumers questions directly in ads, collect declared intent data, and use AI to scale insights across campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- VG Health: A specialized privacy-first zero-party ad solution designed for healthcare and pharmaceutical marketers to reach and engage audiences with precision while honoring privacy regulations.
- VoiceAlike® AI
Products and services
- ViralGains Platform Core marketing platform that enables brands and agencies to discover, understand, and nurture customers by leveraging zero-party data in ads. Combines creative interactivity with audience-building AI to deliver personalized advertising across video, display, and CTV channels.
- Zero-Party Ads Interactive ad formats (surveys, polls, Likert scales, multiple choice surveys, product explorers, engagement cards) that collect voluntary consumer feedback directly inside ads, generating privacy-friendly zero-party data for targeting and personalization.
- VoiceAlike® AI Award-winning AI technology that transforms zero-party survey data into predictive audience insights and segments. Builds campaign-specific models to predict how non-responders would answer, enabling scalable targeting and suppressed low-fit audiences. Recognized as Best Predictive Analytics Solution by MarTech Breakthrough Awards 2025.
- Brand Lift Built-in brand lift measurement solution that quantifies the impact of advertising on brand awareness, favorability, consideration, and trust. Uses in-ad surveys to measure sentiment shifts and provides comparative analysis across audiences and creatives.
- VG Health Specialized healthcare and pharmaceutical advertising solution leveraging zero-party data and VoiceAlike® AI. Designed to help healthcare and pharma marketers reach audiences with precision while honoring privacy at every stage of the patient journey. Features 32x more healthcare data points covering 80%+ of U.S. disease states, CMS-enriched audience intelligence, and HCP targeting capabilities.
Quantifiable outcome
- 3x improvement in audience quality verified by Crossix
- +11 more outcomes
Companies that use ViralGains
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles2 records
ViralGains technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature9 records
ViralGains partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DstillerycoreDstillery and ViralGains partnered to expand end-to-end advertising performance. The partnership combines ViralGains' zero-party data collection with Dstillery's targeting capabilities to provide advertisers with enhanced audience targeting and campaign optimization.
- CrossixcoreThird-party audience quality measurement partner for VG Health campaigns. Crossix validates ViralGains' audience quality claims, reporting up to 4.8x audience quality scores.
- IPG Media Lab & MAGNA GlobalcoreJoint research partnership to study sentiment-driven consumer journeys and the impact of zero-party data on advertising outcomes. Published The Sentiment Driven Consumer Journey report showing that 2.7x more consumers take action with sentiment-driven journeys.
- Various DSPs and SSPscoreViralGains runs Zero-Party Ads programmatically across all major DSPs, SSPs, and curated PMPs with pre-bid brand safety filters and verification tools.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
ViralGains competitors and assessment
Company assessmentDirect peers
- Zeta Global: Public marketing technology company combining a customer data platform with AI-driven campaign execution for enterprise brands, directly overlapping with ViralGains' CDP-plus-activation value proposition for Fortune-class marketers.
- LiveRamp: Identity resolution and data collaboration platform enabling advertisers to activate first-party and zero-party-like signals across channels, comparable to ViralGains' data-centric approach to privacy-first targeting.
- Bombora: B2B intent data provider that aggregates declared-interest signals to power audience targeting, conceptually similar to ViralGains' use of declared consumer intent captured via surveys.
- Innovid: Independent ad measurement and interactive video ad platform serving Fortune-class advertisers, directly comparable to ViralGains' interactive Zero-Party Ads and brand lift measurement capabilities across CTV and video.
- Dstillery: AI-powered audience targeting platform and a current ViralGains partner, competing in the same privacy-compliant targeting category with proprietary modeling approaches to audience intelligence.
Broad incumbents
- The Trade Desk: Largest independent programmatic DSP, serving the same enterprise brand and agency buyers with cross-channel campaign execution; a broader incumbent that competes for share of the same advertiser budgets as ViralGains.
- Epsilon (Publicis): Large data-driven marketing, identity, and media platform owned by Publicis, offering CDP and targeting capabilities to enterprise brands at scale; a much broader incumbent competing for similar advertiser budgets.
Emerging players
- 6sense: Predictive analytics and account-based marketing platform using AI to identify in-market buyers, conceptually adjacent to ViralGains' VoiceAlike AI in applying predictive modeling to marketing signals.
- iSpot.tv: TV and video ad measurement and attribution platform providing brand lift analytics across CTV and linear, overlapping with ViralGains' Brand Lift module and enterprise brand customer base.
Others
- DoubleVerify: Independent ad verification and measurement provider; comparable as a third-party validation layer for brand outcomes, similar to how Crossix and IPG Media Lab validate ViralGains' performance claims.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ViralGains social profiles
Digital presenceViralGains compliance and trust
Trust signalCompliance2 records
ViralGains financial estimates
Financial estimateRevenue estimate
Valuation estimate
ViralGains leadership team
Management profileNumber of profiles
Profiles9 records
ViralGains funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ViralGains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ViralGains
What does ViralGains do?
ViralGains provides a zero-party data advertising platform that lets brands and agencies run interactive video, display, and CTV ads containing embedded surveys, polls, and engagement cards to collect voluntary consumer feedback. That declared-intent data is processed by its VoiceAlike® AI to build predictive audiences, personalize messaging, and measure brand lift, with a specialized VG Health solution for healthcare and pharma advertisers.
Is ViralGains a public or private company?
ViralGains is a private company. It is classified as venture growth investor backed and is currently operating.
When was ViralGains founded?
ViralGains was founded in 2011. It employs 51 to 100 people.
Where is ViralGains based?
ViralGains is headquartered in Boston, United States, in the North America region.
How does ViralGains make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are ViralGains's main competitors?
Direct peers on record are Zeta Global, LiveRamp, Bombora, Innovid and Dstillery. Broad incumbents are The Trade Desk and Epsilon (Publicis). Emerging players are 6sense and iSpot.tv. DoubleVerify is listed as an others.
Does ViralGains have an API?
No public API is recorded for ViralGains.
What industry is ViralGains in?
ViralGains's product category is Digital Advertising Technology (Zero-Party Data Ad Platform). Its primary akta.pro industry code is MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services, with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 54181 and its SIC code is 7372.